Music Trade Review
Issue: 1926 Vol. 82 N. 25 - Page 4
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
New Kohler & Chase Building in San
Francisco Rapidly Nears Its Completion
Firm Hopes to Be in It by End of Month—San Francisco Papers Tell Story of Sherman-Clay
Advertising Victory—Chisholm Co. Reopens—Other Local Notes
CAN FRANCISCO, CAL, June 10.—Some of
the local newspapers yesterday ran cuts of
Neill C. Wilson, advertising manager for Sher-
man, Clay & Co., his features wearing a happy
smile. News had been received that Philip T.
Clay, president of Sherman, Clay & Co., had
carried away the trophy awarded by the Music
Industries Chamber of Commerce for the best
"truthful, forceful and distinctive advertising"
during the past year. This is the second time
that Sherman, Clay & Co. have won the first
prize for their advertising copy, and much satis-
faction was expressed here. Mr. Wilson is sec-
retary of the San Francisco Advertising Club.
Chisholm Music Store is Reopened
The Chisholm Music Co. has reopened its
store in Berkeley, after it had been closed for
sjome time. M. Rolls is in charge as manager and
Mrs. Chisholm is attending to the business end
of the concern while Mr. Chisholm is stated to
be meeting with considerable success as out-
side salesman. A varied line of pianos, new
and second-hand, is handled.
Country Demand Runs Heavily to Grands
After spending a month on the road visiting
the valleys of northern California, Miss Z. F.
Browne, piano saleslady for the Heine Piano
Co., has returned to the headquarters of the firm
on Market street here, after doing a very good
business. She said that on the ranches as well
as in the towns she found that the demand
all runs to grands. She went as far north as
Redding in the Sacramento Valley and every-
where found a hopeful tone on account of good
crops. Miss Browne is one of the few young
women who can go out in competition with live
piano salesmen and often be first to get the
prospect's name on the dotted line.
Expect to Move on June 21
Workmen are speeding progress on the new
Kohler & Chase building and it is hoped that
the firm can move by June 21. Glass is already
How to Win Teachers' Good Will—(Continued from page 3)
campaign might be considered the point that to
the music teachers was due most of the credit
for Canada's advancement in this outstanding
branch of culture.
"We were glad to give this publicity to recog-
nition of the music teaching profession. Music
teachers, as a rule, have been just and generous
enough, for several generations, to say a good
word for our product—and this series shows we
reciprocate their good will. We hope our mes-
sages may prove of personal value to the pro-
fession.
"From the selfish standpoint, we hope this
advertising may prompt more people to engage
more teachers. We hope it will make more
people want more music. As we point out in
one piece of copy, the piano is the most prac-
pianos. If they do not, it is not our fault, be-
cause somewhere in every advertisement, we
make a point of Mason & Risch superiority
of tone.
"The dominant note of our copy having been
T " H E R E IS MORE MUSIC in d *
^ -orld a x b y then d m ' « ) m in
an» peaoeding age.
Itf influence
frow..
L k nerty. Muar -
rma
b f c - i i btaemg h«n that trm and fan.
d w akn-
Foe "aim I** give*." MUMC
• a Ktnod of wJf-ii[Miiain«i. a t o w * «f
g^cenM joy, a rtaj redpt fW happvneai -'
Tfiot • »
Ai
on i t * match. •
eoUet. »
»
•
help, tht maried
m t W , , k bgWna labor
In thr hone, what a difference * make.
»
here " W
Unit
Evtrj
Dt#/.'
Ii > d a b u r n * of hone life— keeping
tk. Cuwlr together, raduang p o d cheer
morfi aaolanra n> a i m ,
•
t
U
- d . J«U,
•
oT iKa n n l t r
Fee trie penon wtio o
pano, • » eaty » haw 'Semt
If you an not enjoying tome miuic e w y
day. a>*« a thought to whar it would
me** to haw yeur pia/io m daily uae—»
to take ,id«ntag. of ™
of the good
RUiBKal orrering) that cotne your waj-»-«.
help
epeeetr n
oougn
mnuencc on
No Age Limit on
Learning to Play.
a
•war hungry antU.
and • » .
i rxry day
perocularir .
They nead
•
•»*
""•>
* •*« ^ "
.
r"
unifying recrcAtifln from "&«* Mmk
ve tedeove.
They need-
Ertrj Day."
Modem buiincu t i c a to tpecded up that
•c draw* upon die nervoui energy of nvn
and women to the utmon degree.
mi
• g u i w exWmtm.
Nckhtt dot. erne need
Mutic
To merely litttn to
m it u find ir», but to play b far more
v»U*,L. u a stimuli*-for thu r u u n
«vtcy man fhould vmdy nuuic.
JUNE 19, 1926
in the windows and the scaffolding is almost
ready to be removed.
