Music Trade Review

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10
The Music Trade Review
Milwaukee Music Merchants Report a
Fair Volume of Trade During Holidays
Early Christmas Shopping on the Part of the Purchasing Public Showed Its Effects During the
Last Few Days of the Season, as Movement Has Been Successful There
X4ILWAUKEE, WIS., December 27.—While been a tremendous business in Hohner har-
reports from Milwaukee music merchants monicas, particularly during the past two weeks,
varied as to the volume of Christmas business, and a good trade in small musical instruments.
dealers generally characterized it as "fair," al- Radios have been going very nicely, he finds,
though some feel that it was satisfactory, the although the last-minute business was not as
latter being interested particularly in selling good as expected in this line. A big business
radio. Early shopping is given as another has been done on foreign records, Mr. Taylor
reason why the last-minute Christmas business says, especially in Mexican, German and Span-
was somewhat disappointing. Milwaukee mer- ish records, the Mexican records being in great-
chants agree that the movement for early buying est demand.
has been very successful here, and that is per-
Vesey Walker, head of the band instrument
haps why the last-minute rush did not come up and small goods department of Kesselman-
to expectations.
O'Driscoll Co., has stated his belief that the
The outstanding sales of the holiday season biggest factor in a successful band instrument
were made in radio, according to general re- business to-day is the service which a store
ports. Activity in phonographs was acceptable gives the bands which it organizes. Mr. Walker
and pianos went rather well. Small goods de- has been active in opening up new fields for
partments did a good business during the sea- band business and in pointing them out to other
son, dealers state, and continued interest in this dealers as profitable and worthy of cultivation.
According to Mr. Walker, servicing a band
section is looked for.
A. S. Arnstam, president of the Walker Musi- makes it a live affair and a continual source of
cal Exchange, states that business has been fair business to the dealer who is in a position to
during the holiday season. Small saxophones keep interest in the project at a high pitch.
and trumpets were a popular holiday item, Mr. ' H. W. Noll, of the Noll Piano Co., Mil-
Arnstam states, and there has been a very good waukee, recently gave an interview to Mil-
demand for Gibson banjos. Many Leedy drums waukee newspapers advising the giving of musi-
and accessories were sold to the holiday cal gifts as the ideal Christmas gifts. The Noll
trade, he went on, and Elkhart saxophones Piano Co. is celebrating its anniversary week,
were active. The Walker Musical Exchange commemorating the fifth anniversary of the
broadcast from WSOE for an hour every week, company's removal to its new building at 1015
the store furnishing all the talent used during Muskego avenue.
that time, and the period is known as the Walker
A new schedule has been drawn for the re-
Musical Exchange hour.
cently reorganized Milwaukee Symphony or-
According to L. N. Taylor, of the Gether chestra by the board of directors. The new
Piano Co., business was not exceptional during plans call for four more major concerts, three
the pre-holiday period in anything but radios or concerts in high schools, and five concerts for
small goods. Mr. Taylor states that there has children. The orchestra is looked on as a large
JANUARY 1, 1927
factor in Milwaukee's music educational pro-
gram, and interest in the programs is very
pleasing to music men in the city, and a source
of satisfaction to the members of the board.
The Musical Repair Shop, a Madison institu-
tion owned by Bernard M. Jacobson, a skilled
musical instrument repairman, is one of the most
interesting and unique shops in Madison. Mr.
Jacobson was repairman for the Forbes-
Meagher Music Co. for a number of years and
for other Madison music houses, until he opened
up his own shop about a year ago. The build-
ing is operated jointly by Mr. Jacobson and J.
A. Gilbert, watchmaker. They say that no piece
of work is too difficult or complicated or be-
yond repair for the work in their shop.
Marion Go. to Move
MARION, IND., December 27.—The Marion Piano
Co., now located at 307 South Boots street, has
leased the front half of a store at Fourth and
Boots street. Saul Karantz, nfanager of the
concern, has announced that the move to new
quarters will be made about January 1. The
new store affords additional display space,
which will accommodate the growing business.
The company was established here two years
ago, handling Hobart M. Cable pianos, sheet
music, phonographs and small goods.
Thompson Opens Store
CAL., December 24.—A complete music
store has been opened here recently on East
Yosemite avenue by J. C Thompson, formerly
of San Francisco. Mr. Thompson expects to
handle pianos, phonographs, sheet music and
every variety of small goods. He was pre-
viously manager of Syl's Novelty Syncopators,
in which Mrs. Thompson was the banjoist.
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