Music Trade Review

Issue: 1927 Vol. 84 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
33
The Music Trade Review
JANUARY 1, 1927
petitions of an entirely different character. There
are many of these arranged by music clubs,
music funds, civic organizations and others. In
these instances, however, the competitions are
confined to particular phases of music. This
very limitation is doubtless the reason that there
has been no little success in bringing to light
works- that might otherwise remain unknown.
A competition that is of general character,
open to all without restrictions or special quali-
SUNDAY
~ l
fications, is not likely to invite the interest ol
KATINRA
worthy and ambitious students and composers.
PKECIOIS
$50 000 is annually spent to help you
ADORABLE
While many of the prize contests held by dif-
sell "CENTURY EDITION."
BARCELONA
ferent organizations in this country should be
SYMPATHY WALTZ
Twenty-five magazines now carrying
CALLING
ME HOME
Century's message to sixty million
continued, it should not be inferred from such
HI DIDDLE DIDDLE
....-•*"
monthly readers.
programs that the unknown composer in this
BESIDE A GARDEN WALL
Every ad urges them to buy Century
THAT'S
WHY
I
LOVE
YOU
country has no other chance for a hearing,
MY GIRL HAS EYE TROUBLE
from you.
fivery large publishing house has a staff of edi-
IN A LITTLE SPANISH TOWN
No direct retail business solicited.
HELLO, ALOHA, HOW ARE YOU?
tors that are constantly going over new material
WHERE'D YOU GET THOSE EYES?
All inquiries received are sent the
that
is
presented
to
it.
In
the
great
wealth
of
YOUR HEART LOOKED INTO MINE
Century dealer.
I'VE
LOST ALL MY LOVE FOR YOU
material that is issued by standard publishing
Twenty-nine co-operative hook-ups
WHILE THE YEARS GO DRIFTING BY
houses
each
season
there
is
sufficient
evidence
KI8S
YOUR LITTLE BABY GOOD-
are supplied you gratis.
NIGHT
that all those who should be encouraged are
You are losing profits every day you
I'D RATHER BE THE GIRL IN YOUR
delay selling Century.
ARMS
encouraged.
i t
IT MADE YOU HAPPY WHEN YOU
While competitions of a limited character un-
MADE ME CRY
JUST A BIRD'S-EYE VIEW OF MY OLD
doubtedly serve good purposes, there is not
KENTUCKY HOME
the necessity for them to-day that probably
Write for Dealers' Price
existed several generations ago. The words
235 W. 40th St.
New York
of Sir Landon Ronald a well-known and suc-
cessful English composer, many of whose
works are known in this country, aptly fit the
present situation as regards new composers.
At the conclusion of the competition of the
British Broadcasting Co. he said: "There were promise, but thi; majority were not even
here and there pieces which showed a little superior to mediocrity. 'Cavalleria Rusticana'
Quality of Material Submitted Held Unworthy
was found as the result of such a competition as
by Judges—Some Reasons for This Situation
this. In these days there is little chance of
light being hidden under a bushel. We are so
A competition to unearth unknown composers
keen on finding fresh talent that it would be im-
was recently instituted by the British Broad-
possible for a Schubert to starve. He would be
casting Co. with the result that after judging
a multi-millionaire."
240 works submitted it was decided to award
no prizes due to the mediocrity of the composi-
tions.
On a lesser scale, and by way of radio, similar
competitions have been held in this country
The Oliver Ditson Co. has issued a folio for
with practically similar results, all of which is
piano containing "Thirty Selections for Inter-
unfortunate inasmuch as the intentions of such
pretative Dancing" compiled by Blanche Mc-
events arc of a most worthy character.
BY JAMES A. FfiEW
Cuire. These are generally works of well-known
The failure is, of course, no reflection on com-
composers edited and arranged for particular
The only book published which shows music dealers
purposes with great care and cover practically
how to go about organizing a musical merchandise
all forms of classical dancing, including two-four
department and how to run one at a profit.
rhythm, three-four rhythm, four-four rhythm,
It if written by a man who has used every method
character steps and toe work. This publication
he describes in his own business and every one of
will not only be interesting to professionals but
them
made money for him. Put them to work
To Strengthen the Weaker Fingers—To Develop the Legato
for yourself.
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
will serve good purposes for the thousands
Octave Work, Left Hand Melody, Crossing the Hands—and
interested in interpretative dancing.
Dozens of Other Problems?
Sent to you FREE
You Will Find the Answer in the List of
I'm for You!
