Music Trade Review

Issue: 1926 Vol. 82 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
The Music Trade of the Golden Gate,
One of the Country's Greatest Cities
Maurice Richmond, Head of the Richmond Musical Supply Corp., New York, Requires Several
Articles to Tell of All He Found There, of Which This Is the Third
'TpHE new location of Reece & Fuhrman is at
•*• 19 Stockton street. In this store they have
combined with Waters & Ross, who are dealers
in small goods, musical instruments, agents for
the Holton band instru-
ments and dealers in a
general line of musical
merchandise, including
the Brunswick line.
Both these firms left
the Kohler & Chase in-
stitution at the same
time. The approximate
size of the store is
fourteen by ninety feet.
It has a large basement
and a fifty-foot mezza-
nine. This is consid-
ered an excellent loca-
tion for retail business,
particularly
transient
Maurice Richmond
trade, since it is very close to Market street.
The jobbing department of Reece & Fuhrman
will also be handled in these new quarters. A
complete stock of everything in music is car-
ried. As Mr. Reece stated: "We job every-
thing. Our business last year showed an in-
crease over 1924 and from all indications dur-
ing the early months of this year we can look
forward to a substantial gain over 1925. Due to
musical activities along the entire Pacific Coast
in educational lines as well as recreational music
has become one of the necessities of life out
here."
It was pleasant to meet Carl Fuhrman again,
for I remember him way back before he went
to the Pacific Coast, when he was part of the
organization of Denton, Cottier & Daniels, Buf-
falo. I was glad to note that the same old pleas-
ant smile he had in those days is still with him.
There appears to be a great deal of activity in
these boys' minds; they are optimistic about the
future and are planning many novel sales aids
for increased business.
L. A. Martell
While Mr. Martell, of Oliver Ditson, Boston,
is new to many of the dealers on the Pacific
Coast, from all reports he certainly has made a
lot of friends for himself. From what the deal-
ers have had to say about this Bostonian, he
surely is qualified to talk on anything pertaining
to standard music. We met at Sherman, Clay
& Co. in San Francisco just before Martell was
leaving for the Northwest. He made the few
following remarks for my San Francisco story:
"My Coast trip was most successful and I
combined with it three educational meetings,
which is a little unusual for a trade man. I
started the trip by having a display of Oliver
Ditson Co.'s publications at the National Music
Teachers' Convention in Dayton, Ohio, and
from there T worked my way South, to Birming-
SONGS THAT SELL
At Peace With the World—(Irving
Berlin)—New
Always—(Irving Berlin)—New.
ham, Ala., to a Southern conference for musical
Remember (Irving Berlin)
education of which I am treasurer, and in my
Don't Wait Too Long (Irving Berlin)
second term. I feel honored and complimented
Venetian Isles (Irving Berlin)
to think educators choose a commercial man to
Then I'll Be Happy
take care of their money.
I Never Knew
"From there I worked through Texas to Los
That Certain Party
Angeles and from there to Fresno, Stockton and
In the Middle of the Night
then here. From San Francisco I shall cover
I Wonder Where My Baby 18 To-night
Portland, Seattle, Spokane, Salt Lake, Denver,
Poor Papa (Has Got Nuthln' at All)
and wind up the trip by having a display at the
I'd Climb the Highest Mountain (If I Knew
I'd Find You)
Eastern Supervisors' Conference at Atlantic
Gimme a Little Kiss (Will Ya-Huh?)
City.
Tentin' Down in Tennessee
"I found conditions all along the line most
But I Do (You Know I Do)
favorable, especially in the West. I consider
What!
No Women
the dealers on the Coast most aggressive, al-
Pining for You
ways alert and ready to take up new material.
Somebody's Eyes
My biggest seller in songs was our new Cadman
Chinky Butterfly
number, 'My Gift for You.' "
Say It Again
He finished by saying: "I'm sorry, Maurice,
He Ain't Done Right by Nell
I haven't any humorous stories to give you."
What Am I Supposed to Do?
It seems most of the boys traveling out of
The Wind Blew Thru His Whiskers
Boston are seriously inclined and full of busi-
Cecilia
ness. They haven't time for anything else.
I Wish't I Was in Peoria
Their diversion consists mostly of beans—"good
Yes, Sir! That's My Baby
old Boston beans." Martell eats them, too. 1
Oh, How I Miss You To-night
asked him: "Do you like crullers?" "No, I
The Roses Rrnugrht Mn You
dough-nut," he said.
