Music Trade Review
Issue: 1926 Vol. 82 N. 26 - Page 40
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
40
The Music Trade Review
JUNE 26, 1926
onoi
6
FORSTER
EDITION
TRAOC MARK RCOISTKRCO
CONSISTS
An Edition Designed to Satisfy the Average Music Demand
3 5 TEACHING NUMBERS—GRADES 1 to 3
6O RECITAL and RECREATIVE SELECT IONS—GRADES 3 to 6
OF
2O PIPE ORGAN SELECTIONS
5 2 SECULAR SONGS
3 2 SACRED and SCRIPTURAL SONGS
Most Liberal Terms Ever
Offered to Dealers
FORSTER
MUSIC PUBLISHER. INC
May Singhi Breen Tells of What the
Ukulele Brings the Music Merchants
Well-Known Instructor and Arranger for This Instrument Points Out the Big Part it Plays in
Developing the Popularity of Music and the Results from That Vogue
[The writer of this article is known to many radio fans
as "The Ukulele Lady." She probably has done more than
any single individual in making the ukulele popular. In
addition one can hardly pick up a copy of popular music
to-day without seeing the ukulele arrangement by May
Singhi Breen. She also publishes many of her own books
for beginners, although not a few of her publications are
found in contemporary catalogs.—EDITOR.]
*T*HERE are millions of ukuleles now in the
•*• hands of the young folks of this country and
the sales of this alluring instrument seem con-
stantly upon the increase. Its popular price, its
light weight, its simplicity and its alluring tone
will doubtless keep it in the forefront for many
years. It has the advantage of being so light
that it can be carried any place. That is why
you see it on the beach, on the campus, at the
Summer resort, as well as in the home. Wher-
ever there are young the ukulele will be found.
That is all very nice. But from a commercial
standpoint what does the popularity of the
ukulele stand for to the merchant besides the
actual profit made by the individual sale? Does
he realize that the ukulele is invariably the in-
strument of the amateur? Does he realize that
encouragement to master this simple instru-
ment may be the means of bringing forth a
musician and, if not, at least it produces one
who will retain an interest in music? After the
sale of the ukulele is closed an effort should
be made to induce the purchaser to master the
instrument, because once he or she masters it
they become prospective customers for other
instruments and other musical goods.
It is the younger generation that are the
future purchasers of pianos, talking machines,
saxophones and all other allied musical goods. If
they show interest in music by purchasing a
ukulele, something should be done to further
this interest, and aiding the amateur in becom-
ing a ukulele enthusiast is making fertile a
virgin field of future sales of much other music.
Unfortunately, most folks who buy the
ukulele neither have the will nor desire and
often not the money to have an instructor teach
them the instrument. There are, however, many
publications available that in a simple manner
will aid such amateurs in mastering the instru-
ment. All they need to be is intelligent and
to practice. Care, of course, should be taken
in seeing that the instruction book is of the
most simple character so the student will not
become bewildered with the problem of becom-
ing a ukulele player. Now there are two ad-
vantages in this for the retailer. First of all
he makes a profit on the book that he sells and
secondly he assures a continued interest in
music by the purchaser. This latter is more
important than the immediate profits to the
merchant that has vision.
In addition to meritorious instruction books
I have personally made a record for the Victor
Talking Machine Co. (No. 19740) which is made
to instruct the amateur. From this he can learn
all the tricky strokes for the ukulele and he
can do this at small cost without the aid of in-
dividual instruction.
"Daffodil Gomes Home To-
day" Featured by Ditson Go.
New John H. Densmore Number Being Used
by Many Concert Artists in Their Current
Recital Programs
The new John H. Densmore number,
"Daffodil Comes Home To-day," published b>"
the Oliver Ditson Co., has made a quick impres-
sion in music circles. It is being introduced by
many concert artists in current programs and
WRITE US
Dadmun, Frances Alda, Reinald Werrenrath,
Oscar Saenger and John Charles Thomas.