Century Music Pub. Go.
LEO
British Music Contest
Ends Without Awards
Put this book
to work for you
SELLING MUSICAL
MERCHANDISE
Interpretative Dancing
Folio From Ditson's
What Shall I Give My Pupil?
MUSIC CLASSIFIED
for five days
ACCORDING TO
Test this book by reading it at our expense.
Fill out the inspection coupon and mail
it for our free five-day inspection offer to
Music Trade Review, readers.
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
M
15c
laUjhiliigsWiia
Mail This Coupon
i5 c
.«„ STANDARD • » "
TEACHING MUSIC
I
Edward Lyman BUI. Is*..
I
383 Maalun Avinut. N«w York City.
I
You may send me a copy of "Selling
Musical Merchandise" for which I here-
with remit $3.
Narnt
ItTMt
oitr
Selected by
STURKOW RYDER,
Celebrated Teacher, Composer and Concert Pianist.
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition). Anne Shaw Faulkner (Music Chairman. General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
McKINLEY MUSIC CO.
CHICAGO, ILL.
1501-1515 E. 55th St.
Copyright, 1024, hy McKinley Music Co.
A REAL BIT OF MELODY
CHERIE
I LOVE YOU
H A R M S INC.. 62 W 45TH ST.N.YC.
Some of the
BEST
SELLERS
In
The Witmark Black & White Series
SECULAR
GYPSY LOVE SONG
KISS ME AGAIN
MY WILD IRISH ROSE
WHEN IRISH EYES ARE SMILING
MY HOUR
WHO KNOWS?
AH I SWEET MYSTERY OF LIFE
DEAR HEART, WHAT MIGHT HAVE BEEN
CAN'T YO' HEAR ME CALLIN", CAROLINE?
MOTHER MACHREE
SMILIN' THROUGH
ASLEEP IN THE DEEP
JUST BEEN WOND'RING, ALL DAY LONG
IN A LITTLE TOWN NEARBY
SUNRISE AND YOU
THE LAMPLIT HOUR
THAT WONDERFUL MOTHER OF MINE
THAT OLD IRISH MOTHER OF MINE
SACRED
TEACH ME TO PRAY
' L
I COME TO THEE
THE SILENT VOICE
GOD SHALL WIPE AWAY ALL TEARS
A LITTLE WHILE
IT WAS FOR ME
O LORD, REMEMBER ME
GRATEFUL, O LORD, AM I
M. WITMARK & SONS, NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
34
JANUARY 1, 1927
I've Grown So Lonesome —
„ THINKING OF YOU
Y
Tke New Hit iy Walter Donaldson aud Paul Ash
i f
.
Writers of "That's Why I Love You*
PRECIOUS
Okat Crisp and Crackling Fox Trot HI T/
Ay
EGAN, PAS it
TAKE IN THE SUN, HANG OUT THE MOON
(ROCK ME IN A
©1926
LEO FEIST Inc
CR.ADLE OF DR.EAMS)
CA Sure-fire Fox Trot Ballad With A Ukique amd Extraordinary
Ijr
LEWIS and YOUNG and HARRY
W. Shaw Co., Chicago and New York, as an
important addition to that company's library
of books on business, a volume of "Principles
of Accounting," compiled by Eric L. Kohler,
Louis Mack Secures Quarters With McCormick M. A., C. P. A., Professor of Accounting at the
Music Co. Following Closing of Wiley B. Northwestern University School of Commerce,
Allen Co. Store
and Paul L. Morrison, M. B. A., C. P. A., As-
sistant Professor of Finance, Northwestern
PORTLAND, ORE., December 23.—Louis Mack, University School of Commerce.
popular sheet music dealer, who has had his
The volume is most comprehensive, and in
department in the Wiley B. Allen store for sev- addition to giving detailed information regarding
eral years, has been forced to get a new loca- various forms and classes of business account-
tion owing to the Wiley B. Allen Co. with- ing, ranging from the usual forms of double-
drawing from the Portland field after starting entry bookkeeping to the drawing off of
business here fifty-one years ago. Mr. Mack complete financial statements and the handling
recently added musical merchandise to his line of key ledgers, gives many valuable problems
and the move of the Wiley B. Allen Co. came to be worked out for the instruction of the
to him as a great surprise. However, he has student. The volume is so prepared that the
secured space with the McCormick Music Co., student can, by its use, set down for himself
who are located at 187 Broadway, on what is a regular and consistent course of instruction.
known as "Theatre row," and Mr. Mack antici-
pates increased business in his new location,
which is a much better one. He will carry his
old customers with him and gain new ones on
account of his change of location.
