Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
In Two Sections—Section Two
MUSIC\L MERCHANDISE
Section
USIC TRADE REVIEW
SEPTEMBER 11, 1926
Arel&uTurning
ifourProspectsAwsj
Turning Them,
into CUSTOMERS?
Hundreds of thousands of dollars are
being invested in advertising Hohner
Harmonicas and millions of prospects
are responding to the suggestion to
buy their harmonicas from Hohner
dealers.
Through magazines, newspapers,
billboards, radio, motion pictures and
window displays, America's vast
throng of music lovers is being
to go to their dealers and ask for
Free Instruction Book —"How
Play the Hohner Harmonica." Experience has
demonstrated that an inquiry for this Free Book
usually means a sale; and the sale of a Hohner
Harmonica always means a satisfied customer.
In order to take full advantage of the sales-stimulat-
ing effects of Hohner advertising, dealers must be
prepared to serve the prospects and turn them into
customers. That calls for two things—a constant sup-
ply of Free Instruction Books and a complete assort-
ment of Hohner Harmonicas.
When a man, woman or child enters your store and
asks for the Free Instruction Book—and you are pre-
pared to supply it—you can be prepared to "ring up"
a profit. If you are "just out of copies" you will just
naturally be "out of luck."
There is only one positive method of getting your share of this
profitable harmonica business—keep an ample supply of instruc-
tion books on hand and a complete assortment of Hohner Har-
monicas on display. An inquiry for either or both, through your
jobber or direct, will receive prompt attention.
Revolving
Display
No. 600
M* Hohner, Inc., Depk 65, 114 East 16th St., New York
Canadian Address: Hough & Kohler, 468 King Street, W., Toronto
Fascination
Inspiration
Education
Entertainment
Accuracy
\
HOHNER
Harmonicas
Health
Portability
Durability
Convenience
I Popularity
r