Music Trade Review
Issue: 1927 Vol. 84 N. 13 - Page 44
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
The Music Trade Review
MARCH 26, 1927
"The Winding Trail"
"Swanee River Trail"
Winning Popularity
Featured in Cleveland
With Any FEIST' Song"
IF IDIDNTN
KNOW YOUR.
HUSBAND"
(AND YOU OlDNt KNOW MY WIFE)
A Clever Comedy Song
ly
L WOLFE 3IL6ERX
nd ABEL SAER,
A
OF YOU*
Waltz
Melody
HONOLULU
MOON'
hy
FRED LAWRENCE
SAM ,
THE O L D
ACCORDION MAN
DIFF RENT
DONALDSON \
NOVELTY/
Rather Be
THE GIRL ,
IN YOUR ARMS
(Than The Girl In Your Dreams)
by
Thompson cmd Archer
WISTFUL
AND BLUE .
A Fascinating Fox Trot Melody
RUTH ETTING W
'LIAN DAVIDSON
LEO. FEIST, Inc
FEIST
A new addition to the catalog of Sherman, Clay
& Co., and one which in the short time since its
release has won wide favor, is called "The
Winding Trail." The lyric is by George Hay-
den and the music by George P. Howard,
adapted from the melody of "The Old Re-
frain," by Fritz Kreisler. This latter feature of
"The Winding Trail" will quickly introduce it-
self to the music dealer as a number with un-
usual possibilities. As a matter of fact, "The
Winding Trail" is already making a deep im-
pression with orchestra leaders and the general
public in territories where it has been exploited.
The Sherman-Clay organization has been very
much gratified with the early reception of "The
Winding Trail" and has felt justified in planning
an unusually heavy campaign to further the in-
terest of the number.
Irving Berlin Takes
Over Big English Hit
A New H i t by Walter
Donaldson W Paul Ash
Writers of " Thats,,
New Sherman-Clay Number Played by Many
Orchestras Immediately Upon Its Release
BLDG
231-235 W. 4OV ST.,
JVETV YORK, MY:
"I've Never Seen a Straight Banana," With
1,000,000 Sales in England, to Be Specially
Featured Here
Irving Berlin, Inc., has just taken over a song
from the Lawrence Wright Music Co., of Lon-
don, entitled "I've Never Seen a Straight
Banana."
This song has already sold close to a million
copies in England, and it is to be given an im-
mediate campaign. The orchestrations and spe-
cial slides will be off the press within a few
days, and it is the' firm's intention to cover the
entire country through its branch offices, with
a view of putting the song over for a quick
hit.
The melody is very catchy and should prove
« big orchestra hit. A special publicity hook-
up is being effected with the Banana Growers'
Association, whereby prizes will be offered for
a straight banana. A number of large dance
halls and theatres are offering special prizes for
straight bananas, and the number will undoubt-
edly enjoy a great deal of newspaper publicity
through that medium.
Berlin Issues Its
Saxophone Folio No. 1
First of Series Includes Number of Best Sellers
in the Current Irving Berlin Catalog
Irving Berlin, Inc., 1607 Broadway, New York
City, has just announced its "Saxophone Folio
No. 1." According to the sales department of
the Berlin Co., this will be the first of a series
of new saxophone books which will be released
several times each year and will embody popu-
lar sellers from the current Berlin catalog. The
first book contains such successes as "Because
I Love You," "Remember," "Always" and
similar works of importance. The arrangements
are in three keys, covering the most important
and popular of saxophone instruments.
Competition from Hagerstown
HAGERSTOWN, MD., March 19.—There was re-
cently organized here the Isador Bloomberg
Music Co., with offices at 317 Hamilton Boule-
vard. The first song by the new firm i,s entitled
"The Voice of Love Came Back to Me." The
number is already being played by several or-
chestras in this vicinity.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Special Window Display Hooks Up Berlin
Number With Jolson Appearance in That
City
Al Jolson, now touring the country in "Big
Boy," recently appeared in Cleveland, Ohio.
