Music Trade Review

Issue: 1927 Vol. 84 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
The Music Trade Review
MARCH 26, 1927
"The Winding Trail"
"Swanee River Trail"
Winning Popularity
Featured in Cleveland
With Any FEIST' Song"
IF IDIDNTN
KNOW YOUR.
HUSBAND"
(AND YOU OlDNt KNOW MY WIFE)
A Clever Comedy Song
ly
L WOLFE 3IL6ERX
nd ABEL SAER,
A
OF YOU*
Waltz
Melody
HONOLULU
MOON'
hy
FRED LAWRENCE
SAM ,
THE O L D
ACCORDION MAN
DIFF RENT
DONALDSON \
NOVELTY/
Rather Be
THE GIRL ,
IN YOUR ARMS
(Than The Girl In Your Dreams)
by
Thompson cmd Archer
WISTFUL
AND BLUE .
A Fascinating Fox Trot Melody
RUTH ETTING W
'LIAN DAVIDSON
LEO. FEIST, Inc
FEIST
A new addition to the catalog of Sherman, Clay
& Co., and one which in the short time since its
release has won wide favor, is called "The
Winding Trail." The lyric is by George Hay-
den and the music by George P. Howard,
adapted from the melody of "The Old Re-
frain," by Fritz Kreisler. This latter feature of
"The Winding Trail" will quickly introduce it-
self to the music dealer as a number with un-
usual possibilities. As a matter of fact, "The
Winding Trail" is already making a deep im-
pression with orchestra leaders and the general
public in territories where it has been exploited.
The Sherman-Clay organization has been very
much gratified with the early reception of "The
Winding Trail" and has felt justified in planning
an unusually heavy campaign to further the in-
terest of the number.
Irving Berlin Takes
Over Big English Hit
A New H i t by Walter
Donaldson W Paul Ash
Writers of " Thats,,
New Sherman-Clay Number Played by Many
Orchestras Immediately Upon Its Release
BLDG
231-235 W. 4OV ST.,
JVETV YORK, MY:
"I've Never Seen a Straight Banana," With
1,000,000 Sales in England, to Be Specially
Featured Here
Irving Berlin, Inc., has just taken over a song
from the Lawrence Wright Music Co., of Lon-
don, entitled "I've Never Seen a Straight
Banana."
This song has already sold close to a million
copies in England, and it is to be given an im-
mediate campaign. The orchestrations and spe-
cial slides will be off the press within a few
days, and it is the' firm's intention to cover the
entire country through its branch offices, with
a view of putting the song over for a quick
hit.
The melody is very catchy and should prove
« big orchestra hit. A special publicity hook-
up is being effected with the Banana Growers'
Association, whereby prizes will be offered for
a straight banana. A number of large dance
halls and theatres are offering special prizes for
straight bananas, and the number will undoubt-
edly enjoy a great deal of newspaper publicity
through that medium.
Berlin Issues Its
Saxophone Folio No. 1
First of Series Includes Number of Best Sellers
in the Current Irving Berlin Catalog
Irving Berlin, Inc., 1607 Broadway, New York
City, has just announced its "Saxophone Folio
No. 1." According to the sales department of
the Berlin Co., this will be the first of a series
of new saxophone books which will be released
several times each year and will embody popu-
lar sellers from the current Berlin catalog. The
first book contains such successes as "Because
I Love You," "Remember," "Always" and
similar works of importance. The arrangements
are in three keys, covering the most important
and popular of saxophone instruments.
Competition from Hagerstown
HAGERSTOWN, MD., March 19.—There was re-
cently organized here the Isador Bloomberg
Music Co., with offices at 317 Hamilton Boule-
vard. The first song by the new firm i,s entitled
"The Voice of Love Came Back to Me." The
number is already being played by several or-
chestras in this vicinity.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Special Window Display Hooks Up Berlin
Number With Jolson Appearance in That
City
Al Jolson, now touring the country in "Big
Boy," recently appeared in Cleveland, Ohio.
Wherever Jolson goes the dealers in the com-
munity are quick to take advantage of his ap-
pearances by displaying the songs he sings. Jol-
I
A
JL
JL
1
A
1
2 'SW4NIE U-l
A
'. WVH sun i
Ri 1; nun' r f
Kaaknlm
1
If' r
t
4T - , L _ ^
^l si
Featuring "Swanee River Trail"
son is not only one of the outstanding enter-
tainers in the music world to-day, but he is an
interpreter of songs of particular types in
which he has no equal. What is meant by that
is to say that not only does he sing a song
well, but through his method of delivery he
actually created a desire for the music. Such a
desire becomes sales when the music he has
presented is properly displayed in the stores in
those cities in which he appears.
