Music Trade Review
Issue: 1927 Vol. 84 N. 23 - Page 26
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
26
The Music Trade Review
Annual Convention of the Conn Retail
Representatives at Elkhart This Week
Large Attendance From Every Section of the Country Attends Four-Day Session of
Elaborate Gathering—Full Program of Four-Day Session
t p L K H A R T , IND., May 31.—The third annual
*-* convention of the Conn dealers will open
to-morrow at the plant of C. G. Conn., Ltd.,
manufacturer of Conn saxophones and band in-
struments. Elaborate programs have been ar-
ranged, not only for the business sessions but
also for the entertainment of the dealers.
An idea of the proceedings of the convention
may be obtained from the following programs:
Program and Subjects
Wednesday, June 1
Registering of dealers at Hotel Elkhart.
Registering of dealers at the Conn factories.
Inspection of factories.
Conferences of dealers with various depart-
ment heads.
Evening's entertainment of dealers—special
events.
Thursday, June 2
Convention called to order.
Address of welcome.
Response by Conn dealer.
Forenoon Session—Advertising
National campaign.
Billboard campaign.
Direct mail campaign.
Conn music center campaign.
Moving picture campaign.
Soloist demonstrator's campaign.
Convention, contests campaign.
Window display campaign.
Noon—Luncheon at Conn cafeteria.
Afternoon Session
Factory plans, improvements on Conn instru-
ments.
Quality of product, dealers' aid in maintain-
ing it.
Raw material situation.
How to place orders to stabilize production.
Complaints and how to adjust them.
Service, credits, accounting.
Retail store management.
Financing service for dealers.
Abuses of the trade.
Efficiency.
Evening Entertainment
Grand concert by Conn Massed Band, Conn
Factory Artists and Conn Nationally Celebrated
Artists.
Friday, June 3
Forenoon Session—Dealers and Conn Roadmen
How to co-operate with Conn roadmen.
How to organize bands—bandmaster agents.
Band tax laws.
Benefits of conventions, contests, etc.
Benefits of films, the experience on same.
Music supervisors contact.
Luncheon—Conn Cafeteria.
Afternoon Session—Sales
How to increase sales.
How to establish sub-agents.
. How to follow up inquiries.
How to handle competition.
How to make the Guarantee Cards function.
How to increase efficiency in your sales force.
How to handle the professional musician.
How to function with bandmasters, teachers,
supervisors.
How to take advantage of Conn offerings, etc.
General resume of condition of sales for Conn
product.
Evening Entertainment
Third annual dealers' banquet—Country Club.
Address.
Musical program.
Dance.
Saturday, June 4
Morning Activities
Individual conferences—dealers and Conn
clerical force.
Noon—Luncheon—Conn Cafeteria.
Afternoon Entertainment
Grand outing at the Oaks—Christiana Lake.
Games, contests, concerts, etc.
Convention Adjourned
F. R. Lewis Back
From European Trip
States He Found General Improvement in
Quality Among Foreign Violin Producers—
His Itinerary
CHICAGO, I I I . , May 28.—F. R. Lewis, head of
William Lewis & Son, well-known jobbers of
musical instruments, returned last week from
a two months' trip abroad where he visited the
JUNE 4, 1927
principal manufacturing centers for old violins,
bows and general musical merchandise.
His itinerary took him ito Markneukirchen,
Germany; Mirecourt and Paris, France; as well
as Vienna, Austria, for the purchase of old
violins, while he visited Schilbach and Kling-
enthal, Germany, for the selection of general
musical merchandise and Rotterdam, Holland,
for gut strings. Mr. Lewis also stopped over at
Zurich, Lausanne and Geneva, Switzerland, and
at the latter place visited the European Exhibi-
tion of Musical Instrument Manufacturers &
Makers.
"In the selection of violins I found a marked
improvement in the quality of the instruments
for approximately the same price consideration,"
said Mr. Lewis. "We have added about twenty
new numbers in addition to an increase in the
stock of our regular lines which we feature in
our catalog. These instruments are not only
made better, but the wood and finish is superior
to former instruments of the same type. It
seems that there is a scarcity of ebony and it is
necessary to pay very high prices for limited
quantities of this wood.
"We are also adding a new line of gut strings
which will be announced in the very near future.
