Music Trade Review

Issue: 1926 Vol. 83 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 4, 1926
Attractive Window Display
Stimulates Roll Sales
Story & Clark Piano Co., Philadelphia, Feature
Q R S Roll of Popular Song in Most Effective
Manner.
PHILADELPHIA, PA., August 23.—The Story &
Clark Piano Co., on Chestnut street, this city,
gave some excellent and profitable publicity to
the Q R S music roll of the song hit: "Any
The Music Trade Review
11
than a toy in spite of its limited range and can
be carried in an automobile with ease. The
piano is provided with a removable unit carry-
ing the strings and action, another unit carry-
ing keys of usual width and a third unit com-
prising the collapsible frame.
The sounding board, strings, damper, ham-
mers and actuating rods for the hammers are
all mounted as a single unit, which may be
placed between the side frames so as to form
the back of one-half of the rear of the piano.
The keys and the keybed form another unit
piiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiHiiiiiiiiiiiiiiiiiiiiiiini^
Story &
Clark
ft
Window
Display
The first touoh tells"
(U. S. Pat. Office)
of
Q R S
Rolls
Old Alley Where I Walk With Sally's a Grand
Boulevard to Me." The center of the window
display was a cut-out showing an alley leading
between rito rows of tall buildings down which
walked a happy couple. About the entrance of
the alley were grouped Q R S rolls of the num-
ber featured and appropriate signs called atten-
tion to the song r The display was particularly
satisfactory from the standpoint of sales made.
Mason & Hamlin Grand
Used in Japanese Concert
Capacity Audience Greets Mme. Ogura at Her
Recital in Tokio, Where the Mason & Hamlin
Piano Was the Medium of Expression
Even in Japan the Mason & Hamlin piano is
a favorite of concert artists, among those fea-
turing the instrument during the past season in
that country being Mme. Ogura, a native Jap-
anese pianist, who ranks among the leading
which can be slid into place. The inventor,
whose name is not announced, claims that the
instrument can be reassembled in a very short
time.
Salesmanship's Four E's
in Selling Reproducers
5 feet
(Continued from page 3)
It is true that many of the finest schools and
colleges all over the country have purchased
reproducing pianos and I am very sure,
with the proper effort and propaganda on our
part, that in due time most of the schools will
own reproducing pianos and, consequently,
will conduct their music memory contests
with these instruments.
Can't you imagine what it is going to mean
to the piano industry when every school in the
country is teaching piano as one of their regular
courses, giving the student the same credit as
for any other course? With this now being a
real possibility, the future of the piano busi-
ness will be far greater in every way than the
past has ever been.
Just a few moments ago I referred to the
four buying motives of reproducing pianos
called, "The Four E's of Salesmanship"; en-
joyment, entertainment, esteem and education.
And the greatest of these is education. It is,
therefore, my opinion that the entire indus-
try, manufacturing or selling reproducing
pianos should concentrate most of their adver-
tising and sales promotion effort on the edu-
cational value of the reproducing piano.
Plan New Store in Kenosha
Portable Piano of Five-
Octave Range Is Reported
KF.NOSHA, WIS., August 30.—Joseph Cardinal,
of the Kimball Music Store, 260 Church street,
this city, and Walter and Frank Block, of the
W. & F. Block Co., radio and electrical ap-
pliances, have announced plans for opening a
combination music and furniture store in the
near future. The store will be located at 209-
211 Wisconsin street in quarters formerly used
for the Dayton ballroom. The location gives
65 by 185 feet of floor space, and it is being
completely remodeled and elaborately decorated
for the new business. A complete line of Kim-
ball pianos, radio, phonographs and furniture
will be handled by the store.
The creation of a small portable piano with
a range of about five octaves is announced in
the current issue of the Scientific American.
According to the report the instrument is more
John L. Dean has opened a new furniture and
musical instrument store in Naples, N. Y. He
formerly operated his business in South Main
street.
Mason & Hamlin in Japan
artists of her country. Mme. Ogura's recital
was given in the music hall of the Japanese
Young Men's Association, Tokio, and the
large auditorium was crowded, thus evidencing
the interest of the Japanese in piano music. The
critics and many music lovers present com-
mented upon the sonority of the tone of the
Mason & Hamlin grand.
The
Christman
Studio Grand
is one of the most
ruggedly construct-
ed instruments and
it has won an en-
viable reputation
for artistic merit.
Add to these two
factors its superior
tone quality and
you have an in-
strument which im-
mediately meets the
popular demand in
every respect.
Investigate Now
"The first touch tells"
(U. S. Pat. Office)
Christman Piano Co.
597 East 137th St., New York
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
H. Uhl Talks on Carrying Charge
Before Oregon Music Trades Association
President of the National Association of Music Merchants Shows How New Method of
Handling Instalment Accounts Is More Profitable Than Interest Charges to the Dealer
P O R T L A N D , ORE., August 24.—The regular
monthly meeting of the Oregon Music
Trades Association was held in the assembly
hall of the Hotel Portland early this month.
The principal speakers were Edward H. Uhl,
president of the National Association of Music
Merchants, first vice-president of the Western
Music Trades Association and president .of the
Southern California Music Co., of Los Angeles,
and William Geppert, editor of the Musical
Courier Extra, of New York.
Mr. Uhl's main topic was the carrying charge
vs. interest charge in the music business. He
illustrated his talk with the aid of a blackboard
and demonstrated why the music merchants
should call the carrying or interest charge an
Let Us Help You
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The Miessner selling plan brings
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where there is no substitute for the
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Mail the coupon for complete infor-
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136 Reed St., Milwaukee, Wit.