During Jolson's stay in Cleveland several of
the leading dealers there made special show-
ings of the different songs which he pro-
grammed. Among these was the showing in the
J. G. McCrory store of the Irving Berlin, Inc.,
number "Swanee River Trail." The window
carried a very large-size placard with the cap-
tion "Al Jolson's Own Song 'Swanee River
Trail'." Surrounding this were title pages of
the song upon each of which was a large-size
photographic reproduction of Jolson's head.
There was no danger of any passer-by missing
either the title of the song or knowing who was
the singer. For a hook-up of this character
with a musical show, featuring a prominent
character such as Jolson, such a display proves
an ideal one. In other words, all that was
needed was to put over the title of the song
and by indication tell who the singer was. Mc-
Crory reported a very heavy sale on "Swanee
River Trail" and the other songs that Jolson
programmed.
W. R. Anderson Dies
Will R. Anderson, music composer and
arranger, who for the past twenty-one years
has been associated with the firm of M. Wit-
mark & Sons, died at his home, Ridgewood,
N. J., on Saturday of last week, following a
nine days' attack of pleurisy. Mr. Anderson was
forty-seven years old and is survived by his
widow, Elizabeth. He had a host of friends in
the music industry and his compositions and
specialized works were widely known.
Heads Publishers' Section
W. Rodman Fay, of G. Schirmer. Inc.. b^ads
the music publishers' division of New York
City, in the plan to aid the Salvation Army's
1927 Maintenance Appeal. For the past several
years both standard and popular publishers have
taken a very active part.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
45
The Music Trade Review
MARCH 26, 1927
"1 have not really invented anything," he ex-
plaineu i his arrival. "I wanted to express
American industry and American architecture
and found that 1 could not do that with the
conventional music, so 1 proceeded to develop
new forms. Where the ordinary orchestra
builds up its music on the basis of strings, 1
build up my music by the use of percussion.
Every sound is caused by something hitting
something else and will fall roughly into one
of three categories. These are steel, wood and
8 INDA*
rubber. 1 feel that I have added something to
AT SUNDOWN
HONOLULU MOON
music, because music must develop as new
THINKING OF YOU
sounds are added to its repertory. The addition
IF YOU SEE SALLY
WISTFUL AND BLUE
of the pedal to the piano made possible, for in-
I'VE GOT THE GIRL
stance, a man like Chopin."
HE'S THE LAST WORD
I LOVE THE MOONLIGHT
Among the pieces which will be played by
1 STILL BELIEVE IN YOU
IN A LITTLE SPANI8H TOWN
Antheil will be the "Ballet Mechanique,"
HUM YOUR TROUBLES AWAY
which caused a riot when first played in Paris.
PAL OF MY LONESOME HOURS
SAM, THE OLD ACCORDION MAN
Men and women cheered and hissed and in
IF I DIDN'T KNOW YOUR HUSBAND
some cases actually fought when it was played.
TAKE IN THE SUN, HANG OUT THE
MOON
The same thing happened later when it was
I'D RATHER BE THE GIRL IN YOUR
given in Berlin.
ARMS
IT MADE YOU HAPPY WHEN YOU
The principal instrument in the "Ballet
MADE ME CRY
Mechanique" is a player-piano, and ten ordinary
JUST A BIRD'S-EYE VIEW OF MY
OLD
KENTUCKY HOME
pianos are required for its performance in addi-
tion to the bells, airplane propellers and other
Writm for Dmalmr*' Price
sound-producing devices.
Antheil has spent the last six years abroad,
living mainly in Paris, where he has identified
himself with the group of American writers
living there. He was lost once for two months
in the Sahara Desert. When he emerged he
brought with him comprehensive notes on the Buddy," "Since I Lost My Gal," "Oh! Don't
native music. He will be in this country two You Love It" and "Swing Me High, Swing Me
months and will stay at 17 East Eighty-fourth Low."
street.
Can't Go Wn
[FHST;
GOOD
REASONS
Dealers push "CENTURY EDITION"
because it is Nationally Advertised.
BECAUSE it represents the best value
in sheet music today.
BECAUSE he is protected against loss
through exchange. Copy for copy.
BECAUSE of the 150% profit he makes.
Pretty good reasons at that, don't you
think?
Century Music Pub. Go.
