Music Trade Review
Issue: 1926 Vol. 83 N. 10 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 4, 1926
Attractive Window Display
Stimulates Roll Sales
Story & Clark Piano Co., Philadelphia, Feature
Q R S Roll of Popular Song in Most Effective
Manner.
PHILADELPHIA, PA., August 23.—The Story &
Clark Piano Co., on Chestnut street, this city,
gave some excellent and profitable publicity to
the Q R S music roll of the song hit: "Any
The Music Trade Review
11
than a toy in spite of its limited range and can
be carried in an automobile with ease. The
piano is provided with a removable unit carry-
ing the strings and action, another unit carry-
ing keys of usual width and a third unit com-
prising the collapsible frame.
The sounding board, strings, damper, ham-
mers and actuating rods for the hammers are
all mounted as a single unit, which may be
placed between the side frames so as to form
the back of one-half of the rear of the piano.
The keys and the keybed form another unit
piiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiHiiiiiiiiiiiiiiiiiiiiiiini^
Story &
Clark
ft
Window
Display
The first touoh tells"
(U. S. Pat. Office)
of
Q R S
Rolls
Old Alley Where I Walk With Sally's a Grand
Boulevard to Me." The center of the window
display was a cut-out showing an alley leading
between rito rows of tall buildings down which
walked a happy couple. About the entrance of
the alley were grouped Q R S rolls of the num-
ber featured and appropriate signs called atten-
tion to the song r The display was particularly
satisfactory from the standpoint of sales made.
Mason & Hamlin Grand
Used in Japanese Concert
Capacity Audience Greets Mme. Ogura at Her
Recital in Tokio, Where the Mason & Hamlin
Piano Was the Medium of Expression
Even in Japan the Mason & Hamlin piano is
a favorite of concert artists, among those fea-
turing the instrument during the past season in
that country being Mme. Ogura, a native Jap-
anese pianist, who ranks among the leading
which can be slid into place. The inventor,
whose name is not announced, claims that the
instrument can be reassembled in a very short
time.
Salesmanship's Four E's
in Selling Reproducers
5 feet
(Continued from page 3)
It is true that many of the finest schools and
colleges all over the country have purchased
reproducing pianos and I am very sure,
with the proper effort and propaganda on our
part, that in due time most of the schools will
own reproducing pianos and, consequently,
will conduct their music memory contests
with these instruments.
Can't you imagine what it is going to mean
to the piano industry when every school in the
country is teaching piano as one of their regular
courses, giving the student the same credit as
for any other course? With this now being a
real possibility, the future of the piano busi-
ness will be far greater in every way than the
past has ever been.
Just a few moments ago I referred to the
four buying motives of reproducing pianos
called, "The Four E's of Salesmanship"; en-
joyment, entertainment, esteem and education.
And the greatest of these is education. It is,
therefore, my opinion that the entire indus-
try, manufacturing or selling reproducing
pianos should concentrate most of their adver-
tising and sales promotion effort on the edu-
cational value of the reproducing piano.
Plan New Store in Kenosha
Portable Piano of Five-
Octave Range Is Reported
KF.NOSHA, WIS., August 30.—Joseph Cardinal,
of the Kimball Music Store, 260 Church street,
this city, and Walter and Frank Block, of the
W. & F. Block Co., radio and electrical ap-
pliances, have announced plans for opening a
combination music and furniture store in the
near future. The store will be located at 209-
211 Wisconsin street in quarters formerly used
for the Dayton ballroom. The location gives
65 by 185 feet of floor space, and it is being
completely remodeled and elaborately decorated
for the new business. A complete line of Kim-
ball pianos, radio, phonographs and furniture
will be handled by the store.
The creation of a small portable piano with
a range of about five octaves is announced in
the current issue of the Scientific American.
According to the report the instrument is more
John L. Dean has opened a new furniture and
musical instrument store in Naples, N. Y. He
formerly operated his business in South Main
street.
Mason & Hamlin in Japan
artists of her country. Mme. Ogura's recital
was given in the music hall of the Japanese
Young Men's Association, Tokio, and the
large auditorium was crowded, thus evidencing
the interest of the Japanese in piano music. The
critics and many music lovers present com-
mented upon the sonority of the tone of the
Mason & Hamlin grand.
The
Christman
Studio Grand
is one of the most
ruggedly construct-
ed instruments and
it has won an en-
viable reputation
for artistic merit.
Add to these two
factors its superior
tone quality and
you have an in-
strument which im-
mediately meets the
popular demand in
every respect.
Investigate Now
"The first touch tells"
(U. S. Pat. Office)
Christman Piano Co.
