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Good-By Gloom!
Hello Business!
That's what every dealer can truth-
fully say when he takes on the Cen-
tury Line. If you have had any ex-
perience in selling Nationally Adver-
tised lines, then there is no need of
our telling how Century's National
Ads help boost your sales in general.
It's the only Nationally Advertised
line of sheet music in America.
You ought to carry it.
Century Music Pub. Go.
235 W. 40th St.
45
The Music Trade Review
APRIL 30, 1927
New York
Recently a joint statement was issued by the
Western Electric Co. and Warner Brothers,
which stated that, due to the rapid development
of the Vitaphone, the expansion of activities re-
lating to both the production of pictures and
the installation of equipment in theatres was
necessary.
"With this in view a plan has been worked
out whereby Warner Brothers acquire 100 per
cent ownership of the Vitaphone Corp. through
the purchase of the interests of Walter J. Rich,"
the statement reads, "and will immediately in-
crease their studio facilities for the production
of films and records by the opening of a new
studio in Hollywood completely equipped for
Vitaphone productions.
"The Western Electric Co. through its sub-
sidiary, Electrical Research Products, Inc., will
in future handle the supply, sale, installation
and maintenance of equipments for theatres.
"Under this arrangement the Vitaphone Corp.
will be free to devote its entire facilities to tin-
production and distribution of Vitaphone num-
bers and musical accompaniments. The ex-
tensive manufacturing and service facilities of
I he Western Electric Co. assure to theatre own-
ers an adequate supply of equipments to meet
the increasing demand for installations and the
best possible technical assistance and service.
Attendance at Concerts
Vitaphone Expansion Is
Reported to be Decreasing
Now Being Planned
\
Can't Go Wri
[FEISTY
SUNDAY
AT SUNDOWN
HONOLULU MOON
THINKING OF YOU
IF YOU SEE SALLY
WISTFUL. AND BLUK
I'VE GOT THE GIRL
HE'S THE LAST WORD
I LOVE THE MOONLIGHT
I STILL BELIEVE IN YOU
IN A LITTLE SPANISH TOWN
HUM YOUR TROUBLES AWAY
PAL OF 31V LONESOME HOURS
SAM, THE OLD ACCORDION MAN
IF 1 DIDN'T KNOW YOUR HUSBAND
TAKE IN THE SUN, HANG OUT THK
MOON
UD RATHER BE THE GIRL IN YOUR
ARMS
IT MADE YOU HAIM'Y WHEN YOU
MADK ME CRY
JUST A BIRD'S-EYE VIEW OF MY
OLD KENTUCKY HOME
Writ* for Dealer*'
Price
LEO
decade or a generation ago. Radio has un-
doubtedly played an important part in estrang-
ing a large part of that audience, and there are.
(if course, other influences which have a direr*
bearing upon the situation.
"The Musicians' Club of New York proposes
That the attendance at concerts has been
The Vitaphone, which brings to both small
and large photoplay houses of the country in low has been reported for some time. to institute this open fonini of series of in-
photoplay and record form the voice and music The fact that two. important musical organiza- formal discussions for the purpose of crystalliz-
of great artists and music organizations, is fast tions have taken up this problem ut recent meet- ing or formulating a definite method of pro-
cedure toward the re-establishing of a music-
extending its activities. Already it is noted that ings shows that this lack of public support of
seventy-two theatres are now equipped with concert* is reaching a stage where it is con- making and a music-loving public."
these instruments, and new installations are be- sidered acute by all those interested in the fu-
W. A. Quincke & Co., the standard publish-
ing made at the rate of six a week. As the ture of better music programs.
Delegates to the fifteenth biennial convention ing house, 430 South Broadway, Los Angeles,
Vitaphone is only one of several instruments of
this type now functioning or about to function of the National Federation of Music Clubs were Calif., recently appointed Edwin Ho ft, 281S Dex-
in photoplay houses, the availability of music told that the automobile, talking machine and ter avenue, Denver, Colo., as trade representa-
and pictures through these new methods will radio were the factors causing this reduction. tive for that State.
It was stated, too, that the same influences had
probably be widespread.
A recent addition to
affected the music lessons of the younger gen-
eration. Most of these sentiments were voiced
THE WITMARK
A REAL BIT Of MELODY
by Mrs. William R. Fisher, of Boston, Mass.,
Black and White Series
first vice-president of the Federation.
and already
Another factor along these same lines was
discussed at a recent meeting of the Musicians'
A BIG SELLER
Club of New York, the first of a new series for
the purpose of discussing problems of interest
to musicians. Arthur Bcrgh, president of the
club, stated:
"Music as an art, and musicians as exponents
of the art, are facing a most serious problem
to-day in the dwindling audience of concert-
goers, due to the lack of those cultural influ-
H A R M S INC.. 62 W 45TH ST..N.YC.
ences which created the concert audience of a
Western Electric Co. to Handle Sales and
Maintenance and Vitaphone Corp. Production
and Distribution
Musicians' Club of New York Discusses Means
and Methods to Increase Numbers of Those
Who Attend Such Events
J CHERIE
I LOVE YOU
Dealers say"—
It's the easiest thing
in the world to sell.
WORLD-FAMOUS
McKINLEY
MUSIC
With the Wonderful Catalog,
Fine Cabinet, Graded
Counter Portfolios,
Display Signs,
etc.,
IT SELLS
ITSELF!
M.WITMARK I SONS
NEW YORK
Solo—Three Keys: F, Ab, Bb. Octavo—Male,
Female, Mixed Vocal Orchestration. Band
M. WITMARK & SONS, NEW YORK