Music Trade Review
Issue: 1926 Vol. 83 N. 13 - Page 53
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
SEPTEMBER 25, 1926
HOOK-UP
Century's Advertising
Plus Your
Co-operation
Means $
to You
STOCK-UP
Century Music Pub. Go.
235 West 40th St.
New York
glorified vaudeville and elaborate girl shows.
This is not to say that there is no further room
for this type of offering. There are several
productions in this category that are American
institutions and doubtless these can be contin-
ued but hardly with many profitable additions
to the ranks.
Tlie success of the operetta type of show
brings back to the musical comedy two distinct
values. First, a libretto which leaves something
that can be remembered and, secondly, some out-
standing vocal gems. The first has an educa-
tional value, appeals to the mentality and makes
for an evening well spent, or at least not a
total loss, and the second would indicate that
we have reached a period of higher musical
taste, the public demanding something more
than a current topical song as its musical food.
As far as the music publisher is concerned
and the trade in general the new type of musical
comedy brings the larger returns. The songs
last much longer, making possible wider inter-
est and larger gross sales. The productions
themselves have a longer life, as witness the
continuance of "Blossom Time," which has been
a huge money-maker for all concerned. This
show really was the cause of the renewed inter-
est in the operetta, as its unusual success
through road shows touring every town in the
country in extended bookings in every city
aroused the interest of other producers and
justified investments in this type of offering.
Musical Comedies Again
Coming Into Their Own Weymann Features "Dawn"
Announcements of Four New Productions Indi-
in Special Window Display
cate a Revival of Interest in Operettas and
Better Classes of Musical Shows
Philadelphia Concern Makes an Effective Tie-
up With Presentation of Successful Pallma
Number by Benjamin Franklin Orchestra
A critic in one of the New York Sunday
papers recently remarked that of the opening
of the new Fall productions the musical shows
PHILADELPHIA, PA., September 20.—H. A. Wey-
were of a better standard than the dramatic mann & Son, Inc., of this city, recently fea-
productions. Viewing the musical successes of tured "Dawn" in a special window display,
last year and those already open and scheduled and tied up with the presentation of the num-
for early presentation, it can be readily seen
that there is a new era for the musical comedy
in America. It is true that some of these are of
the operetta type with foreign background, but
modernized sufficiently to meet American tastes.
There is some sign of the passing of the
musical revues which were in a measure only
A REAL BIT Of MELODY
yCHERIE
I LOVE YOU
Can't Go Wr<
TFEIST;
HORSES
ADORABLE
BARCELONA
GEOBOIANNA
WHAT A MAN •
8ITTIN' AROUND
SYMPATHY YVAL.TZ
HI DIDDLE DIDDLE
SOMEBODY'S LONELY
MY CASTLE IN SPAIN
PRETTY LITTLE BABY
AFTER I SAY I'M SORRY
THAT'S WHY I LOVE YOU
BY THE SIGN OF THE ROSE
NOBODY WORRIES 'BOl'T ME
YOU NEED SOMEONE TO LOVE
WHAT GOOD IS GOOD MORNING?
LET'S TALK ABOUT MY SWEETIE
HELLO, ALOHA. HOW ARE YOU?
WHERE'D YOU GET THOSE EYES
SHE'S A CORN FED INDIANA GIRL
I'M WALKING AROUND IN CIRCLES
LEAVE ME 8OMETHING TO REMEM-
BER
I NEVER KNEW HOW WONDERFUL
YOU WERE
I WONDER WHERE MY BUDDIES
ARE TO-NIGHT
Write",for Dealers''Price
LEO
"The Ramblers" Scores
"The Ramblers," a new musical comedy in
two acts and ten scenes, opened at the Lyric
Theatre, New York City, on Monday night of
this week. The book is by Guy Bolton, Bert
Kalmar and Harry Ruby with lyrics and music
by Bert Kalmar and Harry Ruby. The musical
numbers are arranged by Sammy -Lee, the book
staged by John Harwood and produced by
Philip Goodman.