597 East 137th St., New York
SEPTEMBER 4, 1926
Attractive Window Display
Stimulates Roll Sales
Story & Clark Piano Co., Philadelphia, Feature
Q R S Roll of Popular Song in Most Effective
Manner.
PHILADELPHIA, PA., August 23.—The Story &
Clark Piano Co., on Chestnut street, this city,
gave some excellent and profitable publicity to
the Q R S music roll of the song hit: "Any
The Music Trade Review
11
than a toy in spite of its limited range and can
be carried in an automobile with ease. The
piano is provided with a removable unit carry-
ing the strings and action, another unit carry-
ing keys of usual width and a third unit com-
prising the collapsible frame.
The sounding board, strings, damper, ham-
mers and actuating rods for the hammers are
all mounted as a single unit, which may be
placed between the side frames so as to form
the back of one-half of the rear of the piano.
The keys and the keybed form another unit
piiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiHiiiiiiiiiiiiiiiiiiiiiiini^
Story &
Clark
ft
Window
Display
The first touoh tells"
(U. S. Pat. Office)
of
Q R S
Rolls
Old Alley Where I Walk With Sally's a Grand
Boulevard to Me." The center of the window
display was a cut-out showing an alley leading
between rito rows of tall buildings down which
walked a happy couple. About the entrance of
the alley were grouped Q R S rolls of the num-
ber featured and appropriate signs called atten-
tion to the song r The display was particularly
satisfactory from the standpoint of sales made.
Mason & Hamlin Grand
Used in Japanese Concert
Capacity Audience Greets Mme. Ogura at Her
Recital in Tokio, Where the Mason & Hamlin
Piano Was the Medium of Expression
Even in Japan the Mason & Hamlin piano is
a favorite of concert artists, among those fea-
turing the instrument during the past season in
that country being Mme. Ogura, a native Jap-
anese pianist, who ranks among the leading
which can be slid into place. The inventor,
whose name is not announced, claims that the
instrument can be reassembled in a very short
time.
Salesmanship's Four E's
in Selling Reproducers
5 feet
(Continued from page 3)
It is true that many of the finest schools and
colleges all over the country have purchased
reproducing pianos and I am very sure,
with the proper effort and propaganda on our
part, that in due time most of the schools will
own reproducing pianos and, consequently,
will conduct their music memory contests
with these instruments.
Can't you imagine what it is going to mean
to the piano industry when every school in the
country is teaching piano as one of their regular
courses, giving the student the same credit as
for any other course? With this now being a
real possibility, the future of the piano busi-
ness will be far greater in every way than the
past has ever been.
Just a few moments ago I referred to the
four buying motives of reproducing pianos
called, "The Four E's of Salesmanship"; en-
joyment, entertainment, esteem and education.
And the greatest of these is education. It is,
therefore, my opinion that the entire indus-
try, manufacturing or selling reproducing
pianos should concentrate most of their adver-
tising and sales promotion effort on the edu-
cational value of the reproducing piano.
Plan New Store in Kenosha
Portable Piano of Five-
Octave Range Is Reported
KF.NOSHA, WIS., August 30.—Joseph Cardinal,
of the Kimball Music Store, 260 Church street,
this city, and Walter and Frank Block, of the
W. & F. Block Co., radio and electrical ap-
pliances, have announced plans for opening a
combination music and furniture store in the
near future. The store will be located at 209-
211 Wisconsin street in quarters formerly used
for the Dayton ballroom. The location gives
65 by 185 feet of floor space, and it is being
completely remodeled and elaborately decorated
for the new business. A complete line of Kim-
ball pianos, radio, phonographs and furniture
will be handled by the store.
The creation of a small portable piano with
a range of about five octaves is announced in
the current issue of the Scientific American.
According to the report the instrument is more
John L. Dean has opened a new furniture and
musical instrument store in Naples, N. Y. He
formerly operated his business in South Main
street.
Mason & Hamlin in Japan
artists of her country. Mme. Ogura's recital
was given in the music hall of the Japanese
Young Men's Association, Tokio, and the
large auditorium was crowded, thus evidencing
the interest of the Japanese in piano music. The
critics and many music lovers present com-
mented upon the sonority of the tone of the
Mason & Hamlin grand.
The
Christman
Studio Grand
is one of the most
ruggedly construct-
ed instruments and
it has won an en-
viable reputation
for artistic merit.
Add to these two
factors its superior
tone quality and
you have an in-
strument which im-
mediately meets the
popular demand in
every respect.
Investigate Now
"The first touch tells"
(U. S. Pat. Office)
Christman Piano Co.
597 East 137th St., New York
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