Music Trade Review
Issue: 1926 Vol. 82 N. 17 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
APRIL 24, 1926
11
The Music Trade Review
the trade, have equally long experience records.
—in short, Columbia men know their business.
"The confidence inspired in the trade by the
past year's achievements in reorganization of
men and methods, in policy, in service, in qual-
H. C. Cox, President of the Company, in an Interview With The Review, Tells of the Accom- ity of product, and in developments in the art,
plishments of the Company and of Its Executive Personnel
is but a promise of what may be expected in the
years to come. Columbia stands on that record
*TpHE record of achievement covering the first
"Frank Dorian, assistant to the president, is and that promise, confident in the future that its
•*• year just completed by the new Columbia one of the pioneers of the industry who has organization of men of long experience will en-
Phonograph Co., Inc., was outlined to a repre- filled important positions in the Columbia organ- large the record and fulfill the promise."
sentative of The Review this week by H. C. Cox, ization in this country and in Europe. His ex-
president of the company, who pointed out the perience with every phase of the industry ex-
New Sonora Offices
development of the policy of straight merchan- tends over a period of thirty-five years.
dising, the liquidation of an excessive inherited
"Edmond F. Sause, expert manager, has been
After maintaining its headquarters in the
inventory without disturbing trade conditions, continuously in the talking machine business for vicinity of lower Broadway for fourteen years,
the introduction of the new process record N P, twenty-two years. While specializing on export the Sonora Phonograph Co., New York, moved
as well as a high quality popular priced record, trade, Mr. Sause is thoroughly versed in every this week to its new suite of offices at IS East
and finally the development of a new Columbia phase of the talking machine industry; and is an Fortieth street. The move emphasized the
phonograph which will shortly be on the market. authority on problems and development in the steady growth of this company from the small
art.
Mr. Cox's statement was as follows:
store in which it originally began business in
"R. A. Gloetzner, general works manager, a Reade street in 1912. Here were manufactured
"One year has passed since the reorganization
of Columbia by Louis Sterling. A resume of the veteran of twenty-nine years' service, has an and sold the first products bearing the Sonora
results accomplished in that brief time may be extremely wide and varied factory organization trade-mark. Early in the process of expansion
experience. Columbia new process records are this space proved inadequate and the company
interesting to the trade.
convincing proof of Mr. Gloetzner's ability.
Policy
moved around the corner to 279 Broadway, the
"A policy of straight merchandising, of square
"J. S. Macdonald, manager of the recording building it has occupied up to the present time.
dealing and generous treatment has been cre- department, has been actively and prominently
ated and maintained.
connected with the talking machine business for
With Glen Bros.-Roberts
twenty-five years. His qualifications for the im-
Service
portant
position
he
holds
are
so
well
known
"An excessive inherited inventory has been
OGDEN, UTAH, April 17.—Announcement was
liquidated, not only without disturbing trade to everyone who has been associated with the
made
by Glen Bros.-Roberts Piano Co., of this
industry
that
it
is
unnecessary
to
specify
them.
conditions, but with profit to dealers and with
city,
that
Marcellus Smith has been named sales
He is well and favorably known throughout the
the upbuilding of an abiding confidence.
manager
of
the local store, succeeding Thomas
musical world.
Quality
"Arthur Bergh, musical director of the Colum- H. Holland, who was transferred to the Salt
"A new process record has been introduced,
a record with a smooth, scratchless surface, mar- bia recording laboratory, has been a musician Lake City branch last week as manager. Mr.
velous fidelity to the original, and musical quality. all his life and has devoted twenty-two years to Smith has been with the company since 1919,
the recording and directing of music on phono- following his release from war service. He is
New Developments
"A popular-priced record of high quality has graph records. His genius has been preserved one of the city's leading violinists, having
been placed in dealers' hands to enable them to in many musical compositions and in thousands studied at the New England Conservatory of
Music in Boston.
attract the public back to the phonograph and of Columbia records.
record shops and to give dealers a complete
"Frank L. Capps, in charge of experimental
price range of phonograph records.
work, has been engaged in that line for over
"And now—a new phonograph has been de- thirty years. He is responsible for many of the
CHICAGO, III., April 19.—F. E. Larson, treasurer
veloped and shortly will be on the market, a developments and improvements in the art; and
phonograph that disinterested experts have been many patents standing in his name proclaim his and sales manager of Ludwig & Ludwig, Inc.,
manufacturer of Ludwig drums and banjos, re-
unanimous in acclaiming as superior to anything outstanding prominence.
heretofore produced—artistic in appearance,
"Frank Hinckley, research engineer, has turned last week from Florida, where he spent
striking a new note in cabinet design and finish, twenty-eight years' continuous experience in the several weeks. He was the guest in Miami of
satisfying in volume, with a beauty and balance development of the art to his credit. Many im- R. C. Danly, vice-president of the firm.
of tone that are without equal.
portant patents and improvements were con-
"Back of these notable achievements and de- ceived by him and developed under his super-
Consult the Universal Want Directory of
velopments stands an organization of experience vision. Many others in the Columbia service, The Review. In it advertisements are inserted
and ability, a group of men who have made their whose duties do not bring them in contact with fr.ee of charge to men who desire positions.
names and talents known by years of active
productive work, men of intimate acquaintance
with and appreciation of every phase of the
talking machine business.