Featuring Old Dances in
Popular Book Series
Hinds, Hayden & Eldredge Place Special Em-
phases on "Most Popular Violin Dance
Pieces" and "Most Popular Piano Dance
Folio"
Hinds, Hayden & Eldredge, Inc., 9 Union
Square, New York City, publisher of the "Most
Popular Series of Music Books," in conjunction
with the present movement for the old-fashioned
dance, has specially featured two of its stand-
ard publications. These are "The Most Pop-
ular Violin Dance Pieces" and "The Most Pop-
ular Piano Dance Folio." In these two publica-
tions are found the old-fashioned waltzes, two-
steps, lanciers, quadrille, schottische, minuet,
polka and the various other steps that were
popular in past decades.
At this particular time when the old-fashioned
dance movement is at its height and when there
is a demand for publications carrying these
"Daffodil
Comes Home
To-day"
as Featured
by the
Ditson Co.
from early indications it should prove one of
the most active additions made to the Ditson
catalog in some time.
The Oliver Ditson Co. has featured "Daffodil
Comes Home To-day" with a full window dis-
play in its Boston store, which attracted con-
siderable attention from passersby. Also it has
been impressive to the many John H. Densmore
enthusiasts.
A list of the songs by Mr. Densmore shows
that they are all in an optimistic vein. They
are songs of cheer, happiness and glad tidings
and this undoubtedly has aided the wide popu-
larity of his offerings and of their inclusion
in the programs of a long list of concert
artists.
Among those who use John H. Densmore
songs are Frieda Hempel, Mabel Garrison,
Florence Macbeth, Sigrid Onegin, Louise
Homer, Claire Dux, Charles Bennett, Royal
dance steps, a display of these "Most Popular
Book" offerings should not only fill a current
need but should add to the sales activity of the
stores making it.
The Foster Centennial
LOUISVILLE, KY., June 19.—American folklore so-
cieties are to meet in memorial of Stephen
Foster, who wrote "My Old Kentucky Home."
They will hail his memory on July 4 in celebra-
tion of the hundred years since his birth. A
resolution to adopt the song other than "My
Old Kentucky Home" as the official song of the
Commonwealth was defeated in the house dur-
ing the 1926 legislative session. The Serrate
had previously passed a resolution substituting
"Kentucky," a song composed by Mrs. Leslie
Collins, of Frankfort, Ky.
40
The Music Trade Review
JUNE 26, 1926
onoi
6
FORSTER
EDITION
TRAOC MARK RCOISTKRCO
CONSISTS
An Edition Designed to Satisfy the Average Music Demand
3 5 TEACHING NUMBERS—GRADES 1 to 3
6O RECITAL and RECREATIVE SELECT IONS—GRADES 3 to 6
OF
2O PIPE ORGAN SELECTIONS
5 2 SECULAR SONGS
3 2 SACRED and SCRIPTURAL SONGS
Most Liberal Terms Ever
Offered to Dealers
FORSTER
MUSIC PUBLISHER. INC
May Singhi Breen Tells of What the
Ukulele Brings the Music Merchants
Well-Known Instructor and Arranger for This Instrument Points Out the Big Part it Plays in
Developing the Popularity of Music and the Results from That Vogue
[The writer of this article is known to many radio fans
as "The Ukulele Lady." She probably has done more than
any single individual in making the ukulele popular. In
addition one can hardly pick up a copy of popular music
to-day without seeing the ukulele arrangement by May
Singhi Breen. She also publishes many of her own books
for beginners, although not a few of her publications are
found in contemporary catalogs.—EDITOR.]
*T*HERE are millions of ukuleles now in the
•*• hands of the young folks of this country and
the sales of this alluring instrument seem con-
stantly upon the increase. Its popular price, its
light weight, its simplicity and its alluring tone
will doubtless keep it in the forefront for many
years. It has the advantage of being so light
that it can be carried any place. That is why
you see it on the beach, on the campus, at the
Summer resort, as well as in the home. Wher-
ever there are young the ukulele will be found.
That is all very nice. But from a commercial
standpoint what does the popularity of the
ukulele stand for to the merchant besides the
actual profit made by the individual sale? Does
he realize that the ukulele is invariably the in-
strument of the amateur? Does he realize that
encouragement to master this simple instru-
ment may be the means of bringing forth a
musician and, if not, at least it produces one
who will retain an interest in music? After the
sale of the ukulele is closed an effort should
be made to induce the purchaser to master the
instrument, because once he or she masters it
they become prospective customers for other
instruments and other musical goods.
