Music Trade Review
Issue: 1927 Vol. 84 N. 19 - Page 33
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
33
The Music Trade Review
7, 1927
Publishers and Composers
Now in New Quarters
Can't Go
Occupy the Entire Twenty-fifth Floor of the
Paramount Building, Forty-third to Forty-
faurth Streets, New York City
GOOD
REASONS
Dealers push "CENTURY EDITION"
because it is Nationally Advertised.
BECAUSE it represents the best value
in sheet music today.
BECAUSE he is protected against loss
through exchange. Copy for copy.
BECAUSE of the 150% profit he makes.
Pretty good reasons at that, don't you
think?
Century Music Pub. Go.
235 W. 40th St.
New York
New Numbers Added to
Oliver Ditson Catalog
The Music Publishers' Protective Association
and the American Society of Composers,
Authors and Publishers are now installed in
their new home, occupying the entire twenty-
fifth floor of the Paramount Building, Forty-
third and Forty-fourth streets, on Broadway.
Besides being ideally located, the new quarters
of these associations are a group of among the
most attractive offices in the city. On this
single floor are housed the executive quarters
of both the Music Publishers' Protective Asso-
ciation and the American Society of Composers,
Authors & Publishers and the personnel of
these organizations. Besides the executive
offices there is an entire wing given over to
a room for the meetings of the board of direc-
tors of these organizations.
"Rio Rita" One of the
Season's Biggest Hits
Ziegfeld Production, of Which the Score Is
Published by Leo Feist, Inc., Is Playing to
Capacity Houses
The new Florenz Ziegfeld production "Rio
Rita," the music of which was furnished by Joe
McCarthy and Harry Tierney, continues to be
one of the biggest musical attraction's in New
York. The show, which opened on February 2,
Among the songs that have been added to the has each week played to capacity audiences and
catalog of the Oliver Ditson Co., of Boston, is considered one of the most profitable produc-
are "The Dew Fairy," the words and music of tions of the season.
which are by Cecil Forsyth and published for
The music carries more than its share of the
high and medium voices. There are also three burden of this production's success. There are
songs by William Lester, "The Fiddler," "If I at least four big numbers in the show and sev-
Were Japanese" and "Nocturne." To the songs eral other songs that have gained some im-
of Myron Jacobson has been added "Retrospec- portance. Among the outstanding numbers are
tion" and set to a poem of Alexander Koyran- "Rio Rita," "Following the Sun Around," "The
sky and translated from the Russian by Con- Kinkajou," "If You're In Love You'll Waltz,"
stance Purdy. Lois Mills has set to music the "I'm Out on the Loose Tonight," "Are You
poem by Sara Teasdale called "Treasure." This There?" and "The Rangers Song." Leo Feist,
is a simple little philosophical number which Inc., are the publishers of this score.
should have wide appeal. A. H. Behrend has
written the music for "If Any Little Word of
Mine," the author of which is anonymous, and
Gladys Pettit Bumstead has set the music to
the poem by Sidney Lanier, "Look Off, Dear
E. R. Winn, originator of the Winn Method of
Love."
Popular Music and other books, as well as be-
ing a director of the Winn School of Popular
Music, has rearranged his publications and start-
ing with May 1 these books will be produced to
retail at $1. The Winn Method has been very
popular and the series of books including the
"Winn Melody Uke" have had a very heavy
sale. At the new popular prices the publisher
looks forward to their winning a much larger
Twelve Hundred Selections, Piano Solos, Piano
clientele.
Include Songs by Forsyth, Lester, Jacobson,
Mills, Behrend and Gladys Pettit Bumstead
—Many Attractive Novelties
New Winn Editions
>gp
SUNDAY
AT SUNDOWN
HONOLULU MOON
THINKING OF YOU
IF YOU SEE SALLY
WISTFUL, AND BLUE
I'VE GOT THE GIKL
HE'S THE LAST WORD
I LOVE THE MOONLIGHT
I STILL BELIEVE IN YOU
IN A LITTLE SPANISH TOWN
HUM YOUK TROUBLES AWAY
PAL OF MY LONESOME HOURS
SAM, THE OLD ACCORDION MAN
IF 1 DIDN'T KNOW YOUR HUSBAND
TAKE IN THE SUN. HANG OUT THE
MOON
I'D RATHER BE THE GIRL IN YOUR
ARMS
IT MADE YOU HAPPY WHEN YOU
MADE ME CRY
JUST A BIRD'S-EYE VIEW OF MY
OLD KENTUCKY HOME
Writ* for Dealers' Price
LEO
Frank Pallma in New York
Frank Pallma, head of Pallnia Music Pub-
lishers, Inc., was a visitor in New York dur-
ing the past week. Mr. Pallnia is covering the
entire Eastern territory, but was particularly in-
terested during his stay in New York in visit-
ing all the mechanical reproduction companies.
