Music Trade Review
Issue: 1927 Vol. 84 N. 18 - Page 44
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
The Music Trade Review
A P R I L 30, 1927
"The Love Waltz" Is
New Orleans Wants
Being Widely Played
Its Own Dance Forms
Harold Flammer Number, Theme Song of "Love
of Sunya," Receiving Country-wide Exploita-
tion in Picture Houses
Insists Dance Arrangements Be "Hot" or Very
Slow and Refuses to Buy Anything Else, Say
the Record Men
Besides used as the theme song and a feature
at the opening of Roxy's Theatre in New York,
"The Love Waltz," published by Harold Flam-
mer, Inc., is being played in many other photo-
According to Frank Walker, of the Columbia
Phonograph Co., purchasers of records in New
Orleans must have an entirely different dance
arrangement than is prevalent in some other
Maurice Jacquet, Composer and Conductor, S. L. Rothafel (Roxy), Harold
Flammer and Gloria Swanson
play houses throughout the country, in conjunc-
tion with the showing of the new Gloria Swan-
son picture "The Love of Sunya."
Unusual co-operation to the music publisher
has been given by exhibitors, orchestra direc-
tors and organists in photoplay houses, where
the picture "Love of Sunya" is being presented.
One of the main reasons for this is due to the
unusual interest displayed by Gloria Swanson
herself in this song. Herewith is shown Maurice
Jacquet, composer of "The Love Waltz" and
a conductor in Roxy's Theatre. Seated is S. L.
Rothafel (Roxy) himself and at the right are
Harold Flammer, of the publishing firm of
Harold Flammer, Inc., and Gloria Swanson, the
motion picture star.
"Ev'ry Little While"
Scores in New Zealand
Steele Number Played Before the Duke and
Duchess of York and Is Repeated Four
Times
VAGABOND
^4 Fox (Trot Ballad
fi That's Just A Little
SL
Different/
fit^Jy
KAHN and DONALDSON J
LEO. FEIST INC
FEIST
BLDG.
2 3 1 - 5 W. 4O
TH
ST.,
NEW YORK. CITY
Fred K. Steele, Inc., has just received a letter
from New Zealand which stated that the Steele
success "Ev'ry Little While" was played at the
Citizens Ball at Christchurch in honor of the
visit of the Duke and Duchess of York. In this
report the number was received with such favor
that the orchestra had to repeat it four times.
"Kv'ry Little While" has been one of the popu-
lar successes in the United States for the past
few months. More recently it has been gaining
favor in the capitals of Europe.
New Music Store
CI.ARKSVII.LE, TENN., April 23.—A new music
shop has opened here under the name of Dick-
son Book & Music Store, which will carry a
full line of books, music and musical instru-
ments. The store will be operated by Mr. and
Mrs, J. Moore Dickson and son, James.
sections of the country. New Orleans dance
music, he said, must be "hot" or very slow,
dancers refusing to accept anything between
these extremes in tempo. Air. Walker recently
completed the recording of thirty-five records
by New Orleans orchestras and feature enter-
tainers. Continuing, Mr. Walker said: "New Or-
leans is probably the only city of the country
which refuses to 'ape' other towns in its musical
likes and dislikes. Music distributing houses
must supply the city with the types of music-
it likes, or they don't do business here, we
have found. The town insists on sweet melody
or 'low down' jazz."
ISSONGS
j * ^ > T H A T H(T THE MARK!
