Music Trade Review

Issue: 1926 Vol. 83 N. 11-SECTION-2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
In Two Sections—Section Two
MUSIC\L MERCHANDISE
Section
USIC TRADE REVIEW
SEPTEMBER 11, 1926
Arel&uTurning
ifourProspectsAwsj
Turning Them,
into CUSTOMERS?
Hundreds of thousands of dollars are
being invested in advertising Hohner
Harmonicas and millions of prospects
are responding to the suggestion to
buy their harmonicas from Hohner
dealers.
Through magazines, newspapers,
billboards, radio, motion pictures and
window displays, America's vast
throng of music lovers is being
to go to their dealers and ask for
Free Instruction Book —"How
Play the Hohner Harmonica." Experience has
demonstrated that an inquiry for this Free Book
usually means a sale; and the sale of a Hohner
Harmonica always means a satisfied customer.
In order to take full advantage of the sales-stimulat-
ing effects of Hohner advertising, dealers must be
prepared to serve the prospects and turn them into
customers. That calls for two things—a constant sup-
ply of Free Instruction Books and a complete assort-
ment of Hohner Harmonicas.
When a man, woman or child enters your store and
asks for the Free Instruction Book—and you are pre-
pared to supply it—you can be prepared to "ring up"
a profit. If you are "just out of copies" you will just
naturally be "out of luck."
There is only one positive method of getting your share of this
profitable harmonica business—keep an ample supply of instruc-
tion books on hand and a complete assortment of Hohner Har-
monicas on display. An inquiry for either or both, through your
jobber or direct, will receive prompt attention.
Revolving
Display
No. 600
M* Hohner, Inc., Depk 65, 114 East 16th St., New York
Canadian Address: Hough & Kohler, 468 King Street, W., Toronto
Fascination
Inspiration
Education
Entertainment
Accuracy
\
HOHNER
Harmonicas
Health
Portability
Durability
Convenience
I Popularity
r
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Musical Merchandise Section of The Music Trade Review
This
A BIT OF HISTORY
is the Trade Mark
In 1623
Three Hundred Years Ago
of the Original
of the Genuine
A. ZILDJIAN
CONSTANTINOPLE
TURKISH CYMBALS
V 7 OU won't blame us for the
* just pride we take in an-
nouncing that the Fred Gretsch
Manufacturing Company has
now the exclusive agency in the
United States and Canada for
A. ZILDJIAN & CIE Con-
stantinople Turkish Cymbals.
For 303 years the Zildjian
family has been making its
famous CONSTANTINOPLE
CYMBALS—cymbals so bril-
liant and distinctive in tone
that the whole world has come
to know and demand them.
Think of the amazing vitality
of a firm and a product that
can establish a record like that!
A. Zildjian, the last male sur-
vivor of the famous Zildjian
family, carries on the tradition
of the past. He is active in the
control of the manufacture of
A. ZILDJIAN cymbals. And
he promises us that it will be
his personal care to assure us a
constant supply of the thin, bril-
liant, balanced cymbals that the
American market demands.
From our large stocks we can
give prompt service on all
orders, large or small. Write
us for prices.
The Fred Gretsch Mfg* Co.
Musical Instrument Makers
Since 1883
60 Broadway
Brooklyn, N. Y.
The Pilgrims had just landed in
America when in far-away Constanti-
nople the family of Zildjian were be-
ginning the manufacture of their now
famous cymbals. And from Constanti-
nople the fame of the new "Turkish"
Cymbals spread over the entire Moslem
world.
These Cymbals bore the brand
"A. ZILDJIAN*'
And when, about 1800, A. D., they
were first introduced into western
Europe and right tfp till 1865, the trade-
mark was, as always, "A. ZILDJIAN."
But in 1865, Mr. Avedis Zildjian, the
head of the Zildjian family died. His
brother, Kerope Zildjian, succeeded
him and changed the trademark to
"K. ZILDJIAN," under which brand
these cymbals were introduced into
the U.S.
Kerope Zildjian, too, has died.
And now, Aram Zildjian—"A.
ZILDJIAN"—for years active manager
of the Zildjian factory, and Michel
Durgerian, a grandson of Kerope
Zildjian and foreman in the Zildjian
factory, are manufacturing Zildjian
Cymbals using the famous old Zildjian
alloy and the ORIGINAL trade-mark,
"A. ZILDJIAN"
CONSTANTINOPLE
with, nearly 300 years of commercial
integrity behind it.
These two men, the sole male sur-
vivors of direct Zildjian ancestry, have
more than just their inherited rights
in the Zildjian trademark and the
Zildjian secret alloy. They have also
the practical knowledge and ability,
gained in the years of their actual
management and executive control of
the manufacture of the family specialty.
It is, therefore, no empty claim we
make when we say that
A. ZILDJIAN CYMBALS
Are the Genuine
ZILDJIAN CYMBALS
possessing all the traditional qualities,
made in the traditional way and beari ng
the ORIGINAL trademark under which
these famous cymbals have been dis-
tributed for the greater part of 300
years.

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