Music Trade Review

Issue: 1927 Vol. 84 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
33
The Music Trade Review
JUNE 18, 1927
subscribers monthly and will be available to
approximately 60,000,000 readers.
The Century Co. is in its sixteenth year of
national advertising. Each season more pub-
lications are added to the Century advertising
program. Naturally, based upon past experi-
ence, it is possible for the Century Co. and its
advertising agents to allocate the space in
nationally circulated magazines in a manner that
produces the best results for every territory.
GOOD
REASONS
Dealers push "CENTURY EDITION"
because it is Nationally Advertised.
BECAUSE it represents the best value
in sheet music today.
BECAUSE he is protected against loss
through exchange. Copy for copy.
BECAUSE of the 150% profit he makes.
Pretty good reasons at that, don't you
think?
New Sam Fox Ballad
Being Widely Exploited
"Sometime-Somehow-Somewhere,'' by Mildred
White Wallace, Backed by Big Campaign
The new ballad being featured by the Sam
Fox Publishing Co., "Sometime-Somehow-
Somewhere," is one of the most important
add't'ons to the hieh-class cataloe of the Sam
Can't Go Wr<
Witl
FEIST
^ • L
SUNDAY
THE CAT
8A-LC-TA
COLLETTE
AT SUNDOWN
SHE'S GOT "IT"
LAZY WEATHER
JUST WOND'RINO
HONOLULU MOON
THINKING OF YOU
IF YOU SEE MAL1LY
HE'S THE LAST YVOIU>
CHEEKIE UEEHIE 1SKK
THE DIXIE VA(1\I1OM>
SING ME A BAUY bONO
IN A LITTLE SPANISH TOWN
I ALWAYS KNEW I I ) K1NJ) i ( t l
SAM, THE OLD ACCORDION MAN
1 O I DON'T LIKE IT—NOT MUCH
OH! WHAT A PAL WAS "WHOOZI8"
LOVE IS JLST A LITTLE BIT OF
HEAVKN
THERE'S A TRICK IN PICKIN' A
CH1CK-CHICK-CHICKEN TO-D.VV
Century Music Pub. Go.
235 W. 40th St.
W
Write for Dealers'
Price
New York
LEO
60,000,000 Readers
to See Century Monthly
Friday evening broadcasting programs of the
Happiness Boys, Billy Jones and Ernest Harp.
Twenty-seven National Monthly Media Used in
Latest Century Edition Advertising Cam-
paign
The coming advertising campaign in national
publications by the Century Music Publishing
Co. on its Century Edition includes twenty-
seven well-known national publications. Among
the widely circulated magazines which Century
will use this year is the Saturday Evening
Post and the other twenty-six publications in-
clude practically every important monthly
advertising medium. It has been estimated
that altogether the magazines selected for Cen-
tury 1927 advertising will go to over 27,000,000
"Charmaine" Recorded
Lew Pollack, one of the feature pianists of the
Duo-Art rolls, recently made a special release
of the Sherman, Clay & Co. number "Char-
maine." This is an unusual piano novelty and is
also one of the successes in the Sherman-Clav
catalog as a song. It closely follows "Doll
Dance" in popularity.
Van Horn to Move
MASSII.I.ON, O., June 11.—Announcement is made
that the Van Horn Music Co., Main and Clay
Fox Co. It is the work of Mildred White streets, will move soon to a new and larger
Wallace, a Southern girl, who has won impor- location. No announcement has been made as
tance as a composer of better type concert to where the new location will be other than
pieces. She has a wide acquaintance through-
it will be somewhat nearer to the main down-
out the Middle West and the South and her
town business section. The Van Horn Music
compositions have won considerable favor in
Co. is one of Massillon's oldest music houses.
these territories.
In arranging it's campaign on "Sometime-
Somehow-Somewhere" the Sam Fox Co. has
Some of the
concentrated on the larger photoplay houses
and is also programming it through the co-
operation of many concert artists. "Sometime-
Somehow-Somewhere" is available in duet,
quartet and concert orchestral arrangements.
It is also published for voice in three keys.
In
Mildred White Wallace
What Shall I Give My Pupil?
To Strengthen the Weaker Fingers—To Develop the Legato
Touch, or the Staccato Touch—To U*e as a Study in Wrist Work.