Business in Oakland Proves Quite Satisfactory
After two months of business at 1604 San
Pablo avenue, Oakland, the Hanson Music Co.,
Inc., is quite satisfied with the volume of sales
to date, it is stated. The corporation has as
president H. C. Hanson, proprietor of the H. C.
Hanson Music House, San Francisco, distribu-
tor of Buescher instruments for northern Cali-
fornia and dealers in Buescher band instru-
ments. J. L. Lee, manager of the Oakland
store, went to that position from the Matthews
Music House, Eureka, Cal. The Oakland store
carries the Charles M. Stieff piano, Brunswick
phonograph lines, sheet music and Paramount
banjos.
Will Visit Trade on Next Trip
After traveling some 1,700 miles on a highly
enjoyable honeymoon, Kurken Gagos and his
bride have returned home and Mr. Gagos is"
now back at his duties as sales manager of the
H. C. Hanson Music House. It was his orig-
inal intention to visit a number of music stores
while in southern California, but he and Mrs.
Gagos had too many things to see while they
enjoyed the beaches, etc., and got to San Diego,
where some visits were paid to the trade. Part
of their time was spent in the Yosemite
Valley.
Vacation Season With Allen Co.
Vacation season with the Wiley B. Allen Co.
has been started by Maurice Michaels, well-
known member of the piano department, who
has left for a motor trip in the South. The vaca-
tion idea continues to be well emphasized in the
windows of this company. One of the latest
window installations has the setting of a Sum-
mer porch with background of green trellis,
grass rug, porch chairs and tables and even such
intimate touches as a green glass pitcher and
glasses on the green osier table and an open
magazine on the cushioned porch chair. The
porch was arranged to suggest how well a small
piano fits into such surroundings, and a Cable
Midget is part of the furniture, its bronze-
green coloring making it look as if it "be-
longed."
Office Manager Taking Trip to Honolulu
A vacation of three weeks is being taken by
Miss E. P. Coxhead, office manager of the
Western Piano Corp., who has sailed for the
Hawaiian Islands.
"Indian Lullaby" is Proving Good Seller
The Sherman, Clay & Co.'s publication "In-
dian Lullaby," while it has been out for several
months, seems just to be coming into its own
as a popular seller. An entire window is given
to displaying it. The song is by Jessie M. Glick
and Irving M. Wilson. The Victor record of
"Indian Lullaby" will be released in a few days.
For choK who h*v« nevtr erperienced the
MASON fyPJSCH
Mu»it o n be l u r e d at any tg>. OuMm..
t>( roune, iKnuld ht taught piano for m
inlcllcctual discipline, in cultural influencr.
But becautt one mtued such «i oppor
fay of •elf'CxpnuiDn through musk, thu
mauge B intended. If you have a piano,
me it yountlf.
b
the pleasure to be obtained from music, we re-
cently crystallized this thought into 'Some Mu-
i-ic Every Day.' We submitted this as a recipe
for happiness, in an advertisement built around
the thought that business men and women par-
ticularly needed music as a relaxation, as a
nerve sedative, as an inspiration. In the remain-
der of the present series we developed this
idea of 'Some Music Every Day,' one advertise-
ment outlining 'what every child should be
taught,' and another pointing out that no age
limit was placed on learning to play.
"Now, through all the series, we have stressed
the part the music teacher plays in helping
piano-owners to enjoy music, adding each time
'remember, there is a music teacher in your
neighborhood.' In fact, the keynote of the
Bert Lytell Buys Panatrope
If you do not JIQIMM a
piano, nsit thTMuo*. 6c Riich ikowraomi,
to that you may s u n the Kudy of music
under the mot Favorable auipicei -the
f
h
t^ll
Among the many prominent motion picture
stars who have purchased Brunswick Pana-
tropes are to be included Bert Lytell and his
wife, better known as Claire Windsor, who re-
cently purchased a Panatrope and Radiola. The
instrument appealed to both artists for the rea-
son that Bert wanted a radio, while his wife pre-
ferred the phonograph. In the Panatrope they
got both. The sale was made by the Fitzgerald
Music Co., Los Angeles.
Remember, there it a musk-teacher m your neighborhood'.'
MASON.&-RJSCH
tical instrument through which to obtain the
fundamentals of music. So we look for this
type of advertising to build piano sales. If it
does that, we have no fear as to what share
of the business our firm will get."
PIANO
SCARFS
The Ronchi Piano Co., 509 Forty-third street,
Union City, N. J., has been granted a charter
recently, with a capital stock of $125,000. Elias
G. Ronchi is agent of the concern.
Consult the Universal Want Directory of
The Review.
