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The Music Trade Review
SEPTEMBER 11, 1926
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"Synthetic" Music and
the Theatre Owner
Strike of Musicians in Western Theatres Spurs
Investigation of Mechanical Reproduction
Means
The strike of the musicians in theatres and
photoplay houses in the Middle and Far West,
according to reports, has caused a reduction in
the admittance fees with only a slight falling
off in attendance. This action in such a large
number of theatres over one entire circuit and
in many independent houses by the union musi-
cians has turned the thoughts of the theatrical
world to the possibilities of "synthetic" music.
The salaries of musicians to-day are, it is
said, around a minimum of $85 per week and
this is often further enlarged through playing
overtime, etc. Naturally with photoplay houses
and theatres having orchestras of five to forty
pieces, the gross salaries for music reach a large
figure. For this reason and also due to the
problem of handling the personnel of such mu-
sical organizations, the theatre owner and pho-
toplay exhibitor look with longing eyes on the
possibilities of "Phonofilm," "Vitaphone,"
"Panatrope," and other such instruments, which
in conjunction with the organs that are in-
variably part of the equipment of all present-
day theatres, would open up a way to dispense
with the service of musicians.
The success Warner Bros, has had with the
Vitaphone in the presentation of the feature film
"Don Juan" in which John Barrymore is starred,
has demonstrated that modern mechanical
music is efficient and sufficient to supply the
musical wants of photoplay houses.
With the vaudeville house no method has so
far been found to eliminate the musician, due
to the fact that the vaudeville program is
changed each week and as entire troupes do not
combine for engagement to engagement, the
personal factor as far as the musician is con-
cerned is quite necessary. If vaudeville were
to book the same set of acts in each city over
an entire circuit a way might be evolved to use
the modern mechanical musical means for music
for the programs.
Vaudeville, however, is not in any mood at
present to try anything so drastic. Due to the
encroachments of the modern picture, vaudeville
in many places is being superseded. The photo-
play houses seemingly can play to much larger
audiences and pack the houses four or five times
a day, thus running the week's totals of admis-
sions to much larger figures than is possible for
the vaudeville house. In addition they can do
this with a much lower salary list in the way of
feature attractions.
The present problem is interesting to the
music industry because it is of such vital im-
portance to the channels of song exploitation,
and also because it opens up a new field for
the sale of mechanical instruments.
Fred Stewart on Trip
Fred Stewart, who after a decade recently
returned to the sales staff of the Edward B.
Marks Music Co., is the son of the well-known
A REAL BIT OF MELODY
.CHERIE
I LOVE YOU
Can't Go Wri
FEISt
H
HORSES
ADORABLE
BARCELONA
GEORGIANNA
WHAT A MAN
SITTIN' AROUND
SYMPATHY WALTZ
HI DIDDLE DIDDLK
SOMEBODY'S LONELY
MY CASTLE IN SPAIN
PRETTY LITTLE BABY
AFTER I SAY I'M SORRY
THAT'S WHY I LOVE YOU
BY THE SIGN OP THE ROSE
NOBODY WORRIES 'BOUT ME
YOU NEED SOMEONE TO LOVE
WHAT GOOD IS GOOD MORNING?
LET'S TALK ABOUT MY SWEETIE
HELLO, ALOHA. HOW ARE YOU?
WHERE'D YOU GET THOSE EYES
SHE'S A CORN FED INDIANA GIRL
I'M WALKING AROUND IN CIRCLES
LEAVE ME SOMETHING TO REMEM-
BER
I NEVER KNEW HOW WONDERFUL
YOU WERE
I WONDER WHERE MY BUDDIES
ARE TO-NIGHT
Writepor".Dealers 'Price
LEO
Max Simon Dies
ST. LOUIS, MO., September 7.—Max Simon, head
of the Dixon-Lane Music Co., died suddenly
on Tuesday of last week. Mr. Simon was a
well-known figure in music publishing circles
and had built up the Dixon-Lane Music Co.
to an important establishment in the industry
in a few years' time.
Carl Busch is the composer of a "Miniature
Suite," for two violins and a piano. It is com-
posed of six numbers, "Moonlight Valse,"
"Melody," "Idyl," "Dance Caprice," "Quietude"
and "Joy." The number is issued in folio form
by the Oliver Ditson Co.
"Rufus LeMaire's Affairs," now playing in
Chicago, said to be the biggest Summer hit the
windy city has had in twenty years, will later
appear in New York. One of the best songs
in this production is called "I Can't Get Over
a Girl Like You Loving a Boy Like Me," pub-
lished by Shapiro, Bernstein & Co.
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Fred Stewart
I
S. S. Stewart, who produced the "Thorough-
bred" and other banjos so popular in former
years. He will not only handle the musical
merchandise department for the Edward B.
Marks Music Co., but will look after their cata-
log interests in the towns he visits. Mr. Stewart
has a host of friends in the retail field and on
his first trip with his new associations he has
enjoyed immensely the renewal of friendships
and meeting with the many old-timers in the
industry. The Edward B. Marks Music Co. has
an imposing line of items for the music
merchant in addition to its standard and popu-
lar catalogs of.jnusic.
Everybody Worth While
both in
CONCERT AND VAUDEVILLE
Is Singing It
M.WITMARK & SONS
16.5 O BROADWAY
^NHW YORK