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The Music Trade Review
Sale of Orchestrations a
£ ,
New Field for Dealer
Discontinuance of Free Copies and Increased
Demand for Such Music Creates a Genuine
Opportunity for the Local Dealer
'••
we see the legitimate dealer taking an active
part in the organizing of school Dands and the
dissemination of the special material that is now
available for school orchestras in various size
orchestration form.
All of these activities are tending to bring a
larger volume of profits into the retail music
establishment. It, .of course, generally makes
necessary the carrying in stock of all the needed
accessories that go with this sort of business,
but it is bringing handsome profits, through new
sales measures, into a business that when con-
fined strictly to sheet music, teaching material
and other standard publications is only meager.
MARCH 5, 1927
American Popular Music
Increases Vogue Abroad
Marck Weber, German Orchestra Leader, Tells
of Success with Sam Fox Publications in His
Appearances
Popular music publishers in co-operation with
American music of popular character con-
legitimate sheet music dealers, jobbers and those
tinues to lead sales in European countries. This
musical shops that cater exclusively to mem-
is not confined to any one nation, but is wide-
bers of orchestras, have built up a very healthy
spread. Of course, this popularity, which showed
business in the sale of orchestrations. When it
a tremendous increase following the war, was
is realized that only a few years ago the larger
volume of orchestrations were given away this
move can be looked upon as one of the most
healthy that has been inaugurated by the popu-
lar industry.
Besides bringing a publisher a profit on or-
chestrations where heretofore he suffered a loss, Flammer Number Theme Song of New Swan-
the new method of distributing such goods have
son Photoplay Arouses National Interest of
sxveral angles which have been found most
Exhibitors and Dealers
profitable to the legitimate sheet music dealer.
First, it brings many orche-tra men into his
Harold Flammer, president of Harold Flam-
store and he invariably realizes a profit from mer, Inc., 113 West Fifty-seventh street, New
•.the sale of current orchestrations. Second, the York, has just returned from a trade trip
fact that such orchestra men are frequent vis- through Middle West territory. Mr. Flammer
i t o r s to the retail establishment makes possible stated that he found the sheet music business in
the sale of the needed orchestra equipment other a healthy condition and the dealers unusually
than music.
optimistic for this season of the year.
To-day, with the thousands of orchestras in
While away one of the important plans of Mr.
public places of entertainment and appearing at Flammer was the introduction 01 his new com-
private functions, not to mention the heavy de- position, "The Love Waltz," which is to be
mand for music by photoplay houses, it fs neces- widely featured as the theme melody in the
sary that the local orchestra leaders be able to exhibition of the new Gloria Swanson photoplay
obtain current successes without loss of time. "The Love of Sunya." He found co-operation
Therefore, the legitimate dealer to-day is per- for his plans everywhere, not only with the
forming a very necessary function as a medium trade but with photoplay exhibitors, who are
Marck Weber
of supply.
using the song slides with organ performances
originally
based
upon
the vogue of the Ameri-
In addition the handling of popular orches- of "The Love Waltz" weeks in advance of the
can fox-trot. It was further advanced in public
trations has encouraged many dealers through- Gloria Swanson picture in their territories.
favor by the visits of some of the largest of
out the country to take a deeper interest in or-
Dealers everywhere are arranging, Mr". Flam-
chestras and bands of all kinds. Thus, to-day, mer said, to make special window displays of American dance symphonic combinations. In-
variably these dance orchestras took in several
"The Love Waltz" during the showing of the
members as players from the countries which
photoplay "The Love of Sunya" in their cities.
they were visiting. These and the organization
r
Two Better Melodies
uf separate foreign units who weie schooled un-
Emmy Jo, and Her Beau
der American direction for a short period have
A Sweet, Pleading Fox Trot Hit
placed this type of music in the most important
With Wonderful Dance Rhythm
popular position extant. It was only a step
MUNICH, February 26.—The original manuscript further, of course, for the instrumental fox-trot
Give Me An Hour For Tomorrow
of Schiller's drama "William Tell," now in the to be accepted in song form. It was necessary,
The Popular Waltz Ballad
Electoral Palace Library at Aschaffenburg, on of course, in some countries to write a special
With a Heart Throb
the River Main, will be one of the principal ex- lyric in the language for which it was published,
Piano Copies and Orchestrations
From your Jobber or Direct
hibits of a museum into which the palace shortly but this apparently has not proved difficult,
VOR-EEN MUSIC PUBLISHERS
is to be converted, having now become the prop- as sales records indicate in Germany, France,
England and several other nations.
erty of the State of Bavaria.
So. Green St.
-
Wichita,
In Berlin the Paul Whiteman of Germany,
James Kendis, writer of "I'm Forever Blow- Marck Weber, has won wide fame through play-
ing Bubbles," "Feather Your Nest" and other ing American compositions, and Ins orchestra
BUY YOUR MUSIC FROM
successes, is the composer and publisher of a plays them in American style. Marck Weber is
song recently introduced by the Clicquot Club the idol of German music lovers, which, of
Eskimos, one of the featured acts in radio. The course, is a tribute to his musicianship and his
song is entitled "The Rose I Shall Always Re- vision in playing numbers that have wide public
member." Although only recently introduced it approval, and a further tribute to the American
}
Oliver DiUon Company
has found much favor. James Kendis operates composer. Recently the Sam Fox Publishing
BOSTON
NEW YORK
publishing offices at 145 West Forty-fifth street, Co., of New York and Cleveland, Ohio, re-
Anticipate and Supply Every Requirement of lfuaic
Dealers
ceived a letter from Marck Weber in which
New York.
he praised American compositions. Among
other things it said: "The two pieces which you
gave me before you left Germany, 'Dream of
Love and You' and 'Chinese Moon,' brought me
big success and I am always pleased to play
them. I hope later to get other pieces of similar
LATEST SUCCESSES
importance."
"The Love Waltz" to
Be Widely Featured
MS. of "William Tell"
to Be Placed in Museum
BOSTON
PabUshers
CHAPPELL-HARMS, INC.
FOR YOU AND ME
COME BACK IN DREAMS
THE FAR-AWAY BELLS
I FOUND YOU AT LAST
THAT LITTLE WORLD IS MINE
ROBERT TELLER SONS & DORNER
POPULAR SUCCESSES
I 1 N D MANUSCRIPT AND IDSA OF
TITTJB FOB MTIMATB
Roaes of Picardy
A Nigh* of Love
World la Waiting for the Sunrise
In the Garden of Tomorrow
Song of Songs
By My Fireside
A Little Love, A Little Kiss
185 MADISON AVENUE
Brown Bird Singing
There's a Song in My Heart
I Look Into Your Garden
I Heard You Singing
Bells of St. Mary's
Thank God for a Garden
Smile Thru Your Tears
NEW YORK CITY
Music Engravers and Printer*
311 WMI 43rd Str~i
Ntw York City
c*yvy PUBLISHER, out*.
*^* ~> WRITE FOR ST
PFttCES
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CHICAGO. ILL