Music Trade Review
Issue: 1926 Vol. 82 N. 20 - Page 45
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY 15, 1926
HOOK-UP
Century's Advertising
Plus Your
Co-operation
Means $
to You
45
The Music Trade Review
popularity with indications that it, too, will be
big in a sales way during the Summer. "Nea-
politan Nights," while somewhat an old num-
ber, has better than average popularity and this
accounts for its continued activity.
In speaking of Fox successes it is appropriate
to remark on the powers of "Nola" to attract
attention and sales. These have been mounting
steadily and in some parts of the country "Nola"
is still reckoned as among the outstanding
sellers.
Sheet Music Dealers
Meet June 7 and 9
Music Publishers' Association of the United
States to Hold Meeting Week Later
Can't Go Vto
f FEIST; '
HORSES
SWEET MAN
WHAT A MAN
SITTIN' AROUND
SLEEPY TIME GAL
SYMPATHY WALTZ
HI DIDDLE DIDDLE
SOMEBODY'S LONELY
MY CASTLE IN SPAIN
PRETTY LITTLE BABY
THE SONG OF THE SEA
AFTER I SAY I'M SORRY
BY THE SIGN OF THE ROSE
LONESOME MELODY O' MINE
SO DOES YOUR OLD MANDARIN
SUPPOSE I HAD NEVER MET YOU
LET'S TALK ABOUT MY SWEETIE
FIVE FOOT TWO, EYES OF BLUE
SHE'S A CORN-FED INDIANA GIRL
DON'T WAKE ME UP (Let Me Dream)
I'M SITTING ON TOP OF THE WORLD
TOO MANY PARTIES AND TOO MANY
PALS
SHE WAS JUST A SAILOR'S SWEET-
HE A AT
I NEVER KNEW HOW WONDERFUL
YOU WERE
The dates of the annual gathering of the Na-
tional Association of Sheet Music Dealers to be
held in New York City have been "set for June
7 and 9 although the Musie Publishers' Asso-
ciation of the United States meets a week later.
This date of the dealers' body ...was originally
based upon the assumption that the gatherings
would be held at the time of the National Con-
vention of the Music Industries at the Commo-
Century Music Pub. Go.
Write for Dealers' Price
dore Hotel, New York.
235 West 40th St.
New York
It is judged now that it is too- late to change
the date of the National Association of Sheet
Music Dealers' gathering. Many dealers have
"Love Bound" Campaign
already made their arrangements and quite a
to Be Continued few of them invariably attend the Music Indus- The number has come in for some favorable
tries Convention anyhow.
Fox Organization Also Working on "Dream of
From present indications it would appear that comment from newspaper reviewers in several
Love and You" and "Neapolitan Nights"— the National Association of Sheet .Music Deal- cities.
"Nola's" Popularity
ers will have well-attended sessions. The pro-
gram to be followed, or at least tentatively ar-
New Marks Number
The Sam Fox Publishing Co., of New York ranged, is most interesting and will doubtless
and Cleveland, O., which arranged a national attract many dealers.
The Edward B. Marks Music Co. has just
sales drive on "Ten Days of Love Bound" from
announced a new popular song, entitled "I Long
April 20 to 30, is continuing its activities on this
to Belong to Someone" (Who Longs to Belong
success. While the interest in "Love Bound" "Losses vs. Profit" in
to Me). The number is to be exploited by the
reached a great height during the recent cam-
publisher during the balance of the Spring and
the
Ditson
"Trade
Notice"
paign, the publishers feel that the song has
Summer months. The writers are Al Bryan,
shown so much merit that they are justified in Monthly Issue of Ditson House Organ Has Abner Silver and Max Prival, well known for
keeping up interest throughout the coming Sum-
their previous work.
Some Good Thoughts for Live Dealers
mer.
In addition to "Love Bound" the Fox organ-
The "Trade Notice," issued monthly by the
Recent Berlin Successes
ization is campaigning on "Dream of Love and Oliver Ditson Co., outlining its novelties, inva-
You" and "Neapolitan Nights." The first of riably carries editorially some constructive bus-
Among the songs in the Irving Berlin, Inc.,
these is just coming into its own in the way of iness thoughts or sales h'elps. Much of this ma-
catalog which are having an active sale is the
terial the Ditson clientele undoubtedly finds val- novelty "Poor Papa." This, together with the
uable. In its May list it carries.^' particularly ballad "I'd Climb the Highest Mountain" (If
effective message under the caption "Losses vs. I Knew I'd Find You), and the comedy song,
Profits," which is worth repeating.