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accommodation charge. He urged the need of
a new sales argument for the instalment busi-
ness. He demonstrated how it was an accom-
modation to the customer and stated that if
the music dealer would charge one-half of 1 per
cent a month, in this way even greater "in-
terest" would be received. He suggested that
the sales contract be so drafted as to include
a separate monthly accommodation charge.
This he illustrated as follows: For instance, a
piano is sold for $600, $100 down and the bal-
ance on time. One-half of 1 per cent is the
same as moving the decimal point over on the
balance of $500 tw.o points, which would make
it appear as $5, one-half of which is $2.50. This
$2.50 would be the accommodation charge for
the life of the contract. For the sake of argu-
ment we will say that the $500 was to be paid
at the rate of $20 per month, which with the
$2.50 accommodation charge would be $22.50 to
be paid every month. Hence the older the con-
tract becomes the greater would be the interest
rate. If paid promptly the dealer will get ap-
proximately 11 per cent interest. Mr. Uhl
pointed out that the practical profit to-day was
from this source and the music merchant would
be fortunate if to-day he could realize 10 to 11
per cent annual profit on his business. He
also stated that it was his ambition, aided by
the co-operation .of the music merchants in the
various States, to organize in every State a
State music trades association, affiliated with
the National Association.
Mr. Uhl also stated that he had received a
request to move the office of the National As-
sociation from New York to Chicago, as being
more central. This, he said, might be possible
if more State associations were organized and
affiliated with the National body.
Mr. Uhl was assured of 100 per cent co-
operation by the Oregon dealers and it was the
general opinion of the members that the asso-
ciation tax as outlined by the speaker was
hardly sufficient, as the tax was really passed
on to the customer and should be $3, $2 and $1
on reproducers, players and uprights, instead
of seventy-five cents, fifty cents and twenty-five
cents, respectively.
G. F. Johnson, of the G. F. Johnson Piano
Co., and president of the Oregon Music Trades
Association, introduced William Geppert, who
urged the co-operation of the State associations
with the national organization.
G. F. Johnson made an interesting address,
stating he expressed the sentiments of the
fifty-six local merchants who attended the
Seattle convention when he said that they all
enjoyed it and obtained a great deal of good
from attending. At the close of the meeting
the Miller & Tracy Quartet entertained and
gave an enjoyable program.
Notable List of Krakauer
Pianos in Schools, Etc.
Over 150 New York Public Schools Thus
Equipped—More Than Fifty Pages Required
to List Countrywide Installations
Krakauer Bros., prominent piano manufac-
turers, New York, have just issued a convenient
sized booklet of over fifty pages listing the
many conservatories, schools, churches, lodges,
clubs and other institutions in which Krakauer
instruments are installed and in use. Par-
ticularly impressive is the showing in New
York City where over 150 public schools in ad-
dition to high schools, parochial schools and
private institutions are equipped with Kra-
kauers.
Practically every state in the country is listed
SEPTEMBER 4, 1926
in the booklet, which should prove a most con-
vincing sales argument for Krakauer dealers
not only in selling pianos to public and semi-
public institutions, but in convincing private
purchasers of the durable qualities of the Kra-
kauer product.
Buys a Ford Gar to
Fit the Piano Loader
Brunswick Music Shop, Robinson, 111., Was
Bound to Show Its Pianos Easily and
Properly
WINSTON-SALEM, N. C, August 30.—The Bowen
Piano Loader Co., manufacturer of the Bowen
one-man piano loader and carrier, which is at-
tachable to a Ford runabout, continues to re-
ceive many highly complimentary letters from
Bowen loader owners.
An interesting instance in which a dealer
went out and bought a new Ford to fit the
loader is found in a recent communication re-
ceived from the Brunswick Music Shop of
Robinson, 111. The letter states:
"We received the loader and had to purchase
a new Ford to fit it, but it was worth it. We
like the loader and we would not do without it
even if it did need a 1926-model Ford. We
did not state the model so it was as much our
fault as yours."
It might be explained that the new model
of the Bowen piano loader is made expressly
to fit the 1926-model Ford runabout. The
Brunswick shop had an older model Ford and
therefore had to buy a new model for the
loader, but, as they say, it was well worth
while.
P. Renninger, of the sales department, points
to the foregoing instance as being highly com-
plimentary to the popularity of the loader when
a dealer will go out and buy a new car ex-
pressly to fit it.
Hardman Piano Selected
for "The Vagabond King"
Instrument of That Make to Be Used Exclu-
sively by the Various Companies Presenting
That Popular Production
Stephen Cukor, manager of the Artist and
Concert Department of Hardman, Peck & Co.,
announces that Russel Janney, producer of "The
Vagabond King," which has proven one of the
big hits of the season at the Casino Theatre,
New York, has selected the Hardman piano for
the exclusive use of his company. Incidentally,
Anton Heindl, who directs the production, is
also a Hardman enthusiast.
After celebrating the 305th performance in
New York, the "Vagabond King" will open in;
Chicago late this month, and next month com-
panies will present the production in Detroit
and Pittsburgh, and Hardman pianos will be
featured in each city. An instrument of that
make will also be shipped to London early in
October for use in the running production of
the piece.
Radio World's Fair Plan
Plans are nearing completion for the Third
Annual Radio World's Fair to be held at the
New Madison Square Garden, New York, on
September 13-18 inclusive. It is reported by the
management that the demand for exhibition
space has been unusually heavy, and the show-
ing of new receiving apparatus and accessories
will be most complete and interesting.
Form Radio Association
MARION, O., August 30.—Radio and music
dealers of Marion have organized an associa-
tion, with V. C. Smith, of the Delco Light Co.,
as president.

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