Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
27
The Music Trade Review
MARCH 5, 1927
complished wonders during the past year. They
deserve praise for their success. We also know
that the interest and co-operation of the parents
and school heads is, in a great measure, respon-
sible for this progress.
Manager of Musical Merchandise Department Divides Prospects According to Instru-
"Now, visualize another year of progress
added to the present accomplishment. The be-
ment Played and Makes Special Mail Drive on Each Classification
ginners of to-day will by that time be excellent
players.
The skilled players of to-day will have
lively
few
violins
can
stand
the
test
of
age
and
'TpOLEDO, O., February 28.—There exists an
reached
a
stage in music of which you perhaps
excellent opportunity, at this season of the quality. The majority of old violins should,
never
dreamed.
year, for small goods dealers to corral a fine vol- more properly, be called second-hand violins, he
"The balance of the year for the M. E. A.
ume of trade among professional musicians for believes.
will
involve no radical changes. It means a
Mr. Buchanan stated that violin sales have
many among them, after working since early in
the Fall, are ready for a new saxophone, banjo been more numerous recently. Apparently more continuation of successful methods and results.
or other instrument and for new accessories. young folks are becoming interested in violin If possible, by using proved, advanced methods;
the rate of student progress will be increased.
Musicians arc in the market constantly for musi- music.
This depends a great deal upon student and
cal merchandise and therefore, improvements,
Making Good Use of Trade Papers
parent interest. Success will be more quickly
additions and changes which are ever being
Fischer's Music Store is using trade paper attained if students, parents and school officials
made give the dealer many opportunities to ac- stories and illustrations of successful school
will bear in mind that the M. I*". A. is an or-
quire new business and new friends.
bands, prominent orchestras as well as noted ganization extending every possible means for
A Specialized Campaign Idea
artists, as window display material to show be- musical success and offering every possible ad-
Sam Sautelli, recently appointed manager of ginners what may be accomplished if efforts to vantage. The members of the Musical Educa-
the J. W. Greene Co., small goods department, master an instrument are properly applied. The tion Association are the students, the parents,
has launched a letter campaign which is prov- store proposes to train students in the store the school teachers, principals and superin-
ing highly successful. He is a member of the studios where five instructors teach the various tendents and the instrumental instructors and
local musicians' union which places him in touch instruments of the orchestra. The purchase directors.
with practically every professional musician in price of a horn includes five lessons which are
"When we realize the true meaning of the
the city. It also enables him to reach beginners enough to give the prospective player an insight
word
'Association' we realize that we are not
studying under teachers, who, for the most part, into the work and effort necessary to become a
only
to
be interested in getting out of it all we
are also members of the organization.
worth-while player.
can, but in contributing to it in every way pos-
The drive is divided into divisions, such as
The store goes further than this, according sible. During the past years the most valuable
clarinet players, banjo, drums, violin and so on. to Hyman Rothenstein, president, for it not suggestions for the betterment and success of
A separate letter is being sent to each of these alone trains the musician but endeavors to place the instrumental work did not come from books,
groups announcing that Mr. Sautelli has taken him in an orchestra after he has reached a cer- supervisor conferences or instrumental experts,
charge of the department and during the coming tain standard of perfection. If orchestra open- but from parents, school heads and students.
week will have a special display of banjos, for ings are scarce the house organizes a band Hear this in mind as the work progresses. The
instance, for the inspection of those interested among its students and through this system success of your boy and girl in music and the
in that instrument. New mode'is and improved pupils are practically assured of work. Bacon success of the school orchestra is our work."
features are stressed. The campaign is not banjos, Martin band instruments, Ludwig drums
alone different but its appeal is directed solely at ;vrc included in the well-known lines carried.
the person interested in a particular instrument.
Good Work for Musical Education
Files Bankruptcy Petition
In this manner waste is reduced to a minimum.
The Musical Education Association recently
Dealer helps are used as envelope stuffers in addressed a letter to students which has acted
The Charles S. Walton Co., dealing in musical
this drive.
as an encouragement in the school work and instruments at 200 South Tenth street, Phila-
Display floor and wall cases have been re- has drawn a considerable number of beginners delphia, Pa., has filed a voluntary petition in
trimmed with green velvet backgrounds which into the classes just starting.
bankruptcy, with liabilities of $10,962 and assets
permits the exhibit of merchandise to best ad-
"Looking ahead and reviewing the past— of $3,849. David W. Amrani has been appointed
vantage. The department is also using a large most people will agree that this is a very ap- referee.
number of catalogs and small dealer helps in propriate time for two things. First, to review
window displays. These are placed, opened, our activities during the past months, balance
Consult the Universal Want Directory of
close to the instrument to which they relate. our successes against our shortcomings and de-, The Review. In it advertisements are inserted
Conn and Pan-American band instruments, Lud- termine what extent of progress we made dur- free of charge for men who desire positions.
wig and Leedy drums, Cundy Bettoney Silver ing that time. Second, to plan our work for the
clarinets and Slingerland banjos are among the balance of the year and then work the plan.
lines dealt in. Pal and Queen Maybell are new
"To students of music and those now playing
Slingerland models added recently.
in the school orchestra it will be interesting to
Kenneth Kneisel formerly with the J. W. look back and recall where you were in music
Greene Co., has joined forces with the new twelve months ago. A great many did not even
Wurlitzer store in Detroit. Irving Lohr repre- know how to hold a violin, cornet or clarinet
senting William Lang, Paramount banjos, called and to-day they are important members in the
on local dealers on his recent Western trip orchestra. A year ago some students were in
which took him as far as Omaha.
the struggling stages of music, trying to pro-
Few Really Good Old Violins
Played by Leading
duce a tone or endeavoring to play a simple ex-
Clarence S. Buchanan, violin maker, who has ercise. That exercise or piece of music that was
Musicians and Orchestras
his work and service shop in connection with almost impossible for them to play one year ago
the music store of D. M. C.aughling & Co., on would be ridiculously easy to-day. This de-
Adams street, decries the old violin hoax, which notes progress. Hundreds of students have ac-
Sold by Representative
has been practiced for years and is still paying
Music Merchants
big dividends to the perpetrators. He says the
Paramount,
Orpheum
and
large and most reliable dealers in America have
been going to Europe for years in search of
Langstile Banjos
old violins and many have agents abroad to pick
GROTON, CONN.
Sold by Leading Dealer*
up every instrument which is worthy of the
name old. The truth of the matter is that rela-
J. W. Greene Music Co., Toledo, Ohio,
Launches Specialized Sales Campaign
BACON
BANJOS
BACON BANJO CO., Inc.
Gold Medal Strings
for musical instrument*
Gold-plaUd Steel and
Wound Strings
Gibson Musical String Co.
B
*iM
lu
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'C«llo and Bass
MULLER & KAPLAN
154 East 85th St., N. Y.
M.LLANGE
f
Established 28 Yean
225 E. 24th St.
New York
WAVERLY PRODUCTS
We make a complete line of accessories
for fretted Instruments. Demand Wav-
erly accessories on your instruments.
Waverly Musical Products Co.
71 Tenth St.
Long Island City. N. Y.
MR. DEALER—1927 EDITION
NOW READY
America's Fastest Selling Tenor Banjo Method
MORRIS MODERN METHOD (original)
Shows the new Charleston stroke—Up-to-date in ever£_
way. Highest recommended Tenor-Banjo Method on
the market. Sells on sight.
Retails only $1 Net—Order your supply now
Send for catalogue gratis.
NICOMEDE MUSIC CO.
Altoona, Pa.