Music Trade Review
Issue: 1927 Vol. 84 N. 9 - Page 50
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
so
The Music Trade Review
FEBRUARY 26, 1927
encore songs in this catalog, including "The
Lilac Tree," "The Newlyweds," "April Fool,"
"Little Pig Nose" and "When Mother Wields
the Shingle." There also appears the negro
spiritual "Jedgmcnt Day," the piano solo "Pup-
pet Dance" and a list of school, lodge and gym-
nasium marches including "Reliance March,"
"Valiant
Volunteers,"
"American
Beauty
March," "Pacific Patrol," "March Victorious"
and others of like caliber.
"Just an Ivy Covered
Shack" Scoring Hit
Witmark Number Featured by Tom Burke, to
Be Exploited in Special Campaign
J. T. Roach Elected Secretary and a
Director of Hinds, Hayden & Eldredge
Started With Firm as Errand Boy in 1906,. His Progress Has Been Steady Since That
Time—New Series in Public School Music to Be Issued Shortly
A T a recent meeting of the stockholders of
* * Hinds, Hayden & Eldredge, J. Tatian
Roach, manager of the music department, was
elected a director and secretary of the firm.
Mr. Roach has been in the employ of Hinds,
Hayden & Eldredge for a little over twenty
years, having started as an errand boy in 1906
at the age of seventeen. Within the space of
two years he was advanced by rapid stages to
the position of traveling representative, and in
1913, when he had been with the firm for only
seven years, he was put in charge of the music
department.
Music dealers who know the great success of
the "Most Popular Series" may be interested
to learn that school text-books comprise the most
important part of the Hinds, Hayden & El-
dredge catalog. Their basis texts in geography,
arithmetic, reading, spelling, grammar, etc., are
used extensively in school systems all over the
United States.
For the past five years the energies of the
music department have been centered on the
publication of music books for public school
use. Following the policy that made "The Most
Popular Series" and their school book publica-
tions tremendously successful, of obtaining the
foremost men as editors and using the finest
material available, Walter Danirosch, conduc-
BUY YOUR MUSIC FROM
Publi her!i
tor of the New York Symphony Orchestra and
dean of American musicians; George H. Gartlan,
director of music in the public schools of Great-
er New York, and Karl W. Gehrkens, professor
of school music at Oberlin Conservatory, Ober-
lin, Ohio, were engaged as editors of their
school music texts. The resulting publications
proved instantaneous successes.
Dealers will have an opportunity soon of
ordering several fine new orchestra collections
designed for use in the schools and amateur or-
ganizations that will appear under the general
caption "Universal Orchestra Series." The title
of the basal course in public school music pub-
lished by Hinds, Hayden & Eldredge is the
"Universal School Music Series."
Two recent educational music books for
which there is already an active demand from
music schools and colleges are "Music Al," a
children's story book that presents the rudi-
ments of music instruction in a most appealing
manner and which is profusely illustrated, and
"Fifty Practical Lessons in the Elements of
Music Notation," which is designed to teach the
beginner in music the theoretical facts which
he must know.
Mr. Roach states that Hinds, Hayden &
Eldredge will have a very important announce-
ment to make to the trade within the next few
months.
'
Hinds, Hayden & Eldredge
Issue 1927 Stock Offer
Oliver Ditson Company
Hinds, Hayden & Eldredge, Inc., recently for-
warded its first .of 1927 stock offers to the trade.
These special offers include all of the "Most
Popular Series" of music books and the famous
BOSTON
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Music
Dealen
CHAPPELL-HARMS, INC.
Tom Burke, the Irish tenor, formerly of the
Chicago Opera Company, and hero of many an
operetta, of which the last was "The Lace Petti-
coat," is now playing a limited vaudeville en-
gagement appearing on Keith's circuit, where
he is meeting with characteristic success.
Mr. Burke has been especially commended on
the excellence of his vaudeville routine of songs,
which has been skilfully put together to show
the versatility of his talents. He opens with an
operatic aria, then sings Victor Herbert's popu-
lar "Ah Sweet Mystery of Life," and then a
brand new American ballad by Carl Rupp of
Cleveland, entitled "Just an Ivy Covered Shack,"
which is scoring an unusual success for the
popular tenor. To use his own words—"it is an un-
usual song and the audience seem to take it right
to their hearts." M. Witmark & Sons, publish-
ers of "Just an Ivy Covered Shack" are launch-
ing a national campaign in behalf of the song.
