Music Trade Review
Issue: 1926 Vol. 83 N. 3 - Page 40
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
40
The Music Trade Review
JULY 17, 1926
WHAT A
AROUND moooDiioimf'm MAN/
E£?HERE$MORE
A Fetching Fax Trot Melody
With A Novelty Kakn lyric/
:ss
IN*G001hM6B7^2=zJz
Ijrnos hy
LEWIS and YOUNG
Music hy
NRYWSA
Lvric hy
GUS KAHN
Music hy
JOE SANDERS
witn
GOOD
Aiay
that I have seen have taught me that other
people treat me as I treat them. That is why,
when I look for trouble, I find it. The Golden
Rule- is the sum total for all wisdom for get-
ting on in the world."
Bob showed me his "advance" card which he
sent out to his customers all over the country.
Here's what the card says: "Our representa-
tive, Robert H. Stevens will call upon you on
or about
. He will have with him all the
new hits and novelties in sheet music and
folios. We call him 'Bob the Cheerful.' So will
you when he gives you an earful. Any cour-
tesies extended to him will be appreciated."
The Lord has blessed Bob with many good
qualities. He dresses well and looks clean and
thinks clean—a real snappy, dashing, young
American type with plenty of "pep and ginger."
"The Guy Who Put Pep in Red Pepper"
Dinner for five was served at the Manhattan
cafe—steaks, chops, potatoes baked, salad, cof-
fee and cake. The quintet consisted of Mort
Bosley of J. H. Remick Co., of Detroit; Bob
Stevenson, representing the Richmond Music
Supply Corp.; F. A. Brinkmann of Goggan's;
Paul Monkhern, former manager of the music
department in Goggan's, and "yours truly."
Some folks eat brown rice and cream for their
health and "Brinky" is one of them. Cinnamon
flavors the rice and cream very well. "Brinky"
called for it, but after a while he discovered that
the waiter had given him red pepper instead.
There was no fooling about it. I can verify it.
I tasted it. The waiter's alibi was that a "pep-
pery" guy like "Brinky" needed pepper to keep
up the "pep."
Someone asked "Brinky" what the idea was
of the women wearing such short skirts. He
answered: "Well, some women wear short
skirts for nothing at all, but others have two
perfectly good reasons."
Here's "Brinky's" recipe: "Snappy speed is
what you need if you want to be a stepper. To
acquire that speed, all you need, is to take a lit-
tle red pepper."
He tells a good one about a friend of his who
had just been married. Alex and the widow-
were.going up to the altar when the lights went
out. The groom was asked: "What did you do
then?" He answered: "Kept on going—the
widow knew the way."
The local music committee, Paul Monkhern,
and "Brinky," gave Bob and me a whirlwind
tour of the city before our departure.
,
.
,
,
,
,
,
,
<
,., , „ ^ , Tr , 7
— Aw^ Hoi-Hi da-da-da-daddy
J^pr^malFoxTrpcJdeaJith^x^JS^
What A ~
A Great lyric and A Heal Time/
n
WALT
L iNALDSQN
d
RALPH WILLIAMS
'FEIST'
Berlin Title "At Peace With the World"
Featured in Camel Cigarette Publicity
Well-known Brand Uses Title of Irving Berlin's Latest Success in Country-wide Billboard
Campaign—Second Title From Berlin Catalog to Be Used by Firm
TV/fOST popular songs are written around
an idea. This idea also generally proves
the title of the number, the idea and the title
being synonymous. Thus the titles no matter
how short tell a story. Two of Irving Berlin's
Berlin's latest song hit, "At Peace With the
World." They look upon it as even a more
advantageous piece of copy. The first of these
new posters and painted and illuminated signs
in the Camel cigarette campaign appeared at
jfh peace
with the
world
A Real Advertising Tie-up
late titles have so much significance that they Broadway and Forty-seventh street on a tri-
have appeared as alluring and descriptive cap- angular strip of property which is considered
tions for the nationally advertised and widely one of the best advertising spots in the country.
Seventeen thousand nine hundred and ninety-
known cigarette, the Camel.