Wherever Jolson goes the dealers in the com-
munity are quick to take advantage of his ap-
pearances by displaying the songs he sings. Jol-
I
A
JL
JL
1
A
1
2 'SW4NIE U-l
A
'. WVH sun i
Ri 1; nun' r f
Kaaknlm
1
If' r
t
4T - , L _ ^
^l si
Featuring "Swanee River Trail"
son is not only one of the outstanding enter-
tainers in the music world to-day, but he is an
interpreter of songs of particular types in
which he has no equal. What is meant by that
is to say that not only does he sing a song
well, but through his method of delivery he
actually created a desire for the music. Such a
desire becomes sales when the music he has
presented is properly displayed in the stores in
those cities in which he appears.
During Jolson's stay in Cleveland several of
the leading dealers there made special show-
ings of the different songs which he pro-
grammed. Among these was the showing in the
J. G. McCrory store of the Irving Berlin, Inc.,
number "Swanee River Trail." The window
carried a very large-size placard with the cap-
tion "Al Jolson's Own Song 'Swanee River
Trail'." Surrounding this were title pages of
the song upon each of which was a large-size
photographic reproduction of Jolson's head.
There was no danger of any passer-by missing
either the title of the song or knowing who was
the singer. For a hook-up of this character
with a musical show, featuring a prominent
character such as Jolson, such a display proves
an ideal one. In other words, all that was
needed was to put over the title of the song
and by indication tell who the singer was. Mc-
Crory reported a very heavy sale on "Swanee
River Trail" and the other songs that Jolson
programmed.
W. R. Anderson Dies
Will R. Anderson, music composer and
arranger, who for the past twenty-one years
has been associated with the firm of M. Wit-
mark & Sons, died at his home, Ridgewood,
N. J., on Saturday of last week, following a
nine days' attack of pleurisy. Mr. Anderson was
forty-seven years old and is survived by his
widow, Elizabeth. He had a host of friends in
the music industry and his compositions and
specialized works were widely known.
Heads Publishers' Section
W. Rodman Fay, of G. Schirmer. Inc.. b^ads
the music publishers' division of New York
City, in the plan to aid the Salvation Army's
1927 Maintenance Appeal. For the past several
years both standard and popular publishers have
taken a very active part.
44
The Music Trade Review
MARCH 26, 1927
"The Winding Trail"
"Swanee River Trail"
Winning Popularity
Featured in Cleveland
With Any FEIST' Song"
IF IDIDNTN
KNOW YOUR.
HUSBAND"
(AND YOU OlDNt KNOW MY WIFE)
A Clever Comedy Song
ly
L WOLFE 3IL6ERX
nd ABEL SAER,
A
OF YOU*
Waltz
Melody
HONOLULU
MOON'
hy
FRED LAWRENCE
SAM ,
THE O L D
ACCORDION MAN
DIFF RENT
DONALDSON \
NOVELTY/
Rather Be
THE GIRL ,
IN YOUR ARMS
(Than The Girl In Your Dreams)
by
Thompson cmd Archer
WISTFUL
AND BLUE .
A Fascinating Fox Trot Melody
RUTH ETTING W
'LIAN DAVIDSON
LEO. FEIST, Inc
FEIST
A new addition to the catalog of Sherman, Clay
& Co., and one which in the short time since its
release has won wide favor, is called "The
Winding Trail." The lyric is by George Hay-
den and the music by George P. Howard,
adapted from the melody of "The Old Re-
frain," by Fritz Kreisler. This latter feature of
"The Winding Trail" will quickly introduce it-
self to the music dealer as a number with un-
usual possibilities. As a matter of fact, "The
Winding Trail" is already making a deep im-
pression with orchestra leaders and the general
public in territories where it has been exploited.
The Sherman-Clay organization has been very
much gratified with the early reception of "The
Winding Trail" and has felt justified in planning
an unusually heavy campaign to further the in-
terest of the number.
Irving Berlin Takes
Over Big English Hit
A New H i t by Walter
Donaldson W Paul Ash
Writers of " Thats,,
New Sherman-Clay Number Played by Many
Orchestras Immediately Upon Its Release
BLDG
231-235 W. 4OV ST.,
JVETV YORK, MY:
"I've Never Seen a Straight Banana," With
1,000,000 Sales in England, to Be Specially
Featured Here
Irving Berlin, Inc., has just taken over a song
from the Lawrence Wright Music Co., of Lon-
don, entitled "I've Never Seen a Straight
Banana."
