Music Trade Review
Issue: 1927 Vol. 84 N. 17 - Page 42
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
42
DeSylva, Brown & Henderson
Making Rapid Progress
Firm Now Has Offices in New York, San
Francisco, Boston and Minneapolis, as Be-
*• ginning of National Organization
The new publishing firm of DeSylva, Brown
& Henderson, Inc., has made unusual strides in
the first ten weeks since its inception. It has
made active sellers of such songs as "It All
Depends on You," "So Blue," "I Wonder How 1
Look When I'm Asleep," "South Wind," "I'm in
Love Again," "I'ositively-Absolutely," "One
o'Clock Baby" and "Ask Me Another."
The importance of this new firm's song ma
terial is indicated by the important list of
professional singers, who are doing one or more
of these songs. This list includes Al Jolson,
Harry Richman, Sophie Tucker, Frances
Williams, Belle Baker, Cliff Edwards, Winnie
Lightner, Happiness Boys and Jack Smith.
Another indication of the progress of this
new publishing house is demonstrated by the
fact that practically all of its numbers are
either appearing on the leading rolls and rec-
ords or are booked for early release in such
form. Paul Whiteman and His Orchestra has
recorded "It All Depends on You" and "So
Blue" for the Victor Talking Machine' Co.
Other orchestras that have made DeSylva,
Brown & Henderson numbers for records are
Hen Bernie, Vincent Lopez, Sam Lanin, Joe
Candullo and others.
Of further importance in the development of
this group of young publishers is the recent
opening of their New York, San Francisco,
Boston and Minneapolis offices. This is only
the nucleus of what is to be a nation-wide
organization with branch offices in the key
centers.
The Chicago office of DeSylva, Brown &
Henderson is under the direction of Joey Stool,
who for a number of years was with the pro-
fessional department of J. H. Remick and is
considered one of the most popular music men
in the Chicago territory.
Irving Crocker has been placed in charge of
the Boston office, Jimmie Mulcrone manages
the Minneapolis office and Ben Berman the
San Francisco office of this firm. Robert
Crawford, president and general manager of
DeSylva, Brown & Henderson, has just returned
to the New York offices of the company after
two weeks spent in Mid-West territory, where
he made his headquarters in Chicago.
Dan Winkler, sales manager of the above
firm, is also at present handling most of the
mechanical reproduction. His work in both
directions has met with wide success.
The firm recently added to its New York
staff Elmore White as professional manager.
Mr. White also was formerly with the Remick
organization. The record of this firm is all
the more remarkable when it is considered that
its advent was made in a season that was con-
sidered one of the dullest for many months.
Writes a Jazz History
Vincent Lopez, well-known orchestra leader,
is preparing in musical form the jazz history of
t*he United States. The first episode describes
\f\ modern melodic style the famous ride of
Paul Revere. It is planned to accompany the
music by striking scenic effects, including a
moving cyclorama, showing the action. Each
episode will represent important event? in the
BUY YOUR MUSIC FROM
BOSTON
Publishers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Music
Dealers
history of the United States. The Civil War
has already been portrayed for Mr. Lopez by
Adam Carroll, composer, in a suite written in
modern American style and called "My United
States."
APRIL 23, 1927
"The Russian Lullaby"
Promises to Be a Hit
New Number by Irving Berlin Rapidly Winning
Success—Other Numbers in Berlin Catalog
Berlin Issues New
Edition of Dance Folio
Irving Berlin, who has one of the longest
and most consistent records of writing song
successes, starting from the days of "Alexan-
No. 13 of This Firm's Series Includes Thirty- der's Ragtime Band" and "Everybody's Doing
one Dance Successes Published Recently It," is at present turning out more songs than
at any time during his career. Not only are
With Ukulele Arrangements
his releases more frequent, but the type of his
Irving Berlin, Inc., is just issuing a new edi- compositions has reached a new high standard
tion of the "Universal Dance Folio No. 13." and his melodies are immediately recognized as
This book, which includes piano and ukulele typically Berlin.
Among his most recent successes is "The
arrangements, contains thirty-one successes of
the past season, including "Because 1 Love Russian Lullaby." This song has been grad-
You," "I'm Tellin' the Birds Tellin' the Bees" ually winning an increased clientele and
and "Yankee Rose." The sales department of promises, with the program arranged by the
the Berlin organization promises deliveries late publishers, Irving Berlin, Inc., to achieve as
great a success as any of his'previous offerings.
this week.