Octave Work. Left Hand Melody, Crossing the Hands—and
Dozens of Other Problems?
You Will Find the Answer in the List of
MUSIC CLASSIFIED
ACCORDING TO
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
M
mf0J MW^C^^n^rl UllJJj
BEST
SELLERS
New Triangle Song
15C
|g c
.«„
STANDARD •-•»
TEACHING MUSIC
Joe Davis, head of the Triangle Music Pub-
lishing Co., has announced a new Summer song
called "Bless H e r Little Heart." This is a
novelty by Paul Denniker, with the dance ar-
rangement by W. C. Polla. "Bless Her Little
Heart" was recently introduced in one of the
Selected by
STURKOW RYDER,
A REAL BIT OF MELODY
Celebrated Teacher, Composer and Concert Pianist,
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition), Anne Shaw Faulkner (Music Chairman, General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selection*.
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
CHICAGO, ILL.
Copyright, 1921, by MeKinlcy Music Co.
SCHEME
I LOVE YOU
H A R M S INC.. 62 W 45TH ST..N.YC.
The Witmark Black & White Series
SECULAR
GYPSY LOVE SONG
KISS ME AGAIN
MY WILD IRISH ROSE
WHEN IRISH EYES ARE SMILING
MY HOUR
WHO KNOWS?
AH! SWEET MYSTERY OF LIFE
DEAR HEART, WHAT MIGHT HAVE BEEN
JUST AN IVY COVERED SHACK
CAN'T YO' HEAR ME CALLIN', CAROLINE?
MOTHER MACHREE
SMILIN' THROUGH
ASLEEP IN THE DEEP
JUST BEEN WOND'RING, ALL DAY LONG
IN A LITTLE TOWN NEARBY
SUNRISE AND YOU
THE LAMPLIT HOUR
THAT WONDERFUL MOTHER OF MINE
THAT OLD IRISH MOTHER OF MINE
SACRED
TEACH ME TO PRAY
I COME TO THEE
THE SILENT VOICE
GOD SHALL WIPE AWAY ALL TEARS
A LITTLE WHILE
IT WAS FOR ME
O LORD, REMEMBER ME
GRATEFUL, O LORD, AM I
M. WITMARK & SONS, NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
34
The Music Trade Review
Paul Whiteman Publications, Inc. Bring
Out First Issues to Its New Catalog
They Will Be Divided Into Three Classes, the American Dance Series, the American
Concert Edition and the Rhythmic Transcriptions of the Classics
'"THE recently organized Paul Whiteman Pub-
•*• lications, Inc., sponsored by the Robbins
Music Co. of New York City, and headed by
Paul Whiteman himself, has just announced its
first releases.
The Paul Whiteman Publications will be
Jack Robbins and Paul Whiteman
divided into three classes, to be known as the-
Paul Whiteman American Dance Series; the
Paul Whiteman American Concert Edition and
the Paul Whiteman Rhythmic Transcriptions of
the Classics. All of these compositions will be
"Spirit of St. Louis"
New Carl Fischer March
Number Played by United States Naval Band
During the Lindbergh Reception at Wash-
ington
There are a good many songs dedicated to
Charles A. Lindbergh, the non-stop New York
and Paris flyer. Some of these are having suc-
cess, including the popular number "Lucky
Lindy," published by Leo Feist, Inc. and "Lind-
bergh the Eagle of the U. S. A.," published by
Shapiro, Bernstein & Co.
Carl Fischer. Inc., is publishing a standard
number called "The Spirit of St. Louis." This
is in march time and for that reason has possi-
bilities of living longer than these quickly popu-
lar numbers.
The United States Navy Band in Washington,
D. C, used "The Spirit of St. Louis" march as
the feature musical number in the reception to
the aviator upon his arrival in Washington. The
march is written by Ralph H. Woods.
Besides being used in the various parades in
which Lindbergh appeared, "The Spirit of St.
developed in typical Whiteman style in modern
character with American atmosphere.
The Paul Whiteman American Dance Series
will consist of original compositions as de-
veloped by this great dance master for dance
purposes. The first two releases in this series
are "Oh Ya Ya," described as a South Ameri-
can novelty, and "Havanola," a novelty fox-trot
by Hugo Frey.