There is no question about this being one
of the outstanding new attractions of the Fall,
for no other than the comedy firm of Clark
and McCullough are the stars. Bobby Clark and
Paul McCullough, original successes in bur-
lesque and later seen in featured positions in
one of Irving Berlin's Music Box shows, have
reached the stage where they are starred.
Probably the outstanding song is "All Alone
Monday." There are several other good tunes
including "You Smile at Me," "Whistle," "Cali-
fo-n : a Skies," "I,ike You Do" and "We Won't
Charleston." Harms, Inc., publish the score.
MY HOUR
Latest Son^ Triumplv
H A R M S INC.. 62 W 45TH ST..N.YC.
k^ERNEST R.BALL i
[,YR1C BY
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
MWDRLDISWAUINGS?SUNR1S
INTHE 6ARDENOF7D-M0RR0W
THE SONG OFSONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
A Window That Attracted
her by the Stanley Theatre, of this city, as well
as the Benjamin Franklin Concert Orchestra,
broadcasting from Station WFI, and other local
musical organizations which featured the son). 1 .
As a background for the window, the title
page of the song was represented in color. The
huge oil painting was twelve feet in height and
framed with copies of the number, while in the
foreground there was a border of the covers
of the song. The display was arranged be-
cause of the growing popularity of "Dawn" in
Philadelphia and it proved so effective that it
was continued for three consecutive weeks and
constantly aroused interest.
Credit for the window is given to Elmer A.
Naylor, manager of the sheet music department
of H. A. Weymann & Son. "Dawn," published
by the Pallma Music Publishers, Chicago, is
one of the most successful of the art songs at
present, and is being featured throughout the
country.
CORDON JOHNSTON
Everybody Worth While
both in
CONCERT AND VAUDEVILLE
Is Singing It
M.WITMARK & SONS
1650
BROADWAY
^IEW YORK
The Music Trade Review
SEPTEMBER 25, 1926
HOOK-UP
Century's Advertising
Plus Your
Co-operation
Means $
to You
STOCK-UP
Century Music Pub. Go.
235 West 40th St.
New York
glorified vaudeville and elaborate girl shows.
This is not to say that there is no further room
for this type of offering. There are several
productions in this category that are American
institutions and doubtless these can be contin-
ued but hardly with many profitable additions
to the ranks.
Tlie success of the operetta type of show
brings back to the musical comedy two distinct
values. First, a libretto which leaves something
that can be remembered and, secondly, some out-
standing vocal gems. The first has an educa-
tional value, appeals to the mentality and makes
for an evening well spent, or at least not a
total loss, and the second would indicate that
we have reached a period of higher musical
taste, the public demanding something more
than a current topical song as its musical food.
As far as the music publisher is concerned
and the trade in general the new type of musical
comedy brings the larger returns. The songs
last much longer, making possible wider inter-
est and larger gross sales. The productions
themselves have a longer life, as witness the
continuance of "Blossom Time," which has been
a huge money-maker for all concerned. This
show really was the cause of the renewed inter-
est in the operetta, as its unusual success
through road shows touring every town in the
country in extended bookings in every city
aroused the interest of other producers and
justified investments in this type of offering.
Musical Comedies Again
Coming Into Their Own Weymann Features "Dawn"
Announcements of Four New Productions Indi-
in Special Window Display
cate a Revival of Interest in Operettas and
Better Classes of Musical Shows
Philadelphia Concern Makes an Effective Tie-
up With Presentation of Successful Pallma
Number by Benjamin Franklin Orchestra
A critic in one of the New York Sunday
papers recently remarked that of the opening
of the new Fall productions the musical shows
PHILADELPHIA, PA., September 20.—H. A. Wey-
were of a better standard than the dramatic mann & Son, Inc., of this city, recently fea-
productions. Viewing the musical successes of tured "Dawn" in a special window display,
last year and those already open and scheduled and tied up with the presentation of the num-
for early presentation, it can be readily seen
that there is a new era for the musical comedy
in America. It is true that some of these are of
the operetta type with foreign background, but
modernized sufficiently to meet American tastes.
