Music Trade Review

Issue: 1927 Vol. 84 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
26
The Music Trade Review
Annual Convention of the Conn Retail
Representatives at Elkhart This Week
Large Attendance From Every Section of the Country Attends Four-Day Session of
Elaborate Gathering—Full Program of Four-Day Session
t p L K H A R T , IND., May 31.—The third annual
*-* convention of the Conn dealers will open
to-morrow at the plant of C. G. Conn., Ltd.,
manufacturer of Conn saxophones and band in-
struments. Elaborate programs have been ar-
ranged, not only for the business sessions but
also for the entertainment of the dealers.
An idea of the proceedings of the convention
may be obtained from the following programs:
Program and Subjects
Wednesday, June 1
Registering of dealers at Hotel Elkhart.
Registering of dealers at the Conn factories.
Inspection of factories.
Conferences of dealers with various depart-
ment heads.
Evening's entertainment of dealers—special
events.
Thursday, June 2
Convention called to order.
Address of welcome.
Response by Conn dealer.
Forenoon Session—Advertising
National campaign.
Billboard campaign.
Direct mail campaign.
Conn music center campaign.
Moving picture campaign.
Soloist demonstrator's campaign.
Convention, contests campaign.
Window display campaign.
Noon—Luncheon at Conn cafeteria.
Afternoon Session
Factory plans, improvements on Conn instru-
ments.
Quality of product, dealers' aid in maintain-
ing it.
Raw material situation.
How to place orders to stabilize production.
Complaints and how to adjust them.
Service, credits, accounting.
Retail store management.
Financing service for dealers.
Abuses of the trade.
Efficiency.
Evening Entertainment
Grand concert by Conn Massed Band, Conn
Factory Artists and Conn Nationally Celebrated
Artists.
Friday, June 3
Forenoon Session—Dealers and Conn Roadmen
How to co-operate with Conn roadmen.
How to organize bands—bandmaster agents.
Band tax laws.
Benefits of conventions, contests, etc.
Benefits of films, the experience on same.
Music supervisors contact.
Luncheon—Conn Cafeteria.
Afternoon Session—Sales
How to increase sales.
How to establish sub-agents.
. How to follow up inquiries.
How to handle competition.
How to make the Guarantee Cards function.
How to increase efficiency in your sales force.
How to handle the professional musician.
How to function with bandmasters, teachers,
supervisors.
How to take advantage of Conn offerings, etc.
General resume of condition of sales for Conn
product.
Evening Entertainment
Third annual dealers' banquet—Country Club.
Address.
Musical program.
Dance.
Saturday, June 4
Morning Activities
Individual conferences—dealers and Conn
clerical force.
Noon—Luncheon—Conn Cafeteria.
Afternoon Entertainment
Grand outing at the Oaks—Christiana Lake.
Games, contests, concerts, etc.
Convention Adjourned
F. R. Lewis Back
From European Trip
States He Found General Improvement in
Quality Among Foreign Violin Producers—
His Itinerary
CHICAGO, I I I . , May 28.—F. R. Lewis, head of
William Lewis & Son, well-known jobbers of
musical instruments, returned last week from
a two months' trip abroad where he visited the
JUNE 4, 1927
principal manufacturing centers for old violins,
bows and general musical merchandise.
His itinerary took him ito Markneukirchen,
Germany; Mirecourt and Paris, France; as well
as Vienna, Austria, for the purchase of old
violins, while he visited Schilbach and Kling-
enthal, Germany, for the selection of general
musical merchandise and Rotterdam, Holland,
for gut strings. Mr. Lewis also stopped over at
Zurich, Lausanne and Geneva, Switzerland, and
at the latter place visited the European Exhibi-
tion of Musical Instrument Manufacturers &
Makers.
"In the selection of violins I found a marked
improvement in the quality of the instruments
for approximately the same price consideration,"
said Mr. Lewis. "We have added about twenty
new numbers in addition to an increase in the
stock of our regular lines which we feature in
our catalog. These instruments are not only
made better, but the wood and finish is superior
to former instruments of the same type. It
seems that there is a scarcity of ebony and it is
necessary to pay very high prices for limited
quantities of this wood.
