Music Trade Review

Issue: 1927 Vol. 84 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Specially Selected Material Marks
Summer Catalogs of All the Publishers
New Compositions Issued in Conservative Number and Given Thorough Preliminary
Try-outs—Popular Sheet Music and Summer Music Sales
D R A C T I C A L L Y all of the leading popular
music publishers are bringing out a con-
servative number of Summer songs. These are
not just new issues, but specially selected mate-
rial which has been given various try-outs and is
released for particular Summer appeal. That is
to say, they are light numbers, and while not
all are comedies and novelties, they are of a
character to fit the situation.
Popular publishers feel the need of bringing
out timely material that will induce music pur-
chasers to enter the music store. Invariably the
numbers selected for the Summer catalog will
be backed by intensive and energetic campaigns
of exploitation. This move should be particu-
larly welcome following a none too active
SONGS
HAT HIT THE NARK!
Mix the Lot—What Have You Got—
Magnolia!
It All Depends on You
So Blue
South Wind
I'm in Love Again
Does She Love Me? Positively—
Absolutely!
One O'Clock Baby
Oh, Doris! Where Do You Live?
Baby Feet Go Pitter Patter
One Little Girl Who Loves Me—
(One Little Girl Who Don't)
BIG SELLERS IN FOLIOS
Saxopholio
Tenor Banjo Folio
(.Each containing fifteen great songs)
II
lusic
DE5VLVA.BHOWNA«i>neN[>Cla5ON BVILOINQ
'Publishers
7 1 5 5EVENTH
AVENUE NEW YOCK
Just Released
My Spirituals
By Eva A. Jessye
Kditeu by Hugo Frey and Gordon Whyte
It is a book of ninety-six pages, con-
taining sixteen hitherto unpublished
Negro Spirituals, bound in a handsome
cloth cover. This book is one of the
most important contributions to American
Folk Music in recent years. Every lover
of music will want and take pride in
owning this book.
LIST PRICE
$2.50
Jimmy Kelty on Trip
to the Pacific Coast
Regular Dealer Discounts
ROBBINS Music CORPORATION
799 Seventh Avenue,New York
Spring season. It has been demonstrated to
the satisfaction of both publishers and dealers
that the release of numbers of wide appeal will
create sales no matter what period of the year in
which they are exploited.
This was demonstrated beyond all doubt
in the warm Summer season in which the song
"Bananas" appeared and which achieved a record-
breaking sale in a short period of time. Another
demonstration that convinces the publisher that
timely offerings, with magnetic sales power, are
always appropriate, is indicated by the sale in
sheet music, record and roll form, of the present
"Lindy" songs. Here are a series of numbers
which in a few short weeks' time have lured
thousands of purchasers to music counters.
Coming in a period of sales slump they proved
a store attraction that doubtless helped all
phases of the music business.
At any rate the trade will welcome the special
campaigns on the new songs during the warm
months. If from the numbers selected for these
activities several lively sellers are produced the
efforts should be well worth while.
The popular publishers which spend increased
appropriations in order to put over Summer
successes should deserve the very best co-opera-
tion from the retailer. Title pages, window
strips, placards and other advertising material
available should be used, and thus lend every
effort to run up new sales totals for a Summer
period.
It is not expected that any songs that are
being advanced at this time will prove to be
the attractions that were made by the "Lindy"
numbers. In a very short period, undoubtedly,
new sales precedents were established. There
are, however, a number of angles to the
methods pursued in advancing the interest of
these "Lindy" songs, which are well worth re-
viewing. In every instance the publishers'
material was used- There were window dis-
plays and counter displays, and in many stores
demonstrations were also the order of the day.
Now it is not expected that the dealer will
or should carry out Summer co-operative cam-
paigns on individual offerings along the ex-
clusive lines that he was enabled to give
"Lindy" songs, but groups of the outstanding
successes of the Summer offerings should re-
ceive a full measure of co-operation.
The fact that all the Summer songs have
undergone tests for their availability assures
them an initial measure of success. Some of
them should become outstanding numbers. It
is all a good, healthy move to help Summer
business.
There is an added advantage, of course, to
the dealer in displaying and otherwise pushing
timely songs in the Summer season. Anything
that will lure customers into the store has more
merit than the mere sale of such goods, for
bringing customers into the store for one item
makes possible the presentation of other ma-
terial.

