Music Trade Review
Issue: 1927 Vol. 84 N. 1 - Page 37
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
33
The Music Trade Review
JANUARY 1, 1927
petitions of an entirely different character. There
are many of these arranged by music clubs,
music funds, civic organizations and others. In
these instances, however, the competitions are
confined to particular phases of music. This
very limitation is doubtless the reason that there
has been no little success in bringing to light
works- that might otherwise remain unknown.
A competition that is of general character,
open to all without restrictions or special quali-
SUNDAY
~ l
fications, is not likely to invite the interest ol
KATINRA
worthy and ambitious students and composers.
PKECIOIS
$50 000 is annually spent to help you
ADORABLE
While many of the prize contests held by dif-
sell "CENTURY EDITION."
BARCELONA
ferent organizations in this country should be
SYMPATHY WALTZ
Twenty-five magazines now carrying
CALLING
ME HOME
Century's message to sixty million
continued, it should not be inferred from such
HI DIDDLE DIDDLE
....-•*"
monthly readers.
programs that the unknown composer in this
BESIDE A GARDEN WALL
Every ad urges them to buy Century
THAT'S
WHY
I
LOVE
YOU
country has no other chance for a hearing,
MY GIRL HAS EYE TROUBLE
from you.
fivery large publishing house has a staff of edi-
IN A LITTLE SPANISH TOWN
No direct retail business solicited.
HELLO, ALOHA, HOW ARE YOU?
tors that are constantly going over new material
WHERE'D YOU GET THOSE EYES?
All inquiries received are sent the
that
is
presented
to
it.
In
the
great
wealth
of
YOUR HEART LOOKED INTO MINE
Century dealer.
I'VE
LOST ALL MY LOVE FOR YOU
material that is issued by standard publishing
Twenty-nine co-operative hook-ups
WHILE THE YEARS GO DRIFTING BY
houses
each
season
there
is
sufficient
evidence
KI8S
YOUR LITTLE BABY GOOD-
are supplied you gratis.
NIGHT
that all those who should be encouraged are
You are losing profits every day you
I'D RATHER BE THE GIRL IN YOUR
delay selling Century.
ARMS
encouraged.
i t
IT MADE YOU HAPPY WHEN YOU
While competitions of a limited character un-
MADE ME CRY
JUST A BIRD'S-EYE VIEW OF MY OLD
doubtedly serve good purposes, there is not
KENTUCKY HOME
the necessity for them to-day that probably
Write for Dealers' Price
existed several generations ago. The words
235 W. 40th St.
New York
of Sir Landon Ronald a well-known and suc-
cessful English composer, many of whose
works are known in this country, aptly fit the
present situation as regards new composers.
At the conclusion of the competition of the
British Broadcasting Co. he said: "There were promise, but thi; majority were not even
here and there pieces which showed a little superior to mediocrity. 'Cavalleria Rusticana'
Quality of Material Submitted Held Unworthy
was found as the result of such a competition as
by Judges—Some Reasons for This Situation
this. In these days there is little chance of
light being hidden under a bushel. We are so
A competition to unearth unknown composers
keen on finding fresh talent that it would be im-
was recently instituted by the British Broad-
possible for a Schubert to starve. He would be
casting Co. with the result that after judging
a multi-millionaire."
240 works submitted it was decided to award
no prizes due to the mediocrity of the composi-
tions.
On a lesser scale, and by way of radio, similar
competitions have been held in this country
The Oliver Ditson Co. has issued a folio for
with practically similar results, all of which is
piano containing "Thirty Selections for Inter-
unfortunate inasmuch as the intentions of such
pretative Dancing" compiled by Blanche Mc-
events arc of a most worthy character.
BY JAMES A. FfiEW
Cuire. These are generally works of well-known
The failure is, of course, no reflection on com-
composers edited and arranged for particular
The only book published which shows music dealers
purposes with great care and cover practically
how to go about organizing a musical merchandise
all forms of classical dancing, including two-four
department and how to run one at a profit.
rhythm, three-four rhythm, four-four rhythm,
It if written by a man who has used every method
character steps and toe work. This publication
he describes in his own business and every one of
will not only be interesting to professionals but
them
made money for him. Put them to work
To Strengthen the Weaker Fingers—To Develop the Legato
for yourself.
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
will serve good purposes for the thousands
Octave Work, Left Hand Melody, Crossing the Hands—and
interested in interpretative dancing.
Dozens of Other Problems?
Sent to you FREE
You Will Find the Answer in the List of
I'm for You!
Century Music Pub. Go.
