Music Trade Review
Issue: 1926 Vol. 83 N. 9 - Page 43
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
AUGUST 28, 192b
43
The world wide 6/8 song sensation
VALENCIA
Is Bringing Thousands Into Music Stores
Qet the Most Out of It by a Window
Display September 4 to 11 Inclusive
FREEH
From
Your Jobber
or the
Publisher
Title Pages — Window Strips
and Other Advertising Material
Feature the Sheet Music — the
Records and the Rolls
HARMS, Inc.
62 West 45th St.
cry
>v»
Paul Schindler Dead
at Age of Fifty-six
Well-known Musical Comedy Composer and
Musical Director Commits Suicide in New
York Home
Paul Schindler, composer of "The Wizard of
Oz," "The Geezer of Geek," "The Isle of Spice"
and other well-known musical plays of twenty
years ago, committed suicide Saturday morning
of last week at his apartment, 141 West Six-
teenth street, New York City. The motive for
his act remains a mystery.
The fifty-six-year-old composer and his wife,
Mrs. Anne Schindler, twenty-five years his
junior, whom he married shortly after his
divorce from Vera Michelena, left home Thurs-
day night to go to a party.
Paul Schindler's first venture into the musical
comedy field was in 1900, when he produced
"The Tiger Lily." Fame came five years later
3O1
. & ^
y
New York City
others that have not been covered here we
have the 500 radio broadcasting stations
which in a hurried manner are able to place
tunes before an audience of probably millions.
These new quick and extensive publicity
mediums are the factors that create a quick
sale and one that must be capitalized promptly
before the on-coming success arrives that
supersedes in its popularity, the month's fa-
vorite. This is why the publisher desires co-
operation from the dealer. It is necessary if
he is to get the sale he has created for his
works. He needs no help in advertising his
numbers, in fact he has a problem on his hands
to keep them from being over-advertised.
What he does require is that the dealer will
stock his prints in fair quantities and will sec
that they are placed in conspicuous positions
and, where the number justifies it, be given
an exclusive window display. Titles to a great
extent sell themselves when shown because
they have in song or melody form been
brought to the attention of purchasers.
x
,^
with "The Geezer of Geek," his first real hit,
and after that he scored with several other
successes.
In 1909 Florenz Ziegfeld engaged him to con-
duct "The Soul Kiss." Vera Michelena was the
prima donna. Schiridler met her, they fell in
love and were married. Subsequently Schindler
became conductor at the Hippodrome, his wife
turned from the stage to the movies and
divorced him. Schindler, the son of a Boston
rabbi, shortly afterward married the woman
who now survives him. His work in later years
had consisted almost entirely of conducting.
With Villa Moret, Inc.
Miss Lillian Kaplan, for four years connected
with Maurice Abrahams, Inc., is now with the
New York office of Villa Moret, Inc. Miss
Kaplan is very familiar with the New York
trade as well as the various other phases of
the music business.
30EX0E
FORSTER
EDITION
o
TRAPC MARK HKSlSTCRKD
D
An Edition Designed to Satisfy the Average Music Demand
O
3 5 TEACHING NUMBERS—GRADES 1 to 3
6O RECITAL and RECREATIVE SELECT IONS—GRADES 3 to 6
CONSISTS OF
2O PIPE ORGAN SELECTIONS
5 2 SECULAR SONGS
o
3 2 SACRED a n d SCRIPTURAL SONGS
D
Most Liberal Terms Ever
Offered to Dealers
O
FORSTER
MUSIC PUBLISHER INC
SOUTH WABV
3O1
WRITE US
The Music Trade Review
AUGUST 28, 192b
43
The world wide 6/8 song sensation
VALENCIA
Is Bringing Thousands Into Music Stores
Qet the Most Out of It by a Window
Display September 4 to 11 Inclusive
FREEH
From
Your Jobber
or the
Publisher
Title Pages — Window Strips
and Other Advertising Material
Feature the Sheet Music — the
Records and the Rolls
HARMS, Inc.
62 West 45th St.
cry
>v»
Paul Schindler Dead
at Age of Fifty-six
Well-known Musical Comedy Composer and
Musical Director Commits Suicide in New
York Home
Paul Schindler, composer of "The Wizard of
Oz," "The Geezer of Geek," "The Isle of Spice"
and other well-known musical plays of twenty
years ago, committed suicide Saturday morning
of last week at his apartment, 141 West Six-
teenth street, New York City. The motive for
his act remains a mystery.
The fifty-six-year-old composer and his wife,
Mrs. Anne Schindler, twenty-five years his
junior, whom he married shortly after his
divorce from Vera Michelena, left home Thurs-
day night to go to a party.
Paul Schindler's first venture into the musical
comedy field was in 1900, when he produced
"The Tiger Lily." Fame came five years later
3O1
. & ^
y
New York City
others that have not been covered here we
have the 500 radio broadcasting stations
which in a hurried manner are able to place
tunes before an audience of probably millions.
These new quick and extensive publicity
mediums are the factors that create a quick
sale and one that must be capitalized promptly
before the on-coming success arrives that
supersedes in its popularity, the month's fa-
vorite. This is why the publisher desires co-
operation from the dealer. It is necessary if
he is to get the sale he has created for his
works. He needs no help in advertising his
numbers, in fact he has a problem on his hands
to keep them from being over-advertised.
What he does require is that the dealer will
stock his prints in fair quantities and will sec
that they are placed in conspicuous positions
and, where the number justifies it, be given
an exclusive window display. Titles to a great
extent sell themselves when shown because
they have in song or melody form been
brought to the attention of purchasers.
x
,^
with "The Geezer of Geek," his first real hit,
and after that he scored with several other
successes.
In 1909 Florenz Ziegfeld engaged him to con-
duct "The Soul Kiss." Vera Michelena was the
prima donna. Schiridler met her, they fell in
love and were married. Subsequently Schindler
became conductor at the Hippodrome, his wife
turned from the stage to the movies and
divorced him. Schindler, the son of a Boston
rabbi, shortly afterward married the woman
who now survives him. His work in later years
had consisted almost entirely of conducting.
With Villa Moret, Inc.
Miss Lillian Kaplan, for four years connected
with Maurice Abrahams, Inc., is now with the
New York office of Villa Moret, Inc. Miss
Kaplan is very familiar with the New York
trade as well as the various other phases of
the music business.
30EX0E
FORSTER
EDITION
o
TRAPC MARK HKSlSTCRKD
D
An Edition Designed to Satisfy the Average Music Demand
O
3 5 TEACHING NUMBERS—GRADES 1 to 3
6O RECITAL and RECREATIVE SELECT IONS—GRADES 3 to 6
CONSISTS OF
2O PIPE ORGAN SELECTIONS
5 2 SECULAR SONGS
o
3 2 SACRED a n d SCRIPTURAL SONGS
D
Most Liberal Terms Ever
Offered to Dealers
O
FORSTER
MUSIC PUBLISHER INC
SOUTH WABV
3O1
WRITE US
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