Music Trade Review
Issue: 1927 Vol. 84 N. 10 - Page 33
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Powerful
Selling Force
The store that features "CEN-
TURY EDITION" has back of it
the selling force of twenty-five of
America's BEST magazines that are
carrying Century's National Ads,
asking their sixty million monthly
readers to go to their dealer and buy
their Century music.
That should be you—
235 W. 40th St.
Century
Music Pub. Go.
New York
Feist Numbers in
Original Window Display
play originated by Fred Dempsey, which
appeared in the J. G. McCrory store of Cleve-
land, O. The window, decorated in various
colors, has as the outstanding feature the
broadcasting aerials of a typical radio station.
In the center of this is a placard uniting Mr.
Dempsey with the songs he exploits. This
window attracted unusual attention and in-
creased considerably during this special showing
the sales of the music department.
The songs featured in the window are the
Leo Feist, Inc., numbers, "In a Little Spanish
i
Mm
Featuring Feist Numbers
Town," "Sunday," "It Made You Happy When
You Made Me Cry," "Just a Bird's-Eye View
Fred Dempsey, who represents Leo Feist, of My Old Kentucky Home" and "Thinking of
Inc., in Cleveland, Pittsburgh, Buffalo and sur- You," all big sellers for Feist at present.
rounding territory, has won the name in the
trade of originator of unique radio programs,
window displays and other activities that further
the exploitation of popular music. Mr. Dempsey,
by the way, is probably the only popular pub-
William J. Glassmacher, who has directed the
lisher's representative who broadcasts from
stations in Cleveland territory, where he makes distribution of standard music for the Rich-
his headquarters. His name is widely known mond Music Supply Corp. since the inauguration
to radio enthusiasts for hundreds of miles from of that department several years ago, has
these stations. Due to these wide publicity severed his connections with that organization
activities, Mr. Dempsey has succeeded in getting and entered into business for himself.
Miss Dora Alexander, who directs the popu-
unusual co-operation from music merchants.
lar
distribution and purchases for the Richmond
His name itself means something to music
purchasers and in co-operating with him on the Music Supply Corp., will take over the duties
formerly assumed by Mr. Glassmacher. Miss
songs he exploits music stores find it to their
Alexander in these new activities will have as
advantage.
her assistant Angelo Tomaselli, a young man
Herewith is shown an original window dis-
who has gained thorough experience in this de-
partment.
McCrory Store in Cleveland Links Up With
Broadcasting Activities of Fred Dempsey
Glassmacher Resigns From
Richmond Music Corp.
15 c World-Famousl5 c
McKinley Music
Twelve Hundred Selections, Piano Solos, Piano
Duets, Violin and Piano, Saxophone and
Piano, Standard Songs, etc. Send
for Complete Catalog. A Few Big
Favorites Listed Below.
PIANO SOI.OS
School Mui-rli
Hciiiillful Kvvninic Star
Hliick Hawk Waltz
IIiiKtit Star of llruven
Keverle
Cull nf the Nightingale—
Descriptive
t'edur OruoU Waltz
CIHIto Mndo (Beautiful
Mc.ivpn).
Inst.
l)c<|) Klvcr
Drt-un) of I.ovr, > o . 3
Dream of the Shr|>hei'
lulling Waters—Truax
Ilinf I)n.v March
Iluttt'i-rr—Chamlnade
I In WIT Song—I-singe
High School March
HiirmircHke—Dvorak
In the Cathedral (Andante
in D-flat)- Lemare
Keeu Step March
l a I'aloma (Song or Inst.)
l i t t l e Fairy Haiti
I omlondrrry Air
Melody In F—Rubinstein
Minuet in (J—Beethoven
Mocking HI id (Easy)
Moi-nlne I'rajei-—StreabboB
Mountain Belle Nrhottitche
My Mania's Waltz
M.v I'upa's Waltz
'<) Sole Mio! ( Siinjj or Tnst.)
PreludeRachmaninoff
Purple Pantile* Waltz
Roliln'g Departure
Robin'* Return
Rustic Dance—Howeil
Scurf Dance—Ohamlnade
Sextet from "I.ucla"
Slmnle Confession—Thome
Suns of the Volga Boatmen
Souvenir—Drdla
Snrlnfj Song—Mendelssohn
\Vlil«i>erlng Hope (Song,
Vocal Duet or Reverie)
Whinrteiings of I,ove. Waltz
Woodland Echoes—Wyman
VIOLIN AND PIANO
Ave Mai-la—Bach-Gounod
Berceuse from "Jocelyn"
Cavatlna—Raff
Klegie—Massenet
Hniynna—Granler
Hutnoreske—Dvorak
Serenade—Drigo
Souvenir—Drdla
Mr. Dealer: If you do not carry this Profitable,
Big-Selling Line, write for Samples and Liberal
Sales Plan Today!
