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44
The Music Trade Review
YOU
WALKING
AROUND IN
CIRCLES
A*rolliri stone Ballad/
Lyrics hu LEWIS and Y0UN6
Music by FRED PHILLIPS
GO
AUGUST 28, 1926
WROWG
WHEREDWU
GET THOSE
EYES*
LEAVE ME
SOMETHING.
TO REMEMBER
and also those lips—
and those noss/
WALTER DONALDSONiS
tfovelty Fox cfrof
BENN& DAVIS
cwd JOE BURKE_
A Beautiful Memory Soi$
KATINKA
7hat Russian hx-Trot-sky
BEN RUSSELL
, and HENR.Y TOBIAS^
^r
juai
PfS
Irving Berlin Announces the Immediate
Publication of "Trudy" a New Fox-Trot
Number Based on Gertrude Ederle's Swimming of the English Channel and Has Timely Interest
—Publisher Plans Big Campaign Behind Number
TRVING BERLIN, Inc., has announced the height in a shorter period than any popular
immediate publication of a new fox-trot song number issued in the post-war period. Un-
called "Trudy." It was written by Charles doubtedly the majority of Americans are ready
Tobias and Al Sherman to celebrate the success- to do honor to Miss Ederle and responding to
ful swimming of the English Channel by the appeal of a popular song should be the
Gertrude Ederle. This timely offering of topical simplest manner of attaining that end.
character is melodious and stirring, with lyrics
It is expected that at the various receptions
honoring the young American swimmer who in given Miss Ederle the new song "Trudy" will
recent days has filled the front pages of the be used as the main number in the musical pro-
daily papers.
gram. Therefore, the song will get almost as
The entire organization of Irving Berlin, Inc., much free publicity as the young swimmer who
including its band and orchestra and profes- is going to get a lot of it.
sional departments, together with its branch
It is also expected that, besides the publicity
offices and many representatives throughout the in the daily papers, the entire music industry
country, is already starting an energetic ex- will make exclusive window displays of "Trudy"
ploitation campaign in behalf of the "Trudy" title pages. Where songs are demonstrated the
song. The talking machine record and the lively strains of "Trudy" will also be heard fre-
player roll manufacturers are also booking it for quently. All of these activities together with
early release and unusual co-operation is being the release of the talking machine records and
given the Berlin firm on this new song. Extra the player rolls, which are invariably demon-
title pages, window streamers and other adver- strated, will aid considerably in putting over the
tising material will be available shortly and it is "Trudy" melody.
expected that the publicity campaign on the
Various broadcasting stations have already
"Trudy" song will reach a great height upon the made arrangements to broadcast the "Trudy"
return of Gertrude Ederle to this country.
song and practically every other channel of pub-
The Berlin organization, considering the licity will be covered. The photo playhouses,
"Trudy" song is of a meritorious character some of which are already using motion pictures
aside from its lyrical values, expects the of the Channel swim, will use "Trudy" as a
response and the enthusiasm to reach a greater musical theme.
Villa Moret, Inc., to
Exploit Two New Numbers
for the new season are "St. Louis Hop," a hot
low-down blue, and "Don't Sing Aloha When I
Go," a new melody fox-trot.
"Lay My Head Beneath a Rose" and "When
You Waltz With the One You Love," the
New Issues
New Forster Hit
, Will Rockwell, Eastern manager for Villa
Moret, Inc., has just returned from a two weeks'
vacation at Camp Carlisle, Silven Lake, N. Y.
He is now back in the harness and will put the
same force and energy behind "Lay My Head
Beneath a Rose" and "When You Waltz With
the One You Love" that he did in making
"Moonlight and Roses" and "Buggy Ride" suc-
cesses.
"Lay My Head" is already well on its way to
being a hit and with the entire Villa Moret or-
ganization behind it it should reach the same
heights that "Moonlight and Roses" and
"Buggy" attained. "When You Waltz With the
One That You Love" is a beautiful waltz ballad
by Charles O'Flynn and Al Sherman and it has
also started showing up in sales.
Charles Daniels, president of the firm, is ex-
pected to arrive in New York the latter part of
September.
Other numbers that the firm will work on
CHICAGO, III., August 21.—The latest Forster hit
is the new fox-trot entitled "Meadow-Lark,"
song a few bars of whistling are introduced,
giving the number a distinctive and original
appeal. The number is being played by leading
orchestras and was featured recently at the
Aragon Ballroom, when thousands of whistles
carrying the picture of the characteristic
meadow lark were given away to the dancers.
Daly and Cool Back
in the Music Field
Now Associated With the Arthur J. Daly Music
Co., New York—To Exploit Popular Catalog
Arthur J. Daly and Harold L. Cool, who will
be remembered as the writers of several popular
songs some seasons ago, have returned to the
publishing field and are associated with the
Arthur J. Daly Music Co., 1482 Broadway, New
York City. The new company intends to ac-
tively exploit a series of popular songs. It has
associated with them, besides Daly and Cool,
William Jerome, one of the pioneer song writers,
and Harry Ellis, the well-known musical com-
edy and vaudeville singer.
The first number to be issued by the "new-
old" organization is called "When You Were
the World to Me." It has already been featured
by George Hall and his Arcadians, a well-known
orchestra.
Among the trade visitors to Aeolian Hall this
week were Rudolph Steinert, of M. Steinert &
Sons Co., New Haven, Conn., and G. W.
Greener, of the Corley Co., Richmond, Va.
Consult the Universal Want Directory of
The Review.
School, Lodge and
Assembly Marches
March Victorious
(Mabel Metigrer-Wright)
Pacific Patrol
(Mabel Metiger-Wright)
Reliance March
(Clifford)
Victorious Eagle
(Rosey)
American Beauty March
(Williams)
Knights of Columbus March
(Clifford)
written by Ted Fiorito and Hal Keidel. The
Forster Music Publishers, Inc., have prepared
attractive window posters and automobile de-
calcomanias showing a meadow lark with a few
bars of music and the inscription, "Whistle!
Like a 'Meadow Lark.' " In the chorus of the
Valiant Volunteers
(Mabel Metsger-Wright)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publishers
New York City