Music Trade Review
Issue: 1927 Vol. 84 N. 17 - Page 35
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35
The Music Trade Review
APRIL 23, 1927
John Placko in East
John Placko, president of the Liberty Musical
Instrument Co., Chicago, manufacturer of mu-
sical instruments and heads for drums and
banjos, was a visitor to the offices of The
Review last week. Mr. Placko was making a
business trip through the East and reported
that a definite improvement in business has
been noticeable during the past few weeks,
judging from the demand for Liberty products.
He reports that the Premier line of instru-
ments, which is new in the trade, is taking
hold in splendid fashion with the dealers.
Sovereign and La Scala Stringed Instruments
New String Company
CHICAGO, IIJL., April 18.—J. C. Hart
has
Trade Marks Known All Over the World
or-
ganized the Western Gut String Mfg. Co., with
offices at 506 South Wabash avenue. As in-
dicated by the name, Mr. Hart's new company,
will carry a full line of gut strings for musical
instruments and the trade name "Western
Star" will be featured. Mr. Hart has been con-
nected with the string division of the industry
for many years and was recently sales manager
of the California By-Products Co. The new
firm is prepared now to render service to the
trade.
New Geib & Schaefer Items
CHICAGO, III., April 19.—Geib & Schaefer, manu-
facturers of Kant Krack, Master Craft, and
Utility lines of musical instrument cases, are
adding several new styles to the latter line,
including a new trumpet case, in order to meet
the modern demand for nominal priced cases.
These are made of special heavy chip board,
Kerotol cover, and flannel lined. The company
is also introducing a new three-ply veener 'cello
case as well as a new snug-fit clarinet case.
Lifton on Pacific Coast
Maurice Lifton, member of the firm of Lifton
Mfg. Co., manufacturer of Koverite and other
cases for musical instruments, 40 West Twen-
tieth street, New York, is visiting dealers and
jobbers in the Pacific Coast States *for the
firm. The Lifton firm recently brought out
the new "Bellphonic" portable talking machine
and Mr. Lifton reports that it is making a fine
impression in the trade. He expects to be
back in New York in about ten davs.
Over 150 Styles—Ukuleles, Banjo Ukes, Banjos, Tenor Banjos, Guitar Banjos,
Banjo Mandolins, Banjo Tiples, Tiples, Tenor Guitars, Mandolin Guitars. THE
BEST FOR THE PRICE.
"Only When Goods Are Well. Bought Can They Be Well Sold.".
We are pioneers in this industry and exclusive manufacturers of musical stringed
instruments since 1879, selling direct to the retail stores.' Why not let us take care
of your requirements in our line, resulting in larger profits for yourself? Samples
will speak louder than words. Send for catalog.
OSCAR SCHMIDT, Inc.
87-101 Ferry Street
EST. 1879
that the steady demand for the firm's famous
Micro line of products keeps up, as well as
the trade interest in Black Line reeds. Dealers'
success with these lines indicates that the
Schwartz campaign of advertising in behalf
of these products is bringing the customers into
the stores.
Jersey City, N . J.
DEALERS OBTAIN
QUICK TURNOVER
Good profits and continual "Repeat"
Sales in handling LEWIS SPECIAL.
TIES.
We are manufacturers (and/or) dis-
tributing jobbers for "RAO" (patent-
ed)
Aluminum-woundon
Steel
Strings; "Joachim" tested gut and
wound strings; "Lemeir" Shoulder
Pads; "Wondertone" steel, gut and
wound strings; "Tricolore" gut and
wound strings; "Magic" Special steel
violin E strings; "Ficker" and
"Lewis" Artists Violins; "Prell,"
"Sartory" and other fine Bows.
A carefully graded line of violins
and all accessories for the "profes-
sional" trade.
We give "Quality and Service" and
never argue on adjustments.
Catalog and full information on re-
quest. "Lewis" Strings are known
throughout the country.
Selmer-Conn in Newark
NEWARK, N. J., April 18.—Stores have been
leased at 39A Branford place, this city, to the
Selmer-Conn Co., of New York, manufacturer
and dealer in saxophones and band instruments.
William Brenner, of the firm of Gretsch &
Brenner, Inc., importer of musical merchandise,
New York, sailed recently for Europe and will
spend some time with the various European
manufacturers represented by Gretsch & Bren-
Wm. B. Lewis 6c Son
Specialist! in Violins, Strings, Accessories
207 So. Wabaah Avenue
Chicago, 111.
Ben Schwartz Returns
Ben Schwartz, vice-president of the J.
Schwartz Music Co., 10 West Nineteenth street,
New York, who has been spending some time
visiting dealers in the Central States, returned
to New York last week. Mr. Schwartz reports
Satisfactory Results
FROM ANY INSTRUMENT CAN BE
OBTAINED BY USING ONLY
Best Quality Strings
Dependable
WHOLESALE
ONLY
CATALOG ON
APPLICATION
BRUNO Means SE.CURITV
MUSICAL
MERCHANDISE
ESTABLISHED l « 5 +
CBruno &Son Inc.
&SI-35& FOURTH A V E - N.V.C
Note—Wound Silk or Compound Seconds and
Thirds should always be used on a Ukulele
AND
KLEEJ4TONE
MUSICAL
STRINGS
VICTOR
TALKING
MACHINES
BRUNO Menni SECURITY
Consult the Universal Want Directory of
The Review.
Black Diamond
Strings
THE WORLD'S BEST
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
Meet All Demands
STANDARD MUSICAL STRING C O .
122 Cypress Ave., cor. 134th St., New York
National Musical String Co.
New Brunswick, N. J.
The Frederick Rogers Co.