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
33
The Music Trade Review
MARCH 5, 1927
CHICAGO
GoWrj
SINDAT
AT 81'NDOWN
HONOU'Ll! MOON
THINKING OP YOU
IF YOU SEE SALLY
WISTFUL AND BLUE
I'VE GOT THE GIRL,
HK'S THE LAST WORD
I LOVE THE MOONLIGHT
I STILL BELIEVE IN YOU
IN A LITTLE SPANI8H TOWN
HUM YOUK TROUBLES AWAY
PAL OF MY LONESOME HOURS
SAM, THE OLD ACCORDION MAN
IF I DIDN'T KNOW YOUR HUSBAND
TAKE IN THE SUN, HANG OUT THE
MOON
I'D RATHER BE THE GIRL IN YOUR
ARMS
IT MADE YOU HAPPY WHEN YOU
MADE ME CRY
JUST A BIRD'S-EYE VIEW OF MY
OLD KENTUCKY HOME
Writ* for Dealmru' I r cm
LEO fHSTi^Z4NEWY0RK
instructions. The author has conceived the
idea of bringing the teacher and the mother
closer together, whereby the mother may intel-
ligently assist in directing the early music
study of her children. This co-operation be-
tween mother, teacher and student should prove
advantageous. The book aids and encourages
the plans for the musical education of the young,
and, with wide distribution, it doubtless will
prove an incentive for developing latent talent.
The many friends of Maurice Richmond,
head of the Richmond Music Supply Corp., 119
Fifth avenue, New York City, will be sorry to
learn that Mr. Richmond's father died at his
home, Roxbury, Mass., on February 25.
A recent addition to
THE WITMARK
Black and White Series
and already
A BIG SELLER
T M K HUH MUSTHCO
New Fischer Book
Carl Fischer, Inc., is the publisher of a popu-
lar-priced book, "A Musical Message for
Mathers," of which Margaret Wheeler Ross is
the authoress. This book covers thoroughly
the training of the child and is of an informa-
tive nature on both instrumental and vocal
A REAL BIT OF MELODY
CHERIE
I LOVE YOU
HARMS
INC..
62 W 45TH ST..N.YC.
WHAT DO U SAY ?
Yet, everybody'! asking everybody elie—"What Do U Say?"
This "peachy" Auto-Musicbile Racer will begin "speeding" to
Jobber! at 16 cents, and to retailers at 19 cents, on February
21, 1927. Orchestrations at 50 cents later on.
CLARA B. MAYS—ESSIE A. DAVIS MUSIC
PUBLISHING CO.
518 Garden Ave., Texarkana, Arkansas.
Solo—Three Keys: F, Ab, Bb. Octavo—Male,
Female, Mixed Vocal Orchestration. Band
M. WITMARK & SONS, NEW YORK
Powerful
Selling Force
The store that features "CEN-
TURY EDITION" has back of it
the selling force of twenty-five of
America's BEST magazines that are
carrying Century's National Ads,
asking their sixty million monthly
readers to go to their dealer and buy
their Century music.
That should be you—
235 W. 40th St.
Century
Music Pub. Go.
New York
Feist Numbers in
Original Window Display
play originated by Fred Dempsey, which
appeared in the J. G. McCrory store of Cleve-
land, O. The window, decorated in various
colors, has as the outstanding feature the
broadcasting aerials of a typical radio station.
In the center of this is a placard uniting Mr.
Dempsey with the songs he exploits. This
window attracted unusual attention and in-
creased considerably during this special showing
the sales of the music department.
The songs featured in the window are the
Leo Feist, Inc., numbers, "In a Little Spanish
i
Mm
Featuring Feist Numbers
Town," "Sunday," "It Made You Happy When
You Made Me Cry," "Just a Bird's-Eye View
Fred Dempsey, who represents Leo Feist, of My Old Kentucky Home" and "Thinking of
Inc., in Cleveland, Pittsburgh, Buffalo and sur- You," all big sellers for Feist at present.
rounding territory, has won the name in the
trade of originator of unique radio programs,
window displays and other activities that further
the exploitation of popular music. Mr. Dempsey,
by the way, is probably the only popular pub-
William J. Glassmacher, who has directed the
lisher's representative who broadcasts from
stations in Cleveland territory, where he makes distribution of standard music for the Rich-
his headquarters. His name is widely known mond Music Supply Corp. since the inauguration
to radio enthusiasts for hundreds of miles from of that department several years ago, has
these stations. Due to these wide publicity severed his connections with that organization
activities, Mr. Dempsey has succeeded in getting and entered into business for himself.
Miss Dora Alexander, who directs the popu-
unusual co-operation from music merchants.
lar
distribution and purchases for the Richmond
His name itself means something to music
purchasers and in co-operating with him on the Music Supply Corp., will take over the duties
formerly assumed by Mr. Glassmacher. Miss
songs he exploits music stores find it to their
Alexander in these new activities will have as
advantage.
her assistant Angelo Tomaselli, a young man
Herewith is shown an original window dis-
who has gained thorough experience in this de-
partment.
McCrory Store in Cleveland Links Up With
Broadcasting Activities of Fred Dempsey
Glassmacher Resigns From
Richmond Music Corp.