"We are also adding a new line of gut strings
which will be announced in the very near future.
These strings are used almost exclusively by
the best dealers and players abroad, and while
of unusual high quality, they can be secured at
a nominal price."
Becker Summers in Wisconsin
CHICAGO, I I I . , May 28.—Carl Becker, well-known
violin maker of Wm. Lewis & Son, is leaving for
a three months' visit to his Summer place at
Pickerel Lake, Wis., 300 miles from Chicago,
where the Becker violins are made. Each year
Mr. Becker goes up to the wilds of Wisconsin
and brings back in the Fall a representative
selection of these well-known instruments. Mr.
Becker explains that, while he combines a little
pleasure with business in taking advantage of
the wonderful fishing in the many lakes that are
located in that section, he can accomplish a
great deal in assembling the violins during the
Summer months.
J. J. Kleese Is Married
CHICAGO, I I I . , May 28.—James J. Kleese, local
representative of the Chicago Musical Instru-
ment Co., was married to Evelyn Therese
Hodka, of Redwing, Minn., on Saturday eve-
ning, May 21.
Consult the Universal Want Directory of
The Review.
LYNBROOK NU-ART BANJOS
O ' NAZARETH, PA
(Registered United Stales Patent Ollicc)
The Most Marvelous Toned Banjos on the Market
O
Ctmtitif
MARTIN Mandolins, Ulviilt'U>. Tiples
DRUMS, TAMBOURINES, CYMBALS, UKULELE BANJOS
40 Melrose Street
Brooklyn,
IV. Y.
ALBERT HOUDLETT & SONS, Inc.
E s l . i h l i s l i . i l 1SC.5
Musical Merchandise Feature Section Once-a-Month
G'
a
NAZARETH,PA '
OLIVER DITSON CQ
BOSTON, AtASg
Appears in the Second Issue of the Month
l i v e Merchandising Articles
Retail Selling Ideas
New Profit Makers
Pictorial News
Page of Trade Humor
News of the Dealers
Get the habit. Read regularly the Monthly
Musical Merchandise Section of The Review
Watch for the Next Issue!
Importers mn4 Jefebers ef
MUSICAL
MERCHANDISE
Attractive Specialties
Modern S e r v i c e
BITABLIHBD 1M4
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
27
The Music Trade Review
JUNE 4, 1927
Many School Band Contests
Held in the Month of May
Events Take Place in Northern California, So.
Dakota, Colorado, Indiana and Other States—
Twenty Thus Far This Year
Six of the State and sectional school band
contests with which the National Bureau for
the Advancement of Music is co-operating were
held during May. These were in Northern Cali-
fornia, South Dakota, Colorado, Indiana,
Nebraska and Oklahoma. Three of these: Cali-
fornia, Colorado and Oklahoma, were added this
year. A total of twenty State contests, in addi-
tion to the national, is the Bureau's record for
this year, which is only the fourth since the in-
ception of the work.
The California contest, held May 7 In the
Civic Auditorium of San Francisco, was under
the auspices of the San Francisco Civic Asso-
ciation, the city and county of San Francisco,
and the Music Trades Association of Northern
California. A wire received by C. M, Tremaine,
director of the Bureau, from E. J. Delano, of
Sherman, Clay & Co., chairman of the con-
test, reported the event a wonderful success,
with fine playing by the bands, one or two
massed numbers by thirteen bands and an at-
tendance of 10,000. There were three classes of
bands in the contest, the winners of which were
Class A—Modesto High School, first; Burlin-
g;r:ie High School, second; Class B—Preston,
first; Arcata, second; Class D (bands organized
less than one year)—Lodi High School, first;
Santa Rosa High School, second. The finals at
San Francisco were preceded by district con-
tests in the North Sacramento Valley and the
North Bay Counties.
The South Dakota contest, organized by the
University of South Dakota, was held at Ver-
million, after five district contests had been run
off during April at Madison, Aberdeen, Brook-
ings, Springfield and Spearfish. The winner of
Class A was Vermillion High School, which won
for the third time and will therefore hold per-
manently the beautiful silver and bronze trophy,
one of the many prizes awarded in these con-
tests by the Bureau on behalf of the National
Association of Band Instrument Manufacturers.
