Music Trade Review

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34
The Music Trade Review
APRIL 23, 1927
A. Burdwise Sails on
Annual European Trip
Head of Baltimore Musical Merchandise House,
to Seek Instruments of High Quality to Meet
Improved Demand of Public
5 elmer
Elhjhart, 2nd.
Musical Merchandise Men
on Membership Drive
Musical Merchandise Manufacturers' Associa-
tion, Eastern District, Seeks More General
Co-operation on Part of Trade
A campaign for increased membership has
been vigorously undertaken by the Musical
Merchandise Manufacturers' Association, East-
ern District, which has the twofold object of
not only increasing the membership to include
every concern in the business in the territory,
but also to secure the more active participation
of certain of the larger houses which are al-
ready members.
It is the aim of President Day and his asso-
ciates to bring before the inactive members of
the trade a picture of the larger benefits and
measures of good to be derived from member-
ship in the Association, as well as the work
in a general way that the Association is doing
for the spread of music and the use of musical
instruments.
Among the other matters transacted at the
April meeting of the Association was the de-
cision to notify each member of the Associa-
tion to.file with the secretary a record of all
trade-marks, with the purpose of eliminating all
possibility of duplication. It was also voted
to request the Chicago body to interchange
information on trade-marks.
The guests of the meeting were representa-
tives of the trade journals and John Placko,
general manager of the Liberty Musical In-
strument Co., Chicago, who spoke eloquently
of the rapid strides that have been made by
the Chicago Association, chiefly through the
whole-hearted co-operation of the members.
Another speaker was William Dougherty,
managing editor of the Music 'Trades, who
discussed the subject of securing a larger mem-
bership and a more active one by giving ade-
quate publicity to the meetings.
The next regular meeting of the Association
will, take place the first week in May and
President Day has urged upon all members the
necessity
to insure
taken up
dustry in
of a complete attendance, in order
proper discussion of matters to be
at the annual convention of the in-
Chicago.
Carl Fischer, Inc., to
Represent the King Line
Prominent New York Musical Merchandise
House Becomes Wholesale and Retail Agent
for H. N. White Co. Products
A transaction of importance was carried out
by two of the largest houses in the musical
merchandise trade last week in the announce-
ment that Carl Fischer, Inc., musical merchan-
dise wholesale and retail house, New York, be-
comes wholesale and retail agent for the King
line of saxophones and band instruments made
by the H. N. White Co., Cleveland, O. The new
arrangement became effective at once.
Carl Fischer, Inc., which a short time ago
opened its handsome several-story building de-
voted exclusively to musical instruments on
Cooper Square, is not only one of the oldest
houses in the music business and known the
world over, but it is also one of the first Ameri-
can houses to handle band instruments, Carl
Fischer, the founder of the business, having sold
European-made band instruments a half-century
ago.
The wholesale musical merchandise division
of the Fischer organization is in charge of
Henry Gerson, who plans to undertake an
aggressive sales and advertising campaign in be-
half of King instruments in Eastern territory.
Already these instruments are featured in an
elaborate window and store display in the
Fischer store.
Consult the Universal Want
The Review.
BALTIMORE, MD., April 19.—A. Burdwise, of the
firm of A. Burdwise, the prominent musical mer-
chandise house of this city, will sail from New
York on the S.S. "Paris," on April 23, for his
annual European buying trip.
Mr. Burdwise expects to gather together while
on his trip many musical items of high quality,
and reports a particularly strong demand for
the high-priced violin bows, the public seeking
a quality of bow to-day formerly used only by
artists and professional men. The demand for
the higher-priced violin on the part of the pub-
lic is believed to be the reason for this apprecia-
tion for better bows.
While abroad Mr. Burdwise will visit Eng-
land, France, Belgium, Holland, Czecho-Slo-
vakia, Germany, Austria, Switzerland, Italy and
other places. He expects to return at the end of
the Summer.
Lugen Crystal Strings
Lugen Crystal metal violin E. strings, long
the best-known musical instrument strings,
are still as popular as ever with vio-
linists, according to officials of the Lugen
Crystal String Co., which is located at 39 East
Nineteenth street, New York. An advertising
and sales campaign to promote these well-
known strings will shortly be introduced to the
trade. Professional magazines will be used in
order to stimulate the interest of professional
musicians. The advertising will feature the
special process under which Lugen Crystal
strings are manufactured, which prevents them
from rusting besides imparting a brilliant tone.
These strings are handled by leading jobbers.
Assigns Patent Rights
Gretsch & Brenner, Inc., distributors of mu-
sical merchandise, New York, announce that
the patent rights to the Leonardo string for
ukuleles has been assigned to them by Herman
Cohn, the inventor. This firm will be the ex-
clusive distributor off these strings, which they
have been advertising for some time in a gen-
eral wav.
Directory of
, *.#•
OLIVER DITSON CQ
BOSTON. >\ASS
Manufacturer*
Importers and Jobber* *f
MUSICAL
MERCHANDISE
Attractive Specialties
Modern S e r v i c e
ESTABLISHED ISM
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5-7-9 Union Spuare
SEW YORK
Banjo and Drum Heads
Genuine Rogers "Quality brands"
were given Medal and highest
awards over all others.
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and
heavy.
Joseph Rogers, Jr., & Son
Farmingdala, N. J.