Music Trade Review
Issue: 1927 Vol. 84 N. 10 - Page 26
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
26
The Music Trade Review
"What Price Is Price
Gutting?" Asks Ludwig
President of Ludwig & Co., Chicago, Urges
Trade to Read and Abide by Article Here-
with
CHICAGO, iix., .February 26.—William F. Ludwig,
president of Ludwig & Ludwig, Inc., Chicago,
has long been an advocate of price mainte-
nance as an instrument toward the betterment
of business conditions. Mr. Ludwig states that
he would like nothing better than to have every
member of the music trade read the following
article, by Herbert W. Casson, in the Standard
Oil Bulletin:
"The price-cutter is worse than a criminal.
He is a fool. He not only pulls down the
standing of his goods; he not only pulls down
his competitors; he pulls down himself and his
whole trade. He scuttles the ship in which
he himself is afloat.
"Nothing is so easy as to cut prices; and
nothing is so hard as to get them back when
once they have been pulled down.
"Any child can throw a glass of water on
the floor, but all the scientists in the world
can't pick that water up.
"Who gets the benefit of price-cutting 5
"Nobody.
"The man who sells makes no net profit; and
Banjo and Drum Heads
Genuine Rogers "Quality brands"
were given Medal and highest
awards over all others.
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and
heavy.
Joseph Rogers, Jr., &. Son
FarmingdaU, N. J.
MARCH, 5, 1927
the man who buys soon rinds himself getting
an inferior article.
"No manufacturer can permanently keep up
the standard of his goods if the price is per-
sistently cut. Pretty soon he is compelled to
use cheaper materials and to cut down the
wages of his workers.
"The man who cuts prices puts up the sign:
"This way to the junk heap!'
"He admits his own failure as a salesman.
He admits he has been defeated according to
the Marquis of Queensbury rules of business
He admits he cannot win by fighting fair.
"He brands himself as a hitter-below-the-belt.
"If the business world were dominated by
price-cutters there would be no business at all.
"Price-cutting, in fact, is not business any
more than smallpox is health."
Conns for San Francisco
Street Gar Men's Band
Ccnn San Francisco Co. Equips New Organiza-
tion—Fred P. Downing Starts—Fifty Per Cent
Increase in Holton Sales for the Year
SAN FRANCISCO, February 18.—The Conn San
Francisco Co. has organized and sold band in-
struments to the Municipal Street Car Men's
Band. According to Edwin A. Hyndman, sales
manager at the Conn San Francisco store, there
are now about fifty men in the band and more
street car men keep coming in every day to buy
Conn instruments. The Municipal Street Car
lines have about 1,000 men to draw from in its
list of employes. The director of the band is
P. Hicks, who is on the staff of band directors of
the Conn San Francisco Co. and the Conn Oak-
land Co.
Fred P. Downing, until recently in charge of
the drum department of the H. C. Hanson
A. Burdwise, of Baltimore, Announces New Ad- Music House, has started in business for him-
dition to String Line Popular Among the self as a piano tuner and as representative of the
Chapan drums for California. Mr. Downing has
Dealers
a wide circle of friends among drummers of this
BALTIMORE, MD V February 28.—A. Burdwise, im- territory.
Waters & Ross, northern California distribu-
porter and wholesaler of musical merchandise,
who has achieved considerable success with the tors for Holton band instruments, report hav-
Testimonial Gold Plated ukulele strings, has ing had a fifty per cent increase in 1926. George
announced a new number to the Testimonial Ross, one of the partners in the firm, stated that
line, the Gold Plated tenor banjo. Mr. Burd- so far in 1927 their business shows an increase
wise reports that results from the initial show- of 100 per cent over last year. They have just
ing of this string have been such that a sub- imported a number of old violins from abroad
stantial future is expected for it, in fact, he and are placing them on display.
points out it probably will be even a bigger suc-
cess than the ukulele strings. He is planning to
send a sample set, which will include both the
Testimonial ukulele and tenor banjo strings,
ST. LOUIS, MO., February 26.—Following on the
with his compliments, to those dealers who are
interested so that they can judge for themselves heels of the announcement recently of the new
Duplex separate tension snare drum, the Duplex
of its merit.