This song has already sold close to a million
copies in England, and it is to be given an im-
mediate campaign. The orchestrations and spe-
cial slides will be off the press within a few
days, and it is the' firm's intention to cover the
entire country through its branch offices, with
a view of putting the song over for a quick
hit.
The melody is very catchy and should prove
« big orchestra hit. A special publicity hook-
up is being effected with the Banana Growers'
Association, whereby prizes will be offered for
a straight banana. A number of large dance
halls and theatres are offering special prizes for
straight bananas, and the number will undoubt-
edly enjoy a great deal of newspaper publicity
through that medium.
Berlin Issues Its
Saxophone Folio No. 1
First of Series Includes Number of Best Sellers
in the Current Irving Berlin Catalog
Irving Berlin, Inc., 1607 Broadway, New York
City, has just announced its "Saxophone Folio
No. 1." According to the sales department of
the Berlin Co., this will be the first of a series
of new saxophone books which will be released
several times each year and will embody popu-
lar sellers from the current Berlin catalog. The
first book contains such successes as "Because
I Love You," "Remember," "Always" and
similar works of importance. The arrangements
are in three keys, covering the most important
and popular of saxophone instruments.
Competition from Hagerstown
HAGERSTOWN, MD., March 19.—There was re-
cently organized here the Isador Bloomberg
Music Co., with offices at 317 Hamilton Boule-
vard. The first song by the new firm i,s entitled
"The Voice of Love Came Back to Me." The
number is already being played by several or-
chestras in this vicinity.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Special Window Display Hooks Up Berlin
Number With Jolson Appearance in That
City
Al Jolson, now touring the country in "Big
Boy," recently appeared in Cleveland, Ohio.
Wherever Jolson goes the dealers in the com-
munity are quick to take advantage of his ap-
pearances by displaying the songs he sings. Jol-
I
A
JL
JL
1
A
1
2 'SW4NIE U-l
A
'. WVH sun i
Ri 1; nun' r f
Kaaknlm
1
If' r
t
4T - , L _ ^
^l si
Featuring "Swanee River Trail"
son is not only one of the outstanding enter-
tainers in the music world to-day, but he is an
interpreter of songs of particular types in
which he has no equal. What is meant by that
is to say that not only does he sing a song
well, but through his method of delivery he
actually created a desire for the music. Such a
desire becomes sales when the music he has
presented is properly displayed in the stores in
those cities in which he appears.
During Jolson's stay in Cleveland several of
the leading dealers there made special show-
ings of the different songs which he pro-
grammed. Among these was the showing in the
J. G. McCrory store of the Irving Berlin, Inc.,
number "Swanee River Trail." The window
carried a very large-size placard with the cap-
tion "Al Jolson's Own Song 'Swanee River
Trail'." Surrounding this were title pages of
the song upon each of which was a large-size
photographic reproduction of Jolson's head.
There was no danger of any passer-by missing
either the title of the song or knowing who was
the singer. For a hook-up of this character
with a musical show, featuring a prominent
character such as Jolson, such a display proves
an ideal one. In other words, all that was
needed was to put over the title of the song
and by indication tell who the singer was. Mc-
Crory reported a very heavy sale on "Swanee
River Trail" and the other songs that Jolson
programmed.
W. R. Anderson Dies
Will R. Anderson, music composer and
arranger, who for the past twenty-one years
has been associated with the firm of M. Wit-
mark & Sons, died at his home, Ridgewood,
N. J., on Saturday of last week, following a
nine days' attack of pleurisy. Mr. Anderson was
forty-seven years old and is survived by his
widow, Elizabeth. He had a host of friends in
the music industry and his compositions and
specialized works were widely known.
Heads Publishers' Section
W. Rodman Fay, of G. Schirmer. Inc.. b^ads
the music publishers' division of New York
City, in the plan to aid the Salvation Army's
1927 Maintenance Appeal. For the past several
years both standard and popular publishers have
taken a very active part.
Future scanning projects are planned by the International Arcade Museum Library (IAML).