The Pallma organization has three outstanding
sellers in "When Twilight Comes, Dawn" and
"Just For Today." The Pallma firm recently
moved into new and enlarged quarters in the
Lyon & Healy Building in Chicago. It is con-
stantly adding to its catalog and considers it
has made remarkable progress since the firm's
birth two years ago.
Irwin Dash, who has been associated with
several popular firms, sails next week for Eng-
land to join the new English firm of Campbell,
Connelly & Co. Mr. Dash is an experienced
professional man and was selected for his new
duties to install American exploitation methods
on the other side.
15 c World-Famousl5 c
Some of the
BEST
SELLERS
McKinley Music
Duets, Violin and Piano, Saxophone and
Piano, Standard Songs, etc. Send
for Complete Catalog. A Few Big
Favorites Listed Below.
I-1ANO SOLOS
After School Mur.il
Alc.h.i Oe. wltli Variation!
AngvW SoreiHHi.—Smith
llarrarolle,
Tales ct Holt-
m.inn"
K.-auliful rveniii* Slnr
IllacU Hawk Wult*
Uiislit Still of l l . u v e n
Ileverip
Call of Hie Nlchtlneale—
Ui>sri'!utlve
O d u r Crook Walt/.
Clfllto l.lmln (Beautiful
lli-.ivt'tii
Inst
Di't'ii KIVIT
Dr.am of I.ov<\ No. 3
llrriira of the Slnphoidfil
Kil-Uvt-iss Waltz
Minuet in (!—Beethoven
Mm-kin* Hlrd (Easy)
.,
Mornlne l'l-ayer—Streal.boff
Mountain IlHIe Rrhotllm-hr
v
*|
>lami. K Wnlli
Alv
' »!'» " " a l l *
M
!',> ^
j " !
1 I nsle W u I U
E"!"!'
' " "
Koliln H Dt-parture
"ohin's Return
Hustle l>ance—Howell
*<»'* "once—rhamlnade
Mmiile Confession—Thome
Suni; of the Volga Boatmen
^ouvenir—Drdla
J." rl " B **>"*—Mendelssohn
Wlilmi«Tln* Hope (Sons.
WhlHi»erin(f» of I.ove. Wnltn
Woodland Echoes—\\ yman
In (he Cathedral (Andante
in D-flat)- Lemare
Keeu Step March
I.a I'aloma (Song or Inst.)
l.lttle Fairy Waltz
I ondondprrv Air
Mt-lod.v In F—Kublnstetn
VIOMN AND PIANO
A
Ave Maria—Bach-Gounod
Herceusie from "Jocelyn"
Cavatlna—Raft
Kleitle—MHssenet
Hox^nna—Granler
llumoreske—Dvorak
Serenade—Drigo
Suuvrnir—Drdla
Mr. Dealer: If you do not carry this Profitable,
Big-Selling Line, write for Samples and Liberal
Sales Plan Today!
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
CHICAGO
Two new young writers are responsible for
a new love ballad called "I Never Can Forget
You," which was recently accepted for publica-
tion by M. Witmark & Sons. The writers are
Stanley F. Weiner and J. Warren Morse, whose
first popular effort is a singable waltz tune
which has made a favorable impression where-
ever introduced.
A REAL BIT Of MELODY
. CHERIE
ILOYE YOU
H A R M S INC.. 62 W 45TH ST..N.YC.
m x MUM auxsTCRU
In
The Witmark Black & White Series
SECULAR
GYPSY LOVE SONG
KISS ME AGAIN
MY WILD IRISH ROSE
WHEN IRISH EYES ARE SMILING
MY HOUR
WHO KNOWS?
AH I SWEET MYSTERY OF LIFE
DEAR HEART, WHAT MIGHT HAVE BEEN
JUST AN IVY COVERED SHACK
CAN'T YO' HEAR ME CALLIN', CAROLINE?
MOTHER MACHREE
SMILIN' THROUGH
ASLEEP IN THE DEEP
JUST BEEN WOND'RING, ALL DAY LONG
IN A LITTLE TOWN NEARBY
SUNRISE AND YOU
THE LAMPLIT HOUR
THAT WONDERFUL MOTHER OF MINE
THAT OLD IRISH MOTHER OF MINE
SACRED
TEACH ME TO PRAY
I COME TO THEE
THE SILENT VOICE
GOD SHALL WIPE AWAY ALL TEARS
A LITTLE WHILE
IT WAS FOR ME
O LORD, REMEMBER H E
GRATEFUL, O LORD, AM I
M. WITMARK & SONS, NEW YORK
MAY
33
The Music Trade Review
7, 1927
Publishers and Composers
Now in New Quarters
Can't Go
Occupy the Entire Twenty-fifth Floor of the
Paramount Building, Forty-third to Forty-
faurth Streets, New York City
GOOD
REASONS
Dealers push "CENTURY EDITION"
because it is Nationally Advertised.