<:
"Gimme a Little Kiss" (Will Ya? Huh?), are
"Many business men pride themselves upon among the Berlin newer offerings coming along
their ability to accept losses with a smile as in great shape.
the hallmark of a good sport, for d!d not^Elhi
Wheeler Wilcox write,
; ;
'The man worth while
Is the man who can smile
When everything goes dead wrong.'
"We are willing to subscribe to the popular
belief, if everything is done that can be done to
HARMS.INC. 62 W 4 5 T H ST. N.YC.
avoid losses, but if indiscriminate credit is given
AS LONG AS YOU LOVE
to customers who have no moral right to ask for
ME TO-DAY
or to accept credit, then the business man who
grants such credit and loses is not a good
l e t the Rest of the World Go By"
sport but should be examined as to his sanity.
b& the, Same Writer'
"Do not make the mistake of assuming that
ERNEST R . BAXL
everyone is a good risk until you h;ave proved
Lyric ^ PAUL CUNNINGHAM
to the contrary. Proceed on the plan that those
who object to giving business references are
liabilities and not assets.
ROSES OF PICARDY
"Start right and open accounts only with
THEWDRLOISWAITING^SUNRISE
those who meet requirements as a good risk. It
INTHE GARDEN OFTD-MORROW
takes courage to do this, but it pays, for your
customers
will be the very salt of the earth."
THE SONG OFSONGS
STOCK-UP
LEO
Stow Me
The \Nay
1o Go Home
LET the END of
EWORLD CONE
TO-MORROW
AMERICAS POPULAR
BALLAD SUCCESSES
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
New Jack Mills Number
"My Dream of the Big Parade," by Al Dubin
and Jimmie McHugh, is* being published by
Jack Mills, Inc. It was-written as a companion
piece to the photoplay, "The Big Parade," and
will be exploited in conjunction with the ex-
hibition of that picture throughout the country.
MAY 15, 1926
HOOK-UP
Century's Advertising
Plus Your
Co-operation
Means $
to You
45
The Music Trade Review
popularity with indications that it, too, will be
big in a sales way during the Summer. "Nea-
politan Nights," while somewhat an old num-
ber, has better than average popularity and this
accounts for its continued activity.
In speaking of Fox successes it is appropriate
to remark on the powers of "Nola" to attract
attention and sales. These have been mounting
steadily and in some parts of the country "Nola"
is still reckoned as among the outstanding
sellers.
Sheet Music Dealers
Meet June 7 and 9
Music Publishers' Association of the United
States to Hold Meeting Week Later
Can't Go Vto
f FEIST; '
HORSES
SWEET MAN
WHAT A MAN
SITTIN' AROUND
SLEEPY TIME GAL
SYMPATHY WALTZ
HI DIDDLE DIDDLE
SOMEBODY'S LONELY
MY CASTLE IN SPAIN
PRETTY LITTLE BABY
THE SONG OF THE SEA
AFTER I SAY I'M SORRY
BY THE SIGN OF THE ROSE
LONESOME MELODY O' MINE
SO DOES YOUR OLD MANDARIN
SUPPOSE I HAD NEVER MET YOU
LET'S TALK ABOUT MY SWEETIE
FIVE FOOT TWO, EYES OF BLUE
SHE'S A CORN-FED INDIANA GIRL
DON'T WAKE ME UP (Let Me Dream)
I'M SITTING ON TOP OF THE WORLD
TOO MANY PARTIES AND TOO MANY
PALS
SHE WAS JUST A SAILOR'S SWEET-
HE A AT
I NEVER KNEW HOW WONDERFUL
YOU WERE
The dates of the annual gathering of the Na-
tional Association of Sheet Music Dealers to be
held in New York City have been "set for June
7 and 9 although the Musie Publishers' Asso-
ciation of the United States meets a week later.
This date of the dealers' body ...was originally
based upon the assumption that the gatherings
would be held at the time of the National Con-
vention of the Music Industries at the Commo-
Century Music Pub. Go.
Write for Dealers' Price
dore Hotel, New York.