There is some sign of the passing of the
musical revues which were in a measure only
A REAL BIT Of MELODY
yCHERIE
I LOVE YOU
Can't Go Wr<
TFEIST;
HORSES
ADORABLE
BARCELONA
GEOBOIANNA
WHAT A MAN •
8ITTIN' AROUND
SYMPATHY YVAL.TZ
HI DIDDLE DIDDLE
SOMEBODY'S LONELY
MY CASTLE IN SPAIN
PRETTY LITTLE BABY
AFTER I SAY I'M SORRY
THAT'S WHY I LOVE YOU
BY THE SIGN OF THE ROSE
NOBODY WORRIES 'BOl'T ME
YOU NEED SOMEONE TO LOVE
WHAT GOOD IS GOOD MORNING?
LET'S TALK ABOUT MY SWEETIE
HELLO, ALOHA. HOW ARE YOU?
WHERE'D YOU GET THOSE EYES
SHE'S A CORN FED INDIANA GIRL
I'M WALKING AROUND IN CIRCLES
LEAVE ME 8OMETHING TO REMEM-
BER
I NEVER KNEW HOW WONDERFUL
YOU WERE
I WONDER WHERE MY BUDDIES
ARE TO-NIGHT
Write",for Dealers''Price
LEO
"The Ramblers" Scores
"The Ramblers," a new musical comedy in
two acts and ten scenes, opened at the Lyric
Theatre, New York City, on Monday night of
this week. The book is by Guy Bolton, Bert
Kalmar and Harry Ruby with lyrics and music
by Bert Kalmar and Harry Ruby. The musical
numbers are arranged by Sammy -Lee, the book
staged by John Harwood and produced by
Philip Goodman.
There is no question about this being one
of the outstanding new attractions of the Fall,
for no other than the comedy firm of Clark
and McCullough are the stars. Bobby Clark and
Paul McCullough, original successes in bur-
lesque and later seen in featured positions in
one of Irving Berlin's Music Box shows, have
reached the stage where they are starred.
Probably the outstanding song is "All Alone
Monday." There are several other good tunes
including "You Smile at Me," "Whistle," "Cali-
fo-n : a Skies," "I,ike You Do" and "We Won't
Charleston." Harms, Inc., publish the score.
MY HOUR
Latest Son^ Triumplv
H A R M S INC.. 62 W 45TH ST..N.YC.
k^ERNEST R.BALL i
[,YR1C BY
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
MWDRLDISWAUINGS?SUNR1S
INTHE 6ARDENOF7D-M0RR0W
THE SONG OFSONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
A Window That Attracted
her by the Stanley Theatre, of this city, as well
as the Benjamin Franklin Concert Orchestra,
broadcasting from Station WFI, and other local
musical organizations which featured the son). 1 .
As a background for the window, the title
page of the song was represented in color. The
huge oil painting was twelve feet in height and
framed with copies of the number, while in the
foreground there was a border of the covers
of the song. The display was arranged be-
cause of the growing popularity of "Dawn" in
Philadelphia and it proved so effective that it
was continued for three consecutive weeks and
constantly aroused interest.
Credit for the window is given to Elmer A.
Naylor, manager of the sheet music department
of H. A. Weymann & Son. "Dawn," published
by the Pallma Music Publishers, Chicago, is
one of the most successful of the art songs at
present, and is being featured throughout the
country.
CORDON JOHNSTON
Everybody Worth While
both in
CONCERT AND VAUDEVILLE
Is Singing It
M.WITMARK & SONS
1650
BROADWAY
^IEW YORK
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