LEO
British Music Contest
Ends Without Awards
Put this book
to work for you
SELLING MUSICAL
MERCHANDISE
Interpretative Dancing
Folio From Ditson's
What Shall I Give My Pupil?
MUSIC CLASSIFIED
for five days
ACCORDING TO
Test this book by reading it at our expense.
Fill out the inspection coupon and mail
it for our free five-day inspection offer to
Music Trade Review, readers.
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
M
15c
laUjhiliigsWiia
Mail This Coupon
i5 c
.«„ STANDARD • » "
TEACHING MUSIC
I
Edward Lyman BUI. Is*..
I
383 Maalun Avinut. N«w York City.
I
You may send me a copy of "Selling
Musical Merchandise" for which I here-
with remit $3.
Narnt
ItTMt
oitr
Selected by
STURKOW RYDER,
Celebrated Teacher, Composer and Concert Pianist.
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition). Anne Shaw Faulkner (Music Chairman. General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
McKINLEY MUSIC CO.
CHICAGO, ILL.
1501-1515 E. 55th St.
Copyright, 1024, hy McKinley Music Co.
A REAL BIT OF MELODY
CHERIE
I LOVE YOU
H A R M S INC.. 62 W 45TH ST.N.YC.
Some of the
BEST
SELLERS
In
The Witmark Black & White Series
SECULAR
GYPSY LOVE SONG
KISS ME AGAIN
MY WILD IRISH ROSE
WHEN IRISH EYES ARE SMILING
MY HOUR
WHO KNOWS?
AH I SWEET MYSTERY OF LIFE
DEAR HEART, WHAT MIGHT HAVE BEEN
CAN'T YO' HEAR ME CALLIN", CAROLINE?
MOTHER MACHREE
SMILIN' THROUGH
ASLEEP IN THE DEEP
JUST BEEN WOND'RING, ALL DAY LONG
IN A LITTLE TOWN NEARBY
SUNRISE AND YOU
THE LAMPLIT HOUR
THAT WONDERFUL MOTHER OF MINE
THAT OLD IRISH MOTHER OF MINE
SACRED
TEACH ME TO PRAY
' L
I COME TO THEE
THE SILENT VOICE
GOD SHALL WIPE AWAY ALL TEARS
A LITTLE WHILE
IT WAS FOR ME
O LORD, REMEMBER ME
GRATEFUL, O LORD, AM I
M. WITMARK & SONS, NEW YORK
33
The Music Trade Review
JANUARY 1, 1927
petitions of an entirely different character. There
are many of these arranged by music clubs,
music funds, civic organizations and others. In
these instances, however, the competitions are
confined to particular phases of music. This
very limitation is doubtless the reason that there
has been no little success in bringing to light
works- that might otherwise remain unknown.
A competition that is of general character,
open to all without restrictions or special quali-
SUNDAY
~ l
fications, is not likely to invite the interest ol
KATINRA
worthy and ambitious students and composers.
PKECIOIS
$50 000 is annually spent to help you
ADORABLE
While many of the prize contests held by dif-
sell "CENTURY EDITION."
BARCELONA
ferent organizations in this country should be
SYMPATHY WALTZ
Twenty-five magazines now carrying
CALLING
ME HOME
Century's message to sixty million
continued, it should not be inferred from such
HI DIDDLE DIDDLE
....-•*"
monthly readers.
programs that the unknown composer in this
BESIDE A GARDEN WALL
Every ad urges them to buy Century
THAT'S
WHY
I
LOVE
YOU
country has no other chance for a hearing,
MY GIRL HAS EYE TROUBLE
from you.
fivery large publishing house has a staff of edi-
IN A LITTLE SPANISH TOWN
No direct retail business solicited.
HELLO, ALOHA, HOW ARE YOU?
tors that are constantly going over new material
WHERE'D YOU GET THOSE EYES?
All inquiries received are sent the
that
is
presented
to
it.
In
the
great
wealth
of
YOUR HEART LOOKED INTO MINE
Century dealer.
I'VE
LOST ALL MY LOVE FOR YOU
material that is issued by standard publishing
Twenty-nine co-operative hook-ups
WHILE THE YEARS GO DRIFTING BY
houses
each
season
there
is
sufficient
evidence
KI8S
YOUR LITTLE BABY GOOD-
are supplied you gratis.
NIGHT
that all those who should be encouraged are
You are losing profits every day you
I'D RATHER BE THE GIRL IN YOUR
delay selling Century.