PIANO
COVERS and BENCH-CUSHIONS
0. SIMMS HF8. CO.. 103-S WMt 14th St.
osco
The Music Trade Review
New Kohler & Chase Building in San
Francisco Rapidly Nears Its Completion
Firm Hopes to Be in It by End of Month—San Francisco Papers Tell Story of Sherman-Clay
Advertising Victory—Chisholm Co. Reopens—Other Local Notes
CAN FRANCISCO, CAL, June 10.—Some of
the local newspapers yesterday ran cuts of
Neill C. Wilson, advertising manager for Sher-
man, Clay & Co., his features wearing a happy
smile. News had been received that Philip T.
Clay, president of Sherman, Clay & Co., had
carried away the trophy awarded by the Music
Industries Chamber of Commerce for the best
"truthful, forceful and distinctive advertising"
during the past year. This is the second time
that Sherman, Clay & Co. have won the first
prize for their advertising copy, and much satis-
faction was expressed here. Mr. Wilson is sec-
retary of the San Francisco Advertising Club.
Chisholm Music Store is Reopened
The Chisholm Music Co. has reopened its
store in Berkeley, after it had been closed for
sjome time. M. Rolls is in charge as manager and
Mrs. Chisholm is attending to the business end
of the concern while Mr. Chisholm is stated to
be meeting with considerable success as out-
side salesman. A varied line of pianos, new
and second-hand, is handled.
Country Demand Runs Heavily to Grands
After spending a month on the road visiting
the valleys of northern California, Miss Z. F.
Browne, piano saleslady for the Heine Piano
Co., has returned to the headquarters of the firm
on Market street here, after doing a very good
business. She said that on the ranches as well
as in the towns she found that the demand
all runs to grands. She went as far north as
Redding in the Sacramento Valley and every-
where found a hopeful tone on account of good
crops. Miss Browne is one of the few young
women who can go out in competition with live
piano salesmen and often be first to get the
prospect's name on the dotted line.
Expect to Move on June 21
Workmen are speeding progress on the new
Kohler & Chase building and it is hoped that
the firm can move by June 21. Glass is already
How to Win Teachers' Good Will—(Continued from page 3)
campaign might be considered the point that to
the music teachers was due most of the credit
for Canada's advancement in this outstanding
branch of culture.
"We were glad to give this publicity to recog-
nition of the music teaching profession. Music
teachers, as a rule, have been just and generous
enough, for several generations, to say a good
word for our product—and this series shows we
reciprocate their good will. We hope our mes-
sages may prove of personal value to the pro-
fession.
"From the selfish standpoint, we hope this
advertising may prompt more people to engage
more teachers. We hope it will make more
people want more music. As we point out in
one piece of copy, the piano is the most prac-
pianos. If they do not, it is not our fault, be-
cause somewhere in every advertisement, we
make a point of Mason & Risch superiority
of tone.
"The dominant note of our copy having been
T " H E R E IS MORE MUSIC in d *
^ -orld a x b y then d m ' « ) m in
an» peaoeding age.
Itf influence
frow..
L k nerty. Muar -
rma
b f c - i i btaemg h«n that trm and fan.
d w akn-
Foe "aim I** give*." MUMC
• a Ktnod of wJf-ii[Miiain«i. a t o w * «f
g^cenM joy, a rtaj redpt fW happvneai -'
Tfiot • »
Ai
on i t * match. •
eoUet. »
»
•
help, tht maried
m t W , , k bgWna labor
In thr hone, what a difference * make.
»
here " W
Unit
Evtrj
Dt#/.'
Ii > d a b u r n * of hone life— keeping
tk. Cuwlr together, raduang p o d cheer
morfi aaolanra n> a i m ,
•
t
U
- d . J«U,
•
oT iKa n n l t r
Fee trie penon wtio o
pano, • » eaty » haw 'Semt
If you an not enjoying tome miuic e w y
day. a>*« a thought to whar it would
me** to haw yeur pia/io m daily uae—»
to take ,id«ntag. of ™
of the good
RUiBKal orrering) that cotne your waj-»-«.
help
epeeetr n
oougn
mnuencc on
No Age Limit on
Learning to Play.
a
•war hungry antU.
and • » .
i rxry day
perocularir .
They nead
•
•»*
""•>
* •*« ^ "
.
r"
unifying recrcAtifln from "&«* Mmk
ve tedeove.
They need-
Ertrj Day."
Modem buiincu t i c a to tpecded up that
•c draw* upon die nervoui energy of nvn
and women to the utmon degree.
mi
• g u i w exWmtm.
Nckhtt dot. erne need
Mutic
To merely litttn to
m it u find ir», but to play b far more
v»U*,L. u a stimuli*-for thu r u u n
«vtcy man fhould vmdy nuuic.
JUNE 19, 1926
in the windows and the scaffolding is almost
ready to be removed.