"After all, experience counts. Nothing quite
takes its place. Given all the other necessary
and desirable qualities, the man with experience
Mahogany
Mahogany
goes at his job with a sure-fire skill and reaches
his goal with least lost motion and greatest cer-
tainty. Columbia is proud of the organization
it has assembled and mentions these men with
Length
Width
assurance that their names inspire confidence
and carry weight.
54
59
"William C. Fuhri, vice-president and general
sales manager, has been in the talking machine
Inches
Inches
business continuously for thirty years, and is
kown throughout the trade for his knowledge
of the industry and his broad-minded, far-
sighted handling of distribution and sales poli-
cies and problems. Mr. Fuhri is ably assisted
by a corps of branch managers and jobbers
whose long experience and association with the
industry and Columbia eminently qualifies them
to present to the dealers the product and plans
Dealers are cordially invited to Ludwig headquarters to see and hear the Ludwig
line of Grands, Reproducing Pianos, Uprights and Players.
of the executive office and factory.
Especial attention is directed to our Grands, the artistic quality of tone being readily
"A. Thallmayer, manager of the foreign rec-
apparent, as also are the attractive case models, so important to the dealer. We believe
ord department, has with twenty-five years' serv-
the Ludwig line nearest to 100 per cent value of any make of pianos, and crart the
ice probably a longer experience in the foreign
opportunity of proving it to you.
language record field than any other man in the
industry. His wide acquaintance with this field,
both in America and abroad, assures to Colum-
bia dealers at all times the all-round service
Willow Aye. and 136th St.
New York
that in the past months has become so familiar
and satisfactory.
What the First Year of New Management
Has Done for the Columbia Phonograph Co.
F. E. Larson Returns
LUDWIG PIANOS
Ludwig & Company
APRIL 24, 1926
11
The Music Trade Review
the trade, have equally long experience records.
—in short, Columbia men know their business.
"The confidence inspired in the trade by the
past year's achievements in reorganization of
men and methods, in policy, in service, in qual-
H. C. Cox, President of the Company, in an Interview With The Review, Tells of the Accom- ity of product, and in developments in the art,
plishments of the Company and of Its Executive Personnel
is but a promise of what may be expected in the
years to come. Columbia stands on that record
*TpHE record of achievement covering the first
"Frank Dorian, assistant to the president, is and that promise, confident in the future that its
•*• year just completed by the new Columbia one of the pioneers of the industry who has organization of men of long experience will en-
Phonograph Co., Inc., was outlined to a repre- filled important positions in the Columbia organ- large the record and fulfill the promise."
sentative of The Review this week by H. C. Cox, ization in this country and in Europe. His ex-
president of the company, who pointed out the perience with every phase of the industry ex-
New Sonora Offices
development of the policy of straight merchan- tends over a period of thirty-five years.
dising, the liquidation of an excessive inherited
"Edmond F. Sause, expert manager, has been
After maintaining its headquarters in the
inventory without disturbing trade conditions, continuously in the talking machine business for vicinity of lower Broadway for fourteen years,
the introduction of the new process record N P, twenty-two years. While specializing on export the Sonora Phonograph Co., New York, moved
as well as a high quality popular priced record, trade, Mr. Sause is thoroughly versed in every this week to its new suite of offices at IS East
and finally the development of a new Columbia phase of the talking machine industry; and is an Fortieth street. The move emphasized the
phonograph which will shortly be on the market. authority on problems and development in the steady growth of this company from the small
art.
Mr. Cox's statement was as follows:
store in which it originally began business in
"R. A. Gloetzner, general works manager, a Reade street in 1912. Here were manufactured
"One year has passed since the reorganization
of Columbia by Louis Sterling. A resume of the veteran of twenty-nine years' service, has an and sold the first products bearing the Sonora
results accomplished in that brief time may be extremely wide and varied factory organization trade-mark. Early in the process of expansion
experience. Columbia new process records are this space proved inadequate and the company
interesting to the trade.
convincing proof of Mr. Gloetzner's ability.