Although it is in "The Witmark Black and
White Series," a special pictorial edition will be
issued.
G. Schirmer Novelties
Recently Announced
Volume 4 in Photoplay Music Series and Col-
lection of New Art Songs Included in
Releases
The advance notice of January novelties added
to the catalog of G. Schirmer, Inc., 3 East
Forty-third street, New York City, has just
been forwarded to the trade. It includes some
very important songs, a series of choral offer-
ings and a number of piano solos, including
some educational material and additions to
orchestra music. Particularly important in
this latter is volume 4 of "G. Schirmer's Photo-
play Series." These volumes are in loose-leaf
form and art- arranged and edited by W. W.
l.owitz and M. Bergunker. The series is adapted
for the modern photoplay orchestras of various
sizi's.
In the list of new Schirmer songs appears
"When Death Beckons Me," by Charles Wake-
field Cadman; "The Long White Road," by
Harvey B. Gaul, and "Four Little Love Songs,"
by Frank St. Leger entitled "Morning," "Love
Me," "Message" and "Joy." There is also a
collection of three songs by John Alden Car-
penter to poems by Rabindranath Tagore.
LATEST SUCCESSES
FOR YOU AND ME
COME BACK IN DREAMS
THE FAR-AWAY BELU5
I FOUND YOU AT LAST
THAT LITTLE WORLD IS MINE
ROBERT TELLER SONS & DORNER
POPULAR SUCCESSES
• •KTD MANCSOBIFT AND IDSA OF
T1TLM FOB M V I M A H
Roaes of Picardy
A Night of Love
World Is Waiting for the Sunrise
In the Garden of Tomorrow
Song of Songs
By My Fireside
A Little Lore, A Little Kiss
185 MADISON AVENUE
Brown Bird Singing
There's a Song in My Heart
1 Look Into Your Garden
I Heard You Singing
Bells of St. Mary's
Thank God for a Garden
Smile Thru Your Tears
NEW YORK CITY
Mudc Engraven and Printer!
311 West 43rd Street
New York City
C/7/vy PUBLISHER. OUR REFl
~ ~ WRITE FOR PRICES -w ~s. « -
2054W.LAKE ST CHICAGO. ILL
so
The Music Trade Review
FEBRUARY 26, 1927
encore songs in this catalog, including "The
Lilac Tree," "The Newlyweds," "April Fool,"
"Little Pig Nose" and "When Mother Wields
the Shingle." There also appears the negro
spiritual "Jedgmcnt Day," the piano solo "Pup-
pet Dance" and a list of school, lodge and gym-
nasium marches including "Reliance March,"
"Valiant
Volunteers,"
"American
Beauty
March," "Pacific Patrol," "March Victorious"
and others of like caliber.
"Just an Ivy Covered
Shack" Scoring Hit
Witmark Number Featured by Tom Burke, to
Be Exploited in Special Campaign
J. T. Roach Elected Secretary and a
Director of Hinds, Hayden & Eldredge
Started With Firm as Errand Boy in 1906,. His Progress Has Been Steady Since That
Time—New Series in Public School Music to Be Issued Shortly
A T a recent meeting of the stockholders of
* * Hinds, Hayden & Eldredge, J. Tatian
Roach, manager of the music department, was
elected a director and secretary of the firm.
Mr. Roach has been in the employ of Hinds,
Hayden & Eldredge for a little over twenty
years, having started as an errand boy in 1906
at the age of seventeen. Within the space of
two years he was advanced by rapid stages to
the position of traveling representative, and in
1913, when he had been with the firm for only
seven years, he was put in charge of the music
department.
Music dealers who know the great success of
the "Most Popular Series" may be interested
to learn that school text-books comprise the most
important part of the Hinds, Hayden & El-
dredge catalog. Their basis texts in geography,
arithmetic, reading, spelling, grammar, etc., are
used extensively in school systems all over the
United States.
For the past five years the energies of the
music department have been centered on the
publication of music books for public school
use. Following the policy that made "The Most
Popular Series" and their school book publica-
tions tremendously successful, of obtaining the
foremost men as editors and using the finest
material available, Walter Danirosch, conduc-
BUY YOUR MUSIC FROM
Publi her!i
tor of the New York Symphony Orchestra and
dean of American musicians; George H. Gartlan,
director of music in the public schools of Great-
er New York, and Karl W. Gehrkens, professor
of school music at Oberlin Conservatory, Ober-
lin, Ohio, were engaged as editors of their
school music texts. The resulting publications
proved instantaneous successes.
