Music Trade Review
Issue: 1926 Vol. 82 N. 7 - Page 49
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
FEBRUARY 13, 1926
Best Edition
of the
World's Best Music
Nationally Advertised
for your direct benefit
That's Why Live Dealers
Push It
Do You?
Century Music Pub. Go.
235 West 40th St.
New York
"Always" Already Running
Up Record in Sales
Irving Berlin's Latest Number Gets Immediate
Response—Release Dates Waived on the
Mechanicals
Irving Berlin's new song "Always" is going
over with a "bang." We do not suppose there
are many in the trade who need to be told
that, as the activities on this number in every
community doubtless speak for themselves. It
is well, however, to note some of the outstand-
ing facts regarding the spontaneous enthusiasm
in sales which followed the release of the num-
ber, and we know of no better way of doing
this than to report the evidence given to this
publication exclusively by Max Prival, manager
of the sheet music department of the J. G. Mc-
Crory Store, Brooklyn, N. Y.
Me
The \Nay
GW
HAR
MS,INC. 6 2 W
45TH ST.
N.XC.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WAITING^SUNRISE
INTHE GARDEN0F7DH10RR0W
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
! • IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
MUSIC TRADE
REVIEW
Mr. Prival has had over eighteen years' ex-
perience in the retail field and in association
with publishing organizations. He operates one
of the most thriving music departments in the
country and all of the leading publishers recog-
nize his exceptional ability in merchandising
popular music. He states that he has never
seen anything like the immediate response that
has been given to Berlin's "Always." On the
first Saturday morning of its release the store
sold 478 copies of the song in an hour's time.
The purchasers all seemingly wanted to be the
first to get Berlin's new offering. It was a new
song brought out at a psychological moment
and gave popular music enthusiasts an oppor-
tunity to demonstrate their interest in his music
which had been brought to a remarkable height
by the tremendous publicity which had accom-
panied his marriage following the issuance and
history of his song "Remember." Mr. Prival
believes that "Always" will establish a new
high record for an individual publication.
In this paper last week we stated that, due to
the pressure from talking machine and player
roll companies, Irving Berlin, Inc., had ad-
vanced the mechanical release date to February
27. Since that time the demand from these
sources has become so determined and aggres-
sive that the publisher decided to waive all
rights to initial release dates on the mechanical
reproductions, so there should be records and
rolls to follow the sheet music at once. This
action can be taken because most of the re-
cording companies have made all the prepara-
tions for releasing the number and many of
them will immediately bring it out in both vocal
and instrumental form.
Frank Clark Announces
First New Releases
List Includes "A Coal Miner's Dream" "Roses"
and "Wanna Go Back Again Blues"—Person-
nel of New Enterprise
49
Wr<
;\
j » ' * »» • N^ ajimM
YOU AND I
SWEET MAN
MIGHTY BLUE
FLAMIN' MAMIE
I MISS MY SWISS
IT MUST BE LOVE
LANTERN OF LOVE
DON'T WAKE ME UP
TEACH ME TO SMILE
THE COUPLE UPSTAIRS
THE MIDNIGHT WALTZ
PAL OP MY CRADLE DAYS
BE ON THE LEVEL WITH MOTHER
FIVE FOOT TWO, EYES OF BLUE
I'M SITTING ON TOP OF THE WORLD
I'M TIRED OF EVERYTHING BUT
YOU
WHEN THE ONE YOU LOVE LOVES
YOU
TOO MANY PARTIES AND TOO MANY
PALS
WHEN
I
DREAM
OF THE
LAST
WALTZ WITH YOU
ALL THAT SHE IS IS AN OLD FASH-
IONED GIRL
IF WE CAN'T BE THE SAME OLD
SWEETHEARTS
Write for Dealers' Price
LEO
1926 Wood Catalog
of Piano Music
Boston Publisher Calls Attention to Many Im-
portant Additions Made During the Past Year
The B. F. Wood Music Co. has forwarded to
the trade its 1926 catalog of music for the piano-
forte. In the preface attention is called by the
publishers to the important additions made since
the last compilation, to the fact that all of the
Wood teaching music is carefully graded and
has been given particular care to fingering
and careful modern phrasing. The catalog is
alphabetically arranged under the composers'
names and includes the numerous albums for
piano issued by the company as. well as a com-
plete list of piano solos.
