Music Trade Review

Issue: 1926 Vol. 82 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY 15, 1926
HOOK-UP
Century's Advertising
Plus Your
Co-operation
Means $
to You
45
The Music Trade Review
popularity with indications that it, too, will be
big in a sales way during the Summer. "Nea-
politan Nights," while somewhat an old num-
ber, has better than average popularity and this
accounts for its continued activity.
In speaking of Fox successes it is appropriate
to remark on the powers of "Nola" to attract
attention and sales. These have been mounting
steadily and in some parts of the country "Nola"
is still reckoned as among the outstanding
sellers.
Sheet Music Dealers
Meet June 7 and 9
Music Publishers' Association of the United
States to Hold Meeting Week Later
Can't Go Vto
f FEIST; '
HORSES
SWEET MAN
WHAT A MAN
SITTIN' AROUND
SLEEPY TIME GAL
SYMPATHY WALTZ
HI DIDDLE DIDDLE
SOMEBODY'S LONELY
MY CASTLE IN SPAIN
PRETTY LITTLE BABY
THE SONG OF THE SEA
AFTER I SAY I'M SORRY
BY THE SIGN OF THE ROSE
LONESOME MELODY O' MINE
SO DOES YOUR OLD MANDARIN
SUPPOSE I HAD NEVER MET YOU
LET'S TALK ABOUT MY SWEETIE
FIVE FOOT TWO, EYES OF BLUE
SHE'S A CORN-FED INDIANA GIRL
DON'T WAKE ME UP (Let Me Dream)
I'M SITTING ON TOP OF THE WORLD
TOO MANY PARTIES AND TOO MANY
PALS
SHE WAS JUST A SAILOR'S SWEET-
HE A AT
I NEVER KNEW HOW WONDERFUL
YOU WERE
The dates of the annual gathering of the Na-
tional Association of Sheet Music Dealers to be
held in New York City have been "set for June
7 and 9 although the Musie Publishers' Asso-
ciation of the United States meets a week later.
This date of the dealers' body ...was originally
based upon the assumption that the gatherings
would be held at the time of the National Con-
vention of the Music Industries at the Commo-
Century Music Pub. Go.
Write for Dealers' Price
dore Hotel, New York.
235 West 40th St.
New York
It is judged now that it is too- late to change
the date of the National Association of Sheet
Music Dealers' gathering. Many dealers have
"Love Bound" Campaign
already made their arrangements and quite a
to Be Continued few of them invariably attend the Music Indus- The number has come in for some favorable
tries Convention anyhow.
Fox Organization Also Working on "Dream of
From present indications it would appear that comment from newspaper reviewers in several
Love and You" and "Neapolitan Nights"— the National Association of Sheet .Music Deal- cities.
"Nola's" Popularity
ers will have well-attended sessions. The pro-
gram to be followed, or at least tentatively ar-
New Marks Number
The Sam Fox Publishing Co., of New York ranged, is most interesting and will doubtless
and Cleveland, O., which arranged a national attract many dealers.
The Edward B. Marks Music Co. has just
sales drive on "Ten Days of Love Bound" from
announced a new popular song, entitled "I Long
April 20 to 30, is continuing its activities on this
to Belong to Someone" (Who Longs to Belong
success. While the interest in "Love Bound" "Losses vs. Profit" in
to Me). The number is to be exploited by the
reached a great height during the recent cam-
publisher during the balance of the Spring and
the
Ditson
"Trade
Notice"
paign, the publishers feel that the song has
Summer months. The writers are Al Bryan,
shown so much merit that they are justified in Monthly Issue of Ditson House Organ Has Abner Silver and Max Prival, well known for
keeping up interest throughout the coming Sum-
their previous work.
Some Good Thoughts for Live Dealers
mer.
