Music Trade Review

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54
The Music Trade Review
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6
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SEPTEMBER 25, 1926
301
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o
FORSTER
EDITION
I
TRAOC MARK RCOItTIRBD
An Edition Designed to Satisfy the Average Music Demand
3 5 TEACHING NUMBERS—GRADES 1 t o 3
6O RECITAL and RECREATIVE SELECT IONS—GRADES 3 t o 6
CONSISTS OF
2O PIPE ORGAN SELECTIONS
5 2 SECULAR SONGS
3 2 SACRED and SCRIPTURAL SONGS
Most Liberal Terms Ever
Offered to Dealers
FORSTER
MUSIC PUBLISHER. INC.
WRITE US
Z18 SOUTH WABASH AVE.
CHICAGO
to carelessness on the part of the sales force.
Constant Supplies of Fresh Music
Another weakness has been the fact that many
instruments were sold through dealers who had
no sheet music department, therefore were not
Will Help Keep Instruments in Use always
particularly interested in how much later
The Part That the Sheet Music Dealer Can Play in Supplying Professional and Amateur Musi-
cians With the Necessary Music and Keeping Their Interest as Musicians Alive
enthusiasm was shown for the cause of music
by purchasers.
All dealers handling educational material
T ATE reports from the Middle West, where and an exhibitors' association the figures cer- should find a list of the owners of musical
orchestras have been on strike in the tainly could not be considered an overestima- instruments most valuable in creating sales for
photoplay and other theatres, show that despite tion of the value of music.
musical publications. As a co-operative move
the fact that the exhibitors and other theatre
S. L. Rothafel, known as "Roxy" and who those dealers who do not handle music pub-
owners lowered their admission prices, a large is building a $7,000,000 theatre in New York, lications of any type should compile a record
part of their clientele refused to be lured into said to be the largest such playhouse in the of the owners of such instruments and see that
the theatres. This again demonstrates the world, has in his tentatively arranged programs the same is placed in the hands of a retailer
part that music plays in conjunction with the made music about 80 per cent of the attraction. who is able to serve such owners with further
showing of motion pictures.
As Roxy is considered a genius and is noted wants in sheet music, books, etc.
This has an important bearing on the future
An Eastern daily paper, recognizing this for not going very far wrong, his figures bear
interest in music by present-day purchasers of
power of music to fill theatres, has announced unusual weight.
instruments. Many sales are made to the
to its readers a questionnaire through which it
Music plays a far larger part in the life of
is hoped to get a cross-section view of how the country than the average person admits. young and it is only by having a record of
much credit is given to the musical features by We are prone to think of the United States such purchasers and seeing that the interest in
the average photoplay enthusiast.
as a nation that if not unmusical is only going the instruments is kept at a healthy pitch that
Some years ago several prominent motion through its primary period of education in this a market for future musical instrument sales
picture exhibitors admitted that music was 40 direction. On the other hand, there are figures can be enlarged.
When it is said that there are over thirty
per cent of the attraction. Inasmuch as at the to show that we have advanced much further
time this statement was made there was a dis- than is generally acknowledged. Some time ago million owners of musical instruments in the
pute between a music publishers' organization it was estimated by an authority in the United States that does not necessarily mean
"Musical Observer" that over 30,000,000 people that there is a continuance of interest in the
in the United States played musical instruments. instruments purchased. It might be well to
That means that over 25 per cent of the entire take a census of these sales and see what be-
population are some sort of musicians. These came of the instruments or just how much
figures are based upon the amount of musical present-day interest is shown in music by past
To Strengthen the Weaker Fingers—To Develop the Legato
instruments that have been sold through legiti- purchasers. Having thirty million owners of
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
Octave Work, Left Hand Melody, Crossing the Hands—and
mate music dealers and cannot be described as musical instruments and thirty million people
Dozens of Other Problems?
playing such instruments are, of course, two
an overestimation.
You Will Find the Answer in the List of
Now the majority of musical instruments different propositions. It will probably be
must have music in order for the owner to get found that too large a percentage of this great
the most good out of such property. If the total of musical instruments is lying idle.
ACCORDING TO
music dealer can sell millions of instruments Here, however, is a large market for much
to musicians and the musically inclined, he is sheet music books and educational material, but
the one that is most fitted to keep up the is a fertile field also for the sale of other
From the Newly and Thoroughly Revised
interest and arouse the enthusiasm in a con- musical instruments after owners have -thor-
tinuance of the- instrument's use. This can oughly mastered their past purchases.
f^WJT
WORLD-FAMOUS
best be accomplished by seeing that the instru-
Such sales certainly denoted a first interest
ment owner has new music.
in music, and having that early interest it is
All too many instruments have been sold in up to the industry itself, through its manufac-
recent years without any record being kept turers, publishers, distributors and retailers, to
EDITION OF
of the purchaser's name and address. Some of find a means of arousing secondary and con-
this failure to keep such records has been due tinued interest. This is a matter which should
w
not be overlooked.
MUSIC CLASSIFIED
PIANO TECHNIQUE
M •KlNLEY
15c
—
15c
STANDARD
->
TEACHING MUSIC
Selected by
STURKOW RYDER,
Celebrated Teacher, Composer and Concert Pianist,
BUY YOUR MUSIC FROM
BOSTON
Publishers
and HENRY S. SAWYER,
Oliver Ditson Company
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition), Anne Shaw Faulkner (Music Chairman. General
Federation of Women's Clubs), Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Music
Dealer!
Frank Damrosch, director of the Institute of
Musical Art, and Mrs. Damrosch returned yes-
terday from their annual visit to Europe on
the Hamburg-American liner "Deutschland."
Mr. Damrosch said conditions in European
musical circles had improved since his previous
visit.
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
CHICAGO, ILL.
BBND MANUSCRIPT AND IDEA OF
TITLB r O S B8TIHATB
311 W«it 43rd Street
N«w York City
2 0 S 4 W . L A K E ST CHICAGO II»