Music Trade Review
Issue: 1926 Vol. 82 N. 25 - Page 45
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
45
The Music Trade Review
JUNE 19, 1926
HOOK-UP
Century's Advertising
Plus Your
Co-operation
Means $
to You
STOCK-UP
Century Music Pub. Go.
235 West 40th St.
New York
New Merchandising Plan
for Standard Publications
Carl Fischer, Inc., in "The World's Greatest
Composers Series" Have a Wide Sales Appeal
It has been commented upon frequently that
standard music does not readily lend itself to
merchandising methods. Most of the material
being issued for specific purposes, its clientele
is necessarily selected. In the larger standard
catalogs, however, there is considerable ma-
terial that appeals to a wide variety of tastes
and such compositions, books or folios can be
presented in a somewhat different manner.
A new thought along the lines of merchan-
dising standard material has originated with
Carl Fischer, Inc., publisher of "The World's
Greatest Composers Series." These are the
most famous piano compositions of all time con-
A REAL BIT OF MELODY
tained in seven volumes (at present), and in-
clude the names of Brahms, Grieg, Rubinstein,
Rachmaninoff, Schubert, Liszt and Tschaikow-
sky. Others are to follow. These publications
can either be sold in single volume or in sets.
The single copies carry attractive picture title
pages and the sets are packed in a cardboard
box making admirable gifts to students, teachers
and music lovers. Each book is accompanied
by a short biographical sketch of the composer.
The tact that the entire set can be retailed for
$5 should add considerably to the sales and en-
courage a library of such works. The profit
for the dealer being close to 100 per cent will
naturally encourage the retailer to push these
offerings.
Edgar F. Bitner, general manager of Leo
Feist, Inc., returned to New York late last week
after an extended tour through Europe. Mr.
Bitner visited London, Paris, Berlin and several
other large centers. He spent some time with
the various Feist representatives on the other
side, including the firm of Francis, Day &
Hunter, of London, which exploits the Feist
successes in that territory. Francis, Day &
Hunter is probably the most successful of the
European concerns in taking the present-day
popular prints and giving them a wide sale.
Irene Franklin Songs
Published in New Folio
HVOUBtifllCBSMK
INMGARttNOf TOMORROW
THE SONG OFSONGS
LOVE'S FIRST KISS
SMILETHRUYDUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AV E
NEW YORK
M
Cant Go Tin
iH FEISTY
r
«A
HORSES
SWEET MAN
WHAT A HAN
S1TTIN' AROUND
SLEEPY TIME GAL
SYMPATHY WALTZ
HI DIDDLE DIDDLE
SOMEBODY'S LONELY
MY CASTLE IN SPAIN
PRETTY LITTLE BABY
THE SONO OF THE SEA
AFTER I SAY I'M SORRY
BY THE SIGN OF THE ROSE
LONESOME MELODY O' MINE
SO DOES YOUR OLD MANDARIN
SUPPOSE I HAD NEVER MET YOU
LET'S TALK ABOUT MY SWEETIE
FIVE FOOT TWO, EYES OF BLUE
SHE'S A CORN-FED INDIANA GIRL
DON'T WAKE ME UP (Let Me Dream)
I'M 8ITTING ON TOP OF THE WORLD
TOO MANY PARTIES AND TOO MANY
PALS
SHE WAS JUST A SAILOR'S SWEET-
HEART
I NEVER KNEW HOW WONDERFUL
YOU WERE
General Manager of Leo Feist, Inc., Visited
Principal Cities and Called on Company's
Foreign Representatives
Write for Dealers' Price
LEO
that these interesting publications are all under
one cover should make them inviting to the
trade and consumer.
Flammer Leaves for Coast
Harold Flammer, New York music publisher,
left on June 13 for a visit to the different
Numbers Made Popular by Comedienne in music centers of the country. Starting at Cleve-
Vaudeville Issued in One Volume by Leo land, he will travel through Detroit, Chicago,
Feist, Inc.