These strings are used almost exclusively by
the best dealers and players abroad, and while
of unusual high quality, they can be secured at
a nominal price."
Becker Summers in Wisconsin
CHICAGO, I I I . , May 28.—Carl Becker, well-known
violin maker of Wm. Lewis & Son, is leaving for
a three months' visit to his Summer place at
Pickerel Lake, Wis., 300 miles from Chicago,
where the Becker violins are made. Each year
Mr. Becker goes up to the wilds of Wisconsin
and brings back in the Fall a representative
selection of these well-known instruments. Mr.
Becker explains that, while he combines a little
pleasure with business in taking advantage of
the wonderful fishing in the many lakes that are
located in that section, he can accomplish a
great deal in assembling the violins during the
Summer months.
J. J. Kleese Is Married
CHICAGO, I I I . , May 28.—James J. Kleese, local
representative of the Chicago Musical Instru-
ment Co., was married to Evelyn Therese
Hodka, of Redwing, Minn., on Saturday eve-
ning, May 21.
Consult the Universal Want Directory of
The Review.
LYNBROOK NU-ART BANJOS
O ' NAZARETH, PA
(Registered United Stales Patent Ollicc)
The Most Marvelous Toned Banjos on the Market
O
Ctmtitif
MARTIN
DRUMS, TAMBOURINES, CYMBALS, UKULELE BANJOS
40 Melrose Street
Brooklyn,
IV. Y.
ALBERT HOUDLETT & SONS, Inc.
E s l . i h l i s l i . i l 1SC.5
Musical Merchandise Feature Section Once-a-Month
G'
a
NAZARETH,PA '
OLIVER DITSON CQ
BOSTON, AtASg
Appears in the Second Issue of the Month
l i v e Merchandising Articles
Retail Selling Ideas
New Profit Makers
Pictorial News
Page of Trade Humor
News of the Dealers
Get the habit. Read regularly the Monthly
Musical Merchandise Section of The Review
Watch for the Next Issue!
Importers mn4 Jefebers ef
MUSICAL
MERCHANDISE
Attractive Specialties
Modern S e r v i c e
BITABLIHBD 1M4
26
The Music Trade Review
Annual Convention of the Conn Retail
Representatives at Elkhart This Week
Large Attendance From Every Section of the Country Attends Four-Day Session of
Elaborate Gathering—Full Program of Four-Day Session
t p L K H A R T , IND., May 31.—The third annual
*-* convention of the Conn dealers will open
to-morrow at the plant of C. G. Conn., Ltd.,
manufacturer of Conn saxophones and band in-
struments. Elaborate programs have been ar-
ranged, not only for the business sessions but
also for the entertainment of the dealers.
An idea of the proceedings of the convention
may be obtained from the following programs:
Program and Subjects
Wednesday, June 1
Registering of dealers at Hotel Elkhart.
Registering of dealers at the Conn factories.
Inspection of factories.
Conferences of dealers with various depart-
ment heads.
Evening's entertainment of dealers—special
events.
Thursday, June 2
Convention called to order.
Address of welcome.
Response by Conn dealer.
Forenoon Session—Advertising
National campaign.
Billboard campaign.
Direct mail campaign.
Conn music center campaign.
Moving picture campaign.
Soloist demonstrator's campaign.
Convention, contests campaign.
Window display campaign.
Noon—Luncheon at Conn cafeteria.
Afternoon Session
Factory plans, improvements on Conn instru-
ments.
Quality of product, dealers' aid in maintain-
ing it.
Raw material situation.
How to place orders to stabilize production.
Complaints and how to adjust them.
Service, credits, accounting.
Retail store management.
Financing service for dealers.
Abuses of the trade.
Efficiency.
Evening Entertainment
Grand concert by Conn Massed Band, Conn
Factory Artists and Conn Nationally Celebrated
Artists.
Friday, June 3
Forenoon Session—Dealers and Conn Roadmen
How to co-operate with Conn roadmen.
How to organize bands—bandmaster agents.
Band tax laws.
Benefits of conventions, contests, etc.
Benefits of films, the experience on same.
Music supervisors contact.
Luncheon—Conn Cafeteria.
Afternoon Session—Sales
How to increase sales.
