Classic Mode

Music Trade Review

Issue: 1926 Vol. 83 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
40
The Music Trade Review
JULY 17, 1926
WHAT A
AROUND moooDiioimf'm MAN/
E£?HERE$MORE
A Fetching Fax Trot Melody
With A Novelty Kakn lyric/
:ss
IN*G001hM6B7^2=zJz
Ijrnos hy
LEWIS and YOUNG
Music hy
NRYWSA
Lvric hy
GUS KAHN
Music hy
JOE SANDERS
witn
GOOD
Aiay
that I have seen have taught me that other
people treat me as I treat them. That is why,
when I look for trouble, I find it. The Golden
Rule- is the sum total for all wisdom for get-
ting on in the world."
Bob showed me his "advance" card which he
sent out to his customers all over the country.
Here's what the card says: "Our representa-
tive, Robert H. Stevens will call upon you on
or about
. He will have with him all the
new hits and novelties in sheet music and
folios. We call him 'Bob the Cheerful.' So will
you when he gives you an earful. Any cour-
tesies extended to him will be appreciated."
The Lord has blessed Bob with many good
qualities. He dresses well and looks clean and
thinks clean—a real snappy, dashing, young
American type with plenty of "pep and ginger."
"The Guy Who Put Pep in Red Pepper"
Dinner for five was served at the Manhattan
cafe—steaks, chops, potatoes baked, salad, cof-
fee and cake. The quintet consisted of Mort
Bosley of J. H. Remick Co., of Detroit; Bob
Stevenson, representing the Richmond Music
Supply Corp.; F. A. Brinkmann of Goggan's;
Paul Monkhern, former manager of the music
department in Goggan's, and "yours truly."
Some folks eat brown rice and cream for their
health and "Brinky" is one of them. Cinnamon
flavors the rice and cream very well. "Brinky"
called for it, but after a while he discovered that
the waiter had given him red pepper instead.
There was no fooling about it. I can verify it.
I tasted it. The waiter's alibi was that a "pep-
pery" guy like "Brinky" needed pepper to keep
up the "pep."
Someone asked "Brinky" what the idea was
of the women wearing such short skirts. He
answered: "Well, some women wear short
skirts for nothing at all, but others have two
perfectly good reasons."
Here's "Brinky's" recipe: "Snappy speed is
what you need if you want to be a stepper. To
acquire that speed, all you need, is to take a lit-
tle red pepper."
He tells a good one about a friend of his who
had just been married. Alex and the widow-
were.going up to the altar when the lights went
out. The groom was asked: "What did you do
then?" He answered: "Kept on going—the
widow knew the way."
The local music committee, Paul Monkhern,
and "Brinky," gave Bob and me a whirlwind
tour of the city before our departure.
,
.
,
,
,
,
,
,
<
,., , „ ^ , Tr , 7
— Aw^ Hoi-Hi da-da-da-daddy
J^pr^malFoxTrpcJdeaJith^x^JS^
What A ~
A Great lyric and A Heal Time/
n
WALT
L iNALDSQN
d
RALPH WILLIAMS
'FEIST'
Berlin Title "At Peace With the World"
Featured in Camel Cigarette Publicity
Well-known Brand Uses Title of Irving Berlin's Latest Success in Country-wide Billboard
Campaign—Second Title From Berlin Catalog to Be Used by Firm
TV/fOST popular songs are written around
an idea. This idea also generally proves
the title of the number, the idea and the title
being synonymous. Thus the titles no matter
how short tell a story. Two of Irving Berlin's
Berlin's latest song hit, "At Peace With the
World." They look upon it as even a more
advantageous piece of copy. The first of these
new posters and painted and illuminated signs
in the Camel cigarette campaign appeared at
jfh peace
with the
world
A Real Advertising Tie-up
late titles have so much significance that they Broadway and Forty-seventh street on a tri-
have appeared as alluring and descriptive cap- angular strip of property which is considered
tions for the nationally advertised and widely one of the best advertising spots in the country.
Seventeen thousand nine hundred and ninety-
known cigarette, the Camel.