Mfg. Co., 1815 Henrietta street, expects shortly
to make another important announcement to
the trade which will be of particular interest
to drum dealers. The experimental and re-
G. B. Allen has opened a music store in the search division of this company is busily en-
Variety Store Building, Morton, Minn., handling gaged these days in the perfection of the new
phonographs, sheet music, records and small addition to the line and the officials of the
goods. A phonograph repair department will be company state that they will be ready with
their important announcement shortly.
one of the features of the store.
New Tenor Banjo String
in Testimonial Line
Another Duplex Novelty
Opens New Store
Kant Krack Cases
"The Quality Supreme"
GEIB & SCHAEFER CO.
Manufacturer a
Musical Instrument Cases
OlDEST AND LAMEST HOUSE IN Ttt TRAM
Sold by all Leading Job fc«r«
1751-9 N. Central Park AT., Ckictca
D
OLIVER DITSON CQ
BOSTON. MASS
0
Dependable
Importer* and J«bb«ra mt
MUSICAL
MERCHANDISE
Attractive Specialties
Modern S e r v i c e
CBruno &Son Inc.
Musical Merchandise Feature Section Once-a-Month
Appears in the Second Issue of the Month
AND
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5.7-9 Union Sauare
VICTOR
TALKING
MACHINES
BSJ*33» FOURTH A V E - N.V.C.
VIOLINS
BOWS
STRINGS
STEWART
U3AMJSHED 1*3+
BRUNO Means SECURITY
BSTABLIIHHD ISM
DURRO
MUSICAL
MERCHANDISE
WHOLESALE
ONLY
CATALOG ON
APPLICATION
NEW YORK
Live Merchandising Articles
Retail Selling Ideas
New Profit Makers
Pictorial News
Page of Trade Humor
News of the Dealers
Get the habit. Read regularly the Monthly
Musical Merchandise Section of The Review
Watch for the Next Issue!
26
The Music Trade Review
"What Price Is Price
Gutting?" Asks Ludwig
President of Ludwig & Co., Chicago, Urges
Trade to Read and Abide by Article Here-
with
CHICAGO, iix., .February 26.—William F. Ludwig,
president of Ludwig & Ludwig, Inc., Chicago,
has long been an advocate of price mainte-
nance as an instrument toward the betterment
of business conditions. Mr. Ludwig states that
he would like nothing better than to have every
member of the music trade read the following
article, by Herbert W. Casson, in the Standard
Oil Bulletin:
"The price-cutter is worse than a criminal.
He is a fool. He not only pulls down the
standing of his goods; he not only pulls down
his competitors; he pulls down himself and his
whole trade. He scuttles the ship in which
he himself is afloat.
"Nothing is so easy as to cut prices; and
nothing is so hard as to get them back when
once they have been pulled down.
"Any child can throw a glass of water on
the floor, but all the scientists in the world
can't pick that water up.
"Who gets the benefit of price-cutting 5
"Nobody.
"The man who sells makes no net profit; and
Banjo and Drum Heads
Genuine Rogers "Quality brands"
were given Medal and highest
awards over all others.
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and
heavy.
Joseph Rogers, Jr., &. Son
FarmingdaU, N. J.
MARCH, 5, 1927
the man who buys soon rinds himself getting
an inferior article.
"No manufacturer can permanently keep up
the standard of his goods if the price is per-
sistently cut. Pretty soon he is compelled to
use cheaper materials and to cut down the
wages of his workers.
"The man who cuts prices puts up the sign:
"This way to the junk heap!'
"He admits his own failure as a salesman.
He admits he has been defeated according to
the Marquis of Queensbury rules of business
He admits he cannot win by fighting fair.
"He brands himself as a hitter-below-the-belt.
"If the business world were dominated by
price-cutters there would be no business at all.
"Price-cutting, in fact, is not business any
more than smallpox is health."
