Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
NOVEMBER 27, 1926
1HIS is an actua'.
photo of over 2000
Cable Midget inquir-
ies received in the Ad
vertising Department
of the Cable Com-
pany within
two
months* time*
Cable Midget Prospects
received in Two Months
N the short period of the past two months, people in
every section of the country have written asking us to tell
them more about the Cable Midget Upright as a piano
for the home and school. These inquiries we answered and
referred immediately to the Cable Dealer in the territory
from which they came. Already many immediate sales have
been reported by dealers receiving these prospects.
I
Can you estimate the potential
sales for our dealers repre-
sented by this pile of inquiries
shown in the above photo-
graph?
If you are interested in learn-
ing of other plans to aid our
dealers, ask about the Cable
Dealer Franchise.
A considerable number of these inquiries represent not one
but many sales possibilities. Many are from teachers inter*
ested in a piano for their home and several for their school.
The city schools of Pittsburgh have over a hundred Cable
Midgets. Other large school systems have purchased from
twenty to fifty. It is hard to say how many homes have bought
as the result of one Cable Midget in the school. As a matter
of fact, in addition to the very large sales of the Cable Midget
to schools an,d institutions, more than half the pianos of this
type made in the Cable factories are sold for home use.
THE CABLE COMPANY
CHICAGO
I