Frank Clark, formerly professional manager
of Waterson, Berlin & Snyder, who early this
year formed Frank Clark, Inc., for the purpose
of publishing music, will return to the home
offices of his new company some time after the
middle of this month following a six months' va-
cation and trade trip spent in European capitals.
In a letter to this publication Mr. Clark re-
cently said that he had listened to no less than
Consult the Universal Want Directory of
a thousand songs at the rate of twenty-five a The Review. In it advertisements are inserted
day while on the other side and had only found free of charge for men who desire positions.
one or two numbers worthy of American repub-
lication. To quote him: "European songs are
far inferior to the American product. Com-
posers there attempt to ape their American con-
temporaries in everything they do and the re-
sults are often pitiful."
Frank Clark, Inc., has taken most of a whole
floor at 1587 Broadway, New York City, and
has also opened a Chicago office in the Woods
Theatre Building under the direction of Billy
BEAVTIFUL BAtLAD
Thompson. It will shortly announce the open-
ing of a Pacific Coast branch and other offices.
^ARTHUR A. U 1?ENN
Mr. Clark has associated with him Max Stark,
Vfritw^ ^milin Through" "Sunrise and Hfouete.
who will act as general manager of the new
enterprise. Mr. Stark was formerly head of
Stark & Cowan, Inc., and has had long experi-
ence in the popular music publishing field.
Rubey Cowan, the well known song writer and
SOLO THREE KEYS
professional manager, will act in that capacity
for the Clark organization. Tommy Malie, who
DUET-TWO KEYS
has written a long list of popular successes, will
OCTAVO-
assist in the professional department. The
company announces the following songs to be
exploited in its initial programs. "A Coal
Miner's Dream" will be the first of the list.
It is described as a plaintive song lament fol-
lowing the current vogue and written by
Charles Tobias and Al Sherman. "Roses," sec-
ond song on the list, is by Addy Britt and
Charles Tobias. Another offering, entitled
"Wanna Go Back Again Blues," is by Roy
Turk and Lou Handman, both of whom have
written some of the "meanest" blues songs that
have ever been issued.
nthe
Goes Do
MMWS0NS
THE
FEBRUARY 13, 1926
Best Edition
of the
World's Best Music
Nationally Advertised
for your direct benefit
That's Why Live Dealers
Push It
Do You?
Century Music Pub. Go.
235 West 40th St.
New York
"Always" Already Running
Up Record in Sales
Irving Berlin's Latest Number Gets Immediate
Response—Release Dates Waived on the
Mechanicals
Irving Berlin's new song "Always" is going
over with a "bang." We do not suppose there
are many in the trade who need to be told
that, as the activities on this number in every
community doubtless speak for themselves. It
is well, however, to note some of the outstand-
ing facts regarding the spontaneous enthusiasm
in sales which followed the release of the num-
ber, and we know of no better way of doing
this than to report the evidence given to this
publication exclusively by Max Prival, manager
of the sheet music department of the J. G. Mc-
Crory Store, Brooklyn, N. Y.
Me
The \Nay
GW
HAR
MS,INC. 6 2 W
45TH ST.
N.XC.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WAITING^SUNRISE
INTHE GARDEN0F7DH10RR0W
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
! • IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
MUSIC TRADE
REVIEW
Mr. Prival has had over eighteen years' ex-
perience in the retail field and in association
with publishing organizations. He operates one
of the most thriving music departments in the
country and all of the leading publishers recog-
nize his exceptional ability in merchandising
popular music. He states that he has never
seen anything like the immediate response that
has been given to Berlin's "Always." On the
first Saturday morning of its release the store
sold 478 copies of the song in an hour's time.
The purchasers all seemingly wanted to be the
first to get Berlin's new offering. It was a new
song brought out at a psychological moment
and gave popular music enthusiasts an oppor-
tunity to demonstrate their interest in his music
which had been brought to a remarkable height
by the tremendous publicity which had accom-
panied his marriage following the issuance and
history of his song "Remember." Mr. Prival
believes that "Always" will establish a new
high record for an individual publication.