17 Jackson Ave.
Middletown, N. Y.
35
The Music Trade Review
APRIL 23, 1927
John Placko in East
John Placko, president of the Liberty Musical
Instrument Co., Chicago, manufacturer of mu-
sical instruments and heads for drums and
banjos, was a visitor to the offices of The
Review last week. Mr. Placko was making a
business trip through the East and reported
that a definite improvement in business has
been noticeable during the past few weeks,
judging from the demand for Liberty products.
He reports that the Premier line of instru-
ments, which is new in the trade, is taking
hold in splendid fashion with the dealers.
Sovereign and La Scala Stringed Instruments
New String Company
CHICAGO, IIJL., April 18.—J. C. Hart
has
Trade Marks Known All Over the World
or-
ganized the Western Gut String Mfg. Co., with
offices at 506 South Wabash avenue. As in-
dicated by the name, Mr. Hart's new company,
will carry a full line of gut strings for musical
instruments and the trade name "Western
Star" will be featured. Mr. Hart has been con-
nected with the string division of the industry
for many years and was recently sales manager
of the California By-Products Co. The new
firm is prepared now to render service to the
trade.
New Geib & Schaefer Items
CHICAGO, III., April 19.—Geib & Schaefer, manu-
facturers of Kant Krack, Master Craft, and
Utility lines of musical instrument cases, are
adding several new styles to the latter line,
including a new trumpet case, in order to meet
the modern demand for nominal priced cases.
These are made of special heavy chip board,
Kerotol cover, and flannel lined. The company
is also introducing a new three-ply veener 'cello
case as well as a new snug-fit clarinet case.
Lifton on Pacific Coast
Maurice Lifton, member of the firm of Lifton
Mfg. Co., manufacturer of Koverite and other
cases for musical instruments, 40 West Twen-
tieth street, New York, is visiting dealers and
jobbers in the Pacific Coast States *for the
firm. The Lifton firm recently brought out
the new "Bellphonic" portable talking machine
and Mr. Lifton reports that it is making a fine
impression in the trade. He expects to be
back in New York in about ten davs.
Over 150 Styles—Ukuleles, Banjo Ukes, Banjos, Tenor Banjos, Guitar Banjos,
Banjo Mandolins, Banjo Tiples, Tiples, Tenor Guitars, Mandolin Guitars. THE
BEST FOR THE PRICE.
"Only When Goods Are Well. Bought Can They Be Well Sold.".
We are pioneers in this industry and exclusive manufacturers of musical stringed
instruments since 1879, selling direct to the retail stores.' Why not let us take care
of your requirements in our line, resulting in larger profits for yourself? Samples
will speak louder than words. Send for catalog.
OSCAR SCHMIDT, Inc.
87-101 Ferry Street
EST. 1879
that the steady demand for the firm's famous
Micro line of products keeps up, as well as
the trade interest in Black Line reeds. Dealers'
success with these lines indicates that the
Schwartz campaign of advertising in behalf
of these products is bringing the customers into
the stores.
Jersey City, N . J.
DEALERS OBTAIN
QUICK TURNOVER
Good profits and continual "Repeat"
Sales in handling LEWIS SPECIAL.
TIES.
We are manufacturers (and/or) dis-
tributing jobbers for "RAO" (patent-
ed)
Aluminum-woundon
Steel
Strings; "Joachim" tested gut and
wound strings; "Lemeir" Shoulder
Pads; "Wondertone" steel, gut and
wound strings; "Tricolore" gut and
wound strings; "Magic" Special steel
violin E strings; "Ficker" and
"Lewis" Artists Violins; "Prell,"
"Sartory" and other fine Bows.
A carefully graded line of violins
and all accessories for the "profes-
sional" trade.
We give "Quality and Service" and
never argue on adjustments.
Catalog and full information on re-
quest. "Lewis" Strings are known
throughout the country.
Selmer-Conn in Newark
NEWARK, N. J., April 18.—Stores have been
leased at 39A Branford place, this city, to the
Selmer-Conn Co., of New York, manufacturer
and dealer in saxophones and band instruments.
William Brenner, of the firm of Gretsch &
Brenner, Inc., importer of musical merchandise,
New York, sailed recently for Europe and will
spend some time with the various European
manufacturers represented by Gretsch & Bren-
Wm. B. Lewis 6c Son
Specialist! in Violins, Strings, Accessories
207 So. Wabaah Avenue
Chicago, 111.
Ben Schwartz Returns
Ben Schwartz, vice-president of the J.
Schwartz Music Co., 10 West Nineteenth street,
New York, who has been spending some time
visiting dealers in the Central States, returned
to New York last week. Mr. Schwartz reports
Satisfactory Results
FROM ANY INSTRUMENT CAN BE
OBTAINED BY USING ONLY
Best Quality Strings
Dependable
WHOLESALE
ONLY
CATALOG ON
APPLICATION
BRUNO Means SE.CURITV
MUSICAL
MERCHANDISE
ESTABLISHED l « 5 +
CBruno &Son Inc.
&SI-35& FOURTH A V E - N.V.C
Note—Wound Silk or Compound Seconds and
Thirds should always be used on a Ukulele
AND
KLEEJ4TONE
MUSICAL
STRINGS
VICTOR
TALKING
MACHINES
BRUNO Menni SECURITY
Consult the Universal Want Directory of
The Review.
Black Diamond
Strings
THE WORLD'S BEST
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
Meet All Demands
STANDARD MUSICAL STRING C O .
122 Cypress Ave., cor. 134th St., New York
National Musical String Co.
New Brunswick, N. J.
The Frederick Rogers Co.
17 Jackson Ave.
Middletown, N. Y.
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