Dealers will have an opportunity soon of
ordering several fine new orchestra collections
designed for use in the schools and amateur or-
ganizations that will appear under the general
caption "Universal Orchestra Series." The title
of the basal course in public school music pub-
lished by Hinds, Hayden & Eldredge is the
"Universal School Music Series."
Two recent educational music books for
which there is already an active demand from
music schools and colleges are "Music Al," a
children's story book that presents the rudi-
ments of music instruction in a most appealing
manner and which is profusely illustrated, and
"Fifty Practical Lessons in the Elements of
Music Notation," which is designed to teach the
beginner in music the theoretical facts which
he must know.
Mr. Roach states that Hinds, Hayden &
Eldredge will have a very important announce-
ment to make to the trade within the next few
months.
'
Hinds, Hayden & Eldredge
Issue 1927 Stock Offer
Oliver Ditson Company
Hinds, Hayden & Eldredge, Inc., recently for-
warded its first .of 1927 stock offers to the trade.
These special offers include all of the "Most
Popular Series" of music books and the famous
BOSTON
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Music
Dealen
CHAPPELL-HARMS, INC.
Tom Burke, the Irish tenor, formerly of the
Chicago Opera Company, and hero of many an
operetta, of which the last was "The Lace Petti-
coat," is now playing a limited vaudeville en-
gagement appearing on Keith's circuit, where
he is meeting with characteristic success.
Mr. Burke has been especially commended on
the excellence of his vaudeville routine of songs,
which has been skilfully put together to show
the versatility of his talents. He opens with an
operatic aria, then sings Victor Herbert's popu-
lar "Ah Sweet Mystery of Life," and then a
brand new American ballad by Carl Rupp of
Cleveland, entitled "Just an Ivy Covered Shack,"
which is scoring an unusual success for the
popular tenor. To use his own words—"it is an un-
usual song and the audience seem to take it right
to their hearts." M. Witmark & Sons, publish-
ers of "Just an Ivy Covered Shack" are launch-
ing a national campaign in behalf of the song.
Although it is in "The Witmark Black and
White Series," a special pictorial edition will be
issued.
G. Schirmer Novelties
Recently Announced
Volume 4 in Photoplay Music Series and Col-
lection of New Art Songs Included in
Releases
The advance notice of January novelties added
to the catalog of G. Schirmer, Inc., 3 East
Forty-third street, New York City, has just
been forwarded to the trade. It includes some
very important songs, a series of choral offer-
ings and a number of piano solos, including
some educational material and additions to
orchestra music. Particularly important in
this latter is volume 4 of "G. Schirmer's Photo-
play Series." These volumes are in loose-leaf
form and art- arranged and edited by W. W.
l.owitz and M. Bergunker. The series is adapted
for the modern photoplay orchestras of various
sizi's.
In the list of new Schirmer songs appears
"When Death Beckons Me," by Charles Wake-
field Cadman; "The Long White Road," by
Harvey B. Gaul, and "Four Little Love Songs,"
by Frank St. Leger entitled "Morning," "Love
Me," "Message" and "Joy." There is also a
collection of three songs by John Alden Car-
penter to poems by Rabindranath Tagore.
LATEST SUCCESSES
FOR YOU AND ME
COME BACK IN DREAMS
THE FAR-AWAY BELU5
I FOUND YOU AT LAST
THAT LITTLE WORLD IS MINE
ROBERT TELLER SONS & DORNER
POPULAR SUCCESSES
• •KTD MANCSOBIFT AND IDSA OF
T1TLM FOB M V I M A H
Roaes of Picardy
A Night of Love
World Is Waiting for the Sunrise
In the Garden of Tomorrow
Song of Songs
By My Fireside
A Little Lore, A Little Kiss
185 MADISON AVENUE
Brown Bird Singing
There's a Song in My Heart
1 Look Into Your Garden
I Heard You Singing
Bells of St. Mary's
Thank God for a Garden
Smile Thru Your Tears
NEW YORK CITY
Mudc Engraven and Printer!
311 West 43rd Street
New York City
C/7/vy PUBLISHER. OUR REFl
~ ~ WRITE FOR PRICES -w ~s. « -
2054W.LAKE ST CHICAGO. ILL
Future scanning projects are planned by the International Arcade Museum Library (IAML).