In this paper last week we stated that, due to
the pressure from talking machine and player
roll companies, Irving Berlin, Inc., had ad-
vanced the mechanical release date to February
27. Since that time the demand from these
sources has become so determined and aggres-
sive that the publisher decided to waive all
rights to initial release dates on the mechanical
reproductions, so there should be records and
rolls to follow the sheet music at once. This
action can be taken because most of the re-
cording companies have made all the prepara-
tions for releasing the number and many of
them will immediately bring it out in both vocal
and instrumental form.
Frank Clark Announces
First New Releases
List Includes "A Coal Miner's Dream" "Roses"
and "Wanna Go Back Again Blues"—Person-
nel of New Enterprise
49
Wr<
;\
j » ' * »» • N^ ajimM
YOU AND I
SWEET MAN
MIGHTY BLUE
FLAMIN' MAMIE
I MISS MY SWISS
IT MUST BE LOVE
LANTERN OF LOVE
DON'T WAKE ME UP
TEACH ME TO SMILE
THE COUPLE UPSTAIRS
THE MIDNIGHT WALTZ
PAL OP MY CRADLE DAYS
BE ON THE LEVEL WITH MOTHER
FIVE FOOT TWO, EYES OF BLUE
I'M SITTING ON TOP OF THE WORLD
I'M TIRED OF EVERYTHING BUT
YOU
WHEN THE ONE YOU LOVE LOVES
YOU
TOO MANY PARTIES AND TOO MANY
PALS
WHEN
I
DREAM
OF THE
LAST
WALTZ WITH YOU
ALL THAT SHE IS IS AN OLD FASH-
IONED GIRL
IF WE CAN'T BE THE SAME OLD
SWEETHEARTS
Write for Dealers' Price
LEO
1926 Wood Catalog
of Piano Music
Boston Publisher Calls Attention to Many Im-
portant Additions Made During the Past Year
The B. F. Wood Music Co. has forwarded to
the trade its 1926 catalog of music for the piano-
forte. In the preface attention is called by the
publishers to the important additions made since
the last compilation, to the fact that all of the
Wood teaching music is carefully graded and
has been given particular care to fingering
and careful modern phrasing. The catalog is
alphabetically arranged under the composers'
names and includes the numerous albums for
piano issued by the company as. well as a com-
plete list of piano solos.
Frank Clark, formerly professional manager
of Waterson, Berlin & Snyder, who early this
year formed Frank Clark, Inc., for the purpose
of publishing music, will return to the home
offices of his new company some time after the
middle of this month following a six months' va-
cation and trade trip spent in European capitals.
In a letter to this publication Mr. Clark re-
cently said that he had listened to no less than
Consult the Universal Want Directory of
a thousand songs at the rate of twenty-five a The Review. In it advertisements are inserted
day while on the other side and had only found free of charge for men who desire positions.
one or two numbers worthy of American repub-
lication. To quote him: "European songs are
far inferior to the American product. Com-
posers there attempt to ape their American con-
temporaries in everything they do and the re-
sults are often pitiful."
Frank Clark, Inc., has taken most of a whole
floor at 1587 Broadway, New York City, and
has also opened a Chicago office in the Woods
Theatre Building under the direction of Billy
BEAVTIFUL BAtLAD
Thompson. It will shortly announce the open-
ing of a Pacific Coast branch and other offices.
^ARTHUR A. U 1?ENN
Mr. Clark has associated with him Max Stark,
Vfritw^ ^milin Through" "Sunrise and Hfouete.
who will act as general manager of the new
enterprise. Mr. Stark was formerly head of
Stark & Cowan, Inc., and has had long experi-
ence in the popular music publishing field.
Rubey Cowan, the well known song writer and
SOLO THREE KEYS
professional manager, will act in that capacity
for the Clark organization. Tommy Malie, who
DUET-TWO KEYS
has written a long list of popular successes, will
OCTAVO-
assist in the professional department. The
company announces the following songs to be
exploited in its initial programs. "A Coal
Miner's Dream" will be the first of the list.
It is described as a plaintive song lament fol-
lowing the current vogue and written by
Charles Tobias and Al Sherman. "Roses," sec-
ond song on the list, is by Addy Britt and
Charles Tobias. Another offering, entitled
"Wanna Go Back Again Blues," is by Roy
Turk and Lou Handman, both of whom have
written some of the "meanest" blues songs that
have ever been issued.
nthe
Goes Do
MMWS0NS
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