Music Trade Review

Issue: 1927 Vol. 84 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
The Music Trade Review
"You Can't Go Wrong-
With Any FEIST'SoW
JANUARY 29, 1927
De Sylva, Brown, Henderson, Inc.,
Enters the Music Publishing Field
Firm, Composed of Bud De Sylva, Lew Brown, Ray Henderson and Robert Crawford,
Has Wide Experience and Successful Record — Its First Numbers
T P H E opening of the new popular publishing
*• firm, De Sylva, Brown, Henderson, Inc.,
on Monday of next week, at which Mayor
James Walker will be in attendance, marks
the entry into the popular field of what is prob-
* •"?•£•
activities of the company are quickly placed
when their names are announced, because they
are among the successful of current writers
of popular songs, and this includes show music.
Hud De Sylva, for instance, is considered one
of the masters of present-day lyric writers,
among other things having collaborated with
the late Victor Herbert in writing "A Kiss In
the Dark." Other semi-high-class, but popular
numbers, by the same writer, are "Just a
Cottage Small by a Waterfall," "Memory Lane"
SUNDAY
A Mid-West Sensation
Sweeping The Country]
V
MILLER.
COHN
KRUEGER
.ftM*f
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Robert Crawford
ably the youngest group of executives in the
industry. Here are gathered together three of
the best popular writers of lyrics and melodies,
Bud De Sylva, Lew Brown and Ray Henderson,
and with a widely experienced executive head,
Robert Crawford.
Robert Crawford, who is the president of
the new concern, started many years ago with
Leo Feist, Inc., and later joined Irving Berlin,
Inc., at its inception. He had been general sales
manager of the latter firm since its organiza-
^LDSOA/
Lew Brown
and "April Showers," as well as "Look for the
Silver Lining." He also was an important
contributor to "Avalon" and" "I'll Say She
Does." The list could be extended, but this
should suffice.
Ray Henderson, another member of this
writing trio, has been known along Broadway
for the past five years. He has always been
a quite unassuming chap who was able to de-
liver real songs. His first big number was
"Humming." He followed this very shortly
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231-235 W. 40
ST.,
NEW YORHL
Ray Henderson
tion, but his experience has covered also the
professional and band and orchestra depart-
ments, with which through his early work he
was quite familiar. Bobby, as he is familiarly
known, is one of the most popular men in the
musical field and his acquaintance is extensive,
covering as it does the sales field, the me-
chanical industry, vaudeville and other profes-
sions.
Those who will be responsible for the other
Bud De Sylva
with "That Old Gang of Mine." H e was also
responsible for "Georgette" and "Why Did I
Kiss That Girl?" He is co-writer of such songs
as "Bye, Bye, Blackbird," "I'm Sitting on Top
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JANUARY 29, 1927
Unquestionable!
"CENTURY CERTIFIED EDI-
TION" is the best buy and the big-
gest seller in the sheet music indus-
try.
This is not simply an advertise-
ing statement, but an unquestion-
able fact.
Ask the dealers who handle the
Century—they know.
Century Music Pub. Go.
235 W. 40th St.
Is My Lucky Day," "The Birth of the Blues"
and "Black Bottom."
The new firm announces among its first offer-
ings "It All Depends on You," now being sung by
Al Jolson in "Big Boy." It has a novelty
number called "I Wonder How I Look When
I'm Asleep," being featured by singing orches-
tras. Other novelties are "Keeper, Keeper,
Keep the Boy Away," and "Oh, Baby, Don't
We Get Along." It is also introducing "I
Want to Be Miles Away From Everyone," de-
scribed as a rag ballad.
The orchestrations will be by Joe Nussbaum
and Louis Katzman, for the most part, although
other arrangers will be called in from time to
time. The members of the firm are now en-
grossed in completing five musical comedies
and some of these undoubtedly will be produced
this season. The new firm is located at 745
Seventh avenue, New York City.
"Yankee Rose" Added
to Irving Berlin Catalog
New Number to Be Given Extensive Campaign
of Exploitation by This Firm
"Modern Scale Studies"
Issued by Oliver Ditson
What Shall I Give My Pupil?
To Strengthen the Weaker Fingers—To Develop the Legato
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
Octave Work. Left Hand Melody, Crossing the Hands—and
Dozens of Other Problems?
You Will Find the Answer in the List of
MUSIC CLASSIFIED
ACCORDING TO
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
M
t EDITION
u l u u OF
f
" "
15c
> STANDARD
• >
TEACHING MUSIC
fcr'
SUNDAY
KATINKA
PRECIOUS
ADORABLE
BARCELONA
SYMPATHY WALTZ
CALLING ME HOME
HI DIDDLE DIDDLE
BESIDE A GARDEN WALL
THAT'S WHY I LOVE YOU
MY GIRL HAS EYE TROUBLE
IN A LITTLE SPANISH TOWN
HELLO, ALOHA, HOW ARE YOU?
WHERE'D YOU GET THOSE EYES?