Policy
moved around the corner to 279 Broadway, the
"A policy of straight merchandising, of square
"J. S. Macdonald, manager of the recording building it has occupied up to the present time.
dealing and generous treatment has been cre- department, has been actively and prominently
ated and maintained.
connected with the talking machine business for
With Glen Bros.-Roberts
twenty-five years. His qualifications for the im-
Service
portant
position
he
holds
are
so
well
known
"An excessive inherited inventory has been
OGDEN, UTAH, April 17.—Announcement was
liquidated, not only without disturbing trade to everyone who has been associated with the
made
by Glen Bros.-Roberts Piano Co., of this
industry
that
it
is
unnecessary
to
specify
them.
conditions, but with profit to dealers and with
city,
that
Marcellus Smith has been named sales
He is well and favorably known throughout the
the upbuilding of an abiding confidence.
manager
of
the local store, succeeding Thomas
musical world.
Quality
"Arthur Bergh, musical director of the Colum- H. Holland, who was transferred to the Salt
"A new process record has been introduced,
a record with a smooth, scratchless surface, mar- bia recording laboratory, has been a musician Lake City branch last week as manager. Mr.
velous fidelity to the original, and musical quality. all his life and has devoted twenty-two years to Smith has been with the company since 1919,
the recording and directing of music on phono- following his release from war service. He is
New Developments
"A popular-priced record of high quality has graph records. His genius has been preserved one of the city's leading violinists, having
been placed in dealers' hands to enable them to in many musical compositions and in thousands studied at the New England Conservatory of
Music in Boston.
attract the public back to the phonograph and of Columbia records.
record shops and to give dealers a complete
"Frank L. Capps, in charge of experimental
price range of phonograph records.
work, has been engaged in that line for over
"And now—a new phonograph has been de- thirty years. He is responsible for many of the
CHICAGO, III., April 19.—F. E. Larson, treasurer
veloped and shortly will be on the market, a developments and improvements in the art; and
phonograph that disinterested experts have been many patents standing in his name proclaim his and sales manager of Ludwig & Ludwig, Inc.,
manufacturer of Ludwig drums and banjos, re-
unanimous in acclaiming as superior to anything outstanding prominence.
heretofore produced—artistic in appearance,
"Frank Hinckley, research engineer, has turned last week from Florida, where he spent
striking a new note in cabinet design and finish, twenty-eight years' continuous experience in the several weeks. He was the guest in Miami of
satisfying in volume, with a beauty and balance development of the art to his credit. Many im- R. C. Danly, vice-president of the firm.
of tone that are without equal.
portant patents and improvements were con-
"Back of these notable achievements and de- ceived by him and developed under his super-
Consult the Universal Want Directory of
velopments stands an organization of experience vision. Many others in the Columbia service, The Review. In it advertisements are inserted
and ability, a group of men who have made their whose duties do not bring them in contact with fr.ee of charge to men who desire positions.
names and talents known by years of active
productive work, men of intimate acquaintance
with and appreciation of every phase of the
talking machine business.
"After all, experience counts. Nothing quite
takes its place. Given all the other necessary
and desirable qualities, the man with experience
Mahogany
Mahogany
goes at his job with a sure-fire skill and reaches
his goal with least lost motion and greatest cer-
tainty. Columbia is proud of the organization
it has assembled and mentions these men with
Length
Width
assurance that their names inspire confidence
and carry weight.
54
59
"William C. Fuhri, vice-president and general
sales manager, has been in the talking machine
Inches
Inches
business continuously for thirty years, and is
kown throughout the trade for his knowledge
of the industry and his broad-minded, far-
sighted handling of distribution and sales poli-
cies and problems. Mr. Fuhri is ably assisted
by a corps of branch managers and jobbers
whose long experience and association with the
industry and Columbia eminently qualifies them
to present to the dealers the product and plans
Dealers are cordially invited to Ludwig headquarters to see and hear the Ludwig
line of Grands, Reproducing Pianos, Uprights and Players.
of the executive office and factory.
Especial attention is directed to our Grands, the artistic quality of tone being readily
"A. Thallmayer, manager of the foreign rec-
apparent, as also are the attractive case models, so important to the dealer. We believe
ord department, has with twenty-five years' serv-
the Ludwig line nearest to 100 per cent value of any make of pianos, and crart the
ice probably a longer experience in the foreign
opportunity of proving it to you.
language record field than any other man in the
industry. His wide acquaintance with this field,
both in America and abroad, assures to Colum-
bia dealers at all times the all-round service
Willow Aye. and 136th St.
New York
that in the past months has become so familiar
and satisfactory.
What the First Year of New Management
Has Done for the Columbia Phonograph Co.
F. E. Larson Returns
LUDWIG PIANOS
Ludwig & Company
Future scanning projects are planned by the International Arcade Museum Library (IAML).