Music Trade Review
Issue: 1927 Vol. 84 N. 25 - Page 31
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
33
The Music Trade Review
JUNE 18, 1927
subscribers monthly and will be available to
approximately 60,000,000 readers.
The Century Co. is in its sixteenth year of
national advertising. Each season more pub-
lications are added to the Century advertising
program. Naturally, based upon past experi-
ence, it is possible for the Century Co. and its
advertising agents to allocate the space in
nationally circulated magazines in a manner that
produces the best results for every territory.
GOOD
REASONS
Dealers push "CENTURY EDITION"
because it is Nationally Advertised.
BECAUSE it represents the best value
in sheet music today.
BECAUSE he is protected against loss
through exchange. Copy for copy.
BECAUSE of the 150% profit he makes.
Pretty good reasons at that, don't you
think?
New Sam Fox Ballad
Being Widely Exploited
"Sometime-Somehow-Somewhere,'' by Mildred
White Wallace, Backed by Big Campaign
The new ballad being featured by the Sam
Fox Publishing Co., "Sometime-Somehow-
Somewhere," is one of the most important
add't'ons to the hieh-class cataloe of the Sam
Can't Go Wr<
Witl
FEIST
^ • L
SUNDAY
THE CAT
8A-LC-TA
COLLETTE
AT SUNDOWN
SHE'S GOT "IT"
LAZY WEATHER
JUST WOND'RINO
HONOLULU MOON
THINKING OF YOU
IF YOU SEE MAL1LY
HE'S THE LAST YVOIU>
CHEEKIE UEEHIE 1SKK
THE DIXIE VA(1\I1OM>
SING ME A BAUY bONO
IN A LITTLE SPANISH TOWN
I ALWAYS KNEW I I ) K1NJ) i ( t l
SAM, THE OLD ACCORDION MAN
1 O I DON'T LIKE IT—NOT MUCH
OH! WHAT A PAL WAS "WHOOZI8"
LOVE IS JLST A LITTLE BIT OF
HEAVKN
THERE'S A TRICK IN PICKIN' A
CH1CK-CHICK-CHICKEN TO-D.VV
Century Music Pub. Go.
235 W. 40th St.
W
Write for Dealers'
Price
New York
LEO
60,000,000 Readers
to See Century Monthly
Friday evening broadcasting programs of the
Happiness Boys, Billy Jones and Ernest Harp.
Twenty-seven National Monthly Media Used in
Latest Century Edition Advertising Cam-
paign
The coming advertising campaign in national
publications by the Century Music Publishing
Co. on its Century Edition includes twenty-
seven well-known national publications. Among
the widely circulated magazines which Century
will use this year is the Saturday Evening
Post and the other twenty-six publications in-
clude practically every important monthly
advertising medium. It has been estimated
that altogether the magazines selected for Cen-
tury 1927 advertising will go to over 27,000,000
"Charmaine" Recorded
Lew Pollack, one of the feature pianists of the
Duo-Art rolls, recently made a special release
of the Sherman, Clay & Co. number "Char-
maine." This is an unusual piano novelty and is
also one of the successes in the Sherman-Clav
catalog as a song. It closely follows "Doll
Dance" in popularity.
Van Horn to Move
MASSII.I.ON, O., June 11.—Announcement is made
that the Van Horn Music Co., Main and Clay
Fox Co. It is the work of Mildred White streets, will move soon to a new and larger
Wallace, a Southern girl, who has won impor- location. No announcement has been made as
tance as a composer of better type concert to where the new location will be other than
pieces. She has a wide acquaintance through-
it will be somewhat nearer to the main down-
out the Middle West and the South and her
town business section. The Van Horn Music
compositions have won considerable favor in
Co. is one of Massillon's oldest music houses.
these territories.
In arranging it's campaign on "Sometime-
Somehow-Somewhere" the Sam Fox Co. has
Some of the
concentrated on the larger photoplay houses
and is also programming it through the co-
operation of many concert artists. "Sometime-
Somehow-Somewhere" is available in duet,
quartet and concert orchestral arrangements.
It is also published for voice in three keys.
In
Mildred White Wallace
What Shall I Give My Pupil?
To Strengthen the Weaker Fingers—To Develop the Legato
Touch, or the Staccato Touch—To U*e as a Study in Wrist Work.