In addition to "Love Bound" the Fox organ-
The "Trade Notice," issued monthly by the
Recent Berlin Successes
ization is campaigning on "Dream of Love and Oliver Ditson Co., outlining its novelties, inva-
You" and "Neapolitan Nights." The first of riably carries editorially some constructive bus-
Among the songs in the Irving Berlin, Inc.,
these is just coming into its own in the way of iness thoughts or sales h'elps. Much of this ma-
catalog which are having an active sale is the
terial the Ditson clientele undoubtedly finds val- novelty "Poor Papa." This, together with the
uable. In its May list it carries.^' particularly ballad "I'd Climb the Highest Mountain" (If
effective message under the caption "Losses vs. I Knew I'd Find You), and the comedy song,
Profits," which is worth repeating.
<:
"Gimme a Little Kiss" (Will Ya? Huh?), are
"Many business men pride themselves upon among the Berlin newer offerings coming along
their ability to accept losses with a smile as in great shape.
the hallmark of a good sport, for d!d not^Elhi
Wheeler Wilcox write,
; ;
'The man worth while
Is the man who can smile
When everything goes dead wrong.'
"We are willing to subscribe to the popular
belief, if everything is done that can be done to
HARMS.INC. 62 W 4 5 T H ST. N.YC.
avoid losses, but if indiscriminate credit is given
AS LONG AS YOU LOVE
to customers who have no moral right to ask for
ME TO-DAY
or to accept credit, then the business man who
grants such credit and loses is not a good
l e t the Rest of the World Go By"
sport but should be examined as to his sanity.
b& the, Same Writer'
"Do not make the mistake of assuming that
ERNEST R . BAXL
everyone is a good risk until you h;ave proved
Lyric ^ PAUL CUNNINGHAM
to the contrary. Proceed on the plan that those
who object to giving business references are
liabilities and not assets.
ROSES OF PICARDY
"Start right and open accounts only with
THEWDRLOISWAITING^SUNRISE
those who meet requirements as a good risk. It
INTHE GARDEN OFTD-MORROW
takes courage to do this, but it pays, for your
customers
will be the very salt of the earth."
THE SONG OFSONGS
STOCK-UP
LEO
Stow Me
The \Nay
1o Go Home
LET the END of
EWORLD CONE
TO-MORROW
AMERICAS POPULAR
BALLAD SUCCESSES
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
New Jack Mills Number
"My Dream of the Big Parade," by Al Dubin
and Jimmie McHugh, is* being published by
Jack Mills, Inc. It was-written as a companion
piece to the photoplay, "The Big Parade," and
will be exploited in conjunction with the ex-
hibition of that picture throughout the country.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
The Music Trade Review
HI DIDDLEDIDDLE
TO LOVE
George Olsen , Edd?e Kilfeather
and F r a n Frey
MAY 15, 1926
Dixie
/
c
Fox ttot/
JI Mother Goose Fax TroP
GEORGIANN
ALLIWANT
TO DO IS TO
BE WITH YOU
LEWIS and YOUNG
and
HARRYAES*
CAN'T
SHE'S A
COUNTED
INDIANA. GIRL
WITH
"Horses" Winning in
All Sections of Country
Feist Number Being Exploited Widely by
Dealers and Bringing Home the Money to Its
Backers
The Leo Feist, Inc., success, "Horses," is cer-
tainly one of the most novel numbers that has
been issued in years. It is of an entirely dif-
ferent type to anything in the popular line that
has been heretofore presented, and its originality
applies to both the words and the music.
Examples of the unusual possibilities in at-
tracting the attention of music purchasers to
"Horses" are shown by enterprising dealers in
various parts of the country through original
window displays. Bailey's Music House in
Spokane has a window of wooden horses,
stuffed horses, toy horses of various sizes, a
saw-horse and a large horse borrowed from a
harness shop. Among these figures are plenti-
fully displayed the sheet music, records and
rolls of "Horses," with a prominent sign read-
ing, "This Is the House of Music—But We Sell
Horses."
Another dealer of Louisville, Ky., has a win-
dow full of playing cards and on each card is
the name of a horse entered in the Kentucky
Derby. Scattered among the cards is an as-
sortment of records, rolls and sheet music of
"Horses."