Twin Cities, Kansas City, then down through
Oklahoma and Texas to Los Angeles. From
A most interesting folio and one that should there he will follow the coast up to Vancouver,
have a wide sale has just been issued by Leo returning through Salt Lake City, Denver,
Feist, Inc., called "Funny Songs for Children," Omaha, etc.
by Irene Franklin. Irene Franklin is one of the
Mr. Flammer plans to have a new complete
best known vaudeville and musical comedy en- catalog to show the trade, which will contain
more thematics than ever before, and also will
list the most important Luckhardt & Belder pub-
lications.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
MY HOUR
Latest Son H A R M S INC.. 62 W 45TH ST..N.YC.
ROSES OF PICARDY
,„
Edgar F. Bitner Home
From European Trip
CHERIE
I LOVE YOU
AMERICAS POPULAR
BALLAD SUCCESSES
atj<
k^ERNEST R.BALL 1
•Content! •
Dirty Face* /
V Lost My Dog'
*Red Head'
'Bread -W Jam'
AlOur House'
'I Vfcmt To Be A ,
W\
I,
LYRIC BY
ffll
GORDON JOHNSTON //I
Janitor's Child
Twr Got Tic Mumre'
tertainers. She has achieved a remarkable plact
in the hearts of theatregoers, particularly for
her character kid songs. No one is better
equipped to interpret songs for children and she
is responsible for practically all of her numbers,
although the music in most instances has been
supplied by the late Burton Green. In this new
Irene Franklin folio appears such numbers as
"Red Head, Red Head" (Ginger Bread Head),
"I've Got the Mumps," "I Want To Be a Jani-
tor's Child," "Dirty Face," "We've Got A New
Baby At Our House," "Bread and Jam" and
"I've Lost My Dog."
The Feist organization is to be congratulated
on obtaining this popular material and the fact
Everybody Worth While \NN
both in
\S
CONCERT AND VAUDEVILLE ™
Is Singing It
M.WITMARK & SONS
1650
BROADWAY
.NEW YORK
45
The Music Trade Review
JUNE 19, 1926
HOOK-UP
Century's Advertising
Plus Your
Co-operation
Means $
to You
STOCK-UP
Century Music Pub. Go.
235 West 40th St.
New York
New Merchandising Plan
for Standard Publications
Carl Fischer, Inc., in "The World's Greatest
Composers Series" Have a Wide Sales Appeal
It has been commented upon frequently that
standard music does not readily lend itself to
merchandising methods. Most of the material
being issued for specific purposes, its clientele
is necessarily selected. In the larger standard
catalogs, however, there is considerable ma-
terial that appeals to a wide variety of tastes
and such compositions, books or folios can be
presented in a somewhat different manner.
A new thought along the lines of merchan-
dising standard material has originated with
Carl Fischer, Inc., publisher of "The World's
Greatest Composers Series." These are the
most famous piano compositions of all time con-
A REAL BIT OF MELODY
tained in seven volumes (at present), and in-
clude the names of Brahms, Grieg, Rubinstein,
Rachmaninoff, Schubert, Liszt and Tschaikow-
sky. Others are to follow. These publications
can either be sold in single volume or in sets.
The single copies carry attractive picture title
pages and the sets are packed in a cardboard
box making admirable gifts to students, teachers
and music lovers. Each book is accompanied
by a short biographical sketch of the composer.
The tact that the entire set can be retailed for
$5 should add considerably to the sales and en-
courage a library of such works. The profit
for the dealer being close to 100 per cent will
naturally encourage the retailer to push these
offerings.
Edgar F. Bitner, general manager of Leo
Feist, Inc., returned to New York late last week
after an extended tour through Europe. Mr.
Bitner visited London, Paris, Berlin and several
other large centers. He spent some time with
the various Feist representatives on the other
side, including the firm of Francis, Day &
Hunter, of London, which exploits the Feist
successes in that territory. Francis, Day &
Hunter is probably the most successful of the
European concerns in taking the present-day
popular prints and giving them a wide sale.
