Music Trade Review
Issue: 1926 Vol. 82 N. 21 - Page 42
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
The Music Trade of the Golden Gate,
One of the Country's Greatest Cities
Maurice Richmond, Head of the Richmond Musical Supply Corp., New York, Requires Several
Articles to Tell of All He Found There, of Which This Is the Third
'TpHE new location of Reece & Fuhrman is at
•*• 19 Stockton street. In this store they have
combined with Waters & Ross, who are dealers
in small goods, musical instruments, agents for
the Holton band instru-
ments and dealers in a
general line of musical
merchandise, including
the Brunswick line.
Both these firms left
the Kohler & Chase in-
stitution at the same
time. The approximate
size of the store is
fourteen by ninety feet.
It has a large basement
and a fifty-foot mezza-
nine. This is consid-
ered an excellent loca-
tion for retail business,
particularly
transient
Maurice Richmond
trade, since it is very close to Market street.
The jobbing department of Reece & Fuhrman
will also be handled in these new quarters. A
complete stock of everything in music is car-
ried. As Mr. Reece stated: "We job every-
thing. Our business last year showed an in-
crease over 1924 and from all indications dur-
ing the early months of this year we can look
forward to a substantial gain over 1925. Due to
musical activities along the entire Pacific Coast
in educational lines as well as recreational music
has become one of the necessities of life out
here."
It was pleasant to meet Carl Fuhrman again,
for I remember him way back before he went
to the Pacific Coast, when he was part of the
organization of Denton, Cottier & Daniels, Buf-
falo. I was glad to note that the same old pleas-
ant smile he had in those days is still with him.
There appears to be a great deal of activity in
these boys' minds; they are optimistic about the
future and are planning many novel sales aids
for increased business.
L. A. Martell
While Mr. Martell, of Oliver Ditson, Boston,
is new to many of the dealers on the Pacific
Coast, from all reports he certainly has made a
lot of friends for himself. From what the deal-
ers have had to say about this Bostonian, he
surely is qualified to talk on anything pertaining
to standard music. We met at Sherman, Clay
& Co. in San Francisco just before Martell was
leaving for the Northwest. He made the few
following remarks for my San Francisco story:
"My Coast trip was most successful and I
combined with it three educational meetings,
which is a little unusual for a trade man. I
started the trip by having a display of Oliver
Ditson Co.'s publications at the National Music
Teachers' Convention in Dayton, Ohio, and
from there T worked my way South, to Birming-
SONGS THAT SELL
At Peace With the World—(Irving
Berlin)—New
Always—(Irving Berlin)—New.
ham, Ala., to a Southern conference for musical
Remember (Irving Berlin)
education of which I am treasurer, and in my
Don't Wait Too Long (Irving Berlin)
second term. I feel honored and complimented
Venetian Isles (Irving Berlin)
to think educators choose a commercial man to
Then I'll Be Happy
take care of their money.
I Never Knew
"From there I worked through Texas to Los
That Certain Party
Angeles and from there to Fresno, Stockton and
In the Middle of the Night
then here. From San Francisco I shall cover
I Wonder Where My Baby 18 To-night
Portland, Seattle, Spokane, Salt Lake, Denver,
Poor Papa (Has Got Nuthln' at All)
and wind up the trip by having a display at the
I'd Climb the Highest Mountain (If I Knew
I'd Find You)
Eastern Supervisors' Conference at Atlantic
Gimme a Little Kiss (Will Ya-Huh?)
City.
Tentin' Down in Tennessee
"I found conditions all along the line most
But I Do (You Know I Do)
favorable, especially in the West. I consider
What!
No Women
the dealers on the Coast most aggressive, al-
Pining for You
ways alert and ready to take up new material.
Somebody's Eyes
My biggest seller in songs was our new Cadman
Chinky Butterfly
number, 'My Gift for You.' "
Say It Again
He finished by saying: "I'm sorry, Maurice,
He Ain't Done Right by Nell
I haven't any humorous stories to give you."
What Am I Supposed to Do?
It seems most of the boys traveling out of
The Wind Blew Thru His Whiskers
Boston are seriously inclined and full of busi-
Cecilia
ness. They haven't time for anything else.
I Wish't I Was in Peoria
Their diversion consists mostly of beans—"good
Yes, Sir! That's My Baby
old Boston beans." Martell eats them, too. 1
Oh, How I Miss You To-night
asked him: "Do you like crullers?" "No, I
The Roses Rrnugrht Mn You
dough-nut," he said.
