Music Trade Review
Issue: 1927 Vol. 84 N. 21 - Page 34
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
34
MAY 21, 1927
not have existed through more promiscu-
ous distribution. The fact that orchestras con-
tinue to play this number at every opportunity,
of course, is an additional tribute to the merit
of the composition.
Big Profits
Guaranteed
An every day selling sheet music
line.
Nationally advertised in twenty-
five of America's BEST magazines.
Absolute protection against loss.
150 per cent profit on every copy
sold.
Small investment on payment
plan.
"Sa-lu-ta" New Fox-
Trot in Feist List
Number Is by Walter Donaldson and Gus
Kahn—"Lazy Weather" Another Novelty in
the Feist Catalog
Walter Donaldson and Gus Kahn, both of
whom are considered sure-fire popular • song
writers, have placed with Leo Feist, Inc., a new
novelty melody fox-trot called "Sa-lu-ta." This
A Memorial
SUNDAY
THK CAT
SA-LU-TA
COLLKTTK
AT SUNDOWN
SHE'S GOT "IT"
LAZY WEATHKR
JUST WOND'RINC
HONOLULU MOON
THINKING OF YOU
IF YOU SKK SALLY
HE'S THE LAST WORD
CHEERIE BEERIE UKK
THE DIXIE VAtttltOVD
SING ME A BABY SONO
IN A LITTLE SPANISH TOWN
I ALWAYS KNEW I'D FIND VOU
SAM, THE OLD ACCORDION MAN
YOU DON'T LIKE IT—NOT MUCH
OH! WHAT A PAL WAS "WHOOZIS"
LOVE IS JUST A LITTLE BIT OF
HEAVEN
THERE'S A TRICK IN PICKIN' A
CHICK-CHICK-CHICKEN TO-DAY
Century Music Pub. Go.
235 W. 40th St.
Write for Dealers'
New York
LEO
"Muddy Water" Being
Played Throughout Country
writers of the present Broadway Music Corp.
success, "Muddy Water."
Campaign by Broadway Music Corp. on this
Number Brings Immediate Results
Special Drive Planned
on New Novelty "Magnolia"
The campaign inaugurated by the Broadway
Music Corp., on its song "Muddy Water," has
produced increased sales on this number in all
sections of the country. The advertising on
"Muddy Water" has been quite original in style
and, while it has intensively covered every chan-
nel of publicity, it has all been done in a con-
servative and consistent manner.
One of the features of the campaign on
"Muddy Water" was the fact that there were
little or no free orchestrations given out by the
publisher. All orchestrations were only given
out upon written request and this resulted in
an interest on the part of orchestras that would
DeSylva, Brown & Henderson Plan Elaborate
Campaign on Number They Have Just
Issued
A REAL BIT OF MELODY
CHERIE
ILOYE YOU
HARMS
INC..
Dealars say —
It's the easiest thine
in the world to sell.
WORLD-FAMOUS
McKINLEY
MUSIC
62 W 45TH ST..N.YC.
Price
Bronze Bust of Victor Herbert Presented to the
American Society of Composers, Authors and
Publishers
is an Italian six-eight melody of new and
original character. Its novelty effects are un-
usual and lend themselves to individual passages
by any instrument in the orchestra, solo or
ensemble in voice.
Another new song the Feist organization will
shortly release is called "Lazy Weather." This
number is by Joe Trent and Peter DeRose,
With the Wonderful Catalog,
Fine Cabinet, Graded
Counter Portfolios,
Display Signs,
etc.,
IT SELLS
ITSELFI
• DeSylva, Brown & Henderson, Inc., has ar-
ranged for immediate release of a new novelty
song, in fox-trot time, called "Magnolia." The
writers are Bud DeSylva, Lew Brown and Ray
Henderson.
The sales and professional departments of the
firm have arranged an intensive exploitation and
sales drive which will shortly assume national
proportions. It is the plan of the company
to make "Magnolia" a Summer hit. In short
tryouts it has shown indications of becoming
unusually active, so no expense is to be spared
by the publishers in pushing its possibilities.
Some of the
BEST
SELLERS
In
The Witmark Black & White Series
SECULAR
GYPSY LOVE SONG
KISS ME AGAIN
MY WILD IRISH ROSE
WHEN IRISH EYES ARE SMILING
MY HOUR
WHO KNOWS?
AH! SWEET MYSTERY OF LIFE
DEAR HEART, WHAT MIGHT HAVE BEEN
JUST AN IVY COVERED SHACK
CAN'T YO 1 HEAR ME CALLIN 1 , CAROLINE?
MOTHER MACHREE
SMILIN' THROUGH
ASLEEP IN THE DEEP
JUST BEEN WOND'RING, ALL DAY LONG
IN A LITTLE TOWN NEARBY
SUNRISE AND YOU
THE LAMPLIT HOUR
THAT WONDERFUL MOTHER OF MINE
THAT OLD IRISH MOTHER OF MINE
SACRED
TEACH ME TO PRAY
I COME TO THEE
THE SILENT VOICE
GOD SHALL WIPE AWAY ALL TEARS
A LITTLE WHILE
IT WAS FOR ME
O LORD, REMEMBER MB
GRATEFUL, O LORD, AM I
M. WITMARK & SONS, NEW YORK
The Music Trade Review
34
MAY 21, 1927
not have existed through more promiscu-
ous distribution. The fact that orchestras con-
tinue to play this number at every opportunity,
of course, is an additional tribute to the merit
of the composition.
