Music Trade Review
Issue: 1927 Vol. 84 N. 26 - Page 36
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Specially Selected Material Marks
Summer Catalogs of All the Publishers
New Compositions Issued in Conservative Number and Given Thorough Preliminary
Try-outs—Popular Sheet Music and Summer Music Sales
D R A C T I C A L L Y all of the leading popular
music publishers are bringing out a con-
servative number of Summer songs. These are
not just new issues, but specially selected mate-
rial which has been given various try-outs and is
released for particular Summer appeal. That is
to say, they are light numbers, and while not
all are comedies and novelties, they are of a
character to fit the situation.
Popular publishers feel the need of bringing
out timely material that will induce music pur-
chasers to enter the music store. Invariably the
numbers selected for the Summer catalog will
be backed by intensive and energetic campaigns
of exploitation. This move should be particu-
larly welcome following a none too active
SONGS
HAT HIT THE NARK!
Mix the Lot—What Have You Got—
Magnolia!
It All Depends on You
So Blue
South Wind
I'm in Love Again
Does She Love Me? Positively—
Absolutely!
One O'Clock Baby
Oh, Doris! Where Do You Live?
Baby Feet Go Pitter Patter
One Little Girl Who Loves Me—
(One Little Girl Who Don't)
BIG SELLERS IN FOLIOS
Saxopholio
Tenor Banjo Folio
(.Each containing fifteen great songs)
II
lusic
DE5VLVA.BHOWNA«i>neN[>Cla5ON BVILOINQ
'Publishers
7 1 5 5EVENTH
AVENUE NEW YOCK
Just Released
My Spirituals
By Eva A. Jessye
Kditeu by Hugo Frey and Gordon Whyte
It is a book of ninety-six pages, con-
taining sixteen hitherto unpublished
Negro Spirituals, bound in a handsome
cloth cover. This book is one of the
most important contributions to American
Folk Music in recent years. Every lover
of music will want and take pride in
owning this book.
LIST PRICE
$2.50
Jimmy Kelty on Trip
to the Pacific Coast
Regular Dealer Discounts
ROBBINS Music CORPORATION
799 Seventh Avenue,New York
Spring season. It has been demonstrated to
the satisfaction of both publishers and dealers
that the release of numbers of wide appeal will
create sales no matter what period of the year in
which they are exploited.
This was demonstrated beyond all doubt
in the warm Summer season in which the song
"Bananas" appeared and which achieved a record-
breaking sale in a short period of time. Another
demonstration that convinces the publisher that
timely offerings, with magnetic sales power, are
always appropriate, is indicated by the sale in
sheet music, record and roll form, of the present
"Lindy" songs. Here are a series of numbers
which in a few short weeks' time have lured
thousands of purchasers to music counters.
Coming in a period of sales slump they proved
a store attraction that doubtless helped all
phases of the music business.
At any rate the trade will welcome the special
campaigns on the new songs during the warm
months. If from the numbers selected for these
activities several lively sellers are produced the
efforts should be well worth while.
The popular publishers which spend increased
appropriations in order to put over Summer
successes should deserve the very best co-opera-
tion from the retailer. Title pages, window
strips, placards and other advertising material
available should be used, and thus lend every
effort to run up new sales totals for a Summer
period.
It is not expected that any songs that are
being advanced at this time will prove to be
the attractions that were made by the "Lindy"
numbers. In a very short period, undoubtedly,
new sales precedents were established. There
are, however, a number of angles to the
methods pursued in advancing the interest of
these "Lindy" songs, which are well worth re-
viewing. In every instance the publishers'
material was used- There were window dis-
plays and counter displays, and in many stores
demonstrations were also the order of the day.
Now it is not expected that the dealer will
or should carry out Summer co-operative cam-
paigns on individual offerings along the ex-
clusive lines that he was enabled to give
"Lindy" songs, but groups of the outstanding
successes of the Summer offerings should re-
ceive a full measure of co-operation.