Probably non ational advertiser has been nine more similar pieces of copy will shortly
more consistent than the makers of Camel greet the eye in every city, town and hamlet,
cigarettes. Their nation-wide outdoor displays in the country.
include illuminated and painted signs and
posters. In the poster game an advertising mes-
sage is generally held down to ten words. They
must be trite, complete and forceful. These
displays arc sold on a basis of circulation, and
wh'le the circulation is tremendous the illustra-
tion and the text must be shot over at the first
glance.
The Camel cigarette people first adopted
March Victorious
(Mabel Metzgrcr-Wriirht)
the P.erlin title "Always." This appeared on
handsomely multi-colored signs and multi-col-
Pacific Patrol
(Mabel Metzg«>r-Wrijjht)
ored posters with an illustrated figure and a
package of Camel c'garettes completing the
Reliance March
(Clifford)
message. We do not believe that there has
ever been a shorter p:ece of text carrying out a
Victorious Eagle
(Rosey)
story and an idea in poster and painted adver-
tising campaigns. "Always" proved a powerful
American Beauty March
(Williams)
caption, more so, it is said by the advertising
agsnts
who
have
made
a
specialty
of
this
sort
Knights
of
Columbus March
Buys Murray Stock
(Clifford)
of media for many years, than anything that
Valiant Volunteers
Stroebel's Music Store, of Waterloo, la., has has preceded in this particular Camel campaign.
purchased the large stock of sheet music of the It was adopted for the caption for 18,000 signs
(Mabel Metzger-Wrlght)
Murray Music Store, of Davenport, la., and is throughout the country.
Order Through Jobber or Direct
Now to supplement its advertising drive an-
making special offers on this lot.
other Irving Berlin title has been paid tribute
Consult the Universal Want Directory of by these Camel advertising agents. For the
Publishers
The Review. In it advertisements are inserted same sort of campaign, in looking around for a
free of charge for men who desire positions. suitable caption, they struck upon the idea of
New York City
School, Lodge and
Assembly Marches
Hinds, Hayden & Eldredge, Inc.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
HOOK-UP
Century's Advertising
Plus Your
Co-operation
Means $
to You
STOCK-UP
Century Music Pub. Go.
235 West 40th St.
41
The Music Trade Review
JULY 17 1926
New York
Exposition of School Music
Held at Aeolian Hall
mental department, Teachers' College, Columbia
University, New York City, was chairman of
the program on "Instrumental Classes" (includ-
ing violin, piano, etc.). Thursday afternoon
Edgar B. Gordon, professor of music education,
University of Wisconsin, directed the program
for "Junior High and High Schools," and on
the closing day, Friday, Hollis Dann, professor
of music education, New York University, was
chairman under the heading "Elementary Ped-
agogy and Vocal Music."
The boxes in the balcony of the Aeolian audi-
torium were reserved during the week for ex-
hibits of various publishers interested in educa-
tional music, each of whom had several of its
staff in attendance to assist visitors in getting
the most out of the exhibition.
The following publishing organizations were
presented: Oliver Ditson Co., Charles H. Dit-
son Co., Carl Fischer, Inc., G. Schirmer, Inc.,
Hinds, Hayden & Eldredge, Inc., M. Witmark
& Son, Boston Music Co., J. Fischer & Bro.,
Harold Flammer, Inc., Schroeder & Gunther,
Inc., Art Publication Society, C. C. Birchard Co.,
John Church Co., Ginn & Co.. H. W. Gray &
Co., Oxford University Press, SUver-Burdett &
Co., and the University Publishing Co.
Can't Go
HOKSKS
ADOKAHLK
BARCELONA
GEORGIANNA
WHAT A MAN
SITT1N" AROUND
SYMPATHY WALTZ
HI DIDDLE DIDDLE
SOMEBODY'S LONELY
MY CASTLE IN SPAIN
PRETTY L1TTLK BABY
AFTER I SAY I'M SORRY
THAT'S WHY I LOVE YOU
BY THE SIGN OF THE ROSE
NOBODY WORRIES 'BOFT ME
YOT NEED SOMEONE TO LOVE
WHAT GOOD IS GOOD MORNING?
LET'S TALK ABOUT MY SWEETIE
HELLO, ALOHA. HOW ARE YOI?