Probably non ational advertiser has been nine more similar pieces of copy will shortly
more consistent than the makers of Camel greet the eye in every city, town and hamlet,
cigarettes. Their nation-wide outdoor displays in the country.
include illuminated and painted signs and
posters. In the poster game an advertising mes-
sage is generally held down to ten words. They
must be trite, complete and forceful. These
displays arc sold on a basis of circulation, and
wh'le the circulation is tremendous the illustra-
tion and the text must be shot over at the first
glance.
The Camel cigarette people first adopted
March Victorious
(Mabel Metzgrcr-Wriirht)
the P.erlin title "Always." This appeared on
handsomely multi-colored signs and multi-col-
Pacific Patrol
(Mabel Metzg«>r-Wrijjht)
ored posters with an illustrated figure and a
package of Camel c'garettes completing the
Reliance March
(Clifford)
message. We do not believe that there has
ever been a shorter p:ece of text carrying out a
Victorious Eagle
(Rosey)
story and an idea in poster and painted adver-
tising campaigns. "Always" proved a powerful
American Beauty March
(Williams)
caption, more so, it is said by the advertising
agsnts
who
have
made
a
specialty
of
this
sort
Knights
of
Columbus March
Buys Murray Stock
(Clifford)
of media for many years, than anything that
Valiant Volunteers
Stroebel's Music Store, of Waterloo, la., has has preceded in this particular Camel campaign.
purchased the large stock of sheet music of the It was adopted for the caption for 18,000 signs
(Mabel Metzger-Wrlght)
Murray Music Store, of Davenport, la., and is throughout the country.
Order Through Jobber or Direct
Now to supplement its advertising drive an-
making special offers on this lot.
other Irving Berlin title has been paid tribute
Consult the Universal Want Directory of by these Camel advertising agents. For the
Publishers
The Review. In it advertisements are inserted same sort of campaign, in looking around for a
free of charge for men who desire positions. suitable caption, they struck upon the idea of
New York City
School, Lodge and
Assembly Marches
Hinds, Hayden & Eldredge, Inc.
40
The Music Trade Review
JULY 17, 1926
WHAT A
AROUND moooDiioimf'm MAN/
E£?HERE$MORE
A Fetching Fax Trot Melody
With A Novelty Kakn lyric/
:ss
IN*G001hM6B7^2=zJz
Ijrnos hy
LEWIS and YOUNG
Music hy
NRYWSA
Lvric hy
GUS KAHN
Music hy
JOE SANDERS
witn
GOOD
Aiay
that I have seen have taught me that other
people treat me as I treat them. That is why,
when I look for trouble, I find it. The Golden
Rule- is the sum total for all wisdom for get-
ting on in the world."
Bob showed me his "advance" card which he
sent out to his customers all over the country.
Here's what the card says: "Our representa-
tive, Robert H. Stevens will call upon you on
or about
. He will have with him all the
new hits and novelties in sheet music and
folios. We call him 'Bob the Cheerful.' So will
you when he gives you an earful. Any cour-
tesies extended to him will be appreciated."
The Lord has blessed Bob with many good
qualities. He dresses well and looks clean and
thinks clean—a real snappy, dashing, young
American type with plenty of "pep and ginger."
"The Guy Who Put Pep in Red Pepper"
Dinner for five was served at the Manhattan
cafe—steaks, chops, potatoes baked, salad, cof-
fee and cake. The quintet consisted of Mort
Bosley of J. H. Remick Co., of Detroit; Bob
Stevenson, representing the Richmond Music
Supply Corp.; F. A. Brinkmann of Goggan's;
Paul Monkhern, former manager of the music
department in Goggan's, and "yours truly."
Some folks eat brown rice and cream for their
health and "Brinky" is one of them. Cinnamon
flavors the rice and cream very well. "Brinky"
called for it, but after a while he discovered that
the waiter had given him red pepper instead.
There was no fooling about it. I can verify it.
I tasted it. The waiter's alibi was that a "pep-
pery" guy like "Brinky" needed pepper to keep
up the "pep."