Octave Work. Left Hand Melody, Crossing the Hands—and
Dozens of Other Problems?
You Will Find the Answer in the List of
MUSIC CLASSIFIED
ACCORDING TO
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
M
mf0J MW^C^^n^rl UllJJj
BEST
SELLERS
New Triangle Song
15C
|g c
.«„
STANDARD •-•»
TEACHING MUSIC
Joe Davis, head of the Triangle Music Pub-
lishing Co., has announced a new Summer song
called "Bless H e r Little Heart." This is a
novelty by Paul Denniker, with the dance ar-
rangement by W. C. Polla. "Bless Her Little
Heart" was recently introduced in one of the
Selected by
STURKOW RYDER,
A REAL BIT OF MELODY
Celebrated Teacher, Composer and Concert Pianist,
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition), Anne Shaw Faulkner (Music Chairman, General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selection*.
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
CHICAGO, ILL.
Copyright, 1921, by MeKinlcy Music Co.
SCHEME
I LOVE YOU
H A R M S INC.. 62 W 45TH ST..N.YC.
The Witmark Black & White Series
SECULAR
GYPSY LOVE SONG
KISS ME AGAIN
MY WILD IRISH ROSE
WHEN IRISH EYES ARE SMILING
MY HOUR
WHO KNOWS?
AH! SWEET MYSTERY OF LIFE
DEAR HEART, WHAT MIGHT HAVE BEEN
JUST AN IVY COVERED SHACK
CAN'T YO' HEAR ME CALLIN', CAROLINE?
MOTHER MACHREE
SMILIN' THROUGH
ASLEEP IN THE DEEP
JUST BEEN WOND'RING, ALL DAY LONG
IN A LITTLE TOWN NEARBY
SUNRISE AND YOU
THE LAMPLIT HOUR
THAT WONDERFUL MOTHER OF MINE
THAT OLD IRISH MOTHER OF MINE
SACRED
TEACH ME TO PRAY
I COME TO THEE
THE SILENT VOICE
GOD SHALL WIPE AWAY ALL TEARS
A LITTLE WHILE
IT WAS FOR ME
O LORD, REMEMBER ME
GRATEFUL, O LORD, AM I
M. WITMARK & SONS, NEW YORK
33
The Music Trade Review
JUNE 18, 1927
subscribers monthly and will be available to
approximately 60,000,000 readers.
The Century Co. is in its sixteenth year of
national advertising. Each season more pub-
lications are added to the Century advertising
program. Naturally, based upon past experi-
ence, it is possible for the Century Co. and its
advertising agents to allocate the space in
nationally circulated magazines in a manner that
produces the best results for every territory.
GOOD
REASONS
Dealers push "CENTURY EDITION"
because it is Nationally Advertised.
BECAUSE it represents the best value
in sheet music today.
BECAUSE he is protected against loss
through exchange. Copy for copy.
BECAUSE of the 150% profit he makes.
Pretty good reasons at that, don't you
think?
New Sam Fox Ballad
Being Widely Exploited
"Sometime-Somehow-Somewhere,'' by Mildred
White Wallace, Backed by Big Campaign
The new ballad being featured by the Sam
Fox Publishing Co., "Sometime-Somehow-
Somewhere," is one of the most important
add't'ons to the hieh-class cataloe of the Sam
Can't Go Wr<
Witl
FEIST
^ • L
SUNDAY
THE CAT
8A-LC-TA
COLLETTE
AT SUNDOWN
SHE'S GOT "IT"
LAZY WEATHER
JUST WOND'RINO
HONOLULU MOON
THINKING OF YOU
IF YOU SEE MAL1LY
HE'S THE LAST YVOIU>
CHEEKIE UEEHIE 1SKK
THE DIXIE VA(1\I1OM>
SING ME A BAUY bONO
IN A LITTLE SPANISH TOWN
I ALWAYS KNEW I I ) K1NJ) i ( t l
SAM, THE OLD ACCORDION MAN
1 O I DON'T LIKE IT—NOT MUCH
OH! WHAT A PAL WAS "WHOOZI8"
LOVE IS JLST A LITTLE BIT OF
HEAVKN
THERE'S A TRICK IN PICKIN' A
CH1CK-CHICK-CHICKEN TO-D.VV
Century Music Pub. Go.