Big Profits
Guaranteed
An every day selling sheet music
line.
Nationally advertised in twenty-
five of America's BEST magazines.
Absolute protection against loss.
150 per cent profit on every copy
sold.
Small investment on payment
plan.
"Sa-lu-ta" New Fox-
Trot in Feist List
Number Is by Walter Donaldson and Gus
Kahn—"Lazy Weather" Another Novelty in
the Feist Catalog
Walter Donaldson and Gus Kahn, both of
whom are considered sure-fire popular • song
writers, have placed with Leo Feist, Inc., a new
novelty melody fox-trot called "Sa-lu-ta." This
A Memorial
SUNDAY
THK CAT
SA-LU-TA
COLLKTTK
AT SUNDOWN
SHE'S GOT "IT"
LAZY WEATHKR
JUST WOND'RINC
HONOLULU MOON
THINKING OF YOU
IF YOU SKK SALLY
HE'S THE LAST WORD
CHEERIE BEERIE UKK
THE DIXIE VAtttltOVD
SING ME A BABY SONO
IN A LITTLE SPANISH TOWN
I ALWAYS KNEW I'D FIND VOU
SAM, THE OLD ACCORDION MAN
YOU DON'T LIKE IT—NOT MUCH
OH! WHAT A PAL WAS "WHOOZIS"
LOVE IS JUST A LITTLE BIT OF
HEAVEN
THERE'S A TRICK IN PICKIN' A
CHICK-CHICK-CHICKEN TO-DAY
Century Music Pub. Go.
235 W. 40th St.
Write for Dealers'
New York
LEO
"Muddy Water" Being
Played Throughout Country
writers of the present Broadway Music Corp.
success, "Muddy Water."
Campaign by Broadway Music Corp. on this
Number Brings Immediate Results
Special Drive Planned
on New Novelty "Magnolia"
The campaign inaugurated by the Broadway
Music Corp., on its song "Muddy Water," has
produced increased sales on this number in all
sections of the country. The advertising on
"Muddy Water" has been quite original in style
and, while it has intensively covered every chan-
nel of publicity, it has all been done in a con-
servative and consistent manner.
One of the features of the campaign on
"Muddy Water" was the fact that there were
little or no free orchestrations given out by the
publisher. All orchestrations were only given
out upon written request and this resulted in
an interest on the part of orchestras that would
DeSylva, Brown & Henderson Plan Elaborate
Campaign on Number They Have Just
Issued
A REAL BIT OF MELODY
CHERIE
ILOYE YOU
HARMS
INC..
Dealars say —
It's the easiest thine
in the world to sell.
WORLD-FAMOUS
McKINLEY
MUSIC
62 W 45TH ST..N.YC.
Price
Bronze Bust of Victor Herbert Presented to the
American Society of Composers, Authors and
Publishers
is an Italian six-eight melody of new and
original character. Its novelty effects are un-
usual and lend themselves to individual passages
by any instrument in the orchestra, solo or
ensemble in voice.
Another new song the Feist organization will
shortly release is called "Lazy Weather." This
number is by Joe Trent and Peter DeRose,
With the Wonderful Catalog,
Fine Cabinet, Graded
Counter Portfolios,
Display Signs,
etc.,
IT SELLS
ITSELFI
• DeSylva, Brown & Henderson, Inc., has ar-
ranged for immediate release of a new novelty
song, in fox-trot time, called "Magnolia." The
writers are Bud DeSylva, Lew Brown and Ray
Henderson.
The sales and professional departments of the
firm have arranged an intensive exploitation and
sales drive which will shortly assume national
proportions. It is the plan of the company
to make "Magnolia" a Summer hit. In short
tryouts it has shown indications of becoming
unusually active, so no expense is to be spared
by the publishers in pushing its possibilities.
Some of the
BEST
SELLERS
In
The Witmark Black & White Series
SECULAR
GYPSY LOVE SONG
KISS ME AGAIN
MY WILD IRISH ROSE
WHEN IRISH EYES ARE SMILING
MY HOUR
WHO KNOWS?
AH! SWEET MYSTERY OF LIFE
DEAR HEART, WHAT MIGHT HAVE BEEN
JUST AN IVY COVERED SHACK
CAN'T YO 1 HEAR ME CALLIN 1 , CAROLINE?
MOTHER MACHREE
SMILIN' THROUGH
ASLEEP IN THE DEEP
JUST BEEN WOND'RING, ALL DAY LONG
IN A LITTLE TOWN NEARBY
SUNRISE AND YOU
THE LAMPLIT HOUR
THAT WONDERFUL MOTHER OF MINE
THAT OLD IRISH MOTHER OF MINE
SACRED
TEACH ME TO PRAY
I COME TO THEE
THE SILENT VOICE
GOD SHALL WIPE AWAY ALL TEARS
A LITTLE WHILE
IT WAS FOR ME
O LORD, REMEMBER MB
GRATEFUL, O LORD, AM I
M. WITMARK & SONS, NEW YORK
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