Harry Engel, sales manager of the Berlin Other songs that are considered late Berlin
organization, states that the new folio is prob- compositions are "Blue Skies" and "What Does
ably one of the most outstanding compilations It Matter." Incidentally, Berlin has written a
ever issued by his firm. It has been given an at- song entitled "Jimmy," which is dedicated to
tractive title page, and a goodly number of New York's present mayor, James Walker.
In addition to Berlin's own compositions,
Irving Berlin's own compositions appear therein.
Irving Berlin, Inc., is having success with
"Rosy Cheeks," "My Idea of Heaven," "That's
My Hap-Hap-Happiness," "My Sunday Girl,"
"Yankee Rose," "I've Never Seen a Straight
Banana" and "Put Your Arms Where They
Makes Arrangements on Trip to Feature "Ya Belong."
Gonna Be Home To-night" and "Flapperette"
Jack Mills Is Back
From South and West
Jack Mills, head of Jack Mills, Inc., has just
returned from a six weeks' trip through the
South and West. He spent some time in
Pacific Coast centers and arranged some heavy
campaigns on some of his popular numbers,
including "Ya Gonna Be Home To-night" and
"Flapperette." Incidentally, the comedy num-
ber, "Ya Gonna Be Home To-night," is being
played by orchestras in the West, many of
which are using it with a singing version.
Wirges Piano Solos
Alfred & Co., .1658 Broadway, New York
City, of which Alfred L. Haase, of the Orches-
tra Music Supply Co., is director, has just
accepted for publication a series of clever piano
solos composed by "Eskimo" Bill Wirges, fea-
ture pianist with the Clicquot Club Eskimos,
which broadcast over the WEAF chain weekly.
The numbers are entitled "Aurora," "Igloo
Stomp," "Polar Pep," "Snowshoes" and "Over
the Ice."
"In an Oriental Garden"
The new publishing firm of John E. Hayes,
Inc., has as its first release a number called
"In an Oriental Garden." A release that will
shortly follow this number is "One Night of
Love in Spain," a Spanish waltz novelty done
in modern style. Other numbers that are to
be presented by this new publishing firm are
"Wake Up With a Smile" and "Lingering Lips."
John E. Hayes, Inc., is located at 56 West
Forty-fifth street.
"Doll Dance" Issued
Sherman, Clay & Co. recently issued a new
novelty song and dance called "Doll Dance,"
the music of which is by Nacio Herb Brown.
The publishers are exploiting this number with
some very clever advertising material, literature
for mailing and elaborate display matter. A
recent postal card on this new dance was done
in two colors, brown and orange, with the
caption "First the Charleston—later Black Bot-
tom—now Doll Dance 'Watch Out.' "
Consult the Universal Want Directory of
The Review.
Rubinoff Under Exclusive
Contract to Berlin
Well-known Violinist to Write Series of
Novelty Violin Solos to Be Published by
That Firm
Irving Berlin, Inc., announces that it has
placed under exclusive contract Dave Rubinoff,
the famous violinist, for a series of novelty
violin solos.
His first composition that the firm will re-
lease is a novelty solo entitled "Fiddlin' the
Fiddle." This is the first of a series of violin
novelty numbers that Mr. Rubinoff will com-
pose for Irving Berlin, Inc., among which will
be violin duets, violin and piano and other
combinations of a similar nature. Mr. Rubinoff
is one of the best-known violinists in America
and is known, from coast to coast through his
large photoplay theatre engagements.
The trade will be pleased to learn that
"Fiddlin' the Fiddle" is now being published.
Mr. Rubinoff has featured this number over a
period of two years, which has resulted in a
big demand for the number.
;-..
"Home, Cradle of Happiness"
The Booker & Tully Music Publishing Co.,
1547 Broadway, New York City, has just issued
a new song called: "Home, Cradle of Happi-
ness," written by Freddie Johnson. The num-
ber has an unusual lyric and appealing melody.
The Booker & Tully Co. is headed by Charles
H. Booker. The song is being featured on the
radio.