The Class B winner was Kgan High School.
The list of winners of the Illinois contest,
held at Urbana, under the auspices of the Illi-
nois School Band Association, has also been re-
ceived. These were Class A—Nicholas Senn
High School, Chicago, first; Quincy High
School, second; Champaign High School, third;
Class B—Belvidere, first; St. Elmo, second;
Class C—East Aurora Grade School, first; Joliet
Grade School, second; Class D—Champaign
High'School Second Band, first; I'aloka High
School, second. The marching contest was won
by Quincy, with Waukegan second. There was
a total of forty bands in the Illinois contest, in-
Sovereign and La Scala Stringed Instruments
Trade Marks Known All Over the World
Over 150 Styles—Ukuleles, Banjo Ukes, Banjos, Tenor Banjos, Guitar Banjos,
Banjo Mandolins, Banjo Tiples, Tiples, Tenor Guitars, Mandolin Guitars. THE
BEST FOR THE PRICE.
"Only When Goods Are IV el I Bought Can They Be Well Sold."
We are pioneers in this industry and exclusive manufacturers of musical stringed
instruments since 1879, selling direct to the retail stores. Why not let us take care
of your requirements in our line, resulting in larger profits for yourself? Samples
will speak louder than words. Send for catalog.
OSCAR SCHMIDT, Inc.
87-101 Ferry Street
EST. 1879
eluding the preliminary district events. Three-
years ago there were but seven.
Full reports have not yet come in from the
contests in Indiana, Colorado, Oklahoma and
Nebraska, but the names of the winners, wired
to Mr. Tremaine, may be announced as fol-
lows:
Indiana—(Held at Elkhart, May 7): Class A—
Marion High School; Class B—-Fairmount High
School. Orchestra contest, Hammond High
School.
Colorado—(Rocky Mountain High School
Music Contest, held as a feature of Denver's
Music Week): Class A—Colorado Springs High
School, first; Centennial High School, Pueblo,
second. Class B—Casper, Wyo., High School,
first; Greeley High School, second.
Nebraska—(Held at Lincoln, May 7): McCook
High School, first; Grand Island High School,
second.
Oklahoma—(Held at Stillwater, auspices
Oklahoma Agricultural and Mechanical Col-
lege): Stillwater High School, first; Cleveland
Jersey City, N. J.
High School, second. This contest drew a large
entry.
Additional State band contests to be held be-
fore the middle of May are the Ohio contest at
Cleveland, May 13-14; the Texas contest at
Wichita Falls; the North Dakota contest at
Grand Forks and the Minnesota contest at Min-
neapolis. The Michigan and Wisconsin contests
were held a little later in the month, as was
also the New England sectional.
High Lustre Plush
CHICACO, TIL., May 28.—Many exhibits at the
forthcoming convention of the Music Industries
will be enhanced with the High Lustre Plush,
manufactured by the High Lustre Plush Co., of
1751 North Central Park avenue, of which
Frank Meter, of Geib & Schaefer Co., is presi-
dent. Mr. Meter announces that High Lustre
Plush is used by dealers throughout the country
in window displays as it makes an unusually
striking background for display.
010ES7 AND URGBT HOUSE IN U S IRAOf
Dependable
Satisfactory Results
FROM ANY INSTRUMENT CAN BE
OBTAINED BY USING ONLY
Best Quality Strings
WHOLESALE
ONLY
CATALOG ON
APPLICATION
MUSICAL
MERCHANDISE
ESPUUSHCP ISS4
CBruno &Son inc.
Nnte—Wound Silk or Compound Seconds and
Thirds should always be used on a Ukulele
AND
KLEERTONE
MUSICAL
STRINGS
Meet All Demands
STANDARD MUSICAL STRING CO.
122 Cypress Avc, cor. 134th St., New York
VICTOR
TALKING
MACHINES
BRUNO Me,j/7c SECURITY
S5I* S5» FOURTH AVE - N.V. C.
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5-7-9 Union Square
NEW YORK
You have tried the rest
—Noiv use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackson Ave.
Middletown, N. Y.

Download Page 26: PDF File | Image

Download Page 27 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.