15 c World-Famousl5 c
McKinley Music
Twelve Hundred Selections, Piano Solos, Piano
Duets, Violin and Piano, Saxophone and
Piano, Standard Songs, etc. Send
for Complete Catalog. A Few Big
Favorites Listed Below.
PIANO SOI.OS
School Mui-rli
Hciiiillful Kvvninic Star
Hliick Hawk Waltz
IIiiKtit Star of llruven
Keverle
Cull nf the Nightingale—
Descriptive
t'edur OruoU Waltz
CIHIto Mndo (Beautiful
Mc.ivpn).
Inst.
l)c<|) Klvcr
Drt-un) of I.ovr, > o . 3
Dream of the Shr|>hei'
lulling Waters—Truax
Ilinf I)n.v March
Iluttt'i-rr—Chamlnade
I In WIT Song—I-singe
High School March
HiirmircHke—Dvorak
In the Cathedral (Andante
in D-flat)- Lemare
Keeu Step March
l a I'aloma (Song or Inst.)
l i t t l e Fairy Haiti
I omlondrrry Air
Melody In F—Rubinstein
Minuet in (J—Beethoven
Mocking HI id (Easy)
Moi-nlne I'rajei-—StreabboB
Mountain Belle Nrhottitche
My Mania's Waltz
M.v I'upa's Waltz
'<) Sole Mio! ( Siinjj or Tnst.)
PreludeRachmaninoff
Purple Pantile* Waltz
Roliln'g Departure
Robin'* Return
Rustic Dance—Howeil
Scurf Dance—Ohamlnade
Sextet from "I.ucla"
Slmnle Confession—Thome
Suns of the Volga Boatmen
Souvenir—Drdla
Snrlnfj Song—Mendelssohn
\Vlil«i>erlng Hope (Song,
Vocal Duet or Reverie)
Whinrteiings of I,ove. Waltz
Woodland Echoes—Wyman
VIOLIN AND PIANO
Ave Mai-la—Bach-Gounod
Berceuse from "Jocelyn"
Cavatlna—Raff
Klegie—Massenet
Hniynna—Granler
Hutnoreske—Dvorak
Serenade—Drigo
Souvenir—Drdla
Mr. Dealer: If you do not carry this Profitable,
Big-Selling Line, write for Samples and Liberal
Sales Plan Today!
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
33
The Music Trade Review
MARCH 5, 1927
CHICAGO
GoWrj
SINDAT
AT 81'NDOWN
HONOU'Ll! MOON
THINKING OP YOU
IF YOU SEE SALLY
WISTFUL AND BLUE
I'VE GOT THE GIRL,
HK'S THE LAST WORD
I LOVE THE MOONLIGHT
I STILL BELIEVE IN YOU
IN A LITTLE SPANI8H TOWN
HUM YOUK TROUBLES AWAY
PAL OF MY LONESOME HOURS
SAM, THE OLD ACCORDION MAN
IF I DIDN'T KNOW YOUR HUSBAND
TAKE IN THE SUN, HANG OUT THE
MOON
I'D RATHER BE THE GIRL IN YOUR
ARMS
IT MADE YOU HAPPY WHEN YOU
MADE ME CRY
JUST A BIRD'S-EYE VIEW OF MY
OLD KENTUCKY HOME
Writ* for Dealmru' I r cm
LEO fHSTi^Z4NEWY0RK
instructions. The author has conceived the
idea of bringing the teacher and the mother
closer together, whereby the mother may intel-
ligently assist in directing the early music
study of her children. This co-operation be-
tween mother, teacher and student should prove
advantageous. The book aids and encourages
the plans for the musical education of the young,
and, with wide distribution, it doubtless will
prove an incentive for developing latent talent.
The many friends of Maurice Richmond,
head of the Richmond Music Supply Corp., 119
Fifth avenue, New York City, will be sorry to
learn that Mr. Richmond's father died at his
home, Roxbury, Mass., on February 25.
A recent addition to
THE WITMARK
Black and White Series
and already
A BIG SELLER
T M K HUH MUSTHCO
New Fischer Book
Carl Fischer, Inc., is the publisher of a popu-
lar-priced book, "A Musical Message for
Mathers," of which Margaret Wheeler Ross is
the authoress. This book covers thoroughly
the training of the child and is of an informa-
tive nature on both instrumental and vocal
A REAL BIT OF MELODY
CHERIE
I LOVE YOU
HARMS
INC..
62 W 45TH ST..N.YC.
WHAT DO U SAY ?
Yet, everybody'! asking everybody elie—"What Do U Say?"
This "peachy" Auto-Musicbile Racer will begin "speeding" to
Jobber! at 16 cents, and to retailers at 19 cents, on February
21, 1927. Orchestrations at 50 cents later on.
CLARA B. MAYS—ESSIE A. DAVIS MUSIC
PUBLISHING CO.
518 Garden Ave., Texarkana, Arkansas.
Solo—Three Keys: F, Ab, Bb. Octavo—Male,
Female, Mixed Vocal Orchestration. Band
M. WITMARK & SONS, NEW YORK
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