It is the younger generation that are the
future purchasers of pianos, talking machines,
saxophones and all other allied musical goods. If
they show interest in music by purchasing a
ukulele, something should be done to further
this interest, and aiding the amateur in becom-
ing a ukulele enthusiast is making fertile a
virgin field of future sales of much other music.
Unfortunately, most folks who buy the
ukulele neither have the will nor desire and
often not the money to have an instructor teach
them the instrument. There are, however, many
publications available that in a simple manner
will aid such amateurs in mastering the instru-
ment. All they need to be is intelligent and
to practice. Care, of course, should be taken
in seeing that the instruction book is of the
most simple character so the student will not
become bewildered with the problem of becom-
ing a ukulele player. Now there are two ad-
vantages in this for the retailer. First of all
he makes a profit on the book that he sells and
secondly he assures a continued interest in
music by the purchaser. This latter is more
important than the immediate profits to the
merchant that has vision.
In addition to meritorious instruction books
I have personally made a record for the Victor
Talking Machine Co. (No. 19740) which is made
to instruct the amateur. From this he can learn
all the tricky strokes for the ukulele and he
can do this at small cost without the aid of in-
dividual instruction.
"Daffodil Gomes Home To-
day" Featured by Ditson Go.
New John H. Densmore Number Being Used
by Many Concert Artists in Their Current
Recital Programs
The new John H. Densmore number,
"Daffodil Comes Home To-day," published b>"
the Oliver Ditson Co., has made a quick impres-
sion in music circles. It is being introduced by
many concert artists in current programs and
WRITE US
Dadmun, Frances Alda, Reinald Werrenrath,
Oscar Saenger and John Charles Thomas.
Featuring Old Dances in
Popular Book Series
Hinds, Hayden & Eldredge Place Special Em-
phases on "Most Popular Violin Dance
Pieces" and "Most Popular Piano Dance
Folio"
Hinds, Hayden & Eldredge, Inc., 9 Union
Square, New York City, publisher of the "Most
Popular Series of Music Books," in conjunction
with the present movement for the old-fashioned
dance, has specially featured two of its stand-
ard publications. These are "The Most Pop-
ular Violin Dance Pieces" and "The Most Pop-
ular Piano Dance Folio." In these two publica-
tions are found the old-fashioned waltzes, two-
steps, lanciers, quadrille, schottische, minuet,
polka and the various other steps that were
popular in past decades.
At this particular time when the old-fashioned
dance movement is at its height and when there
is a demand for publications carrying these
"Daffodil
Comes Home
To-day"
as Featured
by the
Ditson Co.
from early indications it should prove one of
the most active additions made to the Ditson
catalog in some time.
The Oliver Ditson Co. has featured "Daffodil
Comes Home To-day" with a full window dis-
play in its Boston store, which attracted con-
siderable attention from passersby. Also it has
been impressive to the many John H. Densmore
enthusiasts.
A list of the songs by Mr. Densmore shows
that they are all in an optimistic vein. They
are songs of cheer, happiness and glad tidings
and this undoubtedly has aided the wide popu-
larity of his offerings and of their inclusion
in the programs of a long list of concert
artists.
Among those who use John H. Densmore
songs are Frieda Hempel, Mabel Garrison,
Florence Macbeth, Sigrid Onegin, Louise
Homer, Claire Dux, Charles Bennett, Royal
dance steps, a display of these "Most Popular
Book" offerings should not only fill a current
need but should add to the sales activity of the
stores making it.
The Foster Centennial
LOUISVILLE, KY., June 19.—American folklore so-
cieties are to meet in memorial of Stephen
Foster, who wrote "My Old Kentucky Home."
They will hail his memory on July 4 in celebra-
tion of the hundred years since his birth. A
resolution to adopt the song other than "My
Old Kentucky Home" as the official song of the
Commonwealth was defeated in the house dur-
ing the 1926 legislative session. The Serrate
had previously passed a resolution substituting
"Kentucky," a song composed by Mrs. Leslie
Collins, of Frankfort, Ky.
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