Viola McCoy, famous blues singer, who is the
feature entertainer at the Club Alabam, in
Philadelphia, Pa., recently signed a contract to
record twenty-four songs for the race catalog
of the Cameo Record Corp. during 1927. All of
A. W. Shaw Co. Issues Comprehensive New her recordings will be under the direction of
Volume on Various Phases of Accounting by Joe Davis, head of the Triangle Music Publish-
Eric L. Kohler and Paul L. Morrison
ing Co., who secured the contract for her. Her
first releases will be "Papa If You Can't Do
There has recently been published by the A. Better" and "I'm Savin' It All For You."
Portland Sheet Music
Dealer in New Location
Patter/
WOODS
Fund Being Collected
for Mahler Memorial
Well-known Austrian Composer, Whose Works
Included Ten Symphonies, to Be Honored in
Vienna
Music lovers of this country are asked to
contribute to a memorial to be erected in
Vienna to Gustav Mahler, the composer of ten
symphonies, who died in 1912. Artur Bodanzky
has been appointed American 'representative
through correspondence with the University of
Vienna, which is sponsoring the memorial.
"Mahler was the last of the great classic
romanticists, and his identity with music in
the United States, as conductor of the Metro-
politan from 1907 to 1909 and as conductor
of the Philharmonic from 1909 to 1911, deserves
a bountiful interest in this country in the pro-
posed memorial," Mr. Bodanzky said. "Mahler
was the last in the heroic family of Schubert,
Brahms, Bruckner and Beethoven." It will
be recalled that in 1915 Mrs. J. F. D. Lanier
invited Stokowski and his band and chorus to
play Mahler's eighth symphony, a signal honor,
and that this work was repeated fourteen times
in Philadelphia following the New York per-
formance. The Friends of Music also gave
performances of Mahler's "Lied von der Erde"
for three consecutive years and plans to repeat
the song cycle in the near future. The Mahler
symphonies are performed regularly in every
season's program. Among the first con-
tributors to the Mahler fund to respond are
Otto Kahn, Gatti-Casazza, William Knabe &
Announcement was made recently of a
nation-wide Beethoven Week to be held on the Co., Mrs. Randolph Guggenheim, Steinway &
hundredth anniversary of that
musician's Sons, James Speyer and Ossip Gabrilowitsch.
Contributions should be sent to Artur
death, March 20-26, 1927. George Eastman, of
Bodanzky,
Metropolitan Opera House.
Rochester, N. Y., is chairman of the centen-
nial and the exercises will include the perform-
ance of Beethoven's works by radio, orchestras,
phonographs, etc. The program is sponsored
by the Columbia Phonograph Co.
Papers of incorporation for the Muscogee
Music Co., Columbus, Ga., were filed recently
and the company's capital stock was named at
$15,000 with the privilege of increasing it to
$100,000. T. J. Hawkins, C. Hawkins and H. G.
Mangham are the incorporators named in the
SUCCESSES
papers filed.
Joe Davis to Direct
Viola McCoy's Recordings
"Principles of Accounting"
Valuable New Publication
BUY YOUR MUSIC FROM
BOSTON
Publishers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and Supply Eyery Requirement of Music
Dealera
Muscogee Go. Chartered
CHAPPELL-HARMS, INC.
LATEST
FOR YOU AND ME
COME BACK IN DREAMS
THE FAR-AWAY BELLS
I FOUND YOU AT LAST
THAT LITTLE WORLD IS MINE
ROBERT TELLER SONS & DORNER
POPULAR SUCCESSES
IBND MANUSCRIPT AMD IDKA OF
TITLB VOB MTIMAH
Roses of Picardy
A Night of Love
World Is Waiting for the Sunrise
In the Garden of Tomorrow
Song of Songs
By My Fireside
A Little Love, A Little Kiss
185 MADISON AVENUE
Brown Bird Singing
There's a Song in My Heart
I Look Into Your Garden
I Heard You Singing
Bells of St. Mary's
Thank God for a Garden
Smile Thru Your Tears
NEW YORK CITY
Muwc Engravers and Printert
311 Witt 43rd Str«*t
N«w York City
C*/VV PUBLISHER. OUR REFSA
O-J <>*-> WRITE FOR. PFtlCES -^» ~ *>*
2 0 5 4 W . L A K E ST. CHICAGO. ILL

Download Page 37: PDF File | Image

Download Page 38 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.