Music Trade Review

Issue: 1926 Vol. 83 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
NOVEMBER 27, 1926
1HIS is an actua'.
photo of over 2000
Cable Midget inquir-
ies received in the Ad
vertising Department
of the Cable Com-
pany within
two
months* time*
Cable Midget Prospects
received in Two Months
N the short period of the past two months, people in
every section of the country have written asking us to tell
them more about the Cable Midget Upright as a piano
for the home and school. These inquiries we answered and
referred immediately to the Cable Dealer in the territory
from which they came. Already many immediate sales have
been reported by dealers receiving these prospects.
I
Can you estimate the potential
sales for our dealers repre-
sented by this pile of inquiries
shown in the above photo-
graph?
If you are interested in learn-
ing of other plans to aid our
dealers, ask about the Cable
Dealer Franchise.
A considerable number of these inquiries represent not one
but many sales possibilities. Many are from teachers inter*
ested in a piano for their home and several for their school.
The city schools of Pittsburgh have over a hundred Cable
Midgets. Other large school systems have purchased from
twenty to fifty. It is hard to say how many homes have bought
as the result of one Cable Midget in the school. As a matter
of fact, in addition to the very large sales of the Cable Midget
to schools an,d institutions, more than half the pianos of this
type made in the Cable factories are sold for home use.
THE CABLE COMPANY
CHICAGO
I
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 27, 1926
The Music Trade Review
Exhibit of the J. P. Seeburg Piano
Co. at Sesquicentennial a Big Success
Large Crowds Attracted Since Opening of Event to Full Line Shown by Chicago Automatic Piano
Co. in the Liberal Arts Building at the Philadelphia Exposition
/"CHICAGO, November 16.—Frequent refer-
^* ence has been made to the exhibit of J. P.
Seeburg Piano Co., Chicago, at the Sesqui-
centennial in Philadelphia, Pa.
In all the
months during which this exhibit has held the
diapason to the bird-like quintadena, was con-
tained in the single case, only slightly larger
than an ordinary piano.
Another thing that made an impression was
the fact that this is a player as well as a pipe
net tones. The Style H is over seven feet in
height with an attractive case with four art
glass panels, hand-carved wooden figures as or-
namentation on the trusses, and imitation pipes
over the keyboard.
Another instrument is called a small auto-
matic orchestra or "Matchless Orchestrion."
This, in a case a few inches over five feet high
and four feet wide, contains eleven different in-
struments including a piano. This has a clear
glass section over the roll with an indicator
showing the name of the particular selection
with colored electric lights flashing on and off
and control buttons which can be operated from
a remote point, mechanism playing only the
number of pieces paid for through the coins
dropped in the slot.
New Store in Ensley
Crowds
Before the
Exhibit of the
J. P. Seeburg
Piano Co.
ENSLEY, ALA., November 20.—This prosperous
suburb of Birmingham now has a new piano
store in the Manning Music House, 714 Nine-
teenth street. M. D. Manning is the proprietor.
It will feature the Hardman, Peck & Co. line.
Mr. Manning was with the Charles M. Stieff
Co. for fourteen years. He started in 1907 K in
their Charlotte, N. C, store and after six yeVrs
as salesman won promotion to managership,
which he held for eight years. He later became
manager of the Forbes Piano Co. in Birming-
ham and more recently was with Ludden &
Bates in Savannah.
Leoni Records for Columbia
Eva Leoni, an opera star who has won suc-
cess on three continents, made her first record
for the Columbia Phonograph Co. Miss Leoni,
who was born in Vienna, received her musical
education in that city, and has sung in Rome,
Buenos Aires and at the Manhattan Opera
House, New York. She will make a number of
records for the Columbia.
Consult the Universal Want
The Review.
1
The
j
J. P. Seeburg
|
Exhibit at
I
the
Directory
of
I Sesquicentennial
public fancy, its most striking characteristic
has been the educational impression which the
instruments have made. It was one of the
popular exhibits in the Liberal Arts building,
always having a crowd before it, listening not
only to the music but to the explanations of the
mechanical principles involved.
The exhibit gave the public an opportunity to
become intimately acquainted with Seeburg
automatic pianos, for it contained a full line of
all types and sizes, from the smallest automatic
to the largest art style orchestrion, as well as
the Seeburg automatic pipe organ. Each of
these could be made to play from a music roll
which operated entirely without attention, play-
ing a selection of ten pieces on each roll which
could be rewound and automatically rerolled to
the first number.
The Seeburg staff reported that the most
popular instrument with the visitors was the
Celesta De Luxe player pipe organ, the hun-
dreds being attracted by its music expecting to
see an organist at its keyboard. All commented
enthusiastically on the musical quality of the in-
strument and all of them noted that the entire
mechanism with the pipes, from the deep-voiced
organ, with its blending of pipe organ tone
with piano tone. Then the pianist at the key-
board played a Spanish love song with the ac-
companying mechanism of a guitar tone. They
also were interested in the automatic coin-op-
erated instruments of other types.
The smallest instrument in the Seeburg line
is the Style L, a little over four feet in height
and three feet wide, closely resembling a phono-
graph. It has art glass panels, a mission oak
finish, and plays the latest music with piano and
mandolin attachment.
Another Seeburg instrument is the automatic
xylophone Style E, designated as the "Auto-
matic Master," containing piano, xylophone and
mandolin attachment. It has a piano keyboard
which can be played either manually or auto-
matically and has the full piano scale. Its case
work is finished in magohany with panels of
art glass and two art lamps.
The largest instrument shown was their Style
H solo orchestration with piano, xylophone and
mandolin attachment and traps, including the
bass drum, snare drum, tympani, cymbal, tri-
angle and castanets. This has sixty-eight wind
pipes giving the yiolin, piccolo, flute and clari-
Match Fine
Player
Pianos
and help
the
dealers
also.
fl Our Prices
also will
help you.
If Write
today
for our
Catalogue
and
dealers'
Price List.
Style No. 63
SALTER MFG. CO.
333-351 N. Oakley Blvd.
CHICAGO, ILL.
We also make Radio Cabinets, Record
Cabinets and Other Home Equipment

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