In the American Concert Edition is released
"A Study in Blue," by D. Savino, published as
a piano solo and in orchestral form. This is
a feature in the present programs of the Paul
Whiteman Orchestra, now playing at the Para-
mount Theatre, New York. In this series there
will follow "A Fantasie in Blue," and "Three
Shades of Indigo," both by Ferdie Grofe, White-
man's chief arranger and the composer of the
famous "Mississippi Suite," both issued for piano
solo and orchestra.
The first Paul Whiteman Rhythmic Transcrip-
tions of the Classics are also by Ferdie Grofe.
Among these that will shortly be completed are
"Sakuntala," by Goldmark; "Kamenoi-Ostrow,"
by Rubinstein; "Hymn to the Sun," by Rimsky-
Korsakoff; "Meditation from Thais," by Mas-
senet, and several others.
"Lucky Lindy" Meant
Speedy Inspiration
Feist Number, Work of Gilbert and Baer, Has
Already Taken Hold on Buying Public
L. Wolfe Gilbert, who wrote some of the
best of old-time popular songs, including "Rob-
ert E. Lee," and such popular successes as
"Katrina" and "Calling Me Home," in col-
laboration with Abel Baer, is responsible for
the new Feist success, "Lucky Lindy." Here
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
2054W.LAKE ST. CHICAGO II!
The Century Music Publishing Co., which
recently introduced a newly designed music
rack that readily displays twenty titles, has
received a number of letters from dealers
throughout the country complimenting them on
this new plan of presenting well-known com-
positions. Each pocket in this display rack
1 |
Century Display Rack
1 1
carries a group of each title, so thus the pur-
chaser who serves himself does not mar the
display. Several dealers who have made use
of this Century display rack have found that
it is a source of much additional business. While
the Century Co. suggests a group of twenty
titles for the first series, there are altogether
over 600 feature titles available in the Century
Edition for such special displays. The titles
can be changed from time to time, thus keeping
up the consumer interest to a high pitch.
Well-known Banjoist to Write Series of Solos
and to Make Arrangements—Firm Announces
Saxophone Series
Oliver Ditson Company
ROBERT TELLER SONS & DORNER
Used for Display of Selected Titles in Century
Edition, Dealers Report It Increases Sales
Golicchio With Berlin
Standard Music Section
PubUshers
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Music
Dealers
Century Display Rack
Proves Sales Stimulant
Louis" march has been broadcast frequently and
the publisher is making the most of the present
opportunity. Besides getting out band arrange-
ments, Carl Fischer, Inc., has issued "The Spirit
of St. Louis" march in a piano edition with a
very attractive cover.
BUY YOUR MUSIC FROM
BOSTON
JUNE 18, 1927
Q
World Wide Photos
Under Full Speed Ahead
is a timely topical number that has met with
immediate approval. It carries the spirit of the
momentous New York and Paris air trip
made by Charles Lindbergh, the youthful Ameri-
can ambassador.
Naturally a song of this character was writ-
ten with speed. However, the basis of the
inspiration is not hard to conceive and such
experienced writers as L. Wolfe Gilbert and
Abel Baer had no difficulty in their work.
Through the courtesy of Wide World Service
we are herewith showing a photograph of these
writers in action just before announcing to the
world their timely product.
The standard music department of Irving Ber-
lin, Inc., announces that it has placed undei
exclusive contract for a term of years Ralph
Colicchio, one of America's foremost banjoists,
now being featured with Ernie Golden and His
Hotel McAlpin Orchestra. Mr. Colicchio is to
write a series of tenor banjo solos for the Ber-
lin firm and in addition will arrange all of the
popular Irving Berlin, Inc., songs for tenor banjo
solos, these to be published in a series of folios.
He is also preparing a tenor banjo method, an
educational book of banjo chords and other
simple studies for the beginner.
Another publication by the standard music
catalog of the Berlin Co. will be a series of
numbers for the saxophone. Arrangements,
specialized publications and folios will be made
by Clyde Doerr, who recently joined the Berlin
standard music forces. He will prepare all the
saxophone folios for the Berlin Co. of its popu-
lar songs, and a series of original saxophone
compositions.
Consult the Universal Want Directory of
The Review.

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