Business in Oakland Proves Quite Satisfactory
After two months of business at 1604 San
Pablo avenue, Oakland, the Hanson Music Co.,
Inc., is quite satisfied with the volume of sales
to date, it is stated. The corporation has as
president H. C. Hanson, proprietor of the H. C.
Hanson Music House, San Francisco, distribu-
tor of Buescher instruments for northern Cali-
fornia and dealers in Buescher band instru-
ments. J. L. Lee, manager of the Oakland
store, went to that position from the Matthews
Music House, Eureka, Cal. The Oakland store
carries the Charles M. Stieff piano, Brunswick
phonograph lines, sheet music and Paramount
banjos.
Will Visit Trade on Next Trip
After traveling some 1,700 miles on a highly
enjoyable honeymoon, Kurken Gagos and his
bride have returned home and Mr. Gagos is"
now back at his duties as sales manager of the
H. C. Hanson Music House. It was his orig-
inal intention to visit a number of music stores
while in southern California, but he and Mrs.
Gagos had too many things to see while they
enjoyed the beaches, etc., and got to San Diego,
where some visits were paid to the trade. Part
of their time was spent in the Yosemite
Valley.
Vacation Season With Allen Co.
Vacation season with the Wiley B. Allen Co.
has been started by Maurice Michaels, well-
known member of the piano department, who
has left for a motor trip in the South. The vaca-
tion idea continues to be well emphasized in the
windows of this company. One of the latest
window installations has the setting of a Sum-
mer porch with background of green trellis,
grass rug, porch chairs and tables and even such
intimate touches as a green glass pitcher and
glasses on the green osier table and an open
magazine on the cushioned porch chair. The
porch was arranged to suggest how well a small
piano fits into such surroundings, and a Cable
Midget is part of the furniture, its bronze-
green coloring making it look as if it "be-
longed."
Office Manager Taking Trip to Honolulu
A vacation of three weeks is being taken by
Miss E. P. Coxhead, office manager of the
Western Piano Corp., who has sailed for the
Hawaiian Islands.
"Indian Lullaby" is Proving Good Seller
The Sherman, Clay & Co.'s publication "In-
dian Lullaby," while it has been out for several
months, seems just to be coming into its own
as a popular seller. An entire window is given
to displaying it. The song is by Jessie M. Glick
and Irving M. Wilson. The Victor record of
"Indian Lullaby" will be released in a few days.
For choK who h*v« nevtr erperienced the
MASON fyPJSCH
Mu»it o n be l u r e d at any tg>. OuMm..
t>( roune, iKnuld ht taught piano for m
inlcllcctual discipline, in cultural influencr.
But becautt one mtued such «i oppor
fay of •elf'CxpnuiDn through musk, thu
mauge B intended. If you have a piano,
me it yountlf.
b
the pleasure to be obtained from music, we re-
cently crystallized this thought into 'Some Mu-
i-ic Every Day.' We submitted this as a recipe
for happiness, in an advertisement built around
the thought that business men and women par-
ticularly needed music as a relaxation, as a
nerve sedative, as an inspiration. In the remain-
der of the present series we developed this
idea of 'Some Music Every Day,' one advertise-
ment outlining 'what every child should be
taught,' and another pointing out that no age
limit was placed on learning to play.
"Now, through all the series, we have stressed
the part the music teacher plays in helping
piano-owners to enjoy music, adding each time
'remember, there is a music teacher in your
neighborhood.' In fact, the keynote of the
Bert Lytell Buys Panatrope
If you do not JIQIMM a
piano, nsit thTMuo*. 6c Riich ikowraomi,
to that you may s u n the Kudy of music
under the mot Favorable auipicei -the
f
h
t^ll
Among the many prominent motion picture
stars who have purchased Brunswick Pana-
tropes are to be included Bert Lytell and his
wife, better known as Claire Windsor, who re-
cently purchased a Panatrope and Radiola. The
instrument appealed to both artists for the rea-
son that Bert wanted a radio, while his wife pre-
ferred the phonograph. In the Panatrope they
got both. The sale was made by the Fitzgerald
Music Co., Los Angeles.
Remember, there it a musk-teacher m your neighborhood'.'
MASON.&-RJSCH
tical instrument through which to obtain the
fundamentals of music. So we look for this
type of advertising to build piano sales. If it
does that, we have no fear as to what share
of the business our firm will get."
PIANO
SCARFS
The Ronchi Piano Co., 509 Forty-third street,
Union City, N. J., has been granted a charter
recently, with a capital stock of $125,000. Elias
G. Ronchi is agent of the concern.
Consult the Universal Want Directory of
The Review.
PIANO
COVERS and BENCH-CUSHIONS
0. SIMMS HF8. CO.. 103-S WMt 14th St.
osco
Future scanning projects are planned by the International Arcade Museum Library (IAML).