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
Of ATV RUBLJ3MSR. OVA /
1 2 0 5 4 W . L A K E ST CHICAGO IT f
The Music Trade Review
42
DeSylva, Brown & Henderson
Making Rapid Progress
Firm Now Has Offices in New York, San
Francisco, Boston and Minneapolis, as Be-
*• ginning of National Organization
The new publishing firm of DeSylva, Brown
& Henderson, Inc., has made unusual strides in
the first ten weeks since its inception. It has
made active sellers of such songs as "It All
Depends on You," "So Blue," "I Wonder How 1
Look When I'm Asleep," "South Wind," "I'm in
Love Again," "I'ositively-Absolutely," "One
o'Clock Baby" and "Ask Me Another."
The importance of this new firm's song ma
terial is indicated by the important list of
professional singers, who are doing one or more
of these songs. This list includes Al Jolson,
Harry Richman, Sophie Tucker, Frances
Williams, Belle Baker, Cliff Edwards, Winnie
Lightner, Happiness Boys and Jack Smith.
Another indication of the progress of this
new publishing house is demonstrated by the
fact that practically all of its numbers are
either appearing on the leading rolls and rec-
ords or are booked for early release in such
form. Paul Whiteman and His Orchestra has
recorded "It All Depends on You" and "So
Blue" for the Victor Talking Machine' Co.
Other orchestras that have made DeSylva,
Brown & Henderson numbers for records are
Hen Bernie, Vincent Lopez, Sam Lanin, Joe
Candullo and others.
Of further importance in the development of
this group of young publishers is the recent
opening of their New York, San Francisco,
Boston and Minneapolis offices. This is only
the nucleus of what is to be a nation-wide
organization with branch offices in the key
centers.
The Chicago office of DeSylva, Brown &
Henderson is under the direction of Joey Stool,
who for a number of years was with the pro-
fessional department of J. H. Remick and is
considered one of the most popular music men
in the Chicago territory.
Irving Crocker has been placed in charge of
the Boston office, Jimmie Mulcrone manages
the Minneapolis office and Ben Berman the
San Francisco office of this firm. Robert
Crawford, president and general manager of
DeSylva, Brown & Henderson, has just returned
to the New York offices of the company after
two weeks spent in Mid-West territory, where
he made his headquarters in Chicago.
Dan Winkler, sales manager of the above
firm, is also at present handling most of the
mechanical reproduction. His work in both
directions has met with wide success.
The firm recently added to its New York
staff Elmore White as professional manager.
Mr. White also was formerly with the Remick
organization. The record of this firm is all
the more remarkable when it is considered that
its advent was made in a season that was con-
sidered one of the dullest for many months.
Writes a Jazz History
Vincent Lopez, well-known orchestra leader,
is preparing in musical form the jazz history of
t*he United States. The first episode describes
\f\ modern melodic style the famous ride of
Paul Revere. It is planned to accompany the
music by striking scenic effects, including a
moving cyclorama, showing the action. Each
episode will represent important event? in the
BUY YOUR MUSIC FROM
BOSTON
Publishers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Music
Dealers
history of the United States. The Civil War
has already been portrayed for Mr. Lopez by
Adam Carroll, composer, in a suite written in
modern American style and called "My United
States."
APRIL 23, 1927
"The Russian Lullaby"
Promises to Be a Hit
New Number by Irving Berlin Rapidly Winning
Success—Other Numbers in Berlin Catalog
Berlin Issues New
Edition of Dance Folio
Irving Berlin, who has one of the longest
and most consistent records of writing song
successes, starting from the days of "Alexan-
No. 13 of This Firm's Series Includes Thirty- der's Ragtime Band" and "Everybody's Doing
one Dance Successes Published Recently It," is at present turning out more songs than
at any time during his career. Not only are
With Ukulele Arrangements
his releases more frequent, but the type of his
Irving Berlin, Inc., is just issuing a new edi- compositions has reached a new high standard
tion of the "Universal Dance Folio No. 13." and his melodies are immediately recognized as
This book, which includes piano and ukulele typically Berlin.
Among his most recent successes is "The
arrangements, contains thirty-one successes of
the past season, including "Because 1 Love Russian Lullaby." This song has been grad-
You," "I'm Tellin' the Birds Tellin' the Bees" ually winning an increased clientele and
and "Yankee Rose." The sales department of promises, with the program arranged by the
the Berlin organization promises deliveries late publishers, Irving Berlin, Inc., to achieve as
great a success as any of his'previous offerings.
this week.