Irene Franklin Songs
Published in New Folio
HVOUBtifllCBSMK
INMGARttNOf TOMORROW
THE SONG OFSONGS
LOVE'S FIRST KISS
SMILETHRUYDUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AV E
NEW YORK
M
Cant Go Tin
iH FEISTY
r
«A
HORSES
SWEET MAN
WHAT A HAN
S1TTIN' AROUND
SLEEPY TIME GAL
SYMPATHY WALTZ
HI DIDDLE DIDDLE
SOMEBODY'S LONELY
MY CASTLE IN SPAIN
PRETTY LITTLE BABY
THE SONO OF THE SEA
AFTER I SAY I'M SORRY
BY THE SIGN OF THE ROSE
LONESOME MELODY O' MINE
SO DOES YOUR OLD MANDARIN
SUPPOSE I HAD NEVER MET YOU
LET'S TALK ABOUT MY SWEETIE
FIVE FOOT TWO, EYES OF BLUE
SHE'S A CORN-FED INDIANA GIRL
DON'T WAKE ME UP (Let Me Dream)
I'M 8ITTING ON TOP OF THE WORLD
TOO MANY PARTIES AND TOO MANY
PALS
SHE WAS JUST A SAILOR'S SWEET-
HEART
I NEVER KNEW HOW WONDERFUL
YOU WERE
General Manager of Leo Feist, Inc., Visited
Principal Cities and Called on Company's
Foreign Representatives
Write for Dealers' Price
LEO
that these interesting publications are all under
one cover should make them inviting to the
trade and consumer.
Flammer Leaves for Coast
Harold Flammer, New York music publisher,
left on June 13 for a visit to the different
Numbers Made Popular by Comedienne in music centers of the country. Starting at Cleve-
Vaudeville Issued in One Volume by Leo land, he will travel through Detroit, Chicago,
Feist, Inc.
Twin Cities, Kansas City, then down through
Oklahoma and Texas to Los Angeles. From
A most interesting folio and one that should there he will follow the coast up to Vancouver,
have a wide sale has just been issued by Leo returning through Salt Lake City, Denver,
Feist, Inc., called "Funny Songs for Children," Omaha, etc.
by Irene Franklin. Irene Franklin is one of the
Mr. Flammer plans to have a new complete
best known vaudeville and musical comedy en- catalog to show the trade, which will contain
more thematics than ever before, and also will
list the most important Luckhardt & Belder pub-
lications.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
MY HOUR
Latest Son H A R M S INC.. 62 W 45TH ST..N.YC.
ROSES OF PICARDY
,„
Edgar F. Bitner Home
From European Trip
CHERIE
I LOVE YOU
AMERICAS POPULAR
BALLAD SUCCESSES
atj<
k^ERNEST R.BALL 1
•Content! •
Dirty Face* /
V Lost My Dog'
*Red Head'
'Bread -W Jam'
AlOur House'
'I Vfcmt To Be A ,
W\
I,
LYRIC BY
ffll
GORDON JOHNSTON //I
Janitor's Child
Twr Got Tic Mumre'
tertainers. She has achieved a remarkable plact
in the hearts of theatregoers, particularly for
her character kid songs. No one is better
equipped to interpret songs for children and she
is responsible for practically all of her numbers,
although the music in most instances has been
supplied by the late Burton Green. In this new
Irene Franklin folio appears such numbers as
"Red Head, Red Head" (Ginger Bread Head),
"I've Got the Mumps," "I Want To Be a Jani-
tor's Child," "Dirty Face," "We've Got A New
Baby At Our House," "Bread and Jam" and
"I've Lost My Dog."
The Feist organization is to be congratulated
on obtaining this popular material and the fact
Everybody Worth While \NN
both in
\S
CONCERT AND VAUDEVILLE ™
Is Singing It
M.WITMARK & SONS
1650
BROADWAY
.NEW YORK
Future scanning projects are planned by the International Arcade Museum Library (IAML).