Music Trade Review

Issue: 1927 Vol. 84 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
The Music Trade Review
Milwaukee Music Merchants Report a
Fair Volume of Trade During Holidays
Early Christmas Shopping on the Part of the Purchasing Public Showed Its Effects During the
Last Few Days of the Season, as Movement Has Been Successful There
X4ILWAUKEE, WIS., December 27.—While been a tremendous business in Hohner har-
reports from Milwaukee music merchants monicas, particularly during the past two weeks,
varied as to the volume of Christmas business, and a good trade in small musical instruments.
dealers generally characterized it as "fair," al- Radios have been going very nicely, he finds,
though some feel that it was satisfactory, the although the last-minute business was not as
latter being interested particularly in selling good as expected in this line. A big business
radio. Early shopping is given as another has been done on foreign records, Mr. Taylor
reason why the last-minute Christmas business says, especially in Mexican, German and Span-
was somewhat disappointing. Milwaukee mer- ish records, the Mexican records being in great-
chants agree that the movement for early buying est demand.
has been very successful here, and that is per-
Vesey Walker, head of the band instrument
haps why the last-minute rush did not come up and small goods department of Kesselman-
to expectations.
O'Driscoll Co., has stated his belief that the
The outstanding sales of the holiday season biggest factor in a successful band instrument
were made in radio, according to general re- business to-day is the service which a store
ports. Activity in phonographs was acceptable gives the bands which it organizes. Mr. Walker
and pianos went rather well. Small goods de- has been active in opening up new fields for
partments did a good business during the sea- band business and in pointing them out to other
son, dealers state, and continued interest in this dealers as profitable and worthy of cultivation.
According to Mr. Walker, servicing a band
section is looked for.
A. S. Arnstam, president of the Walker Musi- makes it a live affair and a continual source of
cal Exchange, states that business has been fair business to the dealer who is in a position to
during the holiday season. Small saxophones keep interest in the project at a high pitch.
and trumpets were a popular holiday item, Mr. ' H. W. Noll, of the Noll Piano Co., Mil-
Arnstam states, and there has been a very good waukee, recently gave an interview to Mil-
demand for Gibson banjos. Many Leedy drums waukee newspapers advising the giving of musi-
and accessories were sold to the holiday cal gifts as the ideal Christmas gifts. The Noll
trade, he went on, and Elkhart saxophones Piano Co. is celebrating its anniversary week,
were active. The Walker Musical Exchange commemorating the fifth anniversary of the
broadcast from WSOE for an hour every week, company's removal to its new building at 1015
the store furnishing all the talent used during Muskego avenue.
that time, and the period is known as the Walker
A new schedule has been drawn for the re-
Musical Exchange hour.
cently reorganized Milwaukee Symphony or-
According to L. N. Taylor, of the Gether chestra by the board of directors. The new
Piano Co., business was not exceptional during plans call for four more major concerts, three
the pre-holiday period in anything but radios or concerts in high schools, and five concerts for
small goods. Mr. Taylor states that there has children. The orchestra is looked on as a large
JANUARY 1, 1927
factor in Milwaukee's music educational pro-
gram, and interest in the programs is very
pleasing to music men in the city, and a source
of satisfaction to the members of the board.
The Musical Repair Shop, a Madison institu-
tion owned by Bernard M. Jacobson, a skilled
musical instrument repairman, is one of the most
interesting and unique shops in Madison. Mr.
Jacobson was repairman for the Forbes-
Meagher Music Co. for a number of years and
for other Madison music houses, until he opened
up his own shop about a year ago. The build-
ing is operated jointly by Mr. Jacobson and J.
A. Gilbert, watchmaker. They say that no piece
of work is too difficult or complicated or be-
yond repair for the work in their shop.
Marion Go. to Move
MARION, IND., December 27.—The Marion Piano
Co., now located at 307 South Boots street, has
leased the front half of a store at Fourth and
Boots street. Saul Karantz, nfanager of the
concern, has announced that the move to new
quarters will be made about January 1. The
new store affords additional display space,
which will accommodate the growing business.
The company was established here two years
ago, handling Hobart M. Cable pianos, sheet
music, phonographs and small goods.
Thompson Opens Store
CAL., December 24.—A complete music
store has been opened here recently on East
Yosemite avenue by J. C Thompson, formerly
of San Francisco. Mr. Thompson expects to
handle pianos, phonographs, sheet music and
every variety of small goods. He was pre-
viously manager of Syl's Novelty Syncopators,
in which Mrs. Thompson was the banjoist.
Consult the Universal Want Directory of
The Review.
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
BOSTON AND NEW ENGLAND
John H. Wilson,^Representative, 324 Washington St., Boston, Mass.
OSTON, MASS., December 28.—The year Willard, Miss Dora Leonard, Miss Mabel Cook
is home from the South where he went on a
1926 will be a thing of the past when this and Mrs. Marjorie Wood.
hunting trip with a party of friends, their des-
periodical is being read. Just what the
tination being several miles south of Pinehurst,
Chickering & Sons Staff Celebrates
twelve months have produced in the way of
N. C. Soon after stocktaking at the Harvey
The retail staff of Chickering & Sons ware-
business is now not of so much concern as rooms had a jolly party the day before the holi-
house, E. A. Cressey plans to go over to New
what the future-twelve months have in store. day and late in the afternoon dancing was en- York for a few days' outing.
One hesitates to be pessimistic, for there are joyed as one of the features of the Christmas
Harry Crooker Pleased With Year
always those who seize this note and press observance. There also were refreshments.