Yearning
San Francisco's Tin Pan Alley
Waltzing the Blues Away
The Pantages Theatre Building is where the
Miami, You Owe a T-ot to Me
boys are located, representing the popular mu-
When Autumn Leaves Are Falling
sic houses from New York and San Francisco
Take This Rose
Fortunately, Market street is full of hustle and
Tell Me Why You and I Should Be Stranger*.
bustle, just like dear old Broadway, so that
The Day That I Met You
there is no possibility of discord being heard
outside. It is safe to say that there are no less
than twenty-five pianos going all times of the
BOOKS THAT SELL
day in this building. The sound is all muffled
New Universal Dance Folio
and lost, though, in the noise of the busy thor-
No. 11
X
Edition Extraordinary—Just Out
oughfare.
Peterson's Ukulele Method
Harvey Johnston
World's Favorite Songs
Harvey Johnston looks after all the Feist in-
—
Tiddle De Ukes
terests and has been here since 1904. He re-
Strum It With Crumit
ports "Sleepy Time Gal," "Top of the World"
and "Five Foot Two" as top-liners and "Horses"
looks as though it was running away from all
Irving Berlin's Song Gems
the others. Of their newer publications, "After
From the Musical Comedy Sensation
I Say I'm Sorry" and "Somebody's Lonely"
look like "real Feist Hits."
"THE COCOANUTS"
A Little Bungalow
Harvey Johnston reflects the real type of the
Feist organization. His slogan is "Don't put
Florida By the Sea
things off—put them over." Among his many
We Should Care
big plugs to boost the Feist catalogs are four
The Monkey Doodle Doo
well-known radio stations here, over which
Lucky Boy
the Feist songs are looked forward to by the
Western public.
Jimmy Raymond
Jimmy Raymond, of Jerome H. Remick & Co.,
1607 Broadway, New York
was down at Los Angeles attending the open-
ing of a new, large cinema palace. The pro-
Mort Harris, of the Berlin staff here, is very
fessional office reported a healthy demand for
much alive and active in keeping up with the
everything in the catalog and the Remick num-
Berlin stride. The catalog is extremely popular
bers are well represented here.
on the West Coast. The Berlin song, "Always,"
—
—
—
—
IRVING BERLIN, Inc.
IF YOU THINK DISPLAYS OF
Most Popular Music Books—
won't increase sales, look at a syndicate store window occasionally
Wire for descriptive catalog—order from jobber or direct from publisher
Hinds, Hayden & Eldredge, Inc., Publishers, New York City
42
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
The Music Trade of the Golden Gate,
One of the Country's Greatest Cities
Maurice Richmond, Head of the Richmond Musical Supply Corp., New York, Requires Several
Articles to Tell of All He Found There, of Which This Is the Third
'TpHE new location of Reece & Fuhrman is at
•*• 19 Stockton street. In this store they have
combined with Waters & Ross, who are dealers
in small goods, musical instruments, agents for
the Holton band instru-
ments and dealers in a
general line of musical
merchandise, including
the Brunswick line.
Both these firms left
the Kohler & Chase in-
stitution at the same
time. The approximate
size of the store is
fourteen by ninety feet.
It has a large basement
and a fifty-foot mezza-
nine. This is consid-
ered an excellent loca-
tion for retail business,
particularly
transient
Maurice Richmond
trade, since it is very close to Market street.
The jobbing department of Reece & Fuhrman
will also be handled in these new quarters. A
complete stock of everything in music is car-
ried. As Mr. Reece stated: "We job every-
thing. Our business last year showed an in-
crease over 1924 and from all indications dur-
ing the early months of this year we can look
forward to a substantial gain over 1925. Due to
musical activities along the entire Pacific Coast
in educational lines as well as recreational music
has become one of the necessities of life out
here."
It was pleasant to meet Carl Fuhrman again,
for I remember him way back before he went
to the Pacific Coast, when he was part of the
organization of Denton, Cottier & Daniels, Buf-
falo. I was glad to note that the same old pleas-
ant smile he had in those days is still with him.
There appears to be a great deal of activity in
these boys' minds; they are optimistic about the
future and are planning many novel sales aids
for increased business.
L. A. Martell
While Mr. Martell, of Oliver Ditson, Boston,
is new to many of the dealers on the Pacific
Coast, from all reports he certainly has made a
lot of friends for himself. From what the deal-
ers have had to say about this Bostonian, he
surely is qualified to talk on anything pertaining
to standard music. We met at Sherman, Clay
& Co. in San Francisco just before Martell was
leaving for the Northwest. He made the few
following remarks for my San Francisco story:
"My Coast trip was most successful and I
combined with it three educational meetings,
which is a little unusual for a trade man. I
started the trip by having a display of Oliver
Ditson Co.'s publications at the National Music
Teachers' Convention in Dayton, Ohio, and
from there T worked my way South, to Birming-
SONGS THAT SELL
At Peace With the World—(Irving
Berlin)—New
Always—(Irving Berlin)—New.
ham, Ala., to a Southern conference for musical
Remember (Irving Berlin)
education of which I am treasurer, and in my
Don't Wait Too Long (Irving Berlin)
second term. I feel honored and complimented
Venetian Isles (Irving Berlin)
to think educators choose a commercial man to
Then I'll Be Happy
take care of their money.
