Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUilC TIRADE
VOL. LXXXII. No. 25 Published Every Satwday. M i g t r i f o y a Bill, Inc., 383^adison Aye., New York, N. Y., J«ne 19, 1926 " " {
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A better piano for your customer -
a larger profit for you!
^Haven't you
traced many a sale to the
recommendation of a well
satisfied customer? C7 * W E N Mrs. Sterling waxes enthusiastic about the
\Jc/
piano you sold her, she goes on your payroll
at no salary! She immediately joins your sales force.
She invites her friends in to admire her piano. She sings
its praises — and yours. Sooner or later, one or two of
those friends walk in to your display rooms — already
half-sold.
'The l^ew Sstey will add new volunteers
to your sales-staff
The new Estey is built to appeal not only to the ear
—but to the eye as well. Its new casings are quite as fine,
quite as sincere in their beauty as any casings ever designed.
In fact, they are a pioneer effort to interpret the true
spirit of authentic piano design. These casings will clinch
more than one wavering sale. And in the home they'll
keep right on selling — morning, noon and night.
The
Each added sale of the new Estey means a larger profit
for you. At one end you have a whopping wholesale
value at a standard wholesale price and an entirely new
and unique plan that cuts your finance cost to 6% at the
outside. At the other end you have a nationally adver-
tised retail price to protect your mark-up and insure
your rightful profit.
And to give you volume to pitch your sales toward a
new high level — you'll have the leverage of national
advertising.
Big space will make people see these advertisements.
A new idea will make them read each one through.
And when you get people into your store, you've got
the pulling power of distinctive casings and great value
to help you finish the job and sell another Estey. JMore
good news following/
ESTEY PIANO CO.
EXECUTIVE OFFICES —665
Fifth Avenue, New York
GRAND, PLAYER, UPRIGHT AND REPRODUCING PIANOS
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y.. under the act of Conj?ress of March 3. 1879.