The fact that all the Summer songs have
undergone tests for their availability assures
them an initial measure of success. Some of
them should become outstanding numbers. It
is all a good, healthy move to help Summer
business.
There is an added advantage, of course, to
the dealer in displaying and otherwise pushing
timely songs in the Summer season. Anything
that will lure customers into the store has more
merit than the mere sale of such goods, for
bringing customers into the store for one item
makes possible the presentation of other ma-
terial.
•
James L. Kelty left New York last Tuesday
in the interests of the Harold Flammer catalog.
Starting with Detroit and Chicago, he will cover
36
Songs that Sell
Russian Lullaby
by Irving Berlin
What Does It Matter
Irving Berlin
Love and Kisses
Yankee Rose
Blue Skies
Irving Berlin
My Sunday Girl
That's My Hap-Hap-Happiness
Sweet Marie
here the Wild Wild
Flowers Grow
That's My Idea of Heaven
I Never See Maggie Alone
Rosy Cheeks
C'est Vous
Because I Love You
Me and My Shadow
Put Your Arms Where
They Belong
BOOKS THAT SELL
New Universal Dance Folio
No. 13
Irving Berlin's Saxophone Folio
No. 1
Paul Ash Novelty Piano Folio
AI Jolson's Song Hit Folio
Petersen's Ukulele Method
World's Favorite Songs
Tiddle De Ukes
Strum It With Crummit (Comic
Ukulele Song Book)
IRVING BERLIN I,,
1607Broadway New York City
the Middle West and then journey South
through Texas to the Pacific Coast.
Among the new numbers in the Flammer
catalog which give the biggest promise are "If
God Sent Me You," by Blanche Ebert Seaver,
sung by John McCormack; "A Smile," sung
by Paul Althouse, and a new sacred song, "Sun
of My Soul," by Anne Stratton. Mr. Kelty
is also supplied with the new complete octavo
circulars, a special set of piano pieces endorsed
by John M. Williams, and a special thematic
of Arthur Penn's songs. From the reception
already met with, this promises to be a success.
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Specially Selected Material Marks
Summer Catalogs of All the Publishers
New Compositions Issued in Conservative Number and Given Thorough Preliminary
Try-outs—Popular Sheet Music and Summer Music Sales
D R A C T I C A L L Y all of the leading popular
music publishers are bringing out a con-
servative number of Summer songs. These are
not just new issues, but specially selected mate-
rial which has been given various try-outs and is
released for particular Summer appeal. That is
to say, they are light numbers, and while not
all are comedies and novelties, they are of a
character to fit the situation.
Popular publishers feel the need of bringing
out timely material that will induce music pur-
chasers to enter the music store. Invariably the
numbers selected for the Summer catalog will
be backed by intensive and energetic campaigns
of exploitation. This move should be particu-
larly welcome following a none too active
SONGS
HAT HIT THE NARK!
Mix the Lot—What Have You Got—
Magnolia!
It All Depends on You
So Blue
South Wind
I'm in Love Again
Does She Love Me? Positively—
Absolutely!
One O'Clock Baby
Oh, Doris! Where Do You Live?
Baby Feet Go Pitter Patter
One Little Girl Who Loves Me—
(One Little Girl Who Don't)
BIG SELLERS IN FOLIOS
Saxopholio
Tenor Banjo Folio
(.Each containing fifteen great songs)
II
lusic
DE5VLVA.BHOWNA«i>neN[>Cla5ON BVILOINQ
'Publishers
7 1 5 5EVENTH
AVENUE NEW YOCK
Just Released
My Spirituals
By Eva A. Jessye
Kditeu by Hugo Frey and Gordon Whyte
It is a book of ninety-six pages, con-
taining sixteen hitherto unpublished
Negro Spirituals, bound in a handsome
cloth cover. This book is one of the
most important contributions to American
Folk Music in recent years. Every lover
of music will want and take pride in
owning this book.