BECAUSE it represents the best value
in sheet music today.
BECAUSE he is protected against loss
through exchange. Copy for copy.
BECAUSE of the 150% profit he makes.
Pretty good reasons at that, don't you
think?
Century Music Pub. Go.
235 W. 40th St.
New York
New Numbers Added to
Oliver Ditson Catalog
The Music Publishers' Protective Association
and the American Society of Composers,
Authors and Publishers are now installed in
their new home, occupying the entire twenty-
fifth floor of the Paramount Building, Forty-
third and Forty-fourth streets, on Broadway.
Besides being ideally located, the new quarters
of these associations are a group of among the
most attractive offices in the city. On this
single floor are housed the executive quarters
of both the Music Publishers' Protective Asso-
ciation and the American Society of Composers,
Authors & Publishers and the personnel of
these organizations. Besides the executive
offices there is an entire wing given over to
a room for the meetings of the board of direc-
tors of these organizations.
"Rio Rita" One of the
Season's Biggest Hits
Ziegfeld Production, of Which the Score Is
Published by Leo Feist, Inc., Is Playing to
Capacity Houses
The new Florenz Ziegfeld production "Rio
Rita," the music of which was furnished by Joe
McCarthy and Harry Tierney, continues to be
one of the biggest musical attraction's in New
York. The show, which opened on February 2,
Among the songs that have been added to the has each week played to capacity audiences and
catalog of the Oliver Ditson Co., of Boston, is considered one of the most profitable produc-
are "The Dew Fairy," the words and music of tions of the season.
which are by Cecil Forsyth and published for
The music carries more than its share of the
high and medium voices. There are also three burden of this production's success. There are
songs by William Lester, "The Fiddler," "If I at least four big numbers in the show and sev-
Were Japanese" and "Nocturne." To the songs eral other songs that have gained some im-
of Myron Jacobson has been added "Retrospec- portance. Among the outstanding numbers are
tion" and set to a poem of Alexander Koyran- "Rio Rita," "Following the Sun Around," "The
sky and translated from the Russian by Con- Kinkajou," "If You're In Love You'll Waltz,"
stance Purdy. Lois Mills has set to music the "I'm Out on the Loose Tonight," "Are You
poem by Sara Teasdale called "Treasure." This There?" and "The Rangers Song." Leo Feist,
is a simple little philosophical number which Inc., are the publishers of this score.
should have wide appeal. A. H. Behrend has
written the music for "If Any Little Word of
Mine," the author of which is anonymous, and
Gladys Pettit Bumstead has set the music to
the poem by Sidney Lanier, "Look Off, Dear
E. R. Winn, originator of the Winn Method of
Love."
Popular Music and other books, as well as be-
ing a director of the Winn School of Popular
Music, has rearranged his publications and start-
ing with May 1 these books will be produced to
retail at $1. The Winn Method has been very
popular and the series of books including the
"Winn Melody Uke" have had a very heavy
sale. At the new popular prices the publisher
looks forward to their winning a much larger
Twelve Hundred Selections, Piano Solos, Piano
clientele.
Include Songs by Forsyth, Lester, Jacobson,
Mills, Behrend and Gladys Pettit Bumstead
—Many Attractive Novelties
New Winn Editions
>gp
SUNDAY
AT SUNDOWN
HONOLULU MOON
THINKING OF YOU
IF YOU SEE SALLY
WISTFUL, AND BLUE
I'VE GOT THE GIKL
HE'S THE LAST WORD
I LOVE THE MOONLIGHT
I STILL BELIEVE IN YOU
IN A LITTLE SPANISH TOWN
HUM YOUK TROUBLES AWAY
PAL OF MY LONESOME HOURS
SAM, THE OLD ACCORDION MAN
IF 1 DIDN'T KNOW YOUR HUSBAND
TAKE IN THE SUN. HANG OUT THE
MOON
I'D RATHER BE THE GIRL IN YOUR
ARMS
IT MADE YOU HAPPY WHEN YOU
MADE ME CRY
JUST A BIRD'S-EYE VIEW OF MY
OLD KENTUCKY HOME
Writ* for Dealers' Price
LEO
Frank Pallma in New York
Frank Pallma, head of Pallnia Music Pub-
lishers, Inc., was a visitor in New York dur-
ing the past week. Mr. Pallnia is covering the
entire Eastern territory, but was particularly in-
terested during his stay in New York in visit-
ing all the mechanical reproduction companies.