Bandmasters at all the Spring race meetings
are playing "Horses" as their feature number,
and the Central Park Riding Club in New York
City ordered 200 copies of it, presumably for its
members. "Horses" is certainly big, and with
the appropriate Summer season coming on it
should be even bigger. "Horses" is so novel
that there is hardly any likelihood of one tiring
of its melody, as witness John O'Donnell, the
radio critic of the New York American, in re-
viewing a recent radio program:
"As far as we are concerned, the night would
have been ruined if we hadn't found our
favorite 'Horses' galloping through the micro-
phone at W E A F . The Clicquot Eskimos were
performing. They were good. We liked them
in that jocund 'So's Your Old Lady' number,
in 'High Jinks' and in that singing by the male
quartet of 'Bye, Bye, Blackbird,' but, to our
bigoted mind, nothing runs even with the un-
bridled vitality of 'Horses.' Try to hold us in
a chair when that music runs wild."
Ditson Issues New
Book by Howard Wells
World Famous
McKINLEY
* MUSIC •*
"Always First With the Best**
50 New Numbers for 1926
and New Catalogs Now Ready!
lit) 7 AHsorted Piano Solos, Piano DiK'ts,
Violin and Piano, Saxophone and Piano
Standard Songs.
EASY SELLING!
BIG PROFITS!
No Better Music at Any Price.
Free CatalogM with Stock Orders
A complete stock of salable miiKlc at very
low cost.
Write for Samples and Terms Today !
MeKInley Music Co.
15O1-1517 East 35th St. - Chicago
s3^\\N[ii!iiiiiiiiiiiit3$^/^
COMEDY FOX George Olsen. Eddfe Rilfeather r.^u Fran Frey
JFOJ r
Walter Donaldson and J o e Burke
Salable Copyrights! Best Reprints!
Carle-ton A. Coon.
and Hal Keidel.
"The
Pianist's
Thumb," Text-book for
Teachers and Pupils, a Valuable Contribu-
tion to Art
The Oliver Ditson Co. has brought out a new
book by Howard Wells called "The Pianist's
Thumb," a text-book for teachers and pupils.
Mr. Wells is the author of "Ears, Brains and
Fingers."
"The Pianist's Thumb" carries a number of
illustrations giving emphasis and clarity to
some of the important points brought out by
the author. It includes as well a summary of
what is required of the thumb and its value.
There are numerous exercises, some excerpts
of thumb passages .and clearly denned and illus-
trated uses of the thumb. This book not only
calls to the attention of the teacher and student
BUY YOUR MUSIC FROM
BOSTON
the importance of the thumb, but constructively
proves its value. "The Pianist's Thumb" is
certainly a valuable addition to the music stu-
dent's library.
To Have Music Section
EAST LIVERPOOL, O., May 8.—The Ross Stores,
Inc., of New York, operating a chain of depart-
ment stores throughout the country, have taken
a long-time lease on a new three-story and
basement building in East Fifth street and the
middle of the month will open a new store.
Among departments will be sheet music and
talking machine records and possibly talking
machines of some make, it is announced. The
list of departments will be announced within a
few days.
Marks Made Distributor
The Edward B. Marks Music Co. is distrib-
utor of the "Book of Diversion," the authors of
which are Franklin P. Adams (F. P. A.) and
Deems Taylor. Included in its contents are
music, verse and a dozen other answers to the
universal question, "What shall we do for diver-
i
1 1
1 1
11
1
m
1
Every One a Seller
Lonesome and Sorry
There Are Two Sides to
Every Story
Everything's Gonna Be Alright
Why Don't You Marry the
Girl?
Hot Henry
On Florida Shores
After Awhile
1
All the Hits from
"The Vagabond King"
—by Rudolf Friml
Waterson, Berlin & Snyder Co.
Strand Theatre Bldg.
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Music
Dealers
New York
^^^Tffl^^t^^ffft^^^MflmnTt^^MT'^^mT^^nml
MillIITTmTnTTTTTTTTTTTTT
Music Engravers and Printers
311 West 43rd Street
New York City
i1
1
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g" ^*h~*li~5£>~S-~St^&~<&r*i3t>-<3r-&*- .SI
ROBERT TELLER SONS & DORNER
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
I I 1
1I
1
O57VV PUBLISHER. OUR
~
e>o WRITE JFOR PRICES
2 0 5 4 W. LAKE ST. CHICAGO. ILL

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