235 West 40th St.
New York
It is judged now that it is too- late to change
the date of the National Association of Sheet
Music Dealers' gathering. Many dealers have
"Love Bound" Campaign
already made their arrangements and quite a
to Be Continued few of them invariably attend the Music Indus- The number has come in for some favorable
tries Convention anyhow.
Fox Organization Also Working on "Dream of
From present indications it would appear that comment from newspaper reviewers in several
Love and You" and "Neapolitan Nights"— the National Association of Sheet .Music Deal- cities.
"Nola's" Popularity
ers will have well-attended sessions. The pro-
gram to be followed, or at least tentatively ar-
New Marks Number
The Sam Fox Publishing Co., of New York ranged, is most interesting and will doubtless
and Cleveland, O., which arranged a national attract many dealers.
The Edward B. Marks Music Co. has just
sales drive on "Ten Days of Love Bound" from
announced a new popular song, entitled "I Long
April 20 to 30, is continuing its activities on this
to Belong to Someone" (Who Longs to Belong
success. While the interest in "Love Bound" "Losses vs. Profit" in
to Me). The number is to be exploited by the
reached a great height during the recent cam-
publisher during the balance of the Spring and
the
Ditson
"Trade
Notice"
paign, the publishers feel that the song has
Summer months. The writers are Al Bryan,
shown so much merit that they are justified in Monthly Issue of Ditson House Organ Has Abner Silver and Max Prival, well known for
keeping up interest throughout the coming Sum-
their previous work.
Some Good Thoughts for Live Dealers
mer.
In addition to "Love Bound" the Fox organ-
The "Trade Notice," issued monthly by the
Recent Berlin Successes
ization is campaigning on "Dream of Love and Oliver Ditson Co., outlining its novelties, inva-
You" and "Neapolitan Nights." The first of riably carries editorially some constructive bus-
Among the songs in the Irving Berlin, Inc.,
these is just coming into its own in the way of iness thoughts or sales h'elps. Much of this ma-
catalog which are having an active sale is the
terial the Ditson clientele undoubtedly finds val- novelty "Poor Papa." This, together with the
uable. In its May list it carries.^' particularly ballad "I'd Climb the Highest Mountain" (If
effective message under the caption "Losses vs. I Knew I'd Find You), and the comedy song,
Profits," which is worth repeating.
<:
"Gimme a Little Kiss" (Will Ya? Huh?), are
"Many business men pride themselves upon among the Berlin newer offerings coming along
their ability to accept losses with a smile as in great shape.
the hallmark of a good sport, for d!d not^Elhi
Wheeler Wilcox write,
; ;
'The man worth while
Is the man who can smile
When everything goes dead wrong.'
"We are willing to subscribe to the popular
belief, if everything is done that can be done to
HARMS.INC. 62 W 4 5 T H ST. N.YC.
avoid losses, but if indiscriminate credit is given
AS LONG AS YOU LOVE
to customers who have no moral right to ask for
ME TO-DAY
or to accept credit, then the business man who
grants such credit and loses is not a good
l e t the Rest of the World Go By"
sport but should be examined as to his sanity.
b& the, Same Writer'
"Do not make the mistake of assuming that
ERNEST R . BAXL
everyone is a good risk until you h;ave proved
Lyric ^ PAUL CUNNINGHAM
to the contrary. Proceed on the plan that those
who object to giving business references are
liabilities and not assets.
ROSES OF PICARDY
"Start right and open accounts only with
THEWDRLOISWAITING^SUNRISE
those who meet requirements as a good risk. It
INTHE GARDEN OFTD-MORROW
takes courage to do this, but it pays, for your
customers
will be the very salt of the earth."
THE SONG OFSONGS
STOCK-UP
LEO
Stow Me
The \Nay
1o Go Home
LET the END of
EWORLD CONE
TO-MORROW
AMERICAS POPULAR
BALLAD SUCCESSES
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
New Jack Mills Number
"My Dream of the Big Parade," by Al Dubin
and Jimmie McHugh, is* being published by
Jack Mills, Inc. It was-written as a companion
piece to the photoplay, "The Big Parade," and
will be exploited in conjunction with the ex-
hibition of that picture throughout the country.
Future scanning projects are planned by the International Arcade Museum Library (IAML).