235 W. 40th St.
New York
Eleven Pianos Required
in Antheil Composition
Airplane Propellers, Electric Bells and Other
Mechanical Devices Scored in Orchestration
Carrying with him airplane propellers, with
the machinery for manipulating them, two oc-
taves of electrical bells and other mechanical
devices, instead of the ordinary orchestra in-
struments, George Antheil, the twenty-six-year-
okl American composer who has been called by
foreign critics a creator of new forms, arrived
recently on the Cunard liner "Ascania" to show
his countrymen what their civilization sounds
like when translated into modernistic music.
He was accompanied by his wife, who is a
niece of Arthur Schnitzler, the Viennese writer.
He will play in Carnegie Hall on April 10.
What Shall I Give My Pupil?
To Strengthen the Weaker Fingers—To Develop the Legato
Touch, or the Staccato Touch—To U»e as a Study in Wrist Work.
Octave Work. Left Hand Melody. Crossing the Hands—and
Dozens of Other Problems?
You Will Find the Answer in the List of
MUSIC CLASSIFIED
ACCORDING TO
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
M
15C
-
kv/iJ 141 tm All' Ltlllsi
EDITION OF
jg c
STANDARD •»»-
TEACHING MUSIC
LEO
New Spring Releases
of the Triangle Go.
In the new Roxy Theatre, S. L. Rothafel has
a broadcasting studio. Roxy and His Gang
"Night Time Is Love Time," "You Never Get have again returned to the air. The original
Nowhere Holding Hands" and Two New gang has been supplemented by some new
voices. Maurice Jacquet, one of the orchestra
Dances Among Numbers
directors and composer of "The Love Waltz,"
Joe Davis, head of the Triangle Music Pub- the theme melody used in conjunction with the
lishing Co., appears on the programs of a number showing of the new Gloria Swanson picture
of New York radio stations as the "Melody "The Love of Sunya," was introduced by Roxy
Man." Under this same name he has also re- during one of the recent broadcasting pro-
corded two waltz ballads for Brunswick records grams. Incidentally "The Love Waltz" is being
which are to be released shortly. These are used in all these new broadcasting programs
"I'm Only Another to You" and "I'm Longing with the result that Harold Flammer, Inc., the
for My Old Gal Sal." Both numbers are pub- publisher of the number, is getting wide pub-
licity on this musical offering.
lished by the Triangle Music Publishing Co.
Joe Davis also announces that, in conjunction
Consult the Universal Want Directory of
with his success, "Oriental Moonlight," his firm
The
Review.
will open the Spring season with "Night Time
Is Love Time," "You Never Get Nowhere
Holding Hands," two new dance tunes, "White
Some of the
Ghost Shivers" and "My Pretty Girl."
M. Witmark & Sons are returning in a most
active way to the popular song field. Opening
the Spring season they have a quite lengthy list
of popular songs that are being used by well-
known vaudeville performers. In addition the
band and orchestra department of the Witmark
firm is exploiting these on a wide scale. Among
these are "Never Without You," "It's O. K.
Katy With Me," "You'll Be Sorry in the Morn-
ing," "I'll Tell the World I Love You," "Dream
Selected by
Celebrated Teacher, Composer and Concert Pianist,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition). Anne Shaw Faulkner (Music Chairman. General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selection*.
McKINLEY MUSIC CO.
CHICAGO, ILL.
1501-1515 E. 5Sth i>t.
Copyright, 1921. by McKinloy Music Co.
BEST
SELLERS
New Witmark Populars
STURKOW RYDER,
and HENRY S. SAWYER,
"Love Waltz" on Air
^CHERIE
ILOYE YOU
H A R M S INC.. 62 W. 45TH ST.N.YC.
In
The Witmark Black & White Series
SECULAR
GYPSY LOVE SONG
KISS ME AGAIN
MY WILD IRISH ROSE
WHEN IRISH EYES ARE SMILING
MY HOUR
WHO KNOWS?
AH1 SWEET MYSTERY OF LIFE
DEAR HEART, WHAT MIGHT HAVE BEEN
JUST AN IVY COVERED SHACK
CAN'T YO' HEAR ME CALLIN', CAROLINE?
MOTHER MACHREE
SMILIN' THROUGH
ASLEEP IN THE DEEP
JUST BEEN WOND'RING, ALL DAY LONG
IN A LITTLE TOWN NEARBY
SUNRISE AND YOU
THE LAMPLIT HOUR
THAT WONDERFUL MOTHER OF MINE
THAT OLD IRISH MOTHER OF MINE
SACRED
TEACH ME TO PRAY
I COME TO THEE
THE SILENT VOICE
GOD SHALL WIPE AWAY ALL TEARS
A LITTLE WHILE
IT WAS FOR ME
O LORD, REMEMBER MB
GRATEFUL, O LORD, AM I
M. WITMARK & SONS, NEW YORK

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