235 W. 40th St.
W
Write for Dealers'
Price
New York
LEO
60,000,000 Readers
to See Century Monthly
Friday evening broadcasting programs of the
Happiness Boys, Billy Jones and Ernest Harp.
Twenty-seven National Monthly Media Used in
Latest Century Edition Advertising Cam-
paign
The coming advertising campaign in national
publications by the Century Music Publishing
Co. on its Century Edition includes twenty-
seven well-known national publications. Among
the widely circulated magazines which Century
will use this year is the Saturday Evening
Post and the other twenty-six publications in-
clude practically every important monthly
advertising medium. It has been estimated
that altogether the magazines selected for Cen-
tury 1927 advertising will go to over 27,000,000
"Charmaine" Recorded
Lew Pollack, one of the feature pianists of the
Duo-Art rolls, recently made a special release
of the Sherman, Clay & Co. number "Char-
maine." This is an unusual piano novelty and is
also one of the successes in the Sherman-Clav
catalog as a song. It closely follows "Doll
Dance" in popularity.
Van Horn to Move
MASSII.I.ON, O., June 11.—Announcement is made
that the Van Horn Music Co., Main and Clay
Fox Co. It is the work of Mildred White streets, will move soon to a new and larger
Wallace, a Southern girl, who has won impor- location. No announcement has been made as
tance as a composer of better type concert to where the new location will be other than
pieces. She has a wide acquaintance through-
it will be somewhat nearer to the main down-
out the Middle West and the South and her
town business section. The Van Horn Music
compositions have won considerable favor in
Co. is one of Massillon's oldest music houses.
these territories.
In arranging it's campaign on "Sometime-
Somehow-Somewhere" the Sam Fox Co. has
Some of the
concentrated on the larger photoplay houses
and is also programming it through the co-
operation of many concert artists. "Sometime-
Somehow-Somewhere" is available in duet,
quartet and concert orchestral arrangements.
It is also published for voice in three keys.
In
Mildred White Wallace
What Shall I Give My Pupil?
To Strengthen the Weaker Fingers—To Develop the Legato
Touch, or the Staccato Touch—To U*e as a Study in Wrist Work.
Octave Work. Left Hand Melody, Crossing the Hands—and
Dozens of Other Problems?
You Will Find the Answer in the List of
MUSIC CLASSIFIED
ACCORDING TO
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
M
mf0J MW^C^^n^rl UllJJj
BEST
SELLERS
New Triangle Song
15C
|g c
.«„
STANDARD •-•»
TEACHING MUSIC
Joe Davis, head of the Triangle Music Pub-
lishing Co., has announced a new Summer song
called "Bless H e r Little Heart." This is a
novelty by Paul Denniker, with the dance ar-
rangement by W. C. Polla. "Bless Her Little
Heart" was recently introduced in one of the
Selected by
STURKOW RYDER,
A REAL BIT OF MELODY
Celebrated Teacher, Composer and Concert Pianist,
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition), Anne Shaw Faulkner (Music Chairman, General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selection*.
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
CHICAGO, ILL.
Copyright, 1921, by MeKinlcy Music Co.
SCHEME
I LOVE YOU
H A R M S INC.. 62 W 45TH ST..N.YC.
The Witmark Black & White Series
SECULAR
GYPSY LOVE SONG
KISS ME AGAIN
MY WILD IRISH ROSE
WHEN IRISH EYES ARE SMILING
MY HOUR
WHO KNOWS?
AH! SWEET MYSTERY OF LIFE
DEAR HEART, WHAT MIGHT HAVE BEEN
JUST AN IVY COVERED SHACK
CAN'T YO' HEAR ME CALLIN', CAROLINE?
MOTHER MACHREE
SMILIN' THROUGH
ASLEEP IN THE DEEP
JUST BEEN WOND'RING, ALL DAY LONG
IN A LITTLE TOWN NEARBY
SUNRISE AND YOU
THE LAMPLIT HOUR
THAT WONDERFUL MOTHER OF MINE
THAT OLD IRISH MOTHER OF MINE
SACRED
TEACH ME TO PRAY
I COME TO THEE
THE SILENT VOICE
GOD SHALL WIPE AWAY ALL TEARS
A LITTLE WHILE
IT WAS FOR ME
O LORD, REMEMBER ME
GRATEFUL, O LORD, AM I
M. WITMARK & SONS, NEW YORK
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