How to establish sub-agents.
. How to follow up inquiries.
How to handle competition.
How to make the Guarantee Cards function.
How to increase efficiency in your sales force.
How to handle the professional musician.
How to function with bandmasters, teachers,
supervisors.
How to take advantage of Conn offerings, etc.
General resume of condition of sales for Conn
product.
Evening Entertainment
Third annual dealers' banquet—Country Club.
Address.
Musical program.
Dance.
Saturday, June 4
Morning Activities
Individual conferences—dealers and Conn
clerical force.
Noon—Luncheon—Conn Cafeteria.
Afternoon Entertainment
Grand outing at the Oaks—Christiana Lake.
Games, contests, concerts, etc.
Convention Adjourned
F. R. Lewis Back
From European Trip
States He Found General Improvement in
Quality Among Foreign Violin Producers—
His Itinerary
CHICAGO, I I I . , May 28.—F. R. Lewis, head of
William Lewis & Son, well-known jobbers of
musical instruments, returned last week from
a two months' trip abroad where he visited the
JUNE 4, 1927
principal manufacturing centers for old violins,
bows and general musical merchandise.
His itinerary took him ito Markneukirchen,
Germany; Mirecourt and Paris, France; as well
as Vienna, Austria, for the purchase of old
violins, while he visited Schilbach and Kling-
enthal, Germany, for the selection of general
musical merchandise and Rotterdam, Holland,
for gut strings. Mr. Lewis also stopped over at
Zurich, Lausanne and Geneva, Switzerland, and
at the latter place visited the European Exhibi-
tion of Musical Instrument Manufacturers &
Makers.
"In the selection of violins I found a marked
improvement in the quality of the instruments
for approximately the same price consideration,"
said Mr. Lewis. "We have added about twenty
new numbers in addition to an increase in the
stock of our regular lines which we feature in
our catalog. These instruments are not only
made better, but the wood and finish is superior
to former instruments of the same type. It
seems that there is a scarcity of ebony and it is
necessary to pay very high prices for limited
quantities of this wood.
"We are also adding a new line of gut strings
which will be announced in the very near future.
These strings are used almost exclusively by
the best dealers and players abroad, and while
of unusual high quality, they can be secured at
a nominal price."
Becker Summers in Wisconsin
CHICAGO, I I I . , May 28.—Carl Becker, well-known
violin maker of Wm. Lewis & Son, is leaving for
a three months' visit to his Summer place at
Pickerel Lake, Wis., 300 miles from Chicago,
where the Becker violins are made. Each year
Mr. Becker goes up to the wilds of Wisconsin
and brings back in the Fall a representative
selection of these well-known instruments. Mr.
Becker explains that, while he combines a little
pleasure with business in taking advantage of
the wonderful fishing in the many lakes that are
located in that section, he can accomplish a
great deal in assembling the violins during the
Summer months.
J. J. Kleese Is Married
CHICAGO, I I I . , May 28.—James J. Kleese, local
representative of the Chicago Musical Instru-
ment Co., was married to Evelyn Therese
Hodka, of Redwing, Minn., on Saturday eve-
ning, May 21.
Consult the Universal Want Directory of
The Review.
LYNBROOK NU-ART BANJOS
O ' NAZARETH, PA
(Registered United Stales Patent Ollicc)
The Most Marvelous Toned Banjos on the Market
O
Ctmtitif
MARTIN
DRUMS, TAMBOURINES, CYMBALS, UKULELE BANJOS
40 Melrose Street
Brooklyn,
IV. Y.
ALBERT HOUDLETT & SONS, Inc.
E s l . i h l i s l i . i l 1SC.5
Musical Merchandise Feature Section Once-a-Month
G'
a
NAZARETH,PA '
OLIVER DITSON CQ
BOSTON, AtASg
Appears in the Second Issue of the Month
l i v e Merchandising Articles
Retail Selling Ideas
New Profit Makers
Pictorial News
Page of Trade Humor
News of the Dealers
Get the habit. Read regularly the Monthly
Musical Merchandise Section of The Review
Watch for the Next Issue!
Importers mn4 Jefebers ef
MUSICAL
MERCHANDISE
Attractive Specialties
Modern S e r v i c e
BITABLIHBD 1M4
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