James L. Kelty left New York last Tuesday
in the interests of the Harold Flammer catalog.
Starting with Detroit and Chicago, he will cover
36
Songs that Sell
Russian Lullaby
by Irving Berlin
What Does It Matter
Irving Berlin
Love and Kisses
Yankee Rose
Blue Skies
Irving Berlin
My Sunday Girl
That's My Hap-Hap-Happiness
Sweet Marie
here the Wild Wild
Flowers Grow
That's My Idea of Heaven
I Never See Maggie Alone
Rosy Cheeks
C'est Vous
Because I Love You
Me and My Shadow
Put Your Arms Where
They Belong
BOOKS THAT SELL
New Universal Dance Folio
No. 13
Irving Berlin's Saxophone Folio
No. 1
Paul Ash Novelty Piano Folio
AI Jolson's Song Hit Folio
Petersen's Ukulele Method
World's Favorite Songs
Tiddle De Ukes
Strum It With Crummit (Comic
Ukulele Song Book)
IRVING BERLIN I,,
1607Broadway New York City
the Middle West and then journey South
through Texas to the Pacific Coast.
Among the new numbers in the Flammer
catalog which give the biggest promise are "If
God Sent Me You," by Blanche Ebert Seaver,
sung by John McCormack; "A Smile," sung
by Paul Althouse, and a new sacred song, "Sun
of My Soul," by Anne Stratton. Mr. Kelty
is also supplied with the new complete octavo
circulars, a special set of piano pieces endorsed
by John M. Williams, and a special thematic
of Arthur Penn's songs. From the reception
already met with, this promises to be a success.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 25, 1927
Nathaniel Finston, Well Known Musical
Director, Joins Robbins Corp. Staff
General Musical Director of the Publix Theatres Signs Three-Year Exclusive Contract
With Firm—To Edit "Famous Fotoplay Series"
"I received my early training in public school
and for a time attended City College of New
York. It was my grandfather's brilliant idea to
have me study the violin to keep me off the
streets, so he went to a pawn shop and bought
my first violin for just $2. Later he got a violin
teacher for me. I was then about eight years
old. I studied about one year, but could not in-
terest myself in music and gave it up.
"After I joined the musical union I started
playing in the orchestra. My first professional
engagement was at the Fifth Avenue Hotel. In
those years, the hotel orchestra played very fine
musical literature, where one could become ac-
quainted with standard overtures, operas, comic
operas, grand operas, grand ballet music, etc. My
next engagement was with the Volpe Orchestra,
an orchestra banded together for training young-
men in symphonic works. During this period, I
played Sam Franko Old Music Concerts. Pales-
trina, Rorao, Mindel, Gretry and Bach were the
composers in the repertory. Then came the
Russian Symphony Orchestra, under Modest
Altschuler, in which organization I played for
five years, a complete Russian repertory. In this
organization I started second violin, and ended
concertmaster.
"After this I played for two years in Boston
opera, during which forty-five operas were per-
formed. Following this, I came to New York
and played for two years with the New York
Symphony, under Walter Damrosch, as as-
sistant concertmaster. In the subsequent two
years, I became a member of the New York
Nathaniel Finston
of the numbers will be written by Mr. Finston, Philharmonic, under Josef Stransky.
"About this time, the motion picture theatre
and the balance selected by him from many
composers who are now under contract to Rob- started making a bid for prominence. Having
bins Music Corp. The "Famous Fotoplay Series" played for eleven consecutive years in sym-
phonic orchestras, opera, quartets, salon orches-
will be edited by Domenico Savino.
Although still in his early thirties, Mr. Fins- tras and similar organizations, I became dis-
ton can boast of a place in the new field of satisfied with the future, and an idea struck me
cinema synchronization that has developed from that I could probably utilize my musical experi-
the piano thumpings of yesteryear's nickelodeons ence, and I applied for a position to Hugo
to the dignity of an art of its own. The motion Riesenfeld. During the first association of Mr.
picture manager had slowly come to realize that Riesenfeld and Mr. Rothaphel, in the Trilby Pic-
good music, and particularly good music well ture, I was engaged as one of the concertmas-
suited to the contents, both emotional and lers. A year and a half later, I was engaged as
physical of the wordless drama, has a definite assistant conductor at the Rialto Theatre.
"Two and a half years later I was engaged
box-office value.
Nathaniel Finston was born on February 24, by the Capitol Theatre, New York, and for the
1892, in New York. His father, a Russian, came first time in the history of the movie theatre, I
of a family of professional people. His mother was given a seventy-four men symphony or-
is of Austrian origin, and her father was a fish- chestra. Here I was in complete musical charge,
erman by trade and a violinist by avocation, during which period we successfully performed
playing often in his native land at peasants' twelve operas in English. From this position,
I went to Chicago, where I remained for five
weddings and local celebrations.
Here is what Nathaniel Finston said of his years with the firm, Balaban and Katz, who
have done so much for the films."
life in a personal interview:
X J A T H A N I E L FINSTON, general musi-
•^ ^ cal director for the Publix Theatres, has
just signed a three-year contract with the
Robbins Music Corp. by which this firm ob-
tains his exclusive services as a composer. The
first work which he will do for this firm will be
the selection of 100 compositions for orchestra
to be issued in a complete series, and known
as the "Famous Fotoplay Series." A great many
Dealers say —
It's the easiest thins
in the world to sell.
WORLD-FAMOUS
McKINLEY
MUSIC
37
The Music Trade Review
With the Wonderful Catalog,
Fine Cabinet, Graded
Counter Portfolios,
Display Signs,
etc.,
IT SELLS
ITSELF!
N
You Can't % Go Wron,
With Any FEI§S_ Song'
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A
SUNDOWN
Donaldsorrs Distinctive
and Charming Ballad/
Comedy Fox Trot Sorg ,
MRESATRICK
INNCKIN"
A CHICK-CHICKCHICKEH
i/CHARLlE TOBIAS, C01EMM GOETZ,
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ROBINSON
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-VAGABOND
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| ^ i y KAHN Mid DONALDSON J£
LEO.FEISZ INC
FEIST
231-5
BLDG.
W. 4O TH ST.,
NEW YORK CITY

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