I Never Knew
"From there I worked through Texas to Los
That Certain Party
Angeles and from there to Fresno, Stockton and
In the Middle of the Night
then here. From San Francisco I shall cover
I Wonder Where My Baby 18 To-night
Portland, Seattle, Spokane, Salt Lake, Denver,
Poor Papa (Has Got Nuthln' at All)
and wind up the trip by having a display at the
I'd Climb the Highest Mountain (If I Knew
I'd Find You)
Eastern Supervisors' Conference at Atlantic
Gimme a Little Kiss (Will Ya-Huh?)
City.
Tentin' Down in Tennessee
"I found conditions all along the line most
But I Do (You Know I Do)
favorable, especially in the West. I consider
What!
No Women
the dealers on the Coast most aggressive, al-
Pining for You
ways alert and ready to take up new material.
Somebody's Eyes
My biggest seller in songs was our new Cadman
Chinky Butterfly
number, 'My Gift for You.' "
Say It Again
He finished by saying: "I'm sorry, Maurice,
He Ain't Done Right by Nell
I haven't any humorous stories to give you."
What Am I Supposed to Do?
It seems most of the boys traveling out of
The Wind Blew Thru His Whiskers
Boston are seriously inclined and full of busi-
Cecilia
ness. They haven't time for anything else.
I Wish't I Was in Peoria
Their diversion consists mostly of beans—"good
Yes, Sir! That's My Baby
old Boston beans." Martell eats them, too. 1
Oh, How I Miss You To-night
asked him: "Do you like crullers?" "No, I
The Roses Rrnugrht Mn You
dough-nut," he said.
Yearning
San Francisco's Tin Pan Alley
Waltzing the Blues Away
The Pantages Theatre Building is where the
Miami, You Owe a T-ot to Me
boys are located, representing the popular mu-
When Autumn Leaves Are Falling
sic houses from New York and San Francisco
Take This Rose
Fortunately, Market street is full of hustle and
Tell Me Why You and I Should Be Stranger*.
bustle, just like dear old Broadway, so that
The Day That I Met You
there is no possibility of discord being heard
outside. It is safe to say that there are no less
than twenty-five pianos going all times of the
BOOKS THAT SELL
day in this building. The sound is all muffled
New Universal Dance Folio
and lost, though, in the noise of the busy thor-
No. 11
X
Edition Extraordinary—Just Out
oughfare.
Peterson's Ukulele Method
Harvey Johnston
World's Favorite Songs
Harvey Johnston looks after all the Feist in-
—
Tiddle De Ukes
terests and has been here since 1904. He re-
Strum It With Crumit
ports "Sleepy Time Gal," "Top of the World"
and "Five Foot Two" as top-liners and "Horses"
looks as though it was running away from all
Irving Berlin's Song Gems
the others. Of their newer publications, "After
From the Musical Comedy Sensation
I Say I'm Sorry" and "Somebody's Lonely"
look like "real Feist Hits."
"THE COCOANUTS"
A Little Bungalow
Harvey Johnston reflects the real type of the
Feist organization. His slogan is "Don't put
Florida By the Sea
things off—put them over." Among his many
We Should Care
big plugs to boost the Feist catalogs are four
The Monkey Doodle Doo
well-known radio stations here, over which
Lucky Boy
the Feist songs are looked forward to by the
Western public.
Jimmy Raymond
Jimmy Raymond, of Jerome H. Remick & Co.,
1607 Broadway, New York
was down at Los Angeles attending the open-
ing of a new, large cinema palace. The pro-
Mort Harris, of the Berlin staff here, is very
fessional office reported a healthy demand for
much alive and active in keeping up with the
everything in the catalog and the Remick num-
Berlin stride. The catalog is extremely popular
bers are well represented here.
on the West Coast. The Berlin song, "Always,"
—
—
—
—
IRVING BERLIN, Inc.
IF YOU THINK DISPLAYS OF
Most Popular Music Books—
won't increase sales, look at a syndicate store window occasionally
Wire for descriptive catalog—order from jobber or direct from publisher
Hinds, Hayden & Eldredge, Inc., Publishers, New York City
42
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