It All Depends on You
I Wonder How 1 Look When I'm
Asleep
j
So Blue
I'm In Love Again
South Wind
j
Oh Baby, Don't We Get Along
j
I Want To Be Miles Away From
i
Ev'ryone (And Just a Little Closer
to You)
Does She Love Me?—
Positively—Absolutely
Ask Me Another
One o'Clock Baby
usic Publishers
DC 5YlVA.BttOWNA.c»HiNDU50N BUILDING
StVENTH
AVCNUt
NtW YOBK
44
The Music Trade Review
A P R I L 30, 1927
"The Love Waltz" Is
New Orleans Wants
Being Widely Played
Its Own Dance Forms
Harold Flammer Number, Theme Song of "Love
of Sunya," Receiving Country-wide Exploita-
tion in Picture Houses
Insists Dance Arrangements Be "Hot" or Very
Slow and Refuses to Buy Anything Else, Say
the Record Men
Besides used as the theme song and a feature
at the opening of Roxy's Theatre in New York,
"The Love Waltz," published by Harold Flam-
mer, Inc., is being played in many other photo-
According to Frank Walker, of the Columbia
Phonograph Co., purchasers of records in New
Orleans must have an entirely different dance
arrangement than is prevalent in some other
Maurice Jacquet, Composer and Conductor, S. L. Rothafel (Roxy), Harold
Flammer and Gloria Swanson
play houses throughout the country, in conjunc-
tion with the showing of the new Gloria Swan-
son picture "The Love of Sunya."
Unusual co-operation to the music publisher
has been given by exhibitors, orchestra direc-
tors and organists in photoplay houses, where
the picture "Love of Sunya" is being presented.
One of the main reasons for this is due to the
unusual interest displayed by Gloria Swanson
herself in this song. Herewith is shown Maurice
Jacquet, composer of "The Love Waltz" and
a conductor in Roxy's Theatre. Seated is S. L.
Rothafel (Roxy) himself and at the right are
Harold Flammer, of the publishing firm of
Harold Flammer, Inc., and Gloria Swanson, the
motion picture star.
"Ev'ry Little While"
Scores in New Zealand
Steele Number Played Before the Duke and
Duchess of York and Is Repeated Four
Times
VAGABOND
^4 Fox (Trot Ballad
fi That's Just A Little
SL
Different/
fit^Jy
KAHN and DONALDSON J
LEO. FEIST INC
FEIST
BLDG.
2 3 1 - 5 W. 4O
TH
ST.,
NEW YORK. CITY
Fred K. Steele, Inc., has just received a letter
from New Zealand which stated that the Steele
success "Ev'ry Little While" was played at the
Citizens Ball at Christchurch in honor of the
visit of the Duke and Duchess of York. In this
report the number was received with such favor
that the orchestra had to repeat it four times.
"Kv'ry Little While" has been one of the popu-
lar successes in the United States for the past
few months. More recently it has been gaining
favor in the capitals of Europe.
New Music Store
CI.ARKSVII.LE, TENN., April 23.—A new music
shop has opened here under the name of Dick-
son Book & Music Store, which will carry a
full line of books, music and musical instru-
ments. The store will be operated by Mr. and
Mrs, J. Moore Dickson and son, James.
sections of the country. New Orleans dance
music, he said, must be "hot" or very slow,
dancers refusing to accept anything between
these extremes in tempo. Air. Walker recently
completed the recording of thirty-five records
by New Orleans orchestras and feature enter-
tainers. Continuing, Mr. Walker said: "New Or-
leans is probably the only city of the country
which refuses to 'ape' other towns in its musical
likes and dislikes. Music distributing houses
must supply the city with the types of music-
it likes, or they don't do business here, we
have found. The town insists on sweet melody
or 'low down' jazz."
ISSONGS
j * ^ > T H A T H(T THE MARK!
It All Depends on You
I Wonder How 1 Look When I'm
Asleep
j
So Blue
I'm In Love Again
South Wind
j
Oh Baby, Don't We Get Along
j
I Want To Be Miles Away From
i
Ev'ryone (And Just a Little Closer
to You)
Does She Love Me?—
Positively—Absolutely
Ask Me Another
One o'Clock Baby
usic Publishers
DC 5YlVA.BttOWNA.c»HiNDU50N BUILDING
StVENTH
AVCNUt
NtW YOBK
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