Music Trade Review
Issue: 1927 Vol. 84 N. 5 - Page 44
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
The Music Trade Review
"You Can't Go Wrong-
With Any FEIST'SoW
JANUARY 29, 1927
De Sylva, Brown, Henderson, Inc.,
Enters the Music Publishing Field
Firm, Composed of Bud De Sylva, Lew Brown, Ray Henderson and Robert Crawford,
Has Wide Experience and Successful Record — Its First Numbers
T P H E opening of the new popular publishing
*• firm, De Sylva, Brown, Henderson, Inc.,
on Monday of next week, at which Mayor
James Walker will be in attendance, marks
the entry into the popular field of what is prob-
* •"?•£•
activities of the company are quickly placed
when their names are announced, because they
are among the successful of current writers
of popular songs, and this includes show music.
Hud De Sylva, for instance, is considered one
of the masters of present-day lyric writers,
among other things having collaborated with
the late Victor Herbert in writing "A Kiss In
the Dark." Other semi-high-class, but popular
numbers, by the same writer, are "Just a
Cottage Small by a Waterfall," "Memory Lane"
SUNDAY
A Mid-West Sensation
Sweeping The Country]
V
MILLER.
COHN
KRUEGER
.ftM*f
D0
Robert Crawford
ably the youngest group of executives in the
industry. Here are gathered together three of
the best popular writers of lyrics and melodies,
Bud De Sylva, Lew Brown and Ray Henderson,
and with a widely experienced executive head,
Robert Crawford.
Robert Crawford, who is the president of
the new concern, started many years ago with
Leo Feist, Inc., and later joined Irving Berlin,
Inc., at its inception. He had been general sales
manager of the latter firm since its organiza-
^LDSOA/
Lew Brown
and "April Showers," as well as "Look for the
Silver Lining." He also was an important
contributor to "Avalon" and" "I'll Say She
Does." The list could be extended, but this
should suffice.
Ray Henderson, another member of this
writing trio, has been known along Broadway
for the past five years. He has always been
a quite unassuming chap who was able to de-
liver real songs. His first big number was
"Humming." He followed this very shortly
ISr
0*4
k<
fe.0*' * ^
3^
,i»«
^.srts*
"U ^ * >
L£O. FEISrjnc,
FEIST BLDG.,
th
231-235 W. 40
ST.,
NEW YORHL
Ray Henderson
tion, but his experience has covered also the
professional and band and orchestra depart-
ments, with which through his early work he
was quite familiar. Bobby, as he is familiarly
known, is one of the most popular men in the
musical field and his acquaintance is extensive,
covering as it does the sales field, the me-
chanical industry, vaudeville and other profes-
sions.
Those who will be responsible for the other
Bud De Sylva
with "That Old Gang of Mine." H e was also
responsible for "Georgette" and "Why Did I
Kiss That Girl?" He is co-writer of such songs
as "Bye, Bye, Blackbird," "I'm Sitting on Top
44
The Music Trade Review
"You Can't Go Wrong-
With Any FEIST'SoW
JANUARY 29, 1927
De Sylva, Brown, Henderson, Inc.,
Enters the Music Publishing Field
Firm, Composed of Bud De Sylva, Lew Brown, Ray Henderson and Robert Crawford,
Has Wide Experience and Successful Record — Its First Numbers
T P H E opening of the new popular publishing
*• firm, De Sylva, Brown, Henderson, Inc.,
on Monday of next week, at which Mayor
James Walker will be in attendance, marks
the entry into the popular field of what is prob-
* •"?•£•
activities of the company are quickly placed
when their names are announced, because they
are among the successful of current writers
of popular songs, and this includes show music.
Hud De Sylva, for instance, is considered one
of the masters of present-day lyric writers,
among other things having collaborated with
the late Victor Herbert in writing "A Kiss In
the Dark." Other semi-high-class, but popular
numbers, by the same writer, are "Just a
Cottage Small by a Waterfall," "Memory Lane"
SUNDAY
A Mid-West Sensation
Sweeping The Country]
V
MILLER.
COHN
KRUEGER
.ftM*f
D0
Robert Crawford
ably the youngest group of executives in the
industry. Here are gathered together three of
the best popular writers of lyrics and melodies,
Bud De Sylva, Lew Brown and Ray Henderson,
and with a widely experienced executive head,
Robert Crawford.
Robert Crawford, who is the president of
the new concern, started many years ago with
Leo Feist, Inc., and later joined Irving Berlin,
Inc., at its inception. He had been general sales
manager of the latter firm since its organiza-
^LDSOA/
Lew Brown
and "April Showers," as well as "Look for the
Silver Lining." He also was an important
contributor to "Avalon" and" "I'll Say She
Does." The list could be extended, but this
should suffice.
Ray Henderson, another member of this
writing trio, has been known along Broadway
for the past five years. He has always been
a quite unassuming chap who was able to de-
liver real songs. His first big number was
"Humming." He followed this very shortly
ISr
0*4
k<
fe.0*' * ^
3^
,i»«
^.srts*
"U ^ * >
L£O. FEISrjnc,
FEIST BLDG.,
th
231-235 W. 40
ST.,
NEW YORHL
Ray Henderson
tion, but his experience has covered also the
professional and band and orchestra depart-
ments, with which through his early work he
was quite familiar. Bobby, as he is familiarly
known, is one of the most popular men in the
musical field and his acquaintance is extensive,
covering as it does the sales field, the me-
chanical industry, vaudeville and other profes-
sions.
Those who will be responsible for the other
Bud De Sylva
with "That Old Gang of Mine." H e was also
responsible for "Georgette" and "Why Did I
Kiss That Girl?" He is co-writer of such songs
as "Bye, Bye, Blackbird," "I'm Sitting on Top
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