Someone asked "Brinky" what the idea was
of the women wearing such short skirts. He
answered: "Well, some women wear short
skirts for nothing at all, but others have two
perfectly good reasons."
Here's "Brinky's" recipe: "Snappy speed is
what you need if you want to be a stepper. To
acquire that speed, all you need, is to take a lit-
tle red pepper."
He tells a good one about a friend of his who
had just been married. Alex and the widow-
were.going up to the altar when the lights went
out. The groom was asked: "What did you do
then?" He answered: "Kept on going—the
widow knew the way."
The local music committee, Paul Monkhern,
and "Brinky," gave Bob and me a whirlwind
tour of the city before our departure.
,
.
,
,
,
,
,
,
<
,., , „ ^ , Tr , 7
— Aw^ Hoi-Hi da-da-da-daddy
J^pr^malFoxTrpcJdeaJith^x^JS^
What A ~
A Great lyric and A Heal Time/
n
WALT
L iNALDSQN
d
RALPH WILLIAMS
'FEIST'
Berlin Title "At Peace With the World"
Featured in Camel Cigarette Publicity
Well-known Brand Uses Title of Irving Berlin's Latest Success in Country-wide Billboard
Campaign—Second Title From Berlin Catalog to Be Used by Firm
TV/fOST popular songs are written around
an idea. This idea also generally proves
the title of the number, the idea and the title
being synonymous. Thus the titles no matter
how short tell a story. Two of Irving Berlin's
Berlin's latest song hit, "At Peace With the
World." They look upon it as even a more
advantageous piece of copy. The first of these
new posters and painted and illuminated signs
in the Camel cigarette campaign appeared at
jfh peace
with the
world
A Real Advertising Tie-up
late titles have so much significance that they Broadway and Forty-seventh street on a tri-
have appeared as alluring and descriptive cap- angular strip of property which is considered
tions for the nationally advertised and widely one of the best advertising spots in the country.
Seventeen thousand nine hundred and ninety-
known cigarette, the Camel.
Probably non ational advertiser has been nine more similar pieces of copy will shortly
more consistent than the makers of Camel greet the eye in every city, town and hamlet,
cigarettes. Their nation-wide outdoor displays in the country.
include illuminated and painted signs and
posters. In the poster game an advertising mes-
sage is generally held down to ten words. They
must be trite, complete and forceful. These
displays arc sold on a basis of circulation, and
wh'le the circulation is tremendous the illustra-
tion and the text must be shot over at the first
glance.
The Camel cigarette people first adopted
March Victorious
(Mabel Metzgrcr-Wriirht)
the P.erlin title "Always." This appeared on
handsomely multi-colored signs and multi-col-
Pacific Patrol
(Mabel Metzg«>r-Wrijjht)
ored posters with an illustrated figure and a
package of Camel c'garettes completing the
Reliance March
(Clifford)
message. We do not believe that there has
ever been a shorter p:ece of text carrying out a
Victorious Eagle
(Rosey)
story and an idea in poster and painted adver-
tising campaigns. "Always" proved a powerful
American Beauty March
(Williams)
caption, more so, it is said by the advertising
agsnts
who
have
made
a
specialty
of
this
sort
Knights
of
Columbus March
Buys Murray Stock
(Clifford)
of media for many years, than anything that
Valiant Volunteers
Stroebel's Music Store, of Waterloo, la., has has preceded in this particular Camel campaign.
purchased the large stock of sheet music of the It was adopted for the caption for 18,000 signs
(Mabel Metzger-Wrlght)
Murray Music Store, of Davenport, la., and is throughout the country.
Order Through Jobber or Direct
Now to supplement its advertising drive an-
making special offers on this lot.
other Irving Berlin title has been paid tribute
Consult the Universal Want Directory of by these Camel advertising agents. For the
Publishers
The Review. In it advertisements are inserted same sort of campaign, in looking around for a
free of charge for men who desire positions. suitable caption, they struck upon the idea of
New York City
School, Lodge and
Assembly Marches
Hinds, Hayden & Eldredge, Inc.
Future scanning projects are planned by the International Arcade Museum Library (IAML).