LIST PRICE
$2.50
Jimmy Kelty on Trip
to the Pacific Coast
Regular Dealer Discounts
ROBBINS Music CORPORATION
799 Seventh Avenue,New York
Spring season. It has been demonstrated to
the satisfaction of both publishers and dealers
that the release of numbers of wide appeal will
create sales no matter what period of the year in
which they are exploited.
This was demonstrated beyond all doubt
in the warm Summer season in which the song
"Bananas" appeared and which achieved a record-
breaking sale in a short period of time. Another
demonstration that convinces the publisher that
timely offerings, with magnetic sales power, are
always appropriate, is indicated by the sale in
sheet music, record and roll form, of the present
"Lindy" songs. Here are a series of numbers
which in a few short weeks' time have lured
thousands of purchasers to music counters.
Coming in a period of sales slump they proved
a store attraction that doubtless helped all
phases of the music business.
At any rate the trade will welcome the special
campaigns on the new songs during the warm
months. If from the numbers selected for these
activities several lively sellers are produced the
efforts should be well worth while.
The popular publishers which spend increased
appropriations in order to put over Summer
successes should deserve the very best co-opera-
tion from the retailer. Title pages, window
strips, placards and other advertising material
available should be used, and thus lend every
effort to run up new sales totals for a Summer
period.
It is not expected that any songs that are
being advanced at this time will prove to be
the attractions that were made by the "Lindy"
numbers. In a very short period, undoubtedly,
new sales precedents were established. There
are, however, a number of angles to the
methods pursued in advancing the interest of
these "Lindy" songs, which are well worth re-
viewing. In every instance the publishers'
material was used- There were window dis-
plays and counter displays, and in many stores
demonstrations were also the order of the day.
Now it is not expected that the dealer will
or should carry out Summer co-operative cam-
paigns on individual offerings along the ex-
clusive lines that he was enabled to give
"Lindy" songs, but groups of the outstanding
successes of the Summer offerings should re-
ceive a full measure of co-operation.
The fact that all the Summer songs have
undergone tests for their availability assures
them an initial measure of success. Some of
them should become outstanding numbers. It
is all a good, healthy move to help Summer
business.
There is an added advantage, of course, to
the dealer in displaying and otherwise pushing
timely songs in the Summer season. Anything
that will lure customers into the store has more
merit than the mere sale of such goods, for
bringing customers into the store for one item
makes possible the presentation of other ma-
terial.
•
James L. Kelty left New York last Tuesday
in the interests of the Harold Flammer catalog.
Starting with Detroit and Chicago, he will cover
36
Songs that Sell
Russian Lullaby
by Irving Berlin
What Does It Matter
Irving Berlin
Love and Kisses
Yankee Rose
Blue Skies
Irving Berlin
My Sunday Girl
That's My Hap-Hap-Happiness
Sweet Marie
here the Wild Wild
Flowers Grow
That's My Idea of Heaven
I Never See Maggie Alone
Rosy Cheeks
C'est Vous
Because I Love You
Me and My Shadow
Put Your Arms Where
They Belong
BOOKS THAT SELL
New Universal Dance Folio
No. 13
Irving Berlin's Saxophone Folio
No. 1
Paul Ash Novelty Piano Folio
AI Jolson's Song Hit Folio
Petersen's Ukulele Method
World's Favorite Songs
Tiddle De Ukes
Strum It With Crummit (Comic
Ukulele Song Book)
IRVING BERLIN I,,
1607Broadway New York City
the Middle West and then journey South
through Texas to the Pacific Coast.
Among the new numbers in the Flammer
catalog which give the biggest promise are "If
God Sent Me You," by Blanche Ebert Seaver,
sung by John McCormack; "A Smile," sung
by Paul Althouse, and a new sacred song, "Sun
of My Soul," by Anne Stratton. Mr. Kelty
is also supplied with the new complete octavo
circulars, a special set of piano pieces endorsed
by John M. Williams, and a special thematic
of Arthur Penn's songs. From the reception
already met with, this promises to be a success.
Future scanning projects are planned by the International Arcade Museum Library (IAML).