Conns for San Francisco
Street Gar Men's Band
Ccnn San Francisco Co. Equips New Organiza-
tion—Fred P. Downing Starts—Fifty Per Cent
Increase in Holton Sales for the Year
SAN FRANCISCO, February 18.—The Conn San
Francisco Co. has organized and sold band in-
struments to the Municipal Street Car Men's
Band. According to Edwin A. Hyndman, sales
manager at the Conn San Francisco store, there
are now about fifty men in the band and more
street car men keep coming in every day to buy
Conn instruments. The Municipal Street Car
lines have about 1,000 men to draw from in its
list of employes. The director of the band is
P. Hicks, who is on the staff of band directors of
the Conn San Francisco Co. and the Conn Oak-
land Co.
Fred P. Downing, until recently in charge of
the drum department of the H. C. Hanson
A. Burdwise, of Baltimore, Announces New Ad- Music House, has started in business for him-
dition to String Line Popular Among the self as a piano tuner and as representative of the
Chapan drums for California. Mr. Downing has
Dealers
a wide circle of friends among drummers of this
BALTIMORE, MD V February 28.—A. Burdwise, im- territory.
Waters & Ross, northern California distribu-
porter and wholesaler of musical merchandise,
who has achieved considerable success with the tors for Holton band instruments, report hav-
Testimonial Gold Plated ukulele strings, has ing had a fifty per cent increase in 1926. George
announced a new number to the Testimonial Ross, one of the partners in the firm, stated that
line, the Gold Plated tenor banjo. Mr. Burd- so far in 1927 their business shows an increase
wise reports that results from the initial show- of 100 per cent over last year. They have just
ing of this string have been such that a sub- imported a number of old violins from abroad
stantial future is expected for it, in fact, he and are placing them on display.
points out it probably will be even a bigger suc-
cess than the ukulele strings. He is planning to
send a sample set, which will include both the
Testimonial ukulele and tenor banjo strings,
ST. LOUIS, MO., February 26.—Following on the
with his compliments, to those dealers who are
interested so that they can judge for themselves heels of the announcement recently of the new
Duplex separate tension snare drum, the Duplex
of its merit.
Mfg. Co., 1815 Henrietta street, expects shortly
to make another important announcement to
the trade which will be of particular interest
to drum dealers. The experimental and re-
G. B. Allen has opened a music store in the search division of this company is busily en-
Variety Store Building, Morton, Minn., handling gaged these days in the perfection of the new
phonographs, sheet music, records and small addition to the line and the officials of the
goods. A phonograph repair department will be company state that they will be ready with
their important announcement shortly.
one of the features of the store.
New Tenor Banjo String
in Testimonial Line
Another Duplex Novelty
Opens New Store
Kant Krack Cases
"The Quality Supreme"
GEIB & SCHAEFER CO.
Manufacturer a
Musical Instrument Cases
OlDEST AND LAMEST HOUSE IN Ttt TRAM
Sold by all Leading Job fc«r«
1751-9 N. Central Park AT., Ckictca
D
OLIVER DITSON CQ
BOSTON. MASS
0
Dependable
Importer* and J«bb«ra mt
MUSICAL
MERCHANDISE
Attractive Specialties
Modern S e r v i c e
CBruno &Son Inc.
Musical Merchandise Feature Section Once-a-Month
Appears in the Second Issue of the Month
AND
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5.7-9 Union Sauare
VICTOR
TALKING
MACHINES
BSJ*33» FOURTH A V E - N.V.C.
VIOLINS
BOWS
STRINGS
STEWART
U3AMJSHED 1*3+
BRUNO Means SECURITY
BSTABLIIHHD ISM
DURRO
MUSICAL
MERCHANDISE
WHOLESALE
ONLY
CATALOG ON
APPLICATION
NEW YORK
Live Merchandising Articles
Retail Selling Ideas
New Profit Makers
Pictorial News
Page of Trade Humor
News of the Dealers
Get the habit. Read regularly the Monthly
Musical Merchandise Section of The Review
Watch for the Next Issue!
Future scanning projects are planned by the International Arcade Museum Library (IAML).