Harry Crooker, of the A. M. McPhail Co.,
down the key harder than they will the note of
Big Orthophonic at Steinert's
feels that he has had a pretty good year, all
optimism. Yet facts are facts, and it is to be
The new Auditorium Orthophonic, the new things considered. The last three months, he
hoped that when final accounts are seen in their Victor instrument, got a splendid demonstration says, showed up pretty well and now that every-
true perspective—for these are stock-taking to-day at M. Steinert & Sons where the loud thing has got nicely adjusted, for it is not easy
days—the situation will be shown not to be speaker was set up over the main entrance. to get into the old rut after the process of mov-
quite so bad as they now seem. Locally there Despite a nasty, rainy afternoon, groups gath- ing, he feels that everything is ready to meet
were a few houses that had a wholesome spurt ered at frequent intervals to listen to the music, all that business may press upon the house. Mr.
of business for a week before Christmas, but which could be heard way into the Common Crooker is planning a trip to New York soon
they were indeed few. Let everybody whoop across the street.
after New Year's, and later he will start on a
it up for bigger things in 1927; change the
more comprehensive trip covering a wider range
W. A. Harvey Home from South
atmosphere and press for actuality.
Winthrop A. Harvey, of the C. C. Harvey Co., of territory.
Good Year for Poole Co.
The Poole Piano Co. will begin stock-taking
tion, has developed a successful adaptation of
right after New Year's. The year, according to
the unexcelled reproducing powers of the
Ava W. Poole, has shown up pretty well on
Welte-Mignon (Licensee) electric action to a
the whole, and the factory output has found its
foot-propelled action for upright pianos. T o
way into the hands of many old and several
President of Auto Pneumatic Action Co. Re- bring the new action within the price range
new dealers.
ports That Both Dealers and Manufacturers of the player and to make the action pump
Ivers & Pond for U. S. S. Marblehead
Have Received New Action Most Favorably easily were the two outstanding difficulties
The citizens of Marblehead have just pre-
which had to be overcome to make this new
sented a new piano to the crew of the U. S. S.
Marblehead which is now tied up at the Charles-
W. C. Heaton, president of the Auto Pneu- action commercially desired.
"These have been accomplished most success-
town Navy Yard. The old piano, make un- matic Action Co., who recently presented the
known, became so unusable, that it was thrown new foot-operated Welte-Mignon (Licensee) fully. The new foot-operated Welte-Mignon
overboard, and, of course, a new instrument had action to the trade, has declared himself most (Licensee) action is 'foolproof—even in the
to take its place, so the citizens of the old his- enthusiastic regarding the manner in which the hands of the veriest novice it would play with
toric town got the money together and, looking new action has been received and commented beautiful expression, while the difference in
around for the right instrument, selected an upon by dealers and manufacturers alike, many price as compared with the usual player action
Ivers & Pond upright in fumed oak finish. The of whom have made inquiries for detailed in- is negligible.
"It is believed the new foot-operated Welte-
presentation was made a few days ago. The formation regarding the new foot-propelled
Mignon (Licensee) action opens a large, new
Ivers & Pond Co. is planning to place a fac- action for upright pianos.
simile of the upright in the window of its
"It has long been realized in the trade that, market because of its special features, and that
Boylston street warerooms with a card which although the better type of player action af- it will do this without interrupting the present
will toll the story.
fords full scope for expressive playing and is demand for players among that part of the
Holiday Reminders
widely used by people of a certain musical ap- population professing a fair understanding of
Handsome Christmas reminders have been re- preciation, nevertheless there exists a still music. In fact, with intelligent selling, this
ceived from several local houses, these includ- larger class of people who cannot successfully new foot-pump Welte-Mignon (Licensee) ac-
ing the Poole Piano Co., the Continental operate the usual type of player, because they tion should materially help t o stabilize the
Piano Co., the B. F. Wood Music Co. and from lack a true sense of musical values. They have market for present types of player-pianos by
Banks M. Davison, of the White, Smith Co.
no 'ear for music,' and for that reason they reducing the number who play them badly and
Fire in Show Window
play atrociously upon pianos equipped even who are now hurting the demand for.players,
H. & A. Selmer, Inc., at 488 Boylston street, with the best player actions—actions which, in and even in some measure for the straight type
which handles the Conn band instruments, suf- the hands of a music-lover with a natural ear of piano."
fered a fire in its show window the day before for music, can be made to render delightful
Christmas, the fire having got under some head- service. Hence, too often, potential sales in a
Sell The
way while the patrons were making purchases neighborhood are killed by someone unable to
inside. The fire department was called and the do justice to the possibilities of the player-
"ART LINE"
blaze soon put out with comparatively small piano he has purchased.
loss.
and
"To reach the enormous market of the non-
Continental Co. Girls Have Party
musical and half-musical and to conquer the
Increase Your Profits
The girls of the Continental Piano Co. offices growing prejudice of the truly musical against
held an enjoyable Christmas party on the eve- the present type of player action, was the chief
Write for Catalog.
ning of December 22. Twenty-five took part and motive behind the experiments which have been
there was a supper following games.
Miss conducted during 'the last four' years by the
The Art Novelty Co.
Dorothy Willard distributed gifts. The com- Auto Pneumatic Action Co. In the laboratories
STYLE NO. 125
Goshen, Ind.
mittee having charge of the details of the party of the Auto Pneumatic Action Co., through
> 168 Rolls
consisted of Miss Jean Hurley, Miss Dorothy these years of quiet research and experimenta-
B
W.'C. Heaton Enthusiastic
Over Foot-Propelled Action
%
ESTABLISHED 1662
fa
E" -
UAUTER
NEWARK, N. J .
—-
MANUFACTURERS OF PIANOS OF QUALITY
GRANDS
UPRIGHTS
THE LAUTER-HUMANA
u
"=E

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