Yearning
San Francisco's Tin Pan Alley
Waltzing the Blues Away
The Pantages Theatre Building is where the
Miami, You Owe a T-ot to Me
boys are located, representing the popular mu-
When Autumn Leaves Are Falling
sic houses from New York and San Francisco
Take This Rose
Fortunately, Market street is full of hustle and
Tell Me Why You and I Should Be Stranger*.
bustle, just like dear old Broadway, so that
The Day That I Met You
there is no possibility of discord being heard
outside. It is safe to say that there are no less
than twenty-five pianos going all times of the
BOOKS THAT SELL
day in this building. The sound is all muffled
New Universal Dance Folio
and lost, though, in the noise of the busy thor-
No. 11
X
Edition Extraordinary—Just Out
oughfare.
Peterson's Ukulele Method
Harvey Johnston
World's Favorite Songs
Harvey Johnston looks after all the Feist in-

Tiddle De Ukes
terests and has been here since 1904. He re-
Strum It With Crumit
ports "Sleepy Time Gal," "Top of the World"
and "Five Foot Two" as top-liners and "Horses"
looks as though it was running away from all
Irving Berlin's Song Gems
the others. Of their newer publications, "After
From the Musical Comedy Sensation
I Say I'm Sorry" and "Somebody's Lonely"
look like "real Feist Hits."
"THE COCOANUTS"
A Little Bungalow
Harvey Johnston reflects the real type of the
Feist organization. His slogan is "Don't put
Florida By the Sea
things off—put them over." Among his many
We Should Care
big plugs to boost the Feist catalogs are four
The Monkey Doodle Doo
well-known radio stations here, over which
Lucky Boy
the Feist songs are looked forward to by the
Western public.
Jimmy Raymond
Jimmy Raymond, of Jerome H. Remick & Co.,
1607 Broadway, New York
was down at Los Angeles attending the open-
ing of a new, large cinema palace. The pro-
Mort Harris, of the Berlin staff here, is very
fessional office reported a healthy demand for
much alive and active in keeping up with the
everything in the catalog and the Remick num-
Berlin stride. The catalog is extremely popular
bers are well represented here.
on the West Coast. The Berlin song, "Always,"




IRVING BERLIN, Inc.
IF YOU THINK DISPLAYS OF
Most Popular Music Books—
won't increase sales, look at a syndicate store window occasionally
Wire for descriptive catalog—order from jobber or direct from publisher
Hinds, Hayden & Eldredge, Inc., Publishers, New York City
42
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY 22, 1926
43
The Music Trade Review
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GUS KAHN
Music by
Lyrics hy
JOE SANDERS
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What A
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Amy
is piled up high on every music counter. Some
other top-liners are "Give Me A Little Kiss,"
"Tentin' Down in Tennessee," "Poor Papa," and
"Say It Again."
Shapiro, Bernstein & Co.
In making my rounds of the publishers I
found that Harry Hume, of this house, was off
to Los Angeles on the same call of the grand
opening of the moving-picture theatre. I didn't
have an opportunity to see Harry Hume, but 1
do know that the Shapiro, Bernstein catalog has
enough hits to keep the American Railway Ex-
press well supplied with packages of music go-
ing to the Western dealers.
Charles N. Daniels
Charlie Daniels, president of the Villa Moret,
Inc., has been an intimate friend of mine for
many years, so that I could not make just a
brief business call on him. Charlie suggested
that I see him during "off hours," when we
could talk over old times. As a matter of fact,
Charlie sent me a written invitation to spend
the week-end with him and partake of his hos-
pitality. I'm going to save the experience of
"One of the most enjoyable days I spent" to
tell you in my Oakland story next week, since
Charlie is a suburbanite, living in Oakland.
Sherman, Clay & Co.
Carl LaMont is the professional manager for
the publishing department of Sherman, Clay &
Co., and, together with the other boys, was over
to Los Angeles when I called. I was sorry to
have missed him. Upon his return to the office
he immediately wrote me to the Alexandria Ho-
tel in Los Angeles, saying: "Why didn't you
tell a fellow you were coming? I could have
told Ed. Little that I had broken a leg or had
tonsilitis, or any other good excuse. I am cer-
tainly sorry that we didn't visit together this
time. We have some great songs for the sea-
son and if the public will continue to buy music
we will get our share."
I did meet the charming little lady, Miss
Gladys Nance, who is in charge of the office.
Miss Nance is quite talented in a musical way.
She was formerly in the commercial field in this
city and is very happy now in her new position.
Undoubtedly she is proving valuable to the
professional department of Sherman-Clay.
Robbins-Engel, Inc.
Wilt Gunsendorfer, representing Robbins-En-
gel, Inc., is doing some splendid work out here,
particularly on its orchestra material, the "Cap-
itol Photoplay Series," "Descriptive and Dra-
matic Series," "Redfield Concert Series," etc.