The Pallma organization has three outstanding
sellers in "When Twilight Comes, Dawn" and
"Just For Today." The Pallma firm recently
moved into new and enlarged quarters in the
Lyon & Healy Building in Chicago. It is con-
stantly adding to its catalog and considers it
has made remarkable progress since the firm's
birth two years ago.
Irwin Dash, who has been associated with
several popular firms, sails next week for Eng-
land to join the new English firm of Campbell,
Connelly & Co. Mr. Dash is an experienced
professional man and was selected for his new
duties to install American exploitation methods
on the other side.
15 c World-Famousl5 c
Some of the
BEST
SELLERS
McKinley Music
Duets, Violin and Piano, Saxophone and
Piano, Standard Songs, etc. Send
for Complete Catalog. A Few Big
Favorites Listed Below.
I-1ANO SOLOS
After School Mur.il
Alc.h.i Oe. wltli Variation!
AngvW SoreiHHi.—Smith
llarrarolle,
Tales ct Holt-
m.inn"
K.-auliful rveniii* Slnr
IllacU Hawk Wult*
Uiislit Still of l l . u v e n
Ileverip
Call of Hie Nlchtlneale—
Ui>sri'!utlve
O d u r Crook Walt/.
Clfllto l.lmln (Beautiful
lli-.ivt'tii
Inst
Di't'ii KIVIT
Dr.am of I.ov<\ No. 3
llrriira of the Slnphoidfil
Kil-Uvt-iss
Minuet in (!—Beethoven
Mm-kin* Hlrd (Easy)
.,
Mornlne l'l-ayer—Streal.boff
Mountain IlHIe Rrhotllm-hr
v
*|
>lami. K Wnlli
Alv
' »!'» " " a l l *
M
!',> ^
j " !
1 I nsle W u I U
E"!"!'
' " "
Koliln H Dt-parture
"ohin's Return
Hustle l>ance—Howell
*<»'* "once—rhamlnade
Mmiile Confession—Thome
Suni; of the Volga Boatmen
^ouvenir—Drdla
J." rl " B **>"*—Mendelssohn
Wlilmi«Tln* Hope (Sons.
WhlHi»erin(f» of I.ove. Wnltn
Woodland Echoes—\\ yman
In (he Cathedral (Andante
in D-flat)- Lemare
Keeu Step March
I.a I'aloma (Song or Inst.)
l.lttle Fairy Waltz
I ondondprrv Air
Mt-lod.v In F—Kublnstetn
VIOMN AND PIANO
A
Ave Maria—Bach-Gounod
Herceusie from "Jocelyn"
Cavatlna—Raft
Kleitle—MHssenet
Hox^nna—Granler
llumoreske—Dvorak
Serenade—Drigo
Suuvrnir—Drdla
Mr. Dealer: If you do not carry this Profitable,
Big-Selling Line, write for Samples and Liberal
Sales Plan Today!
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
CHICAGO
Two new young writers are responsible for
a new love ballad called "I Never Can Forget
You," which was recently accepted for publica-
tion by M. Witmark & Sons. The writers are
Stanley F. Weiner and J. Warren Morse, whose
first popular effort is a singable waltz tune
which has made a favorable impression where-
ever introduced.
A REAL BIT Of MELODY
. CHERIE
ILOYE YOU
H A R M S INC.. 62 W 45TH ST..N.YC.
m x MUM auxsTCRU
In
The Witmark Black & White Series
SECULAR
GYPSY LOVE SONG
KISS ME AGAIN
MY WILD IRISH ROSE
WHEN IRISH EYES ARE SMILING
MY HOUR
WHO KNOWS?
AH I SWEET MYSTERY OF LIFE
DEAR HEART, WHAT MIGHT HAVE BEEN
JUST AN IVY COVERED SHACK
CAN'T YO' HEAR ME CALLIN', CAROLINE?
MOTHER MACHREE
SMILIN' THROUGH
ASLEEP IN THE DEEP
JUST BEEN WOND'RING, ALL DAY LONG
IN A LITTLE TOWN NEARBY
SUNRISE AND YOU
THE LAMPLIT HOUR
THAT WONDERFUL MOTHER OF MINE
THAT OLD IRISH MOTHER OF MINE
SACRED
TEACH ME TO PRAY
I COME TO THEE
THE SILENT VOICE
GOD SHALL WIPE AWAY ALL TEARS
A LITTLE WHILE
IT WAS FOR ME
O LORD, REMEMBER H E
GRATEFUL, O LORD, AM I
M. WITMARK & SONS, NEW YORK
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