Music Trade Review
Issue: 1927 Vol. 84 N. 9 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
FEBRUARY 26, 1927
Aaron Copland Records
Exclusively for Ampico
Composer-Pianist Attracts Wide Attention for
His Jazz Concerto Played Recently With the
Boston Symphony Orchestra in New York
One of tlii' most interesting features of the
present concert series by the Huston Symphony
Orchestra durinu the concert, season was the
JESSE FRENCH &SONS
"Make Homes Happy"
Even When That Home Is in An Apartment
This beautiful little instrument is known as The
Boudoir Style, as it is an especially attractive and
dainty piano — very small in size, yet of full compass
keyboard. It is also a real musical instrument.
Last Fall we could not supply
the demand for this style —
A new supply will be ready in
March—Place your order now I
JESSE FRENCH &> SONS PIANO FACTORY
j
NEWCASTLE, INDIANA
•
'
%
U.S.A.
Aaron Copland
presentation at Carnegie Hall recently of a new-
jazz concerto for piano and orchestra by Aaron
Copland, which is played by the composer him-
self. The concerto was written at the request
of the conductor of the orchestra and consider-
able attention was given to its presentation, and
although certain devotees of the classics might
have been outraged at this fresh introduction of
jazz in symphonic circles, there is no question
but that the feature attracted attention.
Mr. Copland has not won his reputation on
jazz concertos, for his concerto for organ and
orchestra and his music for the theatre have
both received hearings with the Boston Sym-
phony, and other works have been presented in
Paris, London and other European centers. In
addition to being a composer Mr. Copland is
a pianist of great ability.
The Real Purpose of the
Sales Promotion Campaign
Executive Secretary of Sales Promotion Com-
mittee of National Piano Manufacturers' As-
sociation Comments on Review Editorial
Kditor The Music Trade Review: May 1 be
permitted to compliment you on your editorial
entitled "What is Really Needed" in the Music
Trade Review of February 12. You have hit
the nail on the head.
Sales are the goal of the Sales Promotion
Campaign and shall ever be. There is no other
goal, and sales are the only gauge by which this
campaign will eventually be measured.
So many of us are prone to overlook real
objectives and it seems to me that you have
struck the keynote when you say "what de-
termines the value of the particular scheme is
how many pianos are or will be sold." Through-
out my sales experience I have kept sales in
mind, and by sales I mean the definite, tangible
operation of a buyer exchanging his money for
a reputable commodity.
This campaign is not designed to sell music
appreciation. Tt is specifically designed to bring
about the actual sale of pianos.
T thank you exceedingly for striking the note
you have.
Faithfully yours,
F.DW. C. ROYKIN.
The Music Trade Review
FEBRUARY 26, 1927
Aaron Copland Records
Exclusively for Ampico
Composer-Pianist Attracts Wide Attention for
His Jazz Concerto Played Recently With the
Boston Symphony Orchestra in New York
One of tlii' most interesting features of the
present concert series by the Huston Symphony
Orchestra durinu the concert, season was the
JESSE FRENCH &SONS
"Make Homes Happy"
Even When That Home Is in An Apartment
This beautiful little instrument is known as The
Boudoir Style, as it is an especially attractive and
dainty piano — very small in size, yet of full compass
keyboard. It is also a real musical instrument.
Last Fall we could not supply
the demand for this style —
A new supply will be ready in
March—Place your order now I
JESSE FRENCH &> SONS PIANO FACTORY
j
NEWCASTLE, INDIANA
•
'
%
U.S.A.
Aaron Copland
presentation at Carnegie Hall recently of a new-
jazz concerto for piano and orchestra by Aaron
Copland, which is played by the composer him-
self. The concerto was written at the request
of the conductor of the orchestra and consider-
able attention was given to its presentation, and
although certain devotees of the classics might
have been outraged at this fresh introduction of
jazz in symphonic circles, there is no question
but that the feature attracted attention.
Mr. Copland has not won his reputation on
jazz concertos, for his concerto for organ and
orchestra and his music for the theatre have
both received hearings with the Boston Sym-
phony, and other works have been presented in
Paris, London and other European centers. In
addition to being a composer Mr. Copland is
a pianist of great ability.
The Real Purpose of the
Sales Promotion Campaign
Executive Secretary of Sales Promotion Com-
mittee of National Piano Manufacturers' As-
sociation Comments on Review Editorial
Kditor The Music Trade Review: May 1 be
permitted to compliment you on your editorial
entitled "What is Really Needed" in the Music
Trade Review of February 12. You have hit
the nail on the head.
Sales are the goal of the Sales Promotion
Campaign and shall ever be. There is no other
goal, and sales are the only gauge by which this
campaign will eventually be measured.
So many of us are prone to overlook real
objectives and it seems to me that you have
struck the keynote when you say "what de-
termines the value of the particular scheme is
how many pianos are or will be sold." Through-
out my sales experience I have kept sales in
mind, and by sales I mean the definite, tangible
operation of a buyer exchanging his money for
a reputable commodity.
This campaign is not designed to sell music
appreciation. Tt is specifically designed to bring
about the actual sale of pianos.
T thank you exceedingly for striking the note
you have.
Faithfully yours,
F.DW. C. ROYKIN.
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