Its ukulele books are selling exceptionally well
and their popular songs, "Whose Who Are You"
and "Only You and Lonely Me," are constantly
heard in and on the air.
San Francisco Wise Cracks
(Heard Up and Down the Street)
Eat, Drink and Be Merry, for to-morrow your
bootlegger may get shot.
Music, Poetry and Women are three things
that some men would rather admire than under-
stand.
LEWIS and YOUNG
WALTEinDONAUJSON
Music hy
RALPH WILLIAMS
HENRYWSAm-LY
FEIST'
Wifey: I can't understand the success of Mrs.
Van Horn. She doesn't sing, play or recite—yet
she is popular.
Hubby: Perhaps that's why.
"Have you any bootleggers in Crimson
Gulch?"
"Not to speak of," answered Captain Doe,
"there's one fellow who pretends he's a boot-
legger, but he is only making believe he has
money in order to get credit from the bank."
Californians are passionately devoted to their
State. A native son, taking gasoline at the foot
of Market street, had a sign on the back of his
car in large letters, reading: "Just back from
Florida, Barnum was right."
"No, sir," he said, "I've never been to Flor-
ida. I'm not fool enough to leave California.
That sign on my car? That's just patriotic ad-
vertising."
The honeymoon is* sure over if he doesn't
give a darn about what his wife thinks of Val-
entino.
There are no different classes in San Fran-
cisco. The rich just have more expensive ways
of being naughty.
At the Poker game: "Wotcha got?" "Queen."
"How many?" "One." "That's good!"
With a California poppy in my buttonhole and
a receipted bill from the hotel in my pocket, not
long after the milkman had finished his route,
I departed over the Key route ,a twenty-minute
ride on San Francisco Bay, for Oakland.
"Who'd Be Blue" British Hit
Harry Woods, who has been responsible for
many recent popular successes, has truck it
again. His song, "Who'd Be Blue," published by
M. Witmark & Sons, is not alone taking hold
rapidly in this country but is the rage of Eng-
land. Paul Specht, the well-known musical di-
rector, who at present is playing an engage-
ment at the Empress Rooms of the Royal
Palace Hotel, London, as well as appearing at
the theatres there, writes that "Who'd Be Blue"
is the biggest request number in his books. He
also mentions the fact that all the leading or-
chestras, including the Kit Kat Club Band, Don
Parker at the Piccadilly Hotel, etc., are all fea-
turing it.
This number is published abroad by Bert
Feldman, of London, who is going right behind
it with an intensive campaign. It has been
selected as one of the big numbers for ex-
ploitation at Blackpool and deservedly so.
Song
Quincke & Go. Issue
New Thematic Catalog
Book Has Three Divisions, "Interesting Easy
Pieces," "Piano Solos Worth Having," and
"Toronto Conservatory Examination Music"
W. A. Quincke & Co., 430 South Broadway,
Los Angeles, Cal., have just issued a small hand-
size thematic catalog of some of the more out-
standing of their "instrumental gems." This
new catalog is divided into three parts: Part 1,
"Interesting Easy Pieces"; Part 2, "Piano Solos
Worth Having," and Part 3, "Toronto Conserva-
tory Examination Music." It contains close
to fifty pages and has space on its frontispiece
for the dealers' imprint besides the various
group titles.
This catalog carries a foreword by Calvin
Coolidge on music. An index of the contents
follows, giving the list of "Interesting Easy
Pieces," with the grade and key, name of the
composer and the net prices. Then come the
themes of these numbers. Later on the piano
solos of Part 2 are indexed in the same man-
ner, and Part 3, the "Toronto Conservatory Ex-
amination Music," is listed with reproduction of
the stock title page of this group. This exam-
ination music is divided into junior, primary and
elementary grades. The first two numbers in
the junior list comprise "Nocturne" and
"Romance in G Minor," both of which are by
June A. Aguilar. In this group also are "Drift-
ing Clouds" and "The Mill Race," of which W.
A. Quincke is the composer.
"Autumn
Thoughts" and "Regrets" are by W. A. Quincke.
School, Lodge and
Assembly Marches
March Victorious
(Mabel Metzger-Wright)
Pacific Patrol
(Mabel Metzger-Wright)
Reliance March
(Clifford)
Victorious Eagle
(Rosey)
American Beauty March
(Williams)
First Schoebel Number
Knights of Columbus March
Elmer Schoebel, Inc., the new publishing firm
which recently opened offices at 150 West
Forty-sixth street, New York City, has issued
its first publication, known as "Spanish Mama."
Elmer Schoebel, who heads the firm, has long
been known as a successful writer of blues
songs.
Valiant Volunteers
(Clifford)
(Mabel Metzger-Wright)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publishers
New York City

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