Harry Engel, sales manager of the Berlin Other songs that are considered late Berlin
organization, states that the new folio is prob- compositions are "Blue Skies" and "What Does
ably one of the most outstanding compilations It Matter." Incidentally, Berlin has written a
ever issued by his firm. It has been given an at- song entitled "Jimmy," which is dedicated to
tractive title page, and a goodly number of New York's present mayor, James Walker.
In addition to Berlin's own compositions,
Irving Berlin's own compositions appear therein.
Irving Berlin, Inc., is having success with
"Rosy Cheeks," "My Idea of Heaven," "That's
My Hap-Hap-Happiness," "My Sunday Girl,"
"Yankee Rose," "I've Never Seen a Straight
Banana" and "Put Your Arms Where They
Makes Arrangements on Trip to Feature "Ya Belong."
Gonna Be Home To-night" and "Flapperette"
Jack Mills Is Back
From South and West
Jack Mills, head of Jack Mills, Inc., has just
returned from a six weeks' trip through the
South and West. He spent some time in
Pacific Coast centers and arranged some heavy
campaigns on some of his popular numbers,
including "Ya Gonna Be Home To-night" and
"Flapperette." Incidentally, the comedy num-
ber, "Ya Gonna Be Home To-night," is being
played by orchestras in the West, many of
which are using it with a singing version.
Wirges Piano Solos
Alfred & Co., .1658 Broadway, New York
City, of which Alfred L. Haase, of the Orches-
tra Music Supply Co., is director, has just
accepted for publication a series of clever piano
solos composed by "Eskimo" Bill Wirges, fea-
ture pianist with the Clicquot Club Eskimos,
which broadcast over the WEAF chain weekly.
The numbers are entitled "Aurora," "Igloo
Stomp," "Polar Pep," "Snowshoes" and "Over
the Ice."
"In an Oriental Garden"
The new publishing firm of John E. Hayes,
Inc., has as its first release a number called
"In an Oriental Garden." A release that will
shortly follow this number is "One Night of
Love in Spain," a Spanish waltz novelty done
in modern style. Other numbers that are to
be presented by this new publishing firm are
"Wake Up With a Smile" and "Lingering Lips."
John E. Hayes, Inc., is located at 56 West
Forty-fifth street.
"Doll Dance" Issued
Sherman, Clay & Co. recently issued a new
novelty song and dance called "Doll Dance,"
the music of which is by Nacio Herb Brown.
The publishers are exploiting this number with
some very clever advertising material, literature
for mailing and elaborate display matter. A
recent postal card on this new dance was done
in two colors, brown and orange, with the
caption "First the Charleston—later Black Bot-
tom—now Doll Dance 'Watch Out.' "
Consult the Universal Want Directory of
The Review.
Rubinoff Under Exclusive
Contract to Berlin
Well-known Violinist to Write Series of
Novelty Violin Solos to Be Published by
That Firm
Irving Berlin, Inc., announces that it has
placed under exclusive contract Dave Rubinoff,
the famous violinist, for a series of novelty
violin solos.
His first composition that the firm will re-
lease is a novelty solo entitled "Fiddlin' the
Fiddle." This is the first of a series of violin
novelty numbers that Mr. Rubinoff will com-
pose for Irving Berlin, Inc., among which will
be violin duets, violin and piano and other
combinations of a similar nature. Mr. Rubinoff
is one of the best-known violinists in America
and is known, from coast to coast through his
large photoplay theatre engagements.
The trade will be pleased to learn that
"Fiddlin' the Fiddle" is now being published.
Mr. Rubinoff has featured this number over a
period of two years, which has resulted in a
big demand for the number.
;-..
"Home, Cradle of Happiness"
The Booker & Tully Music Publishing Co.,
1547 Broadway, New York City, has just issued
a new song called: "Home, Cradle of Happi-
ness," written by Freddie Johnson. The num-
ber has an unusual lyric and appealing melody.
The Booker & Tully Co. is headed by Charles
H. Booker. The song is being featured on the
radio.
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
Of ATV RUBLJ3MSR. OVA /
1 2 0 5 4 W . L A K E ST CHICAGO IT f
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