WHERE'D YOT GET THOSE EYES
SHE'S A CORN FED INDIANA GIRL
I'M WALKING AROUND IN CIRCLES
LEAVE ME SOMETHING TO REMEM-
BER
I NEVER KNEW HOW WONDERFUL
YOU WERE
I WONDER
WHERE MY BUDDIES
ARE TO-NIGHT
Write for Dealers'
Leo. Feist, Inc., Transfers
"On the Riviera" to Harms
Price
LEO
Takes Prompt and Laudable Action Upon
Learning of Similarity of Music to That of
"Valencia"
nounced success. Under the name of "The
Palm Beach Girl" this production added greatly
Interesting Program Provided for Each Day of
to the entertainment of visitors to Florida
the Five That the Exposition Was Open—
Sometime ago Leo Feist, Inc., accepted for
earlier in the year, and the revisions and addi-
Those Who Exhibited
publication a song called "On the Riviera,"
tions to the cast and book have improved it for
which had been introduced by Fred Rich and
its Broadway presentation. As per usual with
Under the auspices of the Aeolian Co., His Hotel Astor Orchestra by way of radio and
Ziegfeld productions there are a number of
through its Educational Department, the Third which had achieved some importance. Fred
musical numbers which are destined to be
Annual Exposition of School Music Materials Rich was also the writer of the number in col-
whistled and hummed and sung throughout the
was held at Aeolian Hall from Monday to Fri- laboration with L. Wolfe Gilbert and Paul Van
city and country, to say nothing of hearing them
day of this week. The exposition was open each Loon. Due to the fact that its construction was
many times over the air and through the
day from 1 to 6, with a program and speakers similar to the international success, "Valencia,"
medium of phonograph records. The following
each afternoon, from 4 to S o'clock. On Mon- the Feist organization had hesitated in exploit-
selections are the outstanding musical hits of
day's program Glenn Woods, director of music ing it. Subsequently such likenesses were called
the show "No Foolin'," "Wasn't It Nice,"
of Oakland, Cal., was chairman on "Orchestra to the Feist Co.'s attention, which at once sent
"Florida, the Moon and You," "Honey Be Mine"
and Band Music." On Tuesday George Gartlan, out the following letter to the trade:
and "Every Little Thing You Do."
director of music of New York City, was chair-
"Messrs. Harms, Inc., having called to our
man on "Musicianship for the Supervisor." On notice the fact that our number, 'On the
Los ANGELES, CAL., June 30.—W. A. Quincke,
Wednesday Norval Church, head of the instru- Riviera,' was in some respect and quite unin-
head of W. A. Quincke & Co., of this city, re-
tentionally, somewhat similar in construction
cently returned from a tour of the leading trade
to their justly popular success, 'Valencia,' we
centers of the Pacific Coast where he visited the
A REAL BIT OF MELODY
immediately and voluntarily withdrew our com- trade in the interest of his publications. Mr.
position and transferred it to them, and it will
Quincke reported, upon returning to his offices,
therefore, be published and featured by Harms,
that he found business good in all sections he
Inc., instead of by ourselves. (Signed) Leo
visited.
Feist, Inc."
CHERIE
I LOVE YOU
H A R M S INC., 62 W.45™ ST., NYC
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THEWDRLDISWAHlNG^SUNRISt
INTHE GARDENOF7D-M0RR0W
THE SONG OFS0N6S
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
Well-known Concern Gets Publishing Rights
for "Bobadilla" in This Country—To Feature
It in National Campaign
The Sam Fox Publishing Co., of New York
and Cleveland, O., is to handle in this country
the Spanish success, "Bobadilla," a six-eighth
one-step, originally published by Keith Prowse
& Co., Ltd., of London. The Fox organization
is rushing out orchestrations and vocal copies
and has arranged a national exploitation drive
on this number. Already it is said that some
of the leading record and roll companies have
requested special orchestrations so that they can
release it at an advance date.
MY HOUR
Latest Son** TriumpK.
k^ERNEST R.BALL 1
W\
LYRIC
BY
/III
8L CORDON JOHNSTON //I
'No Foolin'" Registers
a Pronounced Success
Score Has a Number of Songs Which Are Sure
to Win Wide Popularity
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
Sam Fox Go. Secures New
Spanish Dance Success
^
"No Foolin','' which this year is taking the
place of the usual Ziegfeld Follies, opened re-
cently in New York and registered a pro-
Everybody Worth While
both i n
CONCERT AND VAUDEVILLE
Is Singing It
A\ .WITMARK & SONS
1650 BROADWAY
.NEW YORK

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