ARMS
encouraged.
i t
IT MADE YOU HAPPY WHEN YOU
While competitions of a limited character un-
MADE ME CRY
JUST A BIRD'S-EYE VIEW OF MY OLD
doubtedly serve good purposes, there is not
KENTUCKY HOME
the necessity for them to-day that probably
Write for Dealers' Price
existed several generations ago. The words
235 W. 40th St.
New York
of Sir Landon Ronald a well-known and suc-
cessful English composer, many of whose
works are known in this country, aptly fit the
present situation as regards new composers.
At the conclusion of the competition of the
British Broadcasting Co. he said: "There were promise, but thi; majority were not even
here and there pieces which showed a little superior to mediocrity. 'Cavalleria Rusticana'
Quality of Material Submitted Held Unworthy
was found as the result of such a competition as
by Judges—Some Reasons for This Situation
this. In these days there is little chance of
light being hidden under a bushel. We are so
A competition to unearth unknown composers
keen on finding fresh talent that it would be im-
was recently instituted by the British Broad-
possible for a Schubert to starve. He would be
casting Co. with the result that after judging
a multi-millionaire."
240 works submitted it was decided to award
no prizes due to the mediocrity of the composi-
tions.
On a lesser scale, and by way of radio, similar
competitions have been held in this country
The Oliver Ditson Co. has issued a folio for
with practically similar results, all of which is
piano containing "Thirty Selections for Inter-
unfortunate inasmuch as the intentions of such
pretative Dancing" compiled by Blanche Mc-
events arc of a most worthy character.
BY JAMES A. FfiEW
Cuire. These are generally works of well-known
The failure is, of course, no reflection on com-
composers edited and arranged for particular
The only book published which shows music dealers
purposes with great care and cover practically
how to go about organizing a musical merchandise
all forms of classical dancing, including two-four
department and how to run one at a profit.
rhythm, three-four rhythm, four-four rhythm,
It if written by a man who has used every method
character steps and toe work. This publication
he describes in his own business and every one of
will not only be interesting to professionals but
them
made money for him. Put them to work
To Strengthen the Weaker Fingers—To Develop the Legato
for yourself.
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
will serve good purposes for the thousands
Octave Work, Left Hand Melody, Crossing the Hands—and
interested in interpretative dancing.
Dozens of Other Problems?
Sent to you FREE
You Will Find the Answer in the List of
I'm for You!
Century Music Pub. Go.
LEO
British Music Contest
Ends Without Awards
Put this book
to work for you
SELLING MUSICAL
MERCHANDISE
Interpretative Dancing
Folio From Ditson's
What Shall I Give My Pupil?
MUSIC CLASSIFIED
for five days
ACCORDING TO
Test this book by reading it at our expense.
Fill out the inspection coupon and mail
it for our free five-day inspection offer to
Music Trade Review, readers.
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
M
15c
laUjhiliigsWiia
Mail This Coupon
i5 c
.«„ STANDARD • » "
TEACHING MUSIC
I
Edward Lyman BUI. Is*..
I
383 Maalun Avinut. N«w York City.
I
You may send me a copy of "Selling
Musical Merchandise" for which I here-
with remit $3.
Narnt
ItTMt
oitr
Selected by
STURKOW RYDER,
Celebrated Teacher, Composer and Concert Pianist.
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition). Anne Shaw Faulkner (Music Chairman. General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
McKINLEY MUSIC CO.
CHICAGO, ILL.
1501-1515 E. 55th St.
Copyright, 1024, hy McKinley Music Co.
A REAL BIT OF MELODY
CHERIE
I LOVE YOU
H A R M S INC.. 62 W 45TH ST.N.YC.
Some of the
BEST
SELLERS
In
The Witmark Black & White Series
SECULAR
GYPSY LOVE SONG
KISS ME AGAIN
MY WILD IRISH ROSE
WHEN IRISH EYES ARE SMILING
MY HOUR
WHO KNOWS?
AH I SWEET MYSTERY OF LIFE
DEAR HEART, WHAT MIGHT HAVE BEEN
CAN'T YO' HEAR ME CALLIN", CAROLINE?
MOTHER MACHREE
SMILIN' THROUGH
ASLEEP IN THE DEEP
JUST BEEN WOND'RING, ALL DAY LONG
IN A LITTLE TOWN NEARBY
SUNRISE AND YOU
THE LAMPLIT HOUR
THAT WONDERFUL MOTHER OF MINE
THAT OLD IRISH MOTHER OF MINE
SACRED
TEACH ME TO PRAY
' L
I COME TO THEE
THE SILENT VOICE
GOD SHALL WIPE AWAY ALL TEARS
A LITTLE WHILE
IT WAS FOR ME
O LORD, REMEMBER ME
GRATEFUL, O LORD, AM I
M. WITMARK & SONS, NEW YORK
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