YOUR HEART LOOKED INTO MINE
I'VE LOST ALL MY LOVE FOR YOU
WHILE THE YEARS GO DRIFTING BY
KISS YOUR LITTLE BABY GOOD-
NIGHT
I D RATHER BE THE GIRL IN YOUR
ARMS
IT MADE YOU HAPPY WHEN YOU
MADE ME CRY
Jl'ST A BIRD'S-EYE VIEW OF MY OLD
KENTUCKY HOME
Write for Dealers' Price
STURKOW RYDER,
Celebrated Teacher. Composer and Concert Pianist.
McKINLEY MUSIC CO.
Oliver Ditson Issues
The Oliver Ditson Co. has issued "Five
Poetic Sketches" for the piano by L. Leslie
Loth. The titles include "The Mountain Top,"
"To A Fringed Gentian," "The Zephyr," "Ode
to Evening," and "The Solitary Pine," all pro-
duced in one folio. Under the title "In Meadows
Gay," the same catalog has added Nicolas
D'Averil's "Ten Little Pieces for the Piano-
forte." This publication is suitable for early
students.
New Band in Keene
BEST
SELLERS
A REAL BIT OF MELODY
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition). Anne Shaw Faulkner (Music Chairman. General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
LEO
KEENE, N. H., January 24.—A band has been
organized in this town composed of students
in the high and junior high schools, through
New Education Work for Violin, by Max the efforts of the Keene Rotary Club. The
order for the instruments was placed through
Jacobs, Endorsed by Many Eminent Violinists
the C. C. Beedle Piano Co.
The Oliver Ditson Co. has just issued "Mod-
Consult the Universal Want Directory of
ern Scale Studies" for the violin, the work of
Max Jacobs. This is an interesting and con- The Review.
structive educational work which has received
favorable comment from a long list of eminent
Some of the
violinists including Eddy Brown, Jascha Heifetz,
Erica Morini, Albert Spalding, Toscha Seidel,
Sascha Jacobsen, Jacques Thibaud and others.
In a foreword the author says: "This work
is the fruit of years of experience in teaching
the violin. It is a compilation of the phases
In
and variations that technique demands and which
The Witmark Black & White Series
have been encountered during a long period of
activity in the field of educational work."
SECULAR
The contents cover practically everything
GYPSY LOVE SONG
KISS ME AGAIN
needed by the modern student as well as the
MY WILD IRISH ROSE
WHEN IRISH EYES ARE SMILING
accomplished violin performer. It covers the
MY HOUR
WHO KNOWS?
latest phases of violin playing, and as such it
AH! SWEET MYSTERY OF LIFE
brings new thought and new instruction to those
DEAR HEART, WHAT MIGHT HAVE BEEN
planning to improve their accomplishment.'
CAN'T YO' HEAR ME CALLIN', CAROLINE?
Selected by
1501-1515 E. 55th St.
Copyright, 1921
Can't Go Wr<
New York
A new number has just been added to the
catalog of Irving Berlin, Inc., called "Yankee
of the World," "Alabaniy Bound," "Follow the Rose." In the first ten days since its intro-
Swallow" and "Don't Bring Lulu." These titles duction it has won wide prominence and many
orchestra leaders have compared it to the best
should establish his importance as a writer.
The other member of this successful writing of the European compositions, due to the im-
combination is Lew Brown. He is considered mediate response it received from the public.
by the publishers and the trade in general as
"Yankee Rose" commands attention through
an all-round writer. He has specialized to a the fact that it has a patriotic strain running
great extent in comedy and novelty lyrics, al- through the number. Besides being melodious,
though he takes an occasional fling at ballads. this combination gives the number unusual
A few of his numbers are "Then I'll Be Happy," stage presentation value.
"I'd Climb the Highest Mountain," "On the Irving Berlin, Inc., has planned a very heavy
Back Porch" and "I'm Tellin' the Birds, Tellin' campaign on this new issue and its professional,
the Bees, How I Love You." Lew Brown, al- band and orchestra department, as well as the
though quite young, can be considered the vet- branch offices and various representatives
eran of the organization, as he has been writing throughout the country, are all to take part in
successfully for years.
this intensive program to further its popularity.
To give this new firm further importance, it
need only be said that these writers are re-
sponsible for some of the outstanding numbers
of "George White's Scandals," including "This
15c
45
'CHERIE
I LOVE YOU
CHICAGO. ILL.
H A R M S INC. 62 W. 45™ ST..N.YC.
MOTHER MACHREE
SMILIN' THROUGH
ASLEEP IN THE DEEP
JUST BEEN WOND'RING, ALL DAY LONG
IN A LITTLE TOWN NEARBY
SUNRISE AND YOU
THE LAMPLIT HOUR
THAT WONDERFUL MOTHER OF MINE
THAT OLD IRISH MOTHER OF MINE
SACRED
TEACH ME TO PRAY
I COME TO THEE
THE SILENT VOICE
GOD SHALL WIPE AWAY ALL TEARS
A LITTLE WHILE
IT WAS FOR ME
O LORD, REMEMBER ME
GRATEFUL